Saigon Centre Shopping Mall

What Saigon Centre Shopping Mall does

Saigon Centre is a multi-floor physical retail mall and lifestyle destination located in the central commercial district of Ho Chi Minh City, Vietnam, operated by Keppel Land Watco-II Co., Ltd., a Vietnamese-incorporated subsidiary of Keppel Corporation (SGX: BN4), a Singapore-listed multinational conglomerate. The mall began operations in 2016 and houses a curated mix of more than 30 tenant brands spanning luxury (Louis Vuitton, Cartier, Chloé, BOSS, Armani Exchange), international fashion and sportswear (adidas, ASICS, Birkenstock, ALDO), beauty retail (Beauty Box), and diverse food and beverage operators (BreadTalk, Annam Gourmet, Botejyu Okonomiyaki, Beard Papa's), with tenant mix spanning multiple levels and price tiers.

The mall's technology footprint consists of an official website (shopping.saigoncentre.com.vn) and the Rewards+ mobile application (available on iOS and Android), which serves as a digital loyalty platform enabling shoppers to enrol in a points programme, receive exclusive promotions, and access real-time event and tenant updates. A QR code-based download pathway supports in-mall app acquisition. Beyond this consumer-facing digital layer, the company maintains organic social media presence on Facebook and Instagram and conducts regular in-mall promotional campaigns and brand activation events.

Saigon Centre's revenue model is built on retail space rental to tenant brands and operators, augmented by income from common area maintenance fees, marketing contributions, and operational services to tenants. The property is positioned as one component of a larger Keppel Land mixed-use development in Ho Chi Minh City that also includes dedicated office space (office.saigoncentre.com.vn) and residential apartments marketed under the Sedona Vietnam brand. Saigon Centre targets affluent urban consumers seeking luxury and premium shopping and dining, mass-market shoppers across sportswear, beauty, and casual F&B categories, and international and local retail brands seeking a prime high-visibility storefront in Vietnam's largest city.

Name

Saigon Centre Shopping Mall

Legal name

Keppel Land Watco-II Co., Ltd.

Website

https://shopping.saigoncentre.com.vn

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Saigon Centre is a multi-floor shopping mall in central Ho Chi Minh City operated by Keppel Land Watco-II Co., Ltd. (a Keppel Corporation subsidiary), housing luxury, fashion, beauty, and F&B tenants, supported by a Rewards+ loyalty mobile app and integrated with Keppel's mixed-use office and residential development.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Space Rental: Saigon Centre generates revenue by leasing retail space to tenant brands and operators across multiple floors and categories (luxury, fashion, beauty, F&B, lifestyle). Tenants include global brands such as Louis Vuitton, Cartier, Chloé, adidas, BOSS, and local/concessionaire operators.
2. Mall Operations and Service Income: Income derived from common area maintenance fees, marketing contributions, and operational services provided to tenants, as well as footfall-driven promotional and event activities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Saigon Centre is a physical multi-level shopping mall in central Ho Chi Minh City that leases retail and food & beverage space to a curated mix of international luxury, premium, and mid-market tenant brands (including Louis Vuitton, Cartier, Chloé, BOSS, adidas, Beauty Box, BreadTalk, and Annam Gourmet). It is operated by Keppel Land Watco-II Co., Ltd., part of a mixed-use development that also includes offices and residential units, and supports tenants with common area maintenance, marketing, and operational services, while engaging end consumers through its website and the Rewards+ loyalty mobile application.

Product overview

Saigon Centre Shopping Mall is a physical retail destination in Ho Chi Minh City operated by Keppel Land Watco-II Co., Ltd. The mall offers a digital customer engagement layer through its Rewards+ mobile application, which provides loyalty program functionality including point accumulation, exclusive member offers, and promotional updates. The physical mall hosts a diverse mix of retail brands spanning luxury fashion (Louis Vuitton, CARTIER, Chloé, BOSS), sportswear (adidas, ASICS, BIRKENSTOCK), beauty and cosmetics (BEAUTY BOX), F&B (BreadTalk, Boat Noodle, Botejyu, Beard Papa's), and lifestyle categories. The mall also has associated office and residential components managed under the broader Keppel real estate portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Rewards+ App: Mobile application for shopping rewards, points accumulation, and promotional updates.

Products and services

• Rewards+ Mobile Application Official mobile application of Saigon Centre shopping mall that lets shoppers earn loyalty points on purchases, access member-exclusive offers and promotions, and receive real-time updates on mall events, sales, and news from tenant brands. Targeted at end consumers who shop, dine, and visit the mall.
• Retail and F&B Space Leasing at Saigon Centre Mall Leasing of physical retail and food & beverage space across multiple floors of the Saigon Centre mall in central Ho Chi Minh City, targeting international and local retail brands (luxury, fashion, beauty, sportswear, F&B, lifestyle) seeking a prime high-traffic storefront. Tenants include Louis Vuitton, Cartier, Chloé, BOSS, adidas, Beauty Box, BreadTalk, Botejyu Okonomiyaki, and Annam Gourmet, among others.

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Keppel Real EstatecoreStrategic or Co-development PartnerKeppel Real Estate is the real estate division of Keppel Corporation, a Singapore multinational conglomerate. Saigon Centre is operated by Keppel Land Watco-II Co., Ltd., a Keppel subsidiary, making Keppel Real Estate the core strategic parent and developer behind the Saigon Centre property.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• SC VivoCity: Large HCMC shopping mall developed by Saigon Co.op and Mapletree featuring international fashion, dining, and entertainment brands. Directly competes with Saigon Centre for premium and mid-market retail tenants and District 7 catchment consumers.
• Lotte Mall West Lake Hanoi / Lotte Vietnam: Korean-operated shopping mall and retail complex in Vietnam combining department store, supermarket, cinema, and luxury and premium brands. Competes with Saigon Centre for international brand tenancies and affluent Vietnamese consumers, with growing footprint in HCMC.
• Takashimaya Vietnam: Japanese department store located within the Saigon Centre complex itself, occupying multiple floors with premium and luxury offerings. Co-exists within the same building but competes for high-end Vietnamese shoppers and luxury brand positioning.
• Vincom (Vingroup): Vietnam's largest shopping mall and mixed-use real estate operator, with Vincom Center Dong Khoi directly competing with Saigon Centre for premium and luxury retail tenants and affluent HCMC shoppers. Operates a comparable landlord model across multi-floor, multi-category malls.
• Diamond Plaza: Upscale HCMC shopping mall located in District 1 offering luxury and premium retail, dining, and entertainment. Directly competes with Saigon Centre for luxury brand tenancies and high-end consumers in HCMC's central business district.
• Parkson Vietnam: Malaysian-operated department store chain with locations in HCMC and other Vietnamese cities offering mid-to-premium fashion, beauty, and F&B. Competes with Saigon Centre for international brand partnerships and mid-market to premium consumer share.
• Crescent Mall: Large premium shopping mall in HCMC's Phu My Hung area offering international fashion, dining, and lifestyle brands. Competes with Saigon Centre for premium tenant placements and mid-to-upper-income Vietnamese consumers and expatriates.
• AEON Mall Vietnam: Japanese-operated shopping mall chain with multiple large-format locations across Vietnam. Targets a different price tier than Saigon Centre but competes for mass-market tenants, F&B operators, and general Vietnamese retail spending share.

Regional players

• Siam Paragon: Premier luxury shopping mall in Bangkok operated by Siam Piwat, featuring flagship luxury brands, premium dining, and lifestyle experiences. Comparable to Saigon Centre as a Southeast Asian luxury retail destination targeting affluent regional consumers and global luxury tenants.
• ION Orchard: Singapore luxury shopping mall located on Orchard Road, operated as part of CapitaLand's portfolio. Comparable to Saigon Centre as an Asian flagship luxury retail destination attracting similar global brands and affluent consumers, though serving a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/saigoncentrevn
• LinkedInlinkedin.com/company/saigon-centre-shopping-mall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saigon Centre Shopping Mall