What Astro Go Shop does

Astro Go Shop is the direct-to-consumer e-commerce storefront of Astro, Malaysia's incumbent pay-TV operator, operating a single-country (Malaysia) subscription business under the legal name "Astro Go Shop" and trading also as "Astro Shop." The platform targets Malaysian households and sells three tiered TV subscription packs — Astro One: Entertainment Pack (RM49.99/month, 1 streaming app, 100+ channels), Astro One: Sports Pack (RM69.99/month, was RM99.99; 3 apps, 115+ channels), and Astro One: Epic Pack (RM159.99/month, was RM199.99; 7 apps, 135+ channels) — augmented by optional content add-ons (Kids, Blockbuster, News & Documentaries) and streaming-app bundles including a Disney+ & Prime Video Bundle on a 12-month contract. Core technology is a streaming aggregation platform that bundles multiple third-party streaming services (Netflix, Disney+, Prime Video, beIN SPORTS CONNECT, iQiyi, Sun NXT Lite) alongside linear TV channels into a unified subscription accessible via the Astro GO mobile app, with an interactive 3-step pack customization builder and a Plug & Play self-installation option.

The business model is purely subscription-recurring, with monthly billing on base packs and multi-year contracts (12-month minimum) on the premium streaming bundle. Go-to-market is direct-to-consumer via the owned e-commerce storefront at shop.astro.com.my, with no third-party retail intermediaries and no enterprise or B2B channel disclosed. The customer segment is geographically horizontal — Malaysian households seeking consolidation of linear TV and streaming subscriptions under a single bill — with the selling proposition framed as content aggregation, bundled pricing with tax included, and flexible customization. Pricing, channel footprint, and partnerships are all Malaysia-specific; no headcount, revenue, or ownership data is disclosed in the source material.

Name

Astro Go Shop

Legal name

Astro Go Shop

Website

https://shop.astro.com.my

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Astro Go Shop is the Malaysian D2C e-commerce platform of Astro, selling tiered subscription TV packs (RM49.99–RM159.99/month) that bundle 100–135+ linear TV channels with up to seven streaming apps including Netflix, Disney+, and Prime Video, targeted at Malaysian households.

Ownership category

akta.pro rank

Product category

Pay-TV and Streaming Subscriptions

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)

akta.pro secondary industry

Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE)

Keywords

• Pay-TV subscription
• Streaming aggregation
• TV pack bundles
• Content add-ons
• Home entertainment

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. TV Subscription Packs: Monthly recurring subscription revenue from tiered TV pack offerings (Entertainment, Sports, Epic) ranging from RM49.99 to RM159.99 per month. Higher tiers include bundled streaming apps.
2. Add-on Content: Optional add-ons for Kids, Blockbuster movies, News & Documentaries content categories, providing upsell and cross-sell opportunities on top of base subscriptions
3. Streaming App Bundles: Bundled streaming services (Disney+ & Prime Video Bundle, Prime Video Bundle) with 12-month contract requirements, providing higher-value subscription tiers with premium streaming content

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Astro Go Shop is the direct-to-consumer e-commerce platform for Astro, Malaysia's pay-TV operator. It sells tiered TV subscription packs (Entertainment, Sports, Epic) that bundle 100+ to 135+ linear TV channels with popular streaming apps (Netflix, Disney+, Prime Video, beIN SPORTS CONNECT, iQiyi, Sun NXT). Customers customize their subscription through a 3-step pack builder, add optional content modules (Kids, Blockbuster, News & Documentaries) and streaming app bundles, and select Plug & Play self-installation or Standard professional installation.

Product overview

Astro Go Shop is a Malaysian satellite TV and streaming service provider offering a modular subscription model. The core offering consists of three tiered TV packs: Astro One: Entertainment Pack (entry-level), Astro One: Sports Pack (mid-tier with sports focus), and Astro One: Epic Pack (premium with maximum streaming apps and channels). Customers can enhance their base pack with optional add-ons including Kids, Blockbuster, and News & Documentaries content modules, as well as streaming app bundles like Disney+ & Prime Video Bundle. Installation options include self-service Plug & Play or Standard professional installation. The service integrates multiple streaming platforms including Netflix, Disney+, Prime Video, iQIYI, Sun NXT Lite, and beIN SPORTS CONNECT depending on the selected package.

Differentiator

Problem solved

Functional benefit

Brands

• Astro One: Entertainment Pack: Entry-level TV pack offering 1 app and 100+ channels at RM49.99
• Astro One: Sports Pack
• Astro One: Epic Pack
• Astro GO
• Disney+ & Prime Video Bundle

Products and services

• Astro One: Entertainment Pack Entry-level TV subscription pack providing access to 1 streaming app and 100+ live TV channels at RM49.99/month, targeted at Malaysian households seeking basic home entertainment.
• Astro One: Sports Pack Mid-tier sports-focused TV subscription pack providing 3 streaming apps (including beIN SPORTS CONNECT and Sun NXT Lite) and 115+ live TV channels at RM69.99/month (discounted from RM99.99).
• Astro One: Epic Pack Premium TV subscription pack providing 7 streaming apps (Netflix Standard, Disney+ Basic, Prime Video, iQiyi Standard VIP, Sun NXT Lite, and others) and 135+ live TV channels at RM159.99/month (discounted from RM199.99).
• Kids Add-on Optional content add-on providing children-focused programming that can be added on top of any Astro One base TV pack.
• Blockbuster Add-on Optional content add-on providing blockbuster movie programming that can be added on top of any Astro One base TV pack.
• News & Documentaries Add-on Optional content add-on providing news and documentary programming that can be added on top of any Astro One base TV pack.
• Disney+ & Prime Video Bundle Streaming app bundle combining Disney+ and Prime Video subscriptions with Blockbuster movie access, requiring a 12-month contract and sold as an add-on to base TV packs.
• Prime Video Bundle Standalone streaming bundle providing Prime Video subscription with Blockbuster movie access, requiring a 12-month contract and offered as an add-on to base TV packs.
• Plug & Play Installation Self-installation service option allowing customers to set up their Astro box on their own without professional installation assistance.
• Standard Installation Professional installation service providing extra assistance for setting up the Astro box during onboarding.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• NetflixcoreTechnology or IntegrationNetflix streaming content integrated into Astro One: Epic Pack as one of 7 bundled streaming apps. Netflix Standard tier included in the premium pack offering.
• Disney+coreTechnology or IntegrationDisney+ Basic tier bundled into Astro One: Epic Pack. Also available in Disney+ & Prime Video Bundle add-on with 12-month contract requirement.
• Prime VideocoreTechnology or IntegrationPrime Video bundled into Astro One: Epic Pack and available as Prime Video Bundle add-on option. Integrated as streaming app in the platform.
• beIN SPORTS CONNECTcoreTechnology or IntegrationbeIN SPORTS CONNECT streaming service included in Astro One: Sports Pack. Provides international sports content as part of sports-focused subscription tier.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Canal+: European pay-TV operator expanding across Africa and Asia with bundled linear and streaming offerings. Comparable international pay-TV-plus-streaming aggregation strategy at scale.
• Sky Group (Sky Glass, Sky Q): UK-based pay-TV operator bundling linear channels, premium sports, and streaming apps via Sky Glass and Sky Q hardware. Strong operational and architectural parallel to Astro's hardware-plus-bundle model.
• YouTube TV: Google-owned virtual MVPD offering 100+ live TV channels plus add-on streaming services in the US. Comparable to Astro Go Shop's linear-plus-streaming bundle model at much larger scale.
• DIRECTV Stream: US satellite-to-streaming pay-TV service offering tiered channel packs with regional sports and add-on streaming apps. Structurally similar tiered-pack model to Astro One's Entertainment/Sports/Epic tiers.
• FuboTV: Sports-focused virtual MVPD with international expansion including Southeast Asia. Closely mirrors Astro's sports pack positioning and aggregated streaming approach for sports-centric households.
• Hulu + Live TV: Disney-owned virtual MVPD bundling live TV channels with Hulu's on-demand library and ESPN+. Comparable aggregation strategy and tiered pricing architecture to Astro Go Shop.

Others

• Netflix: Global streaming platform whose Standard tier is bundled into Astro's Epic Pack. Functions as both an aggregation partner within Astro Go Shop and an indirect competitor for premium entertainment wallet share.

Direct peers

• Sling TV: US-based virtual MVPD offering flexible linear TV and add-on streaming subscriptions without long-term contracts. Mirrors Astro Go Shop's pack-based, modular subscription model for live TV plus streaming aggregation.
• Maxis HomeTV / Maxis Fibre: Malaysian telco bundling IPTV, streaming apps, and broadband for households. Competes with Astro Go Shop on combined connectivity-plus-entertainment value propositions in the same Malaysian market.
• unifi TV (Telekom Malaysia): Malaysia's largest telco IPTV service offering bundled streaming and linear TV channels. Directly competes with Astro Go Shop in the Malaysian household pay-TV market on content, pricing, and bundling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/astro-go-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astro Go Shop