VOGA
VOGA is a Brazilian children's footwear specialty retailer operating 3 physical stores in Vitória, ES, and a national e-commerce site, offering multi-brand assortments from Nike, Adidas, Vans, and others alongside its own house brand.
- Company typePrivate
- Founded-
- HeadquartersVitória, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
What VOGA does
VOGA, operating under the legal entity Voga Comércio de Calçados Infantis Ltda (CNPJ 40.592.309/0001-32), is a Brazilian specialty retailer focused exclusively on children's footwear. The company runs an omnichannel model combining three physical stores located in Vitória, Espírito Santo, with a direct-to-consumer e-commerce site at shopvoga.com.br. Its assortment is multi-brand, featuring international labels such as Nike, Adidas, Vans, Converse, Crocs, and Melissa alongside Brazilian children's brands including Pampili, Bibi, Mini Reserva, Amoreco, Pimpolho, and Blue Baby, plus its own proprietary house brand also marketed as VOGA. The retail price band spans R$44.90 to R$999.90, with an Outlet channel offering discounts of 20% to 79% on selected inventory.
The business model is direct-to-consumer retail with revenue generated from unit sales across both physical and online channels, augmented by promotional mechanics such as a 10% first-purchase coupon (MUNDOCOLORIDO) and tiered free shipping above R$499 in the Southeast and R$599 elsewhere. The e-commerce infrastructure is built on Nuvemstore (Mitiana Nuvem) and payments are processed via Nuvem Pago, accepting Visa, Mastercard, Amex, Pix, and Boleto. A differentiating operational program, "Projeto Reescreva," accepts used children's shoes in exchange for a 10% discount voucher, creating a circular-economy loop and a recurring customer engagement touchpoint. The stated headcount is 9 employees, and no external funding rounds, investor disclosures, or revenue figures have been disclosed.
VOGA targets Brazilian families with children and competes in a fragmented specialty segment dominated by independent multi-brand boutiques and large department-store buyers. Its competitive positioning rests on brand breadth within the children's category, a curated outlet channel for value-oriented shoppers, and a sustainability narrative unique within its peer set. The geographic footprint is concentrated in Espírito Santo for physical retail, while the e-commerce channel serves nationwide demand subject to minimum order thresholds for free shipping.
VOGA firmographics
Firmographics- Name
- VOGA
- Legal name
- Voga Comércio de Calçados Infantis Ltda
- Website
- https://shopvoga.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VOGA is a Brazilian children's footwear specialty retailer operating 3 physical stores in Vitória, ES, and a national e-commerce site, offering multi-brand assortments from Nike, Adidas, Vans, and others alongside its own house brand.
- Ownership category
- akta.pro rank
Where VOGA is headquartered
LocationHeadquarters
- HQ city
- Vitória
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
VOGA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: One-time transaction sales of children's footwear and accessories through both online and physical retail channels. Products are sold at full price and discounted outlet prices with installment payment options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price products across premium and standard brands |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
VOGA product offering
Product offeringCore offering
VOGA is a Brazilian multi-brand children's footwear retailer that sells branded sneakers, sandals, boots, slippers, and accessories through its own e-commerce platform (shopvoga.com.br) and three physical retail stores in Vitória, Espírito Santo. The assortment spans premium international brands (Nike, Vans, Adidas, Converse, Crocs, Melissa) and Brazilian children's brands (Pampili, Bibi, Pimpolho, Mini Reserva, Charm It, Petit Cheval, Hobby, among others), alongside an in-house VOGA private label and a discounted outlet section. The company also runs the Projeto Reescreva sustainability program, giving customers a 10% discount on new purchases in exchange for used children's shoes that are then donated to social projects.
Product overview
VOGA is a Brazilian multi-brand children's footwear retailer operating both online (shopvoga.com.br) and through three physical stores in Vitória, ES. The company sells a diverse portfolio of children's shoes across multiple international and national brands including Nike, Vans, Adidas, Converse, Crocs, Melissa, and Kipling, as well as its own private label VOGA. The product range includes athletic sneakers, casual sandals, dress shoes, rain boots (galochas), slippers, and children's accessories like backpacks and pencil cases. The store operates an outlet section with discounted prices (20-79% off) and offers a sustainability initiative called Projeto Reescreva where used shoes can be exchanged for 10% discount on new purchases. Free shipping is available for purchases above R$499 in Southeast Brazil and R$599 in other regions, and first exchange is free for non-promotional items.
Differentiator
Problem solved
Functional benefit
Brands
- VOGA: House brand children's footwear sold alongside third-party brands on the VOGA e-commerce platform.
Products and services
- VOGA House Brand Children's Footwear In-house VOGA private-label children's footwear positioning the retailer as a premium children's shoe brand alongside international names.
- Premium International Brand Children's Footwear Multi-brand athletic and casual children's footwear from Nike, Vans, Adidas, Converse, Crocs, and Melissa, including models like Classic, Old Skool, SK8-HI, Authentic, Chuck Taylor, Ultrarange, Runfalcon, Fortarun, Literide, and Classic Crocs lines.
- Brazilian Children's Footwear Brands Children's footwear and dress-up shoes from Brazilian brands including Pampili, Bibi, Pimpolho, Hobby, Mini Reserva, Charm It, Miniatura, Petit Cheval, Blue, and Amoreco, covering athletic, casual, princess, equestrian, and charm-themed designs.
- Children's Accessories (Bags & Backpacks) Children's bags, backpacks, and accessories from Kipling and other brands, sold alongside footwear for back-to-school and everyday use.
- VOGA Outlet (Discounted Section) Clearance and discounted outlet section featuring sneakers, sandals, boots, flats, slippers, backpacks, pencil cases, lunch bags, and rain boots from various brands with discounts ranging from 20% to 79% off.
- Projeto Reescreva (Sustainability Trade-in Service) Trade-in sustainability service allowing customers to return used children's shoes in good condition to receive a 10% discount on a new purchase; returned shoes are donated to social projects.
Quantifiable outcome
- 10% discount on new purchase when returning used shoes
Companies that use VOGA
Customer profileSegments2 records
Ideal customer profiles1 record
VOGA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
VOGA partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered major, minor and core.
- NikemajorVOGA is an authorized reseller of Nike children's footwear and apparel products.
- MelissamajorVOGA sells Melissa brand children's shoes, including Mini Melissa line for infants.
- VansmajorVOGA is an authorized retailer of Vans children's footwear including Classic, Old Skool, and Authentic models.
- ConversemajorVOGA sells Converse children's shoes including Chuck Taylor and One Star lines.
- CrocsmajorVOGA is an authorized Crocs retailer offering Classic, Literide, and Terrain models for children.
- AdidasmajorVOGA sells Adidas children's footwear including Ultrarange, Runfalcon, and Fortarun models.
- KiplingminorVOGA offers Kipling brand bags and accessories for children.
- Reserva (Mini Reserva)minorVOGA carries Mini Reserva children's clothing and footwear line.
- PampiliminorBrazilian children's footwear brand sold at VOGA stores.
- BibiminorBibi children's shoes available at VOGA retail locations.
- MiniaturaminorMiniatura brand children's dress-up shoes sold at VOGA.
- Petit ChevalminorFrench-inspired children's footwear brand available at VOGA.
- Blue BabyminorChildren's footwear brand sold at VOGA.
- AmorecominorChildren's shoe brand available at VOGA retail stores.
- PimpolhominorBrazilian children's footwear brand sold at VOGA.
- HobbyminorChildren's accessories and footwear brand available at VOGA.
- Charm ItminorChildren's accessories brand available at VOGA.
- Nuvem PagocorePayment processing platform (Nuvem Pago) enabling installment payments, Pix, and boleto transactions on VOGA's e-commerce platform.
- Mitiana Nuvem (Minha Nuvem)coreE-commerce platform provider powering VOGA's online store with shopping cart, checkout, and payment processing infrastructure.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
VOGA competitors and assessment
Company assessmentBroad incumbents
- Lojas Renner: Brazil's largest department store chain with a meaningful children's apparel and footwear category. Comparable as a multi-brand kids' footwear seller but at national scale with broader assortment.
- Zattini: One of Brazil's largest online footwear retailers with a broad multi-brand catalog including children's shoes. Comparable as a multi-brand shoe e-commerce competitor but at vastly larger scale and broader assortment.
- Netshoes: Brazilian online sports and casual footwear retailer owned by Grupo Magazine Luiza. Overlaps directly with VOGA on Nike, Adidas, Vans, and Converse kids' lines, but at national scale.
- Dafiti: Brazilian online fashion and footwear retailer carrying many of the same brands VOGA sells. Comparable in multi-brand shoe retailing but with a much broader apparel assortment and national reach.
- Melissa (concept stores): Brazilian footwear brand with branded concept stores and a strong children's line (Mini Melissa). Direct brand-side comparator in kids' footwear and one of VOGA's key brand partners.
Direct peers
- Lilica & Tigor: Brazilian children's apparel and footwear brand with its own retail stores. Targets the same parent-and-child customer base with a similar mix of branded kids' shoes and accessories.
- Pampili: Brazilian children's footwear brand with its own branded retail and wholesale presence. Directly comparable as a specialty children's shoe seller and a brand VOGA also carries on its multi-brand shelf.
- Tip Top Calçados: Brazilian children's footwear retailer with a long-standing multi-store presence. Closely comparable as a children's specialty shoe chain operating physical stores across Brazil.
- Mundo do Coleguinho: Brazilian children's footwear and accessories retailer. Targets the same parent-and-child segment with a multi-brand assortment of kids' shoes.
- Bibi: Brazilian children's footwear manufacturer and retailer with its own branded stores. Also distributed through VOGA; directly comparable in product category (kids' shoes) and customer base (parents).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
VOGA social profiles
Digital presenceVOGA financial estimates
Financial estimateRevenue estimate
Valuation estimate
VOGA leadership team
Management profileNumber of profiles
VOGA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VOGA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VOGA
What does VOGA do?
VOGA is a Brazilian multi-brand children's footwear retailer that sells branded sneakers, sandals, boots, slippers, and accessories through its own e-commerce platform (shopvoga.com.br) and three physical retail stores in Vitória, Espírito Santo. The assortment spans premium international brands (Nike, Vans, Adidas, Converse, Crocs, Melissa) and Brazilian children's brands (Pampili, Bibi, Pimpolho, Mini Reserva, Charm It, Petit Cheval, Hobby, among others), alongside an in-house VOGA private label and a discounted outlet section. The company also runs the Projeto Reescreva sustainability program, giving customers a 10% discount on new purchases in exchange for used children's shoes that are then donated to social projects.
Is VOGA a public or private company?
VOGA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VOGA founded?
VOGA was founded in -1. It employs 1 to 10 people.
Where is VOGA based?
VOGA is headquartered in Vitória, Brazil, in the Latin America region.
How does VOGA make money?
One revenue line is on record: product Sales.
Who are VOGA's main competitors?
Broad incumbents on record are Lojas Renner, Zattini, Netshoes, Dafiti and Melissa (concept stores). Direct peers are Lilica & Tigor, Pampili, Tip Top Calçados, Mundo do Coleguinho and Bibi.
Does VOGA have an API?
No public API is recorded for VOGA.