Seton Hall University Athletic Office
Seton Hall University Athletics operates 14 NCAA Division I varsity sports (6 men's, 8 women's) in the BIG EAST Conference, competing at venues including the 18,000-seat Prudential Center. The department generates revenue through ticket sales, Pirate Blue fundraising, merchandise, and corporate sponsorship, serving fans, alumni, and student-athletes in the NJ/NY metro area.
- Company typePrivate
- Founded1856
- HeadquartersSouth Orange, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Seton Hall University Athletic Office does
Seton Hall University Athletics is the intercollegiate athletics department of Seton Hall University, a private Catholic university in South Orange, New Jersey (founded 1856). The department operates 14 NCAA Division I varsity sports programs (6 men's and 8 women's) as a member of the BIG EAST Conference, competing against institutional peers such as Georgetown, Villanova, UConn, Xavier, St. John's, Creighton, Providence, DePaul, and Marquette. Key venues include the 18,000-seat Prudential Center in Newark for men's basketball, Walsh Gymnasium on campus for women's basketball and volleyball, Mike Sheppard Sr. Stadium for baseball, Owen T. Carroll Field for soccer, and the Seton Hall Basketball Performance Center. The Athletic Director is Bryan Felt.
The department's core products are the competitive athletics programs themselves, supported by the Pirate Sports Network (PSN) for live and on-demand broadcasting via ESPN+, the SHU Pirates Mobile App (powered by SIDEARM Sports) for fan engagement and mobile ticketing, and the Pirate Blue fundraising program. Ancillary revenue products include the official merchandise store (SHUPirateShop.com via Bkstr) and Pirates Treasures collectibles. Under Armour is the official apparel provider; Learfield manages multimedia rights and corporate sponsorship sales.
Revenue is generated through four primary streams: ticket sales (with mobile ticketing required for men's basketball at Prudential Center), donations via Pirate Blue (annual membership tiers, givecampus.com campaigns, events such as the Summer Shore Social and Golf Outing, and collectibles like the $280 2016 BIG EAST Championship Ticket Plaque), merchandise sales, and corporate sponsorship/advertising. The customer base spans alumni and donors, general fans and spectators in the NJ/NY metro area, approximately 450+ student-athletes, and a corporate sponsor portfolio including Pepsi, RWJ Barnabas Health, JAG Physical Therapy, Delta Dental of NJ, Jersey Mike's, and various regional businesses. Onward Setonia provides a Name, Image & Likeness (NIL) marketplace connecting fans with student-athletes. Revenue is not publicly disclosed.
Seton Hall University Athletic Office firmographics
Firmographics- Name
- Seton Hall University Athletic Office
- Legal name
- Seton Hall University Athletics
- Website
- https://shupirates.com
- Company type
- Private
- Founded year
- 1856
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Seton Hall University Athletics operates 14 NCAA Division I varsity sports (6 men's, 8 women's) in the BIG EAST Conference, competing at venues including the 18,000-seat Prudential Center. The department generates revenue through ticket sales, Pirate Blue fundraising, merchandise, and corporate sponsorship, serving fans, alumni, and student-athletes in the NJ/NY metro area.
- Ownership category
- akta.pro rank
Seton Hall University Athletic Office industry classification
Industry- Product category
- Collegiate Athletics
- NAICS
- Spectator Sports (71121), Sports Teams and Clubs (711211), Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events (7113), Sporting Goods Retailers (45911)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- College/University Athletic Departments & Varsity Programs (MPAKACAB)
- akta.pro secondary industries
- Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA), Athletics Events, Game Operations & Ticketing (EDALAIAK), College/University Sports Events (NCAA & equivalents) (MPAGAMAE), Collegiate Athletic Conferences & Associations (MPAKACAA)
Keywords
Where Seton Hall University Athletic Office is headquartered
LocationHeadquarters
- HQ city
- South Orange
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Seton Hall University Athletic Office business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others
Revenue model
- Ticket Sales: Revenue from ticket sales for men's and women's basketball, baseball, and other varsity sports events. Men's basketball plays at Prudential Center, a 18,000-seat arena. Mobile ticketing is required for men's basketball games.
- Donations via Pirate Blue: Pirate Blue is the official fundraising arm of Seton Hall Athletics. Donations are solicited through givecampus.com and various events. Special merchandise items like the 2016 BIG EAST Championship Ticket Plaque ($280) are sold as donations to the Pirate Blue General Fund.
- Merchandise Sales: Official merchandise is sold through SHUPirateShop.com (BKirkstr.com storefront) and physical locations. Items include championship apparel, fan gear, and specialty collectibles.
- Corporate Sponsorship: Corporate sponsors pay for advertising placement on the athletics website, arena signage, and promotional consideration. Sponsors include Learfield (official multimedia rights holder), Pepsi, RWJ Barnabas Health, and numerous regional businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pirate Blue Membership Options |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Seton Hall University Athletic Office product offering
Product offeringCore offering
Seton Hall University Athletic Office operates an NCAA Division I intercollegiate athletics program featuring 14 varsity sports competing in the BIG EAST Conference. The department sells game tickets, branded merchandise, and broadcast content while raising funds through the Pirate Blue booster program and corporate sponsorship arrangements.
Product overview
Seton Hall University Athletics operates a comprehensive intercollegiate athletics program featuring 14 varsity sports competing in the BIG EAST Conference. The core product offering centers on the Pirates Sports Network (PSN) for streaming and broadcasting, complemented by the SHU Pirates Mobile App for fan engagement. The Pirate Blue booster program supports fundraising efforts, while the official merchandise store and Pirates Treasures collectibles provide revenue-generating ancillary products. The program maintains various athletic facilities including the Prudential Center for basketball, Walsh Gymnasium for volleyball and women's basketball, and specialized venues for baseball, soccer, swimming, and tennis.
Differentiator
Problem solved
Functional benefit
Brands
- Pirate Blue: The official fundraising and donor relations arm of Seton Hall Athletics, supporting athletic programs through donations and membership.
- Pirate Sports Network (PSN)
Products and services
- Pirate Sports Network (PSN)
Companies that use Seton Hall University Athletic Office
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Seton Hall University Athletic Office technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Seton Hall University Athletic Office partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, major and minor.
- LearfieldcoreLearfield serves as the official multimedia rights holder for Seton Hall Pirates athletics, managing corporate sponsorship sales and branded content distribution across athletics platforms.
- RWJ Barnabas HealthmajorRWJ Barnabas Health is a corporate sponsor of Seton Hall athletics, appearing on the official athletics website as a key sponsor.
- PepsimajorPepsi is the official beverage sponsor of Seton Hall athletics, appearing on the athletics website footer as a key sponsor.
- JAG Physical TherapycoreJAG Physical Therapy is the official physical therapy and sports medicine provider for Seton Hall athletics, listed among their official therapy providers. JAG PT serves over 180 locations across NJ, NY, and PA and is also the official provider for NJ Devils, 76ers, and NYCFC.
- TorconmajorTorcon served as the construction manager for the Seton Hall Basketball Performance Center, a state-of-the-art facility including a new basketball court, locker rooms, lounges, and offices. Torcon is a construction management firm serving New Jersey, Pennsylvania, and New York.
- Delta Dental of New JerseyminorDelta Dental of New Jersey is listed as a sponsor of Seton Hall athletics, appearing on the athletics website footer.
- Mental Health Associates (MHA)minorMental Health Associates is a sponsor of Seton Hall athletics and has featured men's basketball color commentator Dave Popkin in mental health awareness content.
- Country Club ServicesminorCountry Club Services, a parking and transportation solutions company based in Millburn, NJ, is a sponsor of Seton Hall athletics.
- Jersey Mike'sminorJersey Mike's, a sub sandwich franchise, is a sponsor of Seton Hall athletics, appearing on the athletics website footer.
- Northeast Beef Promotion InitiativeminorNortheast Beef Promotion Initiative is a sponsor of Seton Hall athletics, appearing on the athletics website footer.
- Zebra PenminorZebra Pen, a writing instruments company headquartered in Edison, NJ, is a sponsor of Seton Hall athletics, appearing on the athletics website footer.
- Academy BusminorAcademy Bus, a bus transportation service, is a sponsor of Seton Hall athletics.
- Route 22 HondaminorRoute 22 Honda, a car dealership in New Jersey, is a sponsor of Seton Hall athletics.
- Columbia BankminorColumbia Bank, a regional financial institution, is a sponsor of Seton Hall athletics.
- MC HotelminorMC Hotel, a hospitality property, is a sponsor of Seton Hall athletics.
- McLoone'sminorMcLoone's, a restaurant group, is a sponsor of Seton Hall athletics.
- SIDEARM SportscoreSIDEARM Sports powers the official Seton Hall athletics website (shupirates.com), mobile app, and ticketing platforms. SIDEARM provides the technology infrastructure for the university's digital athletics presence.
- BIG EAST ConferencecoreSeton Hall is a member of the BIG EAST Conference, competing against schools including Georgetown, Villanova, UConn, Xavier, St. John's, Creighton, Providence, DePaul, and Marquette.
- NCAAcoreSeton Hall athletics competes under NCAA Division I rules and governance.
- Under ArmourmajorUnder Armour is the official apparel and footwear sponsor of Seton Hall athletics, providing team uniforms and merchandise licensing. Under Armour logo appears in the athletics website footer.
- ESPN+majorESPN+ broadcasts live Seton Hall athletic events as part of the Pirate Sports Network distribution. Fans subscribe to ESPN+ to watch live games.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Seton Hall University Athletic Office competitors and assessment
Company assessmentDirect peers
- UConn Huskies Athletics: UConn Huskies are BIG EAST competition and the conference's flagship basketball brand. While UConn is a public university with broader national reach, it is the primary benchmark for ceiling basketball economics and donor engagement within the conference.
- Marquette University Athletics: Marquette Golden Eagles compete in the BIG EAST and share the Catholic, private-university identity with Seton Hall. Their sponsorship portfolio, Learfield relationship, and revenue model closely mirror Seton Hall's structure.
- Xavier University Athletics: Xavier Musketeers are a BIG EAST peer with a comparable Jesuit/Catholic heritage and similar athletic department scale. Their men's basketball program provides a relevant benchmark for revenue generation and donor engagement.
- Georgetown University Athletics: Georgetown Hoyas compete in the BIG EAST Conference across a similar portfolio of men's and women's varsity sports. Both are Catholic institutions with comparable private-university athletic department structures, revenue models, and donor programs, making them the closest peer in scale and mission.
- Creighton University Athletics: Creighton Bluejays compete in the BIG EAST and are a Jesuit institution with a comparable athletics department scale. Their men's basketball success and Jays Athletic Fund provide benchmarks for Seton Hall's Pirate Blue program.
- Villanova University Athletics: Villanova Wildcats share BIG EAST membership and field a comparable varsity sports lineup with strong basketball focus. They are a top-tier program within the same conference, providing a benchmark for upside in ticket revenue, sponsorships, and national brand reach that Seton Hall aspires to.
- Butler University Athletics: Butler Bulldogs historically competed in the BIG EAST and field a comparable mid-major private-university athletics program. Their men's basketball visibility and donor program provide a relevant peer for Seton Hall's scale and revenue mix.
- St. John's University Athletics: St. John's Red Storm are a BIG EAST peer, fellow Catholic institution, and operate in the same NYC/NJ media market. Their shared metropolitan fan base creates direct head-to-head competition for sponsors, ticket buyers, and recruits.
- DePaul University Athletics: DePaul Blue Demons are BIG EAST members and a Catholic institution operating in a major metropolitan market (Chicago), analogous to Seton Hall's NYC/NJ position. Both compete for similar urban sponsors and recruit from comparable population bases.
- Providence College Athletics: Providence Friars are a BIG EAST member and Catholic institution with a similar athletics footprint. Their ticketing, donor, and sponsorship structures are directly comparable to Seton Hall's operating model.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Seton Hall University Athletic Office social profiles
Digital presenceSeton Hall University Athletic Office financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seton Hall University Athletic Office leadership team
Management profileNumber of profiles
Profiles1 record
Seton Hall University Athletic Office funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seton Hall University Athletic Office M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seton Hall University Athletic Office
What does Seton Hall University Athletic Office do?
Seton Hall University Athletic Office operates an NCAA Division I intercollegiate athletics program featuring 14 varsity sports competing in the BIG EAST Conference. The department sells game tickets, branded merchandise, and broadcast content while raising funds through the Pirate Blue booster program and corporate sponsorship arrangements.
Is Seton Hall University Athletic Office a public or private company?
Seton Hall University Athletic Office is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Seton Hall University Athletic Office founded?
Seton Hall University Athletic Office was founded in 1856. It employs 1 to 10 people.
Where is Seton Hall University Athletic Office based?
Seton Hall University Athletic Office is headquartered in South Orange, United States, in the North America region.
How does Seton Hall University Athletic Office make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are donations via Pirate Blue, merchandise Sales and corporate Sponsorship.
Who are Seton Hall University Athletic Office's main competitors?
Direct peers on record are UConn Huskies Athletics, Marquette University Athletics, Xavier University Athletics, Georgetown University Athletics, Creighton University Athletics, Villanova University Athletics, Butler University Athletics, St. John's University Athletics, DePaul University Athletics and Providence College Athletics.
Does Seton Hall University Athletic Office have an API?
No public API is recorded for Seton Hall University Athletic Office.
What industry is Seton Hall University Athletic Office in?
Seton Hall University Athletic Office's product category is Collegiate Athletics. Its primary akta.pro industry code is MPAKACAB, College/University Athletic Departments & Varsity Programs, with a secondary code of EDALAIAA, Intercollegiate Athletics (Varsity Sports Programs). Its NAICS code is 71121 and its SIC code is 7990.