Shula's Restaurants

What Shula's Restaurants does

Shula's Restaurants (Shula's Restaurant Group) is a privately held, family-owned hospitality company founded in 1989 by NFL Hall of Fame Coach Don Shula, headquartered in Fort Lauderdale, Florida. The group operates a portfolio of six distinct dining concepts spanning premium steakhouses (Shula's Steak House, Prime), American cuisine (Shula's American Kitchen), casual grilles (347 Grille, Shula's Bar & Grill), and quick-service burgers (Shula Burger), with physical locations across Florida, Illinois, Arizona, and Virginia including airport and stadium venues (Hard Rock Stadium; MIA, FLL, RSW, JAX airports).

Its core offering is chef-driven, premium Black Angus beef aged approximately 28 days, extended through a direct-to-consumer e-commerce channel (store.shulas.com) that ships nationwide via a WooCommerce storefront. The technology stack is conventional and consumer-facing rather than differentiated: WordPress-based corporate website, WooCommerce for DTC, OpenTable for reservations, Givex for gift cards, WP Engine hosting, and CloudFlare CDN.

Revenue is generated through three principal mechanics: (1) transaction-based in-restaurant food and beverage sales across owned and franchised venues; (2) transaction-based DTC e-commerce sales of premium steaks and gift cards; and (3) licensing/royalty revenue from a franchise partnership model that provides operational support and marketing expertise to third-party operators. The company serves individual consumers and franchisees, with the Shula family—now led by President Dave Shula—maintaining active control and no external institutional investors identified.

Name

Shula's Restaurants

Legal name

Shula's Steak Houses, LLLP and Shula Burger, LLC

Website

https://shulas.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Shula's Restaurant Group is a family-owned hospitality company founded in 1989 by Coach Don Shula, operating six dining concepts (steakhouses, American kitchens, grilles, and airport/stadium burger venues) across four U.S. states plus a direct-to-consumer e-commerce channel shipping premium aged steaks nationwide.

Ownership category

akta.pro rank

Product category

Casual and Fine Dining Restaurants

NAICS

Limited-Service Restaurants (722513), Meat Retailers (44524)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Family-Style Restaurants (THAFACAC), Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Steakhouse dining
• Restaurant group
• Franchise restaurants
• Premium steaks
• Casual dining

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. In-Restaurant Dining: Full-service dining across multiple restaurant brands including steakhouses, American kitchens, and casual dining grills. Revenue from food and beverage sales, catering, and events.
2. Online Steak Sales: E-commerce platform selling premium steaks directly to consumers for home delivery. Products include various cuts of Premium Black Angus beef aged 28 days.
3. Gift Cards: Digital and physical gift cards sold through Givex platform and on-site. Gift cards provide prepaid revenue recognized upon redemption.
4. Franchise Fees: Franchise partnership model providing operational support, marketing expertise, and collaborative guidance to franchisees for building successful restaurants.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Shula's Restaurant Group operates a family of branded dining concepts ranging from premium fine-dining steakhouses to casual grilles and airport/stadium quick-service venues, featuring chef-driven cuisine built around premium Black Angus steaks aged 28 days. The group also sells its premium steaks directly to consumers via a nationwide e-commerce store and licenses select concepts through a franchise partnership program that provides operational and marketing support.

Product overview

Shula's Restaurant Group operates a portfolio of restaurant brands unified under the legacy of Coach Don Shula. The company offers six distinct dining concepts: Shula's Steak House (premium steakhouses), Prime (steakhouse in Arizona), Shula's American Kitchen, 347 Grille, Shula's Bar & Grill, and Shula Burger (casual airport/stadium locations). Additionally, the company maintains an e-commerce operation (Shula's Online Store) that ships premium aged steaks directly to consumers. The brand family spans multiple states with locations in Florida, Illinois, Virginia, and Arizona, serving different market segments from fine dining to casual quick-service.

Differentiator

Problem solved

Functional benefit

Brands

• Shula's Steak House: Premium steakhouse concept featuring chef-driven cuisine and exceptional hospitality.
• Prime
• Shula's American Kitchen
• 347 Grille
• Shula's Bar & Grill
• Shula Burger

Products and services

• Shula's Steak House Premium fine-dining steakhouse offering chef-driven cuisine and premium aged steaks for individual diners, business meals, and special occasion guests.
• Prime, A Shula's Steak House Upscale steakhouse variant serving the same quality standards as Shula's Steak House, located in Chandler, AZ.
• Shula's American Kitchen American cuisine dining concept offering a broader menu than the steakhouses, with locations in Richmond, VA and Palm Beach Gardens, FL (coming soon).
• 347 Grille Casual dining grille concept offering American fare in a relaxed setting, with Florida locations in Lake Mary and Tallahassee.
• Shula's Bar & Grill Airport-located bar and grill concept serving travelers at Jacksonville (JAX) and Miami (MIA) airports.
• Shula Burger Casual burger concept operating at airports (Fort Lauderdale, Fort Myers) and Hard Rock Stadium in Miami Gardens.
• Shula's Online Store (Premium Steaks)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Moffitt Cancer CentercoreStrategic or Co-development PartnerThe Shula Fund exclusively supports Moffitt Cancer Center - Florida's leading cancer hospital and nationally recognized leader in groundbreaking treatment and research. The fund has contributed over $3 million to help provide innovative therapies, compassionate care, and critical research that improves patient outcomes.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Smith & Wollensky: Iconic NYC-rooted steakhouse chain serving dry-aged USDA Prime beef in a comparable full-service setting — directly comparable dining experience and brand positioning.
• Ruth's Chris Steak House: Premier upscale steakhouse chain with similar premium aged-beef positioning, multiple U.S. locations, and a strong franchise-license footprint — directly comparable to Shula's Steak House in concept and customer.
• Del Frisco's Double Eagle Steakhouse: High-end steakhouse known for large-format steaks, extensive wine list, and private event focus — directly competes at the upper end of the premium steakhouse category.
• STK Steakhouse: Modern, design-forward steakhouse with locations in major U.S. markets; competes for similar occasion-driven fine-dining steak traffic with a slightly younger demographic tilt.
• The Capital Grille: Darden-owned upscale steakhouse with dry-aged steaks, extensive wine list, and business/celebration dining — directly comparable in menu, ticket size, and customer base.
• Morton's The Steakhouse: Iconic upscale steakhouse brand (now part of Landry's) offering comparable premium cuts, full-service dining, and private dining/event focus — directly competes for the same fine-dining occasion.
• Fleming's Prime Steakhouse & Wine Bar: Bloomin' Brands-owned upscale steakhouse pairing prime cuts with a curated wine program; comparable pricing, occasion, and demographic to Shula's Steak House.

Emerging players

• Shake Shack: Premium-positioned fast-casual burger brand with stadium and airport presence, strong DTC brand equity, and digital channels — comparable to the Shula Burger concept and DTC strategy.

Broad incumbents

• LongHorn Steakhouse: Darden-owned casual steakhouse with national scale; competes for mid-tier steak occasions and pressures premium steakhouse traffic on value-conscious consumers.
• Texas Roadhouse: Large public steakhouse chain competing for steak occasions at lower price points; broader footprint and significantly larger scale make it a category incumbent squeezing premium players.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ShulasRestaurantGroup
• Instagraminstagram.com/shulassteakhouse
• LinkedInlinkedin.com/company/shula-s-restaurants

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shula's Restaurants