LuMed

What LuMed does

LuMed is a direct-to-consumer apparel brand founded in 2021 by a nurse, headquartered in St. Louis, Missouri, that designs and sells premium medical scrubs to individual healthcare professionals in the United States and Canada. The product line spans women's and men's scrub tops (V-neck, half-zip, long sleeve), pants (joggers, straight leg, high-waisted with zip detailing), jumpsuits, matching sets, layered jackets, and accessories (belt bags, socks, gift cards). Fabrics are a proprietary-feeling 82% polyester / 18% spandex blend marketed as spill-resistant and water-resistant, with multiple cargo and zippered pockets designed for clinical tools. The company positions itself as a fashion-forward alternative to legacy scrub brands and a direct competitor to Figs, leaning heavily on founder credibility and social proof.

The business operates exclusively through its Shopify-powered website shoplumed.com with no physical retail, marketplace, or wholesale presence. Pricing is one-time purchase only (no subscription), with scrubs typically $40-$100, gift cards at $50 and $100, and a 30-day return policy. The tech stack is built entirely on third-party SaaS — Shopify for commerce, Judge.me for verified reviews, and Dovetale for the affiliate/creator program — with no proprietary platform IP. Customer acquisition is driven by Instagram (@shoplumed), the #LIVEINLUMED user-generated content community, creator/affiliate partnerships, and email marketing.

LuMed is a privately held, founder-owned company with 7 employees and no disclosed institutional funding. Scale signals are modest: 71 in-stock SKUs, 88 verified customer reviews averaging 4.5-5.0 stars, and review activity extending through 2026, indicating ongoing operations but limited customer-reach evidence. There are no public revenue figures, no disclosed corporate customers, and no B2B or institutional sales channels.

Name

LuMed

Legal name

LuMED

Website

https://shoplumed.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

LuMed is a US-based, nurse-founded direct-to-consumer e-commerce brand (founded 2021) that designs and sells premium, fashion-forward medical scrubs and accessories to individual healthcare professionals in the US and Canada.

Ownership category

akta.pro rank

Product category

Medical Apparel

NAICS

Health and Personal Care Retailers (4561)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF)

Keywords

• Medical scrubs
• Healthcare apparel
• Nursing uniforms
• Medical workwear
• Scrub clothing

Headquarters

HQ city

Saint Louis, MO

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Medical Scrub Sales: LuMED generates revenue through direct product sales of medical scrubs including tops, bottoms, joggers, jumpsuits, and accessories. Products are sold at one-time purchase prices ranging from approximately $40-$100 per item. No subscription model is currently offered.
2. Gift Cards: Digital gift cards sold in $50 and $100 denominations, providing an additional revenue stream and gifting option for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

LuMed designs, manufactures, and sells premium medical scrubs and healthcare apparel directly to consumers through its Shopify-powered e-commerce store (shoplumed.com). The product line includes women's and men's scrub tops, pants, joggers, jumpsuits, jackets, matching sets, and accessories (belt bags, socks), with fabric blends engineered for comfort, stretch, water resistance, and functional pocket storage.

Product overview

LuMed is a direct-to-consumer scrub and medical uniform brand designed by healthcare professionals. The product portfolio centers on stylish, comfortable medical scrubs that combine luxury aesthetics with activewear functionality. The core offering includes women's and men's scrub tops (V-neck, half-zip, long sleeve), scrub pants (joggers, straight leg, high-waisted with zip features), scrub jackets (bomber, fitted, versatile), jumpsuits, and matching scrub sets. Accessories include belt bags and socks. The brand targets healthcare professionals including nurses, doctors, vets, dentists, and nursing students, emphasizing comfort, functionality, and fashion-forward design in the workplace. Products feature fabrics with polyester/spandex blends, spill resistance, and multiple pockets for practical functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Scrub Joggers Women's scrub joggers featuring drawstring waistband, cargo pockets, and platinum accent zipper pocket, made from an 82% polyester and 18% spandex blend designed for healthcare workers.
• Women's V-Neck Scrub Top Fitted V-neck scrub top with single chest pocket, designed for healthcare professionals combining fashion and practicality.
• Women's 1/2 Zip Scrub Top Half-zip pullover scrub top offering a modern, contemporary silhouette for healthcare professionals.
• Women's High Waisted Straight Leg Zip Scrub Pants High-waisted scrub pants with stretch waistband, stylish piping design, cargo pockets, and platinum zip-up pant leg that can be worn open or closed.
• Women's Scrub Uniform Jumpsuit All-in-one scrub jumpsuit with zip-front closure and multiple functional pockets, made from breathable, spill-resistant, stretchable fabric.
• Women's Scrub Active Pullover Set Tailored gold zip-up pullover paired with cargo joggers, designed for healthcare professionals demanding functionality and style with unrestricted movement.
• Women's Lightweight Bomber Jacket Lightweight bomber-style jacket for healthcare professionals seeking additional layering options.
• Women's Fitted Scrub Jacket Fitted scrub jacket offering a tailored look for professional healthcare settings.
• Men's Scrub Joggers Men's scrub joggers with comfortable stretch fabric designed for healthcare professionals.
• Men's V-Neck Scrub Top Men's V-neck scrub top available in black, navy, and cobalt blue colors.
• Men's Performance Scrub Pants Performance-style scrub pants for men designed for active healthcare professionals.
• Men's Versatile Black Jacket Versatile black jacket for men, suitable for healthcare professional settings.
• "Boyfriend Fit" Scrub Joggers Unisex-fit scrub joggers in relaxed boyfriend style, available in black, cobalt, and navy.
• "Boyfriend Fit" Scrub Pants Unisex-fit scrub pants in relaxed boyfriend style, available in black and navy blue.
• Women's Straight Leg Pants Women's straight leg scrub pants available in multiple colors including black and espresso.
• Women's Black Cargo Joggers Women's black cargo joggers with functional cargo pockets and gold zipper details.
• Long Sleeve Scrub Top Long sleeve scrub top for healthcare professionals seeking additional coverage.
• Performance Pullover Hoodie Performance pullover hoodie for healthcare professionals, available in blacktop heather color.
• The LuMED Set Complete matching scrub sets designed for comfort, style, and all-day movement. Available in multiple colors including sage, berry, espresso, and with various accent details.
• Stylish Belt Bag Stylish belt bag accessory for healthcare professionals.
• Trending Socks Fashionable socks for healthcare professionals.
• LuMED Gift Card Gift cards available in $50 and $100 denominations for purchasing LuMED scrubs.

Quantifiable outcome

• 88 verified customer reviews with products averaging 4.5-5.0 star ratings
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DovetalecoreGTM or Marketing PartnerLuMED partners with Dovetale for their affiliate and creator partnership program. The platform enables medical professionals and brand enthusiasts to apply for affiliate partnerships, receiving discount codes and collaboration opportunities. The program targets real medical professionals who love the brand, positioning them as authentic brand ambassadors within their professional networks.

Scale indicators3 records

Recent moves5 records

Expansion highlights8 records

Direct peers

• Figs: Figs is the category-defining premium direct-to-consumer scrub brand, explicitly named by LuMED customers as a comparison point. Both target healthcare professionals with fashion-forward, athletic-inspired scrubs priced at a premium to traditional uniform brands.
• Koi Scrubs: Koi Scrubs is a popular scrub brand known for trendy designs and comfort, directly competing with LuMED for healthcare professionals seeking fashionable alternatives to traditional scrubs.
• Wink Scrubs: Wink Scrubs is a fashion-forward medical uniform brand offering stylish scrubs for healthcare professionals. It competes with LuMED in the premium, design-led scrub category.
• Healing Hands Scrubs: Healing Hands is a well-established scrub brand offering comfortable, functional medical apparel. It competes with LuMED in the comfort and quality-focused segment of the healthcare apparel market.
• Mandala Scrubs: Mandala Scrubs is a DTC premium scrub brand targeting nurses and doctors with modern, comfortable designs. It competes directly with LuMED in the premium scrubs online retail segment.
• Jaanuu: Jaanuu is a premium DTC scrubs and medical apparel brand founded by a healthcare professional, similar to LuMED. Both compete in the fashion-forward scrub niche with performance fabrics and direct-to-consumer distribution.

Regional players

• Carhartt: Carhartt is a durable workwear brand with crossover appeal into tough-use medical scrubs. While not a specialized scrub brand, it competes for healthcare professionals who value durability and rugged performance features similar to LuMED's spill-resistant fabric.

Broad incumbents

• Cherokee Uniforms: Cherokee is one of the largest and most established medical uniform brands, offering a wide assortment of scrubs at various price points. As a broad incumbent, it represents the traditional mass-market alternative to LuMED's premium DTC positioning.
• Medline: Medline is a major medical supplies and apparel manufacturer and distributor, including scrubs and healthcare uniforms. As a broad incumbent, it serves institutional buyers (hospitals, clinics) at scale, contrasting with LuMED's DTC individual consumer model.
• Dickies Medical: Dickies is a major workwear brand with a medical scrubs line, representing the mass-market, price-competitive alternative to LuMED's premium positioning. As a broad incumbent, it dominates volume sales in the healthcare apparel category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/shoplumed
• LinkedInlinkedin.com/company/lumedscrubs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LuMed