Haagen - Dazs
Häagen-Dazs is a premium ice cream brand owned by General Mills, selling tubs, stickbars, and minicup multipacks through global retail and direct-to-consumer e-commerce to individual consumers in 50+ countries.
- Company typePrivate
- Founded-
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Haagen - Dazs does
Häagen-Dazs is a premium ice cream brand established in 1960 and wholly owned by General Mills, the diversified food corporation headquartered in Minneapolis, Minnesota and listed on the NYSE under ticker GIS. The brand is positioned in the luxury tier of the frozen dessert category, built on a pseudo-European naming convention, quality-ingredient messaging, and a 'true indulgence' value proposition. It is not an independent operating company; strategic, financial, and IP decisions sit with General Mills.
The product portfolio is concentrated in three core formats: Tubs (Pints), Stickbars (single-serve chocolate-coated bars with nut pieces and vanilla ice cream), and Minicup Multipacks. Featured SKUs at the time of review include a Salted Caramel Pint and a Passionfruit and Mango Stickbar Multipack. Manufacturing is described as premium ice cream production using quality ingredients; no proprietary technology, patents, or AI/ML capabilities are disclosed. The brand operates without a mobile app and without a public API surface.
Commercial activity is conducted through two channels: physical retail (supermarkets, grocery, convenience, and specialty food retailers, leveraging General Mills' global distribution) and direct-to-consumer online ordering through the brand's website and regional online stores. Pricing is not publicly disclosed; customers are directed to online stores for current prices. The customer base is broad-based individual consumers across more than 50 countries spanning the Americas, Asia Pacific, Europe, the Middle East, and Africa, served via localized regional websites in multiple languages.
Haagen - Dazs firmographics
Firmographics- Name
- Haagen - Dazs
- Legal name
- Häagen-Dazs (Brand owned by General Mills)
- Website
- https://shops.haagen-dazs.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Häagen-Dazs is a premium ice cream brand owned by General Mills, selling tubs, stickbars, and minicup multipacks through global retail and direct-to-consumer e-commerce to individual consumers in 50+ countries.
- Ownership category
- akta.pro rank
Haagen - Dazs industry classification
Industry- Product category
- Premium Ice Cream
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (31152)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Ice Cream & Refrigerated Desserts (CRADACAE)
- akta.pro secondary industry
- Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)
Keywords
Where Haagen - Dazs is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Haagen - Dazs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Ice Cream Product Sales: Häagen-Dazs generates revenue through the sale of premium ice cream products in various formats including pints (tubs), stickbars, and minicup multipacks. Products are sold through retail partners and direct-to-consumer online ordering platforms.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Haagen - Dazs product offering
Product offeringCore offering
Häagen-Dazs manufactures and sells premium ice cream under a globally recognized luxury brand. Its core product range includes tubs (pints), stick bars, and minicup multipacks, distributed through physical retail outlets and direct-to-consumer online channels in more than 50 countries. The brand is owned and operated by General Mills, leveraging the parent company's manufacturing scale and global distribution infrastructure.
Product overview
Häagen-Dazs is a luxury ice cream brand owned by General Mills, offering a premium product portfolio consisting of three main product lines: Tubs (Pints), Stickbars, and Minicup Multipacks. The brand focuses on classic favourite flavours such as Salted Caramel, Vanilla, Belgian Chocolate, and Strawberry Cheesecake, as well as tropical options like Passionfruit and Mango. The products are positioned as indulgent treats, with emphasis on quality ingredients and creamy texture. The brand operates primarily as an e-commerce and retail ice cream provider across global markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Häagen-Dazs Tubs (Pints) Premium ice cream packaged in pint-sized tubs, sold to individual consumers through grocery retail and the brand's online store.
- Häagen-Dazs Stickbars Individually wrapped premium ice cream bars on a stick, sold to consumers as a single-serve frozen treat in retail and online outlets.
- Häagen-Dazs Minicup Multipacks Multi-pack of small premium ice cream cups sold to consumers for portion-controlled or shared consumption occasions, distributed in retail and online channels.
Companies that use Haagen - Dazs
Customer profileSegments1 record
Ideal customer profiles1 record
Haagen - Dazs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Haagen - Dazs partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Haagen - Dazs competitors and assessment
Company assessmentDirect peers
- Blue Bunny (Wells Enterprises): US private-label and branded ice cream manufacturer with broad novelty and tub portfolio. Competes with Häagen-Dazs on retail distribution, novelty formats, and family-occasion consumption.
- Talenti Gelato: Premium gelato brand (Unilever) sold in clear tubs, directly competing with Häagen-Dazs Pints on premium grocery shelves in the same format and consumer occasion.
- Magnum (Unilever Ice Cream): Unilever's premium ice cream novelty brand (bars, tubs) that directly competes with Häagen-Dazs Stickbars and Tubs on premium positioning, chocolate-coated indulgence, and global retail distribution.
- Ben & Jerry's: Premium ice cream brand owned by Unilever competing in the same super-premium, globally distributed category. Closely comparable on product format, target consumer, brand-led positioning, and distribution through retail and scoop shops.
- Breyers (Unilever): Long-established North American ice cream brand competing across tubs and novelties. While positioned slightly below Häagen-Dazs on price, it competes directly for the same grocery shelf space and household consumption occasions.
- Baskin-Robbins: One of the world's largest ice cream specialty chains, owned by Inspire Brands (parent: Roark Capital). Overlaps directly with Häagen-Dazs on premium flavors, scoop-shop presence, and impulse/dessert occasions.
Emerging players
- Jeni's Splendid Ice Creams: Premium artisanal ice cream brand with scoop shops and direct-to-consumer pints. Competes with Häagen-Dazs on premium flavor innovation, brand storytelling, and the giftable/indulgent at-home occasion.
- Tillamook Ice Cream: Premium ice cream positioned around ingredient quality and a regional dairy heritage. Competes with Häagen-Dazs for the quality-ingredient, premium-priced consumer, particularly in North American grocery.
- Halo Top: Better-for-you, low-calorie premium ice cream brand that has rapidly captured health-conscious consumers. Competes with Häagen-Dazs for the same premium shelf placement and at-home indulgence occasion but with a fundamentally different nutritional profile.
Broad incumbents
- Nestlé Ice Cream (Drumstick, Dreyer's, Häagen-Dazs was originally Nestlé licensed): Global ice cream incumbent with a deep portfolio of brands across price tiers (Drumstick, Dreyer's, Edy's, Skinny Cow). Comparable on global distribution scale, novelties, and tub formats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Haagen - Dazs social profiles
Digital presenceHaagen - Dazs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haagen - Dazs leadership team
Management profileNumber of profiles
Haagen - Dazs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haagen - Dazs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haagen - Dazs
What does Haagen - Dazs do?
Häagen-Dazs manufactures and sells premium ice cream under a globally recognized luxury brand. Its core product range includes tubs (pints), stick bars, and minicup multipacks, distributed through physical retail outlets and direct-to-consumer online channels in more than 50 countries. The brand is owned and operated by General Mills, leveraging the parent company's manufacturing scale and global distribution infrastructure.
Is Haagen - Dazs a public or private company?
Haagen - Dazs is a private company. It is classified as corporate owned and is currently operating.
When was Haagen - Dazs founded?
Haagen - Dazs was founded in -1. It employs 11 to 50 people.
Where is Haagen - Dazs based?
Haagen - Dazs is headquartered in Minneapolis, United States, in the North America region.
How does Haagen - Dazs make money?
One revenue line is on record: ice Cream Product Sales.
Who are Haagen - Dazs's main competitors?
Direct peers on record are Blue Bunny (Wells Enterprises), Talenti Gelato, Magnum (Unilever Ice Cream), Ben & Jerry's, Breyers (Unilever) and Baskin-Robbins. Emerging players are Jeni's Splendid Ice Creams, Tillamook Ice Cream and Halo Top. Nestlé Ice Cream (Drumstick, Dreyer's, Häagen-Dazs was originally Nestlé licensed) is listed as a broad incumbent.
Does Haagen - Dazs have an API?
No public API is recorded for Haagen - Dazs.
What industry is Haagen - Dazs in?
Haagen - Dazs's product category is Premium Ice Cream. Its primary akta.pro industry code is CRADACAE, Ice Cream & Refrigerated Desserts, with a secondary code of CRADABAL, Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites). Its NAICS code is 31152 and its SIC code is 2024.