What SHOWPRESS PRESS & PR OFFICE does

Showpress Lda. is a Lisbon-based press and public relations agency founded in 2005, specialising in communications for fashion, design, beauty, and lifestyle brands operating in the Portuguese market. The firm delivers four interconnected service lines: Communication & PR (traditional media relations and strategic brand positioning in reference media channels), PR Digital (online presence building through influencer partnerships and digital content), Events (experiential design turning brand messages into memorable live experiences with curated opinion-leader guests), and Showroom (collection coordination for press, stylists, celebrity agents, and influencers, handling approximately 350 shoppings per season that translate into celebrity dressing, OOTD, editorial, and product-placement content). With a six-person team consisting of CEO Luís Pereira, four communication/PR/events professionals, and one showroom operator, Showpress operates as a boutique B2B professional services firm with no proprietary technology platforms, APIs, or AI/ML capabilities — the underlying technology consists of a curated opinion-leader contacts database and an in-house showroom.

The business model is project-based professional services revenue under non-public custom quotes, combining retainer relationships and event-driven engagements. Client acquisition is sales-led and runs through the founder's direct relationships and proximity to Portuguese fashion industry stakeholders. The customer base is anchored by international fashion brands — Lacoste, GANT, Emporio Armani, ZARA, Levi's, Bershka, Stradivarius, Oysho, Massimo Dutti, GUESS, Primark, Luxottica, El Corte Inglés — alongside Portuguese designers such as Nuno Gama, Luís Onofre, and Carlos Gil, industry association APICCAPS/Portuguese Shoes, and fashion media titles GQ and VOGUE.

Showpress maintains a single-country geographic footprint in Lisbon, with a registered address on Avenida da Liberdade and operating office on Rua do Arco a São Mamede. The firm is privately held, has no disclosed funding rounds, no parent company, no acquisitions, and no external investors, indicating a founder-led, independent operating model. Technology is limited to standard web analytics (Google Analytics), social cookies (Facebook), and embedded video (YouTube, Vimeo), with GDPR-compliant privacy controls and SOC-class SSL encryption in place.

Name

SHOWPRESS PRESS & PR OFFICE

Legal name

Showpress Lda.

Website

https://showpress.pt

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Showpress is a Lisbon-based press and PR agency founded in 2005, serving fashion, design, beauty, and lifestyle brands with media relations, digital PR, events, and showroom services across the Portuguese market.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industry

Sponsorship Activation & Experiential Marketing (THAHAGAC)

Keywords

• Press relations services
• Public relations agency
• Fashion pr consulting
• Media relations
• Event management services

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communication & PR Services: Professional services revenue from personalized communication projects, public relations campaigns, and strategic brand positioning. Services include press office operations, media relations, and influencer connections.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Showpress is a Lisbon-based press and PR agency that delivers Communication & PR, Digital PR, Events, and Showroom services to fashion, design, beauty, and lifestyle brands in Portugal. Founded in 2005, the firm combines strategic media positioning, influencer relations, event production (runway shows, store openings, brand activations), and collection showroom management to provide brands access to press, stylists, celebrity agents, and influencers.

Product overview

Showpress is a Lisbon-based Press & PR Agency founded in 2005, offering four interconnected core services: Communication & PR (traditional media relations and brand positioning), PR Digital (online presence and influencer strategies), Events (experiential marketing and brand activations), and Showroom (collection promotion and content generation). The agency specializes in fashion, design, beauty, and lifestyle sectors, serving international brands operating in the Portuguese market.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication & PR Personalized communication and public relations projects tailored to each product or concept, ensuring strategic positioning in reference media channels and shaping brand reputation among target audiences and consumers.
• Digital PR (PR Digital) Digital communication strategies that build and strengthen brands' online presence, promoting authentic connections with target audiences through influencer partnerships and quality content creation across digital platforms.
• Events Event design and creation that transforms client messages into memorable experiences for audiences, generating lasting impact through creativity and originality with careful guest selection from opinion leaders, celebrities, influencers, and press contacts.
• Showroom Collection management and coordination service that promotes brands to industry professionals including press, stylists, celebrity agents, and influencers, managing approximately 350 seasonal shoppings that generate content across celebrity dressing, OOTD, editorials, and product placement.

Quantifiable outcome

• 350 shoppings per season managed through showroom operations translating into content across celebrity dressing, OOTD, editorials, and product placement

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BPCM: Independent PR, communications and creative agency for fashion, beauty, lifestyle and consumer brands; closely comparable on the integrated PR, digital and events offering for premium brands, with similar boutique operating model.
• Lucien Pagès Communication: Paris-based fashion, luxury and lifestyle PR and communications agency offering press relations, influencer strategy, events and showroom management; directly comparable as a French/European boutique press office serving the same enterprise fashion and luxury brand roster.
• Factory PR: Boutique fashion, beauty and lifestyle PR and communications agency in the UK; closely comparable as a press-office specialist running press days, showroom management, celebrity dressing and brand activations for a roster of enterprise fashion brands — same niche positioning as Showpress.

Broad incumbents

• Karla Otto: Global fashion and luxury PR agency operating across major European cities and beyond; directly comparable as a specialist fashion/lifestyle press office serving brand activations, showroom management, celebrity dressing and event production — the same service stack Showpress delivers, but at international scale.
• KCD (Kering Communications & Development): Global fashion PR, communications and production agency specializing in press relations, showroom management, casting and event coordination for luxury and contemporary brands; highly comparable to Showpress's Communication & PR, Events and Showroom pillars, with significantly broader geographic reach.
• Purple PR: London-headquartered fashion, beauty and lifestyle PR agency offering press office, talent management, influencer strategy and events; comparable on service mix (PR, Events, digital, showroom) and target segments (fashion and lifestyle brands), but operating at multi-market scale.

Regional players

• Modtissimo / ModaLisboa: Portuguese fashion platform and trade show organizer for the Portuguese fashion industry; relevant regional ecosystem peer since Showpress's value proposition explicitly cites proximity to main players in the Portuguese fashion industry and frequently handles press for local designer shows like Nuno Gama and Carlos Gil.
• Special Group (Iberia): Creative, PR and social media agency group with operations in Spain and Portugal; relevant Iberian peer for Showpress given overlapping Portuguese market exposure and shared fashion/lifestyle brand clients.

Others

• APICAPS / Portuguese Shoes: Portuguese footwear industry association that Showpress serves as a client; included as a peer because it represents the kind of industry-association client that buys campaign presentation and cocktail event services, anchoring a key vertical for Showpress.
• El Corte Inglés PR / Brand Activations: Major Iberian department store and one of Showpress's enterprise customers; relevant as a peer-style buyer of fashion show production, casting and styling services, indicating the type of in-store activation work that scales Showpress's event revenue.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SHOWPRESSPressOffice
• Instagraminstagram.com/showpress.pressoffice
• LinkedInlinkedin.com/company/showpresspressandproffice

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHOWPRESS PRESS & PR OFFICE