What Bloomin’ Blinds does

Bloomin' Blinds Franchise Corp. is a Plano, Texas-based franchisor of custom window treatment products and services, founded in 2001 and family-led by the Stuart family (CEO Kelsey Stuart, COO Kristopher Stuart, CTO/Head of Training Kevin Stuart). The company distributes blinds, shades, shutters, draperies, motorization/home automation solutions, and awnings through more than 145 independently owned franchise territories across all 50 US states, with on-site repair services for blinds, shades, shutters, and motorization as a complementary offering. Its go-to-market is a mobile showroom model: franchisees travel to customer homes with product samples, conduct free in-home consultations, and complete professional measurement and installation, supported by an in-house Customer Care Center (launched 2021), a digital Window Visualizer for product preview, and SEO-driven digital marketing executed with partner Scorpion.

The underlying technology stack combines cloud-based scheduling and CRM, franchisee-specific websites with localized SEO, the Window Visualizer digital tool, and integration with smart-home ecosystems for voice/app control of motorized treatments. Bloomin' Blinds does not manufacture its own products; instead it sources from established window covering brands—Alta, Norman, Graber, Horizons, Insolroll, Eclipse Awning, and Sol-Lux—and resells them through franchisees under its own brand, warranty, and service umbrella. A limited lifetime warranty and repair-led upsell motion (e.g., a $130 repair converting to an $8,000 shutter order) are central to its retention logic.

Revenue mechanics are dual-track. Consumer revenue flows one-time through product markup plus installation fees on quote-based pricing, supplemented by recurring service revenue from on-site repairs. Franchisor revenue is generated from an initial franchise fee of $49,500, startup fees of approximately $30,000, total franchise investment ranging $105,700–$182,100, and ongoing royalties/service fees on franchise gross sales. The customer base is fragmented residential end-consumers (with secondary exposure to new-home buyers, mobile-home owners, and small commercial spaces), yielding low concentration risk but exposing the system to discretionary home-improvement and housing-cycle demand.

Name

Bloomin’ Blinds

Legal name

Bloomin Blinds Franchise Corp.

Website

https://bloominblinds.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloomin' Blinds is a Texas-based franchisor of custom window treatments—blinds, shades, shutters, draperies, motorization, and awnings—sold and installed through 145+ mobile-showroom franchise locations across the United States. It serves residential homeowners with in-home consultation, professional installation, and on-site repair services under a limited lifetime warranty.

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Window Treatment Retailers (449122)

akta.pro primary industry

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Smart Window Shades & Motorized Treatments Retail (CRAIAMAL), Curtains, Blinds & Window Treatment Installation (HSAGAHAC), Motorized Shades, Blinds & Curtain Automation (HSAHADAD)

Keywords

• Custom window treatments
• Mobile showroom service
• On-site blind repair
• Home automation shades
• Window covering franchise

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Window Treatment Sales & Installation: Custom blinds, shades, shutters, and draperies sold and installed by franchise owners. Products are made by top manufacturers and installed at customer homes. Revenue is generated through product markup and installation fees.
2. On-Site Repair Services: Mobile repair services for blinds, shades, shutters, and motorization. Franchisees travel to customer locations to perform repairs including blind restring, slat replacement, shutter staples, tilter repair, and motorization repairs.
3. Franchise Fees: Initial franchise fee of $49,500 plus ongoing royalty or service fees from franchisees. Total franchise investment ranges from $105,700 to $182,100.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bloomin' Blinds sells and installs custom window treatments, including blinds, shades, shutters, draperies, and awnings, through a national franchise network that brings mobile showrooms directly to customers' homes. The company also delivers professional in-home measurement, expert installation, on-site repair services (blind, shade, shutter, motorization), and supports home automation/motorization integration.

Product overview

Bloomin' Blinds is a franchise-based custom window treatment company offering a comprehensive portfolio of window coverings and related services. The core product lineup spans three main categories: Blinds (including cordless, wood, faux wood, panel track, mini, and skylight varieties), Shutters (composite, plantation, and wood), and Shades (cellular, motorized cellular, exterior, roman, bamboo/grass, sun screens, panel track, roller, sheer horizontal, zebra, and skylight shades). Additional offerings include draperies, blackout shades, and awning solutions through the Sol-Lux partnership. The company also provides motorized and home automation window treatment options, enabling smart home integration. Beyond products, Bloomin' Blinds delivers on-site repair services for blinds, shades, and shutters, along with a digital Window Visualizer tool for customer design visualization. Products are organized into four consumer collections (Essential, Designer, Architectural, and Exterior & Smart Home) and specialized solutions for basements, mobile homes, and new construction. The company operates through a franchise model with over 145 locations across the United States, offering in-home consultation, professional measurement, and installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Cordless Blinds Window blinds designed without exposed cords for enhanced child safety and clean aesthetic appearance; targeted at safety-conscious residential buyers.
• Wood Blinds Custom window blinds made from real wood offering natural warmth and elegance for home interiors; targeted at homeowners seeking premium natural materials.
• Faux Wood Blinds Durable synthetic window blinds that mimic the appearance of wood while offering increased moisture resistance and easier maintenance; suited for high-humidity spaces such as bathrooms and kitchens.
• Panel Track Blinds Wide sliding panel window blinds suitable for patio doors and large window openings; ideal for covering oversized openings in residential spaces.
• Mini Blinds Compact horizontal slat window blinds, typically aluminum, offering an affordable light-control solution for value-conscious residential customers.
• Skylight Blinds Custom window blinds designed specifically for skylight windows, featuring specialized mounting and operating systems; ideal for angled skylight installations.
• Composite Shutters Window shutters made from composite materials combining durability with aesthetic appeal; targeted at homeowners seeking long-lasting shutter solutions.
• Plantation Shutters Classic interior shutters with wide louvers adding architectural elegance while providing light and privacy control; premium interior window treatment option.
• Wood Shutters Premium shutters crafted from natural wood offering timeless beauty and sophisticated window treatment; targeted at homeowners seeking premium natural materials.
• Cellular Shades Honeycomb-shaped window shades that trap air for enhanced insulation and energy efficiency; suited for homeowners seeking energy savings.
• Motorized Cellular Shades Automated cellular shades with motorization for convenient remote or app-controlled operation, combining insulation benefits with smart operation.
• Exterior Shades Outdoor window shades installed on exterior surfaces to block sun, reduce heat, and provide outdoor comfort for patios and exterior walls.
• Roman Shades Fabric window shades that fold elegantly when raised; offer a soft, luxurious window treatment option for interior design-focused homeowners.
• Bamboo/Grass Shades Natural woven window shades made from bamboo or grass materials providing an organic, eco-friendly aesthetic.
• Sun Shades Window treatments designed to filter sunlight while maintaining visibility and reducing heat glare; suited for sun-exposed windows.
• Panel Track Shades Wide fabric panel window shades that slide on a track system, suitable for patio doors and large windows.
• Roller Shades Simple cylindrical window shades that roll up or down for easy light control and minimal design aesthetic.
• Sheer Horizontal Shades Window shades combining horizontal fabric vanes with sheer panels for elegant light filtering with privacy.
• Zebra Shades Dual-layer alternating stripe window shades that allow adjustable light and privacy levels by shifting fabric layers.
• Blackout Shades Light-blocking window shades made from opaque materials that fit snugly to block nearly all incoming light for complete room darkness in bedrooms and media rooms.
• Draperies Custom fabric window curtains and drapes for decorative and functional window treatments in residential spaces.
• Motorized Window Treatments Automated window covering systems controllable via smartphone app, remote control, or voice commands through smart home integration; includes DC power adapters, hardwired motorization, battery-powered motorization, and solar-powered motorization options.
• Sol-Lux Awnings (Retractable, Patio, Window, Door) Automated, motorized awnings manufactured by partner Sol-Lux featuring smart sun-sensing technology and elegant outdoor shading solutions. Includes retractable, patio, window, and door awning options for residential outdoor living spaces.
• On-Site Blind Repair Mobile repair service for blinds including cord replacement, slat repair, and mechanical fixes performed at customer locations. Targets existing blind owners needing repair rather than replacement.
• On-Site Shutter Repair Mobile repair service for shutters covering both wood and faux wood configurations, including louver and frame repairs.
• On-Site Shade Repair Mobile repair service for window shades including Roman, pleated, and sheer shade repairs.
• Motorization Repair Service Repair service for motorized and electric blind systems including motors, remotes, and automation components, performed on-site at customer locations.
• Bloomin' Blinds Franchise Opportunity Franchise ownership opportunity for entrepreneurs to operate a Bloomin' Blinds mobile window treatment sales, installation, and repair business within an assigned U.S. territory. Initial franchise fee $49,500, start-up $30,000, total investment range $105,700-$182,100, plus ongoing royalty/service fees.

Quantifiable outcome

• Energy.gov reports approximately 30% of home's heating energy is lost through windows - temperature control treatments help mitigate this
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Sol-Lux AwningscoreOEM/ Whitelabel/ Licensing PartnerBloomin' Blinds has partnered with Sol-Lux to offer high-performance motorized awnings. Sol-Lux awnings feature smart sun-sensing technology, sleek modern designs, and energy-saving benefits. The partnership brings automated, elegant, and easy-to-use awnings to residential customers for outdoor shade applications.
• Alta Window FashionsminorStrategic or Co-development PartnerPartner brand offering designer window coverings with practical features. Alta's collections combine style and safety with many coverings designed to improve Indoor Air Quality (IAQ) using GREENGUARD Certified products.
• Norman Window FashionsminorStrategic or Co-development PartnerPartner manufacturer focused on socially responsible manufacturing. Norman grows their own wood, makes their own components, and weaves their own cords, with emphasis on forestry processes and sustainability.
• GraberminorStrategic or Co-development PartnerPartner brand offering trend-curated collections and custom crafts. Graber uses earth-friendly practices including recycling, conservation, responsible sourcing, eco-conscious packaging, and sustainable forestry.
• HorizonsminorStrategic or Co-development PartnerWindow treatment brand available through Bloomin' Blinds repair and replacement services.
• InsolrollminorStrategic or Co-development PartnerWindow treatment brand available through Bloomin' Blinds repair and replacement services.
• Eclipse AwningminorStrategic or Co-development PartnerAwning brand available through Bloomin' Blinds product offerings.
• VetFran ProgramminorGTM or Marketing PartnerBloomin' Blinds is a member of the VetFran program, offering financial incentives and discounts for veterans interested in franchise ownership. The company also belongs to the International Franchise Association.
• International Franchise AssociationminorGTM or Marketing PartnerIndustry association membership providing networking, resources, and credibility for franchise opportunities.
• ScorpionminorGTM or Marketing PartnerInternet marketing services provider that Bloomin' Blinds uses to support franchisees with digital marketing and lead generation.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Blinds.com: Blinds.com is a leading online direct-to-consumer retailer of custom blinds, shades, shutters, and draperies. Competes on price and convenience in the same product categories; represents the digital self-measure/self-install channel Bloomin' Blinds competes against.
• Blinds To Go: Blinds To Go is a retail chain specializing in made-to-measure blinds, shades, and draperies with in-store and in-home service. Comparable custom product offering to Bloomin' Blinds with a showroom-driven experience rather than franchise-mobile model.
• Budget Blinds: Budget Blinds is the closest franchise-based competitor to Bloomin' Blinds, operating a similar mobile/in-home consultation model with franchisees selling blinds, shades, shutters, and draperies across the United States. Direct overlap in product categories, franchise model, and go-to-market motion.
• The Shade Store: The Shade Store is a custom window treatment retailer offering premium blinds, shades, shutters, and draperies with showroom + in-home design consultation. Comparable custom product offering with a higher-end positioning; competes with Bloomin' Blinds' Architectural Collection.
• SelectBlinds: SelectBlinds is an online direct-to-consumer retailer of custom window treatments including blinds, shades, shutters, and draperies. Operates a fully digital self-service model that competes with Bloomin' Blinds' higher-touch in-home service on price-sensitive customer segments.
• 3 Day Blinds: 3 Day Blinds is a direct competitor offering custom-manufactured blinds, shades, shutters, and draperies with professional in-home consultation and installation. Operates a company-owned retail + in-home model that overlaps with Bloomin' Blinds on product offering and customer experience.
• Gotcha Covered: Gotcha Covered is a franchise-based custom window treatment company offering blinds, shades, shutters, and draperies with in-home consultation. Operates a nearly identical franchise model to Bloomin' Blinds and competes for the same franchisee and end-customer segments.

Broad incumbents

• Hunter Douglas: Hunter Douglas is the largest premium manufacturer of custom window treatments (blinds, shades, shutters, draperies) and operates a national dealer network. Competes indirectly as both an OEM supplier to Bloomin' Blinds and as the brand behind many competing dealer networks.
• Springs Window Fashions (Graber): Springs Window Fashions, owner of the Graber brand and other window treatment lines, is a major manufacturer supplying dealers and franchise systems. Competes indirectly as an OEM partner and as a brand behind competing dealer/distributor channels.

Others

• Norman Window Fashions: Norman Window Fashions is a manufacturer of custom blinds, shades, and shutters. It is both an OEM partner of Bloomin' Blinds (several corporate team members came from Norman USA) and a brand available through competing dealer networks — making it an enabling/ecosystem participant rather than a direct competitor.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bloomin-blinds
• Xx.com/Bloomin_Blinds
• Facebookfacebook.com/BloominBlindsFranchiseCorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomin’ Blinds