Shula's Restaurants
Shula's Restaurant Group is a family-owned hospitality company founded in 1989 by Coach Don Shula, operating six dining concepts (steakhouses, American kitchens, grilles, and airport/stadium burger venues) across four U.S. states plus a direct-to-consumer e-commerce channel shipping premium aged steaks nationwide.
- Company typePrivate
- Founded1989
- HeadquartersFort Lauderdale, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Shula's Restaurants does
Shula's Restaurants (Shula's Restaurant Group) is a privately held, family-owned hospitality company founded in 1989 by NFL Hall of Fame Coach Don Shula, headquartered in Fort Lauderdale, Florida. The group operates a portfolio of six distinct dining concepts spanning premium steakhouses (Shula's Steak House, Prime), American cuisine (Shula's American Kitchen), casual grilles (347 Grille, Shula's Bar & Grill), and quick-service burgers (Shula Burger), with physical locations across Florida, Illinois, Arizona, and Virginia including airport and stadium venues (Hard Rock Stadium; MIA, FLL, RSW, JAX airports).
Its core offering is chef-driven, premium Black Angus beef aged approximately 28 days, extended through a direct-to-consumer e-commerce channel (store.shulas.com) that ships nationwide via a WooCommerce storefront. The technology stack is conventional and consumer-facing rather than differentiated: WordPress-based corporate website, WooCommerce for DTC, OpenTable for reservations, Givex for gift cards, WP Engine hosting, and CloudFlare CDN.
Revenue is generated through three principal mechanics: (1) transaction-based in-restaurant food and beverage sales across owned and franchised venues; (2) transaction-based DTC e-commerce sales of premium steaks and gift cards; and (3) licensing/royalty revenue from a franchise partnership model that provides operational support and marketing expertise to third-party operators. The company serves individual consumers and franchisees, with the Shula family—now led by President Dave Shula—maintaining active control and no external institutional investors identified.
Shula's Restaurants firmographics
Firmographics- Name
- Shula's Restaurants
- Legal name
- Shula's Steak Houses, LLLP and Shula Burger, LLC
- Website
- https://shulas.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shula's Restaurant Group is a family-owned hospitality company founded in 1989 by Coach Don Shula, operating six dining concepts (steakhouses, American kitchens, grilles, and airport/stadium burger venues) across four U.S. states plus a direct-to-consumer e-commerce channel shipping premium aged steaks nationwide.
- Ownership category
- akta.pro rank
Shula's Restaurants industry classification
Industry- Product category
- Casual and Fine Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513), Meat Retailers (44524)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industries
- Family-Style Restaurants (THAFACAC), Butcher Shops & Meat Markets (CRAHAHAB)
Keywords
Where Shula's Restaurants is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shula's Restaurants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- In-Restaurant Dining: Full-service dining across multiple restaurant brands including steakhouses, American kitchens, and casual dining grills. Revenue from food and beverage sales, catering, and events.
- Online Steak Sales: E-commerce platform selling premium steaks directly to consumers for home delivery. Products include various cuts of Premium Black Angus beef aged 28 days.
- Gift Cards: Digital and physical gift cards sold through Givex platform and on-site. Gift cards provide prepaid revenue recognized upon redemption.
- Franchise Fees: Franchise partnership model providing operational support, marketing expertise, and collaborative guidance to franchisees for building successful restaurants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Porterhouse and Filet Combo - two 24oz Porterhouses & two 8oz Filets |
| Unit Pricing | Pay-as-you-go | 16oz NY Strip - six 16oz steaks |
| Unit Pricing | Pay-as-you-go | 12oz Filet Mignon - four 12oz steaks |
| Unit Pricing | Pay-as-you-go | 8oz Filet Mignon - six 8oz steaks |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Shula's Restaurants product offering
Product offeringCore offering
Shula's Restaurant Group operates a family of branded dining concepts ranging from premium fine-dining steakhouses to casual grilles and airport/stadium quick-service venues, featuring chef-driven cuisine built around premium Black Angus steaks aged 28 days. The group also sells its premium steaks directly to consumers via a nationwide e-commerce store and licenses select concepts through a franchise partnership program that provides operational and marketing support.
Product overview
Shula's Restaurant Group operates a portfolio of restaurant brands unified under the legacy of Coach Don Shula. The company offers six distinct dining concepts: Shula's Steak House (premium steakhouses), Prime (steakhouse in Arizona), Shula's American Kitchen, 347 Grille, Shula's Bar & Grill, and Shula Burger (casual airport/stadium locations). Additionally, the company maintains an e-commerce operation (Shula's Online Store) that ships premium aged steaks directly to consumers. The brand family spans multiple states with locations in Florida, Illinois, Virginia, and Arizona, serving different market segments from fine dining to casual quick-service.
Differentiator
Problem solved
Functional benefit
Brands
- Shula's Steak House: Premium steakhouse concept featuring chef-driven cuisine and exceptional hospitality.
- Prime
- Shula's American Kitchen
- 347 Grille
- Shula's Bar & Grill
- Shula Burger
Products and services
- Shula's Steak House Premium fine-dining steakhouse offering chef-driven cuisine and premium aged steaks for individual diners, business meals, and special occasion guests.
- Prime, A Shula's Steak House Upscale steakhouse variant serving the same quality standards as Shula's Steak House, located in Chandler, AZ.
- Shula's American Kitchen American cuisine dining concept offering a broader menu than the steakhouses, with locations in Richmond, VA and Palm Beach Gardens, FL (coming soon).
- 347 Grille Casual dining grille concept offering American fare in a relaxed setting, with Florida locations in Lake Mary and Tallahassee.
- Shula's Bar & Grill Airport-located bar and grill concept serving travelers at Jacksonville (JAX) and Miami (MIA) airports.
- Shula Burger Casual burger concept operating at airports (Fort Lauderdale, Fort Myers) and Hard Rock Stadium in Miami Gardens.
- Shula's Online Store (Premium Steaks)
Companies that use Shula's Restaurants
Customer profileSegments3 records
Ideal customer profiles3 records
Shula's Restaurants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Shula's Restaurants partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Moffitt Cancer CentercoreThe Shula Fund exclusively supports Moffitt Cancer Center - Florida's leading cancer hospital and nationally recognized leader in groundbreaking treatment and research. The fund has contributed over $3 million to help provide innovative therapies, compassionate care, and critical research that improves patient outcomes.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Shula's Restaurants competitors and assessment
Company assessmentDirect peers
- Smith & Wollensky: Iconic NYC-rooted steakhouse chain serving dry-aged USDA Prime beef in a comparable full-service setting — directly comparable dining experience and brand positioning.
- Ruth's Chris Steak House: Premier upscale steakhouse chain with similar premium aged-beef positioning, multiple U.S. locations, and a strong franchise-license footprint — directly comparable to Shula's Steak House in concept and customer.
- Del Frisco's Double Eagle Steakhouse: High-end steakhouse known for large-format steaks, extensive wine list, and private event focus — directly competes at the upper end of the premium steakhouse category.
- STK Steakhouse: Modern, design-forward steakhouse with locations in major U.S. markets; competes for similar occasion-driven fine-dining steak traffic with a slightly younger demographic tilt.
- The Capital Grille: Darden-owned upscale steakhouse with dry-aged steaks, extensive wine list, and business/celebration dining — directly comparable in menu, ticket size, and customer base.
- Morton's The Steakhouse: Iconic upscale steakhouse brand (now part of Landry's) offering comparable premium cuts, full-service dining, and private dining/event focus — directly competes for the same fine-dining occasion.
- Fleming's Prime Steakhouse & Wine Bar: Bloomin' Brands-owned upscale steakhouse pairing prime cuts with a curated wine program; comparable pricing, occasion, and demographic to Shula's Steak House.
Emerging players
- Shake Shack: Premium-positioned fast-casual burger brand with stadium and airport presence, strong DTC brand equity, and digital channels — comparable to the Shula Burger concept and DTC strategy.
Broad incumbents
- LongHorn Steakhouse: Darden-owned casual steakhouse with national scale; competes for mid-tier steak occasions and pressures premium steakhouse traffic on value-conscious consumers.
- Texas Roadhouse: Large public steakhouse chain competing for steak occasions at lower price points; broader footprint and significantly larger scale make it a category incumbent squeezing premium players.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Shula's Restaurants social profiles
Digital presenceShula's Restaurants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shula's Restaurants leadership team
Management profileNumber of profiles
Profiles2 records
Shula's Restaurants subsidiaries and ownership
Company hierarchySubsidiaries6 records
Shula's Restaurants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shula's Restaurants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shula's Restaurants
What does Shula's Restaurants do?
Shula's Restaurant Group operates a family of branded dining concepts ranging from premium fine-dining steakhouses to casual grilles and airport/stadium quick-service venues, featuring chef-driven cuisine built around premium Black Angus steaks aged 28 days. The group also sells its premium steaks directly to consumers via a nationwide e-commerce store and licenses select concepts through a franchise partnership program that provides operational and marketing support.
Is Shula's Restaurants a public or private company?
Shula's Restaurants is a private company. It is classified as family owned and is currently operating.
When was Shula's Restaurants founded?
Shula's Restaurants was founded in 1989. It employs 11 to 50 people.
Where is Shula's Restaurants based?
Shula's Restaurants is headquartered in Fort Lauderdale, United States, in the North America region.
How does Shula's Restaurants make money?
Four revenue lines are on record. In-Restaurant Dining is the primary driver. The others are online Steak Sales, gift Cards and franchise Fees.
Who are Shula's Restaurants's main competitors?
Direct peers on record are Smith & Wollensky, Ruth's Chris Steak House, Del Frisco's Double Eagle Steakhouse, STK Steakhouse, The Capital Grille, Morton's The Steakhouse and Fleming's Prime Steakhouse & Wine Bar. Shake Shack is listed as an emerging player. Broad incumbents are LongHorn Steakhouse and Texas Roadhouse.
Does Shula's Restaurants have an API?
No public API is recorded for Shula's Restaurants.
What industry is Shula's Restaurants in?
Shula's Restaurants's product category is Casual and Fine Dining Restaurants. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of THAFACAC, Family-Style Restaurants. Its NAICS code is 722513 and its SIC code is 5812.