Love is blinds

What Love is blinds does

Love is Blinds (DBA Shop Love Is Blinds) is a privately-held, owner-operated custom window treatment retailer and installer founded in 2004 and headquartered in the St. Louis metropolitan area. The company sells and installs custom blinds, shades, and shutters sourced from three manufacturer partners — Hunter Douglas, Alta, and Norman Window Treatments — across a service area spanning more than a dozen Missouri cities and adjacent portions of Western Illinois. Its customer base is residential homeowners requiring custom-fit window coverings, including non-standard shapes such as arches and angled walls.

The business operates on a high-touch, in-home consultation model: a designer visits the customer's home with product samples, performs professional measurement, takes a custom order, and returns for certified installation. In-home sales and installation are the sole distribution channel; there is no retail storefront, no e-commerce checkout, and no mobile app. The product portfolio spans wood and faux wood horizontal blinds, vertical blinds, roller shades, Roman shades, honeycomb/cellular shades, sheer shades, pleated shades, woven wood shades, and plantation shutters, with motorized options integrated with Alexa, Google Home, and Apple Home. Service quality is reinforced through a 2-year standard guarantee, a 6-year extended warranty on motorized products, and a 10-year warranty on cords, and the company touts recurring "Best in Customer Service" recognition in the St. Louis area.

Commercially, revenue is generated almost entirely from one-time, project-based product-plus-installation sales to individual homeowners, with pricing varying by product, window size, and customization. The company has no disclosed revenue, no institutional funding, no parent organization, no public management team, and operates as a bootstrapped local business. Marketing relies on content marketing (blog), local SEO via city-specific landing pages, an extensive photo gallery, and free in-home consultation offers, with referral sources spanning Google, social media, Houzz, Yelp, and word-of-mouth. There is no proprietary technology stack — the company is fundamentally a local services business rather than a technology or software company.

Name

Love is blinds

Legal name

Shop Love Is Blinds

Website

https://shoploveisblinds.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Love is Blinds is a privately-held, owner-operated custom window treatment retailer founded in 2004, selling and installing Hunter Douglas, Alta, and Norman blinds, shades, and shutters for residential homeowners across the St. Louis metro area and Western Illinois via in-home design consultation and certified installation.

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Window Treatment Retailers (449122)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAIAKAA

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical)

Consumer Products & Retail/Home & Furniture Retail/Window Treatments Retail (Blinds, Shades, Curtains)

SECONDARYCRAIAKAB

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar)

Consumer Products & Retail/Home & Furniture Retail/Window Treatments Retail (Blinds, Shades, Curtains)

SECONDARYCRAIAKAE

Shutters Retail (Plantation, Interior/Exterior)

Consumer Products & Retail/Home & Furniture Retail/Window Treatments Retail (Blinds, Shades, Curtains)

SECONDARYHSAGAHAC

Curtains, Blinds & Window Treatment Installation

Home & Personal Services/Home Repair, Maintenance & Handyman/Furniture Assembly, Mounting & Installation

Keywords

• Custom window blinds
• Window shades installation
• Plantation shutters
• In-home consultation
• Window treatment retail

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Window Treatment Sales and Installation: One-time product sales with professional installation services for custom window blinds, shades, and shutters. Products include Hunter Douglas, Alta, and Norman Window Treatments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Love is Blinds is a custom window treatment retailer that sells and installs made-to-measure blinds, shades, and shutters from Hunter Douglas, Alta, and Norman Window Fashions to residential customers. The company operates an in-home consultation model where designers visit customers' homes with samples, take precise measurements, place custom orders, and return for certified professional installation.

Product overview

Love is Blinds is a custom window treatment retailer operating in Missouri and Western Illinois, offering a portfolio of branded and custom window treatments. The company distributes three main branded product lines: Hunter Douglas, Alta, and Norman Window Treatments, each providing blinds, shades, and shutters. Core products include custom horizontal wood blinds, faux wood blinds, vertical blinds, roller shades, roman shades, honeycomb/cellular shades, sheer shades, pleated shades, woven wood shades, and plantation shutters in wood, polysatin, and hybrid materials. The company also offers motorized window treatment options with smart home integration. Service offerings include free in-home design consultation, professional measurement, delivery, and certified installation, backed by extended warranty programs ranging from 2 to 10 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Window Blinds

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• Hunter DouglascoreChannel Partner/ Reseller/ DistributorLove is Blinds is a certified professional installer of Hunter Douglas window treatments, offering their full product line including blinds, shades, and shutters with professional consultation and installation services.
• Norman Window FashionscoreChannel Partner/ Reseller/ DistributorLove is Blinds is a certified professional installer of Norman Window Fashions products, providing Norman blinds, shades, and shutters with certified installation backed by manufacturer warranties.
• Alta Window TreatmentscoreChannel Partner/ Reseller/ DistributorLove is Blinds offers Alta window treatments as part of their product portfolio, including Alta blinds, shades, and shutters with professional installation services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• 3 Day Blinds: National custom window treatment retailer offering in-home consultation, design, manufacturing, and installation of blinds, shades, and shutters. Direct competitor on custom measurement-and-install motion.
• Bloomin' Blinds: Emerging custom window treatment franchise providing in-home consultations and installation of blinds, shades, and shutters. Same service model with broader geographic ambitions, similar scale relative to Love is Blinds.
• Stoneside Blinds & Designs: National custom blinds and shades retailer using in-home design consultation and certified installation with multiple brand offerings. Direct peer in motion and product mix.
• Budget Blinds: Largest franchised in-home window covering retailer in North America with a virtually identical model: free in-home consultation, custom measurement, and professional installation of branded blinds, shades, and shutters. The closest direct peer to Love is Blinds' GTM.
• Next Day Blinds: Custom window treatment retailer focused on free in-home consultation, measurement, and installation of blinds and shades. Comparable mid-market competitor in motion and product range.
• The Shade Store: Premium custom window treatment retailer with showroom + in-home consultation model offering Hunter Douglas and other premium brands. Direct competitor in the higher-AOV, design-led segment.
• Gotcha Covered: Franchised custom window covering company providing free in-home consultations and professional installation of blinds, shades, and shutters across North American territories. Same GTM archetype.
• Blinds.com: Leading online-first custom window covering retailer carrying Hunter Douglas, Norman, and other major brands. Competes for the same homeowner install dollar, but via self-service digital ordering rather than in-home consultation.

Broad incumbents

• Hunter Douglas (Direct / Gallery): Vertically integrated manufacturer that also operates company-owned showrooms and direct channels. Comparable because it sells the same branded products Love is Blinds resells, and represents both a supplier and an indirect competitive threat.
• Window World: Large national replacement window and home improvement franchise that also sells and installs blinds, shutters, and other window treatments as part of a broader exterior-focused offering. Adjacent incumbent rather than pure-play window coverings peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/love-is-blinds

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love is blinds