Shrey Wealth

What Shrey Wealth does

Shrey Wealth is an India-based independent financial distribution house registered with SEBI-regulated entities (AMFI and APMI) to distribute mutual funds, Specialized Investment Funds (SIF), and Portfolio Management Services (PMS). Founded in 2022 as a partnership firm and headquartered in Anand, Gujarat, the firm operates with a deliberately small team of six employees under Hardik Rameshbhai Joshi, a CFP®-certified practitioner with over 20 years of industry experience. It is positioned as a transparent, suitability-led boutique — distributing Regular Plans (not Direct Plans) of 30 empanelled AMCs, SIF schemes, and PMS products from three empanelled managers (Alfa Accurate, Buoyant, Renaissance), with documented processes including a four-step advisory workflow, a 10-question Risk Profiling Questionnaire, a Suitability Matrix, and a 10-step Fund Selection Process with annual reviews.

The product shelf extends beyond mutual funds into AIF distribution, bonds (government securities, corporate, tax-free), global market investments, estate planning delivered in partnership with legal professionals, family office reporting for HNW households, and insurance advisory. The operating technology stack consists of MINT by Investwell for back-office client management and transaction execution through BSE STAR MF and NSE MF Invest; no proprietary models or AI tooling are evident. Suitability is assessed via questionnaire rather than learned models, and fund selection is rule-based with annual review.

The business model is single-channel revenue: trailing commissions paid by AMCs on Regular-Plan AUM (rates ranging from 0.05% p.a. for liquid funds to 1.25% p.a. for equity funds) plus PMS distribution fees, with no direct investor fees. Customer acquisition is content- and referral-driven — a Knowledge and Client Series blog in English (with Gujarati translations planned), WhatsApp/email outreach, and word-of-mouth — with no paid advertising. The firm targets five client segments — Doctors, Independent Professionals, Senior Corporate Executives, Business Families, and NRIs — and serves a deliberately small, well-served HNW client list, operating as a bootstrapped, relationship-led boutique with no external capital raised.

Name

Shrey Wealth

Legal name

Shrey Wealth

Website

https://shreywealth.in

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Shrey Wealth is a CFP®-led boutique financial distribution firm in Anand, Gujarat (6 employees) that distributes Regular-Plan mutual funds from 30 AMCs, SIFs, and PMS products from three SEBI-registered managers to HNW clients across five persona segments, earning trailing AMC commissions.

Ownership category

akta.pro rank

Product category

Financial Product Distribution

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Client/High-Net-Worth Advisory (FSAEAAAN)

akta.pro secondary industries

Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Mutual fund distribution
• Wealth advisory services
• Portfolio management distribution
• Financial product distribution
• Investment suitability assessment

Headquarters

HQ city

Anand

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trailing Commission on Regular Plans: Shrey Wealth earns trailing commission from Asset Management Companies (AMCs) on Regular-Plan mutual fund and SIF investments made by clients through them. Commission is disclosed to clients at the time of investment. They do not deal in Direct Plans and are not entitled to commission on Direct Plans. No commission or fee is charged directly to investors for MF or SIF distribution. Commission rates vary by AMC and category (Equity 0.30-1.25%, Passive/Index 0.10-0.40%, Hybrid 0.20-0.85%, Debt 0.10-0.55%, Liquid 0.05-0.15% of AUM p.a.).
2. PMS Distribution Commission: Distribution fees from Portfolio Management Services products from SEBI-registered Portfolio Managers (Alfa Accurate, Buoyant, Renaissance). Clients are referred to these managers for PMS products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Shrey Wealth is an independent financial distribution house that distributes Regular-Plan mutual fund schemes from 30 empanelled AMCs, SEBI Specialized Investment Funds (SIF), and Portfolio Management Services (PMS) products from empanelled Portfolio Managers (Alfa Accurate, Buoyant, Renaissance). The firm applies a documented four-step process (Listen, Profile, Match, Serve) backed by a Risk Profiling Questionnaire, Suitability Matrix, and 10-step Fund Selection Policy to match HNW clients to suitable investment products. Allied offerings include AIF distribution, Bonds, Global Markets access, Insurance advisory, Estate Planning, and Family Office services for HNW families.

Product overview

Shrey Wealth is an independent financial distribution house offering a full ladder of investment products under one roof. Its core offerings are Mutual Fund Distribution (Regular-Plan schemes from 30 AMCs), SIF (Specialized Investment Fund) Distribution, and PMS Distribution from three empanelled Portfolio Managers (Alfa Accurate, Buoyant, Renaissance). Allied services include AIF, Bonds, Global Markets, Insurance Advisory, Estate Planning (with legal partners), and Family Office (for HNW families). The business is built around a documented investment process: standardised Risk Profiling (RPQ with 4 risk categories), a Suitability Matrix linking risk + horizon to eligible fund categories, and a 10-step Fund Selection Process with annual portfolio reviews. Shrey Wealth also maintains a free educational blog (Knowledge Series and Client Series) covering investing fundamentals and client-specific financial planning topics. All services are execution-only or incidental-advisory distribution; Shrey Wealth is not a SEBI-registered Investment Adviser.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutual Fund Distribution

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Alfa AccuratecoreChannel Partner/ Reseller/ DistributorSEBI-registered Portfolio Manager from which Shrey Wealth distributes PMS products. Currently empanelled PMS provider alongside Buoyant and Renaissance.
• BuoyantcoreChannel Partner/ Reseller/ DistributorSEBI-registered Portfolio Manager from which Shrey Wealth distributes PMS products. Currently empanelled PMS provider alongside Alfa Accurate and Renaissance.
• RenaissancecoreChannel Partner/ Reseller/ DistributorSEBI-registered Portfolio Manager from which Shrey Wealth distributes PMS products. Currently empanelled PMS provider alongside Alfa Accurate and Buoyant.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• MProfit: Portfolio tracking and analytics platform for Indian investors holding multiple asset classes including MFs, stocks, and PMS. Comparable to Shrey Wealth in serving investors who want consolidated wealth visibility, though MProfit is a software play rather than a distribution house.
• Entrust Family Office: India-focused family office and wealth advisory serving business families with succession planning and multi-generational wealth structuring. Comparable to Shrey Wealth's business family segment and family office offering, at similar boutique scale.
• Kuvera: Direct-plan-focused MF investment platform serving Indian investors with goal-based planning and tax-harvesting tools. Comparable as a tech-enabled MF distribution/advisory alternative targeting similar affluent Indian savers, though Kuvera operates at much larger scale.

Broad incumbents

• IIFL Wealth: One of India's largest private wealth managers serving UHNW clients with MF, PMS, AIF, and family office services. Comparable as an HNW-focused multi-product wealth distributor but at vastly larger scale and with proprietary products.
• Anand Rathi Wealth Services: Listed Indian wealth manager distributing MFs, PMS, and structured products to HNW families. Comparable as a multi-AMC distributor with HNW and business family focus, though publicly listed and at much larger scale.
• Motilal Oswal Wealth Management: Pan-India wealth management arm of Motilal Oswal group offering MF distribution, PMS, and financial planning to affluent Indians. Comparable in serving HNW clients with a multi-product ladder, though with national footprint and institutional backing.
• Groww: India's largest retail investment platform for mutual funds and stocks. While serving a broader retail base than Shrey Wealth's HNW focus, it represents the dominant digital distribution model that small HNW distributors must compete against for client attention.
• FundsIndia: One of India's largest online MF distribution platforms, serving retail and HNW investors across multiple AMCs. Comparable to Shrey Wealth as a multi-AMC mutual fund distributor with HNW focus, but at significantly larger scale and broader geographic reach.

Emerging players

• Windmill Capital: SEBI-registered Investment Adviser offering fee-based, conflict-free portfolio management to Indian HNW clients. Represents the fee-only RIA model that competes directly with Shrey Wealth's 'honest dispenser' positioning.
• Tavaga: SEBI-registered robo-advisory platform offering curated model portfolios to Indian investors. Comparable as an emerging tech-enabled advisory alternative for HNW Indians, though Tavaga's fee-based model competes with Shrey Wealth's commission model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shreywealth
• LinkedInlinkedin.com/company/shreywealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shrey Wealth