ShopDonation International

What ShopDonation International does

ShopDonation International operates an international affiliate marketing platform that funnels purchases made through major online merchants toward charitable causes. When a consumer clicks a cause-specific ShopDonation link and proceeds to a partner webshop (including eBay, Booking.com, Aliexpress, Just Eat, Microsoft, Adidas, Nike, Puma, Dell, among others), the merchant pays an average affiliate commission of approximately 5% on the purchase. This commission is split 50/50, with half going to the shopper's pre-selected cause and half retained by ShopDonation, at no incremental cost to the consumer. A per-purchase confirmation system provides transparency to both shopper and cause.

The company distributes the platform through a country-by-country franchise model: each country is assigned one exclusive licensee team, typically comprising a nonprofit networker and an affiliate marketer (or AI agent), responsible for local marketing, branding, and nonprofit recruitment. The four-person international team — founder/managing director, senior programmer, senior UX designer, and franchise manager — retains ownership of the core technology, UX, and franchisee support, while market-level execution is outsourced to franchisees.

The revenue model is dual: transaction-based affiliate commission retained on each purchase routed through the platform, and indirect franchise licensing where franchisees monetize within their territory. Causes register free of charge; shoppers pay nothing extra, with the donation cost underwritten by the affiliate merchant commission. Reported traction metrics include an 85% cause retention rate and 5-year per-country profit projections of €500K (poor), €1M (average), and €2M (success), though no current revenue, GMV, or active franchisee count is disclosed.

Name

ShopDonation International

Website

https://shopdonationfranchise.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ShopDonation International is an affiliate marketing platform that splits merchant commissions 50/50 with shopper-selected charitable causes, distributed globally through a country-exclusive franchise model with local marketing and branding.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Marketing Commission: When a consumer purchases through the ShopDonation platform, an average commission of 5% of the purchase is generated. This commission is split 50% to the chosen cause and 50% to ShopDonation. Works with brands including Booking, Aliexpress, eBay, Nike, Microsoft, Adidas, Puma, Dell and many others.
2. Franchise Licensing: Franchisees receive an exclusive license to run the ShopDonation platform in their country. Revenue is generated through affiliate commissions earned in their territory, with the platform managed by the international team.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

ShopDonation International operates an international affiliate marketing platform that links to popular webshops (eBay, Booking.com, Aliexpress, Just Eat, Microsoft, Adidas, Nike, Puma, Dell, etc.). When a consumer purchases through a ShopDonation link, an average 5% commission is generated, of which 50% is donated to a cause chosen by the shopper and 50% is retained by ShopDonation. Shoppers pay nothing extra — the donation cost is covered by the brand, and causes register for free. The company distributes the platform via an exclusive franchise/licensing model, with one franchisee team per country operating localized branding and marketing similar to the Just Eat model.

Product overview

ShopDonation International operates as a single, unified affiliate marketing platform that connects consumers with major online retailers. The platform generates commission from purchases made through affiliate links and donates 50% of that commission to the consumer's chosen cause. Each country has its own localized franchise platform with local branding and marketing (similar to the Just Eat model), allowing causes to receive funds from multiple countries. The platform also supports AI Agents to handle administrative and marketing tasks for franchisees.

Differentiator

Problem solved

Functional benefit

Products and services

• ShopDonation Affiliate Donation Platform An international affiliate marketing platform that connects consumers to major online retailers (eBay, Booking.com, Aliexpress, Just Eat, Microsoft, Adidas, Nike, Puma, Dell, etc.). When a shopper purchases through a ShopDonation link, the platform earns an average 5% commission, 50% of which is donated to the shopper's chosen cause at no extra cost to the shopper. Designed for online shoppers, nonprofits, sports clubs, associations, communities, hospitals, schools, and individual initiatives.
• ShopDonation Country Franchise License An exclusive country-level franchise offering that licenses one franchisee (team) per country to operate the ShopDonation affiliate donation platform locally. Each franchisee team typically consists of a nonprofit networker and an affiliate marketer (or an AI Agent), and runs localized branding and marketing. Targets aspiring entrepreneurs with a passion for social impact.

Quantifiable outcome

• 85% cause retention rate
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• BookingcoreTechnology or IntegrationMajor affiliate merchant partner. ShopDonation links to Booking.com and receives commission on bookings made through their platform. Booking is one of the key brands in the ShopDonation network.
• AliexpresscoreTechnology or IntegrationMajor affiliate merchant partner. ShopDonation links to Aliexpress and receives commission on purchases made through their platform.
• eBaycoreTechnology or IntegrationMajor affiliate merchant partner. ShopDonation links to eBay and receives commission on purchases made through their platform.
• NikecoreTechnology or IntegrationAffiliate merchant partner. ShopDonation links to Nike and receives commission on purchases made through their platform.
• MicrosoftcoreTechnology or IntegrationAffiliate merchant partner. ShopDonation links to Microsoft and receives commission on purchases made through their platform.
• AdidascoreTechnology or IntegrationAffiliate merchant partner. ShopDonation links to Adidas and receives commission on purchases made through their platform.
• PumacoreTechnology or IntegrationAffiliate merchant partner. ShopDonation links to Puma and receives commission on purchases made through their platform.
• DellcoreTechnology or IntegrationAffiliate merchant partner. ShopDonation links to Dell and receives commission on purchases made through their platform.
• Just EatcoreTechnology or IntegrationAffiliate merchant partner. ShopDonation links to Just Eat and receives commission on food delivery orders made through their platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Goodshop: US-based cause-affiliate platform that generates donations for nonprofits and schools when members shop through partner retailers. Same concept as ShopDonation, limited to a single country. Cited by ShopDonation with ~$1m average yearly operating income.
• Easyfundraising: UK-based cause-affiliate platform where shoppers raise donations for causes when buying through partner retailers. Operates the same core mechanic as ShopDonation but is limited to a single country. Cited by ShopDonation directly as a comparable competitor with £2.33m average yearly operating income.
• Give as You Live: UK cause-affiliate shopping platform that lets shoppers raise free donations for their favorite charity when shopping at major retailers. Operates the identical commission-split-with-cause mechanic as ShopDonation in a single country.

Others

• Just Eat (franchise model reference): Online food delivery marketplace that scaled internationally via a country-level franchise/licensing model. ShopDonation explicitly cites Just Eat as the operational template for its country-by-country franchise expansion strategy.
• Awin: Global affiliate marketing network connecting advertisers with publishers across multiple verticals. Functions as affiliate infrastructure that ShopDonation could either partner with or compete against for merchant relationships and tracking capability.

Broad incumbents

• Rakuten (Cashback / Affiliate): Global cashback and affiliate platform operating across ~30 countries with $56m+ average yearly operating income. Same affiliate-merchant commission mechanics as ShopDonation but without the cause-donation layer; could trivially add charity functionality and immediately become a direct competitor.
• AmazonSmile (historical): Amazon's now-discontinued program that donated 0.5% of eligible purchases to a charity chosen by the shopper. Demonstrated massive scale of the cause-affiliate concept inside the largest e-commerce platform, validating demand while showing the threat of platform incumbents building it natively.

Emerging players

• Humble Bundle: Digital storefront where a portion of every purchase goes to charity. Operates a cause-linked commerce model similar in spirit to ShopDonation (buyer chooses cause, percentage of purchase is donated), but focused on games and digital content rather than general webshop affiliate traffic.

Regional players

• Flipkart (SuperCoins / Charity): India's largest homegrown e-commerce marketplace with affiliate and loyalty mechanics that overlap ShopDonation's affiliate-referral model, though without the charity-donation layer. Relevant as a large regional affiliate commerce platform with global ambitions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shopdonation-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShopDonation International