Keppel Real Estate
Keppel Real Estate is an independent, family-owned real estate agency founded in 2002 by Principal Agent Tony Hoy, serving the Capricorn Coast and Livingstone Shire in Queensland, Australia with residential sales, commercial sales and management, and subdivision and project marketing services.
- Company typePrivate
- Founded2002
- HeadquartersYeppoon, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Keppel Real Estate does
Keppel Real Estate is an independent, privately held real estate agency headquartered at 3/30 James Street, Yeppoon, Queensland, Australia, serving the Capricorn Coast and surrounding Livingstone Shire region. Founded in 2002 by Principal Agent Tony Hoy, the firm operates with a small team of 2-5 staff (including Tony Hoy and accounts/administration support from Rebecca Hoy) and delivers a full suite of property services: residential sales, residential and rural land sales, commercial sales and leasing, business sales, commercial property management, and subdivision and project marketing for developers.
The business runs on a traditional commission-based brokerage model, with revenue generated from transaction fees on property sales and leasing plus recurring fees from commercial property management mandates. Go-to-market is sales-led and direct, executed through a single Yeppoon office and supported by a website powered by Rex Software (Rex Websites) for listings, buyer registration, sales appraisals, and enquiry capture, supplemented by organic social media presence on Facebook, Twitter, and Google+. The agency holds no patents, trademarks, certifications, or proprietary technology products, and its competitive positioning rests on Tony Hoy's individual brand, 23-year tenure, and accumulated local transaction history (861 total sold results at the agency level, 412+ attributed personally to Tony Hoy).
Customer segments span individual residential buyers and sellers (primary), commercial property investors and tenants (primary), developers seeking subdivision and project marketing (secondary), and commercial landlords needing property management (secondary). The firm maintains no disclosed institutional ownership, no external funding, and operates as a family-owned independent agency with no parent company, subsidiaries, or stock exchange presence.
Keppel Real Estate firmographics
Firmographics- Name
- Keppel Real Estate
- Legal name
- Keppel Real Estate
- Website
- https://keppelrealestate.com.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Keppel Real Estate is an independent, family-owned real estate agency founded in 2002 by Principal Agent Tony Hoy, serving the Capricorn Coast and Livingstone Shire in Queensland, Australia with residential sales, commercial sales and management, and subdivision and project marketing services.
- Ownership category
- akta.pro rank
Keppel Real Estate industry classification
Industry- Product category
- Real Estate Agency Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Multifamily Brokerage (BPAJABAD)
Keywords
Where Keppel Real Estate is headquartered
LocationHeadquarters
- HQ city
- Yeppoon
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Keppel Real Estate business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Residential Property Sales: Commission-based residential property sales on the Capricorn Coast, assisting buyers and sellers in residential transactions including houses, units, and land.
- Commercial Property Sales and Leasing: Commercial property sales and leasing services including industrial, office, and retail properties.
- Property Management: Commercial property management services for landlords.
- Project and Subdivision Marketing: Subdivision and project marketing services for developers on the Capricorn Coast.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | — | Residential property sales |
| Transaction based/ take rate | — | Commercial property sales and leasing |
| Subscription | — | Property management services |
| Transaction based/ take rate | — | Project and subdivision marketing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Keppel Real Estate product offering
Product offeringCore offering
Keppel Real Estate is an independent real estate agency operating on Queensland's Capricorn Coast since 2002, offering residential property sales, commercial sales and leasing, property management for landlords, and subdivision and project marketing services for developers. The firm is led by Principal Agent Tony Hoy and assists buyers, sellers, developers, commercial tenants, and landlords across the Capricorn Coast and surrounding Livingstone Shire region.
Product overview
Keppel Real Estate is an independent real estate agency operating on Queensland's Capricorn Coast. The company offers a suite of property services delivered through its website powered by Rex Software, including: Residential Sales, Commercial Sales and Management, Subdivision and Project Marketing, Land Sales, Business Sales, and Commercial Leasing. The firm operates as a single-agency practice led by Principal Agent Tony Hoy, with no separate software product modules or named technology products — the online platform serves as a listing and client-intake tool rather than a standalone product offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Sales Commission-based residential property sales service assisting individual buyers and sellers with houses, units, and land transactions on the Capricorn Coast and surrounding areas.
Companies that use Keppel Real Estate
Customer profileSegments4 records
Ideal customer profiles3 records
Keppel Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Keppel Real Estate partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Livingstone Shire CouncilminorReferenced as a local government resource on the Keppel Real Estate website for community information purposes.
- Rockhampton Regional Development (Capricorn Enterprise)minorRegional development organization referenced on the website for economic development information related to the Capricorn Coast region.
- Rex SoftwarecorePowered by Rex Websites - the real estate agency uses Rex Software's real estate website platform for property listings, management, and client relations.
Scale indicators4 records
Recent moves3 records
Expansion highlights3 records
Keppel Real Estate competitors and assessment
Company assessmentBroad incumbents
- Belle Property: Belle Property is a national Australian real estate brand with a mix of metro and regional offices. Its residential sales, project marketing and property management services closely parallel Keppel's diversified service offering.
- McGrath Estate Agents: McGrath is a larger Australian real estate brand with offices in regional Queensland markets. While more metro-focused, its residential sales and auction model overlap with Keppel's core residential brokerage offering.
- Century 21 Australia: Century 21 is a global real estate franchise network with regional Queensland offices offering residential sales, commercial services and property management, comparable to Keppel's service suite.
- First National Real Estate: First National is a national network of independent real estate offices with strong regional Australia coverage. Its offices provide residential, commercial and rural services similar to Keppel's, though under a national brand umbrella.
Direct peers
- Elders Real Estate: Elders Real Estate operates a network of regional and rural-focused agencies across Queensland, with comparable residential sales, rural property and property management offerings. Its regional Queensland footprint directly overlaps with Keppel's catchment.
- Ray White Yeppoon / Capricorn Coast: Ray White operates franchise offices across the Capricorn Coast including Yeppoon. It is the most direct competitor to Keppel Real Estate, selling residential and commercial property and managing rentals in the same geography with a similar commission-based model.
- Professionals Real Estate: Professionals is a national network of independent real estate offices that often serve regional Australian markets. Its franchise model and service breadth (residential, commercial, property management) make it a close comparable to Keppel's positioning.
- Raine & Horne Rockhampton: Raine & Horne operates in the Rockhampton / Capricorn region with full residential, commercial and rural sales capabilities, comparable to Keppel's broad Capricorn Coast service offering.
- LJ Hooker Rockhampton / Yeppoon: LJ Hooker has franchise offices serving the Capricorn Coast and Rockhampton region, offering residential sales, commercial sales/leasing and property management — directly overlapping Keppel's service mix in the same catchment.
Regional players
- PRD Nationwide: PRD Nationwide has offices across regional Australia including Queensland, focusing on residential, commercial and project marketing services. Its regional franchise model and project marketing capability are directly comparable to Keppel's subdivision/project marketing work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Keppel Real Estate social profiles
Digital presenceKeppel Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keppel Real Estate leadership team
Management profileNumber of profiles
Profiles2 records
Keppel Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keppel Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keppel Real Estate
What does Keppel Real Estate do?
Keppel Real Estate is an independent real estate agency operating on Queensland's Capricorn Coast since 2002, offering residential property sales, commercial sales and leasing, property management for landlords, and subdivision and project marketing services for developers. The firm is led by Principal Agent Tony Hoy and assists buyers, sellers, developers, commercial tenants, and landlords across the Capricorn Coast and surrounding Livingstone Shire region.
Is Keppel Real Estate a public or private company?
Keppel Real Estate is a private company. It is classified as family owned and is currently operating.
When was Keppel Real Estate founded?
Keppel Real Estate was founded in 2002. It employs 1 to 10 people.
Where is Keppel Real Estate based?
Keppel Real Estate is headquartered in Yeppoon, Australia, in the Oceania region.
How does Keppel Real Estate make money?
Four revenue lines are on record. Residential Property Sales are the primary driver. The others are commercial Property Sales and Leasing, property Management and project and Subdivision Marketing.
Who are Keppel Real Estate's main competitors?
Broad incumbents on record are Belle Property, McGrath Estate Agents, Century 21 Australia and First National Real Estate. Direct peers are Elders Real Estate, Ray White Yeppoon / Capricorn Coast, Professionals Real Estate, Raine & Horne Rockhampton and LJ Hooker Rockhampton / Yeppoon. PRD Nationwide is listed as a regional player.
Does Keppel Real Estate have an API?
No public API is recorded for Keppel Real Estate.
What industry is Keppel Real Estate in?
Keppel Real Estate's product category is Real Estate Agency Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJABAD, Multifamily Brokerage. Its NAICS code is 53121 and its SIC code is 6531.