What Siempre Viva does

Siempre Viva is a small specialty retail business operating in the lifestyle apparel and gift category. Per firmographic data, the company is headquartered in Fort Lauderdale, FL, employs approximately 29 people, and its website is listed as siemprevivaclothing.com. The aggregated source data, however, is predominantly about a connected operating brand called Alpine Kind, which runs three physical retail locations in Vail, Beaver Creek, and Minturn, Colorado, complemented by a Shopify-powered e-commerce platform. The product catalog spans women's, men's, and children's apparel (tops, bottoms, outerwear, swim, eyewear, jewelry, handbags, hats), alongside a curated gift assortment including home and bar goods, puzzles and games, self-care, stationery, pet items, wedding gifts, and seasonal holiday collections. Individual item price points observed range from roughly $34.95 (candles) to $198.95 (jewelry), consistent with an elevated, lifestyle-positioned boutique.

The business model is multi-channel: in-person retail in premium destination resort towns plus direct-to-consumer e-commerce via Shopify. The company also operates a differentiated experiential offering — a bookable "Hat Bar" customization session at the Vail location — promoted as a primary call-to-action on the site. No franchise, wholesale, or licensing arrangements are disclosed. Distribution is direct to the consumer only; no B2B customers, enterprise contracts, or wholesale partners are referenced. Pricing is not publicly disclosed at a catalog level but appears to be standard retail markup on a curated assortment of third-party and likely private-label merchandise. Note: the aggregate source material does not provide revenue figures, customer counts, funding history, or management team details for Siempre Viva itself; the substantive business description is drawn from the Alpine Kind operational data, which is the only richly detailed source block available.

Name

Siempre Viva

Legal name

Alpine Kind

Website

https://siemprevivaclothing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Siempre Viva is a small specialty lifestyle retailer operating multi-channel apparel and gift boutiques in Colorado mountain destinations and online. It serves tourist and local consumers with curated apparel, gifts, and an in-store Hat Bar customization experience.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Lauderdale, FL

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Core offering

Alpine Kind is a multi-channel specialty retailer that operates physical stores in Vail Village, Beaver Creek, and Minturn, Colorado, and a Shopify-powered e-commerce site. It sells mountain-inspired apparel for women, men, and children, plus curated gift merchandise including home and bar goods, puzzles and games, self-care, stationery, pet items, wedding gifts, and seasonal/holiday collections. The company also operates an in-person "Hat Bar" custom-hat experience at its Vail store.

Product overview

Alpine Kind is a multi-channel retail business operating physical store locations in Vail, Beaver Creek, and Minturn, Colorado, as well as an e-commerce platform powered by Shopify. The company offers a curated selection of mountain-inspired apparel for women, men, and children, complemented by gift items including home goods, puzzles and games, self-care products, stationery, pet items, wedding gifts, and holiday collections. The business also provides a unique in-person shopping experience called the 'Hat Bar' at their Vail location.

Differentiator

Problem solved

Functional benefit

Products and services

• Mountain-Inspired Apparel

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• REI Co-op: Cooperative outdoor retail brand operating physical stores plus a large e-commerce platform. Comparable to Alpine Kind in mountain/outdoor lifestyle assortment, though REI's assortment skews more technical and its footprint is far larger.
• Backcountry.com: Large online specialty retailer for outdoor and mountain-lifestyle apparel and gear. Comparable to Alpine Kind as a mountain-lifestyle e-commerce competitor, though Backcountry operates at vastly greater scale and assortment breadth.
• Patagonia: Iconic outdoor and mountain-lifestyle apparel brand with strong DTC and wholesale channels. Comparable to Alpine Kind in mountain-lifestyle positioning, though Patagonia operates at vastly greater scale and with a more technical/outdoor-activist identity.
• The North Face: Global outdoor apparel and equipment brand with broad mountain-lifestyle positioning. Comparable to Alpine Kind through overlapping mountain-lifestyle apparel assortment, though at much greater scale and with deeper technical-product mix.
• Sun & Ski Sports: Multi-state specialty retailer of outdoor, ski, and mountain-lifestyle apparel and gear. Comparable to Alpine Kind in mountain-lifestyle assortment and resort-town retail, but at materially greater scale and with broader technical-goods focus.

Direct peers

• Stio: Mountain-lifestyle apparel DTC brand rooted in Jackson Hole, Wyoming. Closely comparable to Alpine Kind in assortment (mountain-inspired apparel and lifestyle goods), premium price points, and resort-town identity.
• Buck Mason: Premium apparel DTC brand operating physical stores plus e-commerce with an aesthetic-led, lifestyle-positioned assortment — closely aligned with Alpine Kind's premium price points and curated brand narrative.
• Faherty Brand: Lifestyle apparel brand with a coastal/outdoor aesthetic, multi-channel retail plus DTC, and curated gift adjacencies. Comparable to Alpine Kind's premium-lifestyle positioning and multi-category merchandising.

Regional players

• Christy Sports: Colorado-based mountain sports and apparel retailer with multiple resort-town locations. Comparable to Alpine Kind as a Colorado mountain-lifestyle retailer, though more focused on technical ski/snowboard gear.

Emerging players

• Skida: Vermont-based accessories brand with a mountain-lifestyle identity and DTC channel. Comparable to Alpine Kind in premium mountain-lifestyle positioning, though narrower in assortment (focused on hats, neckwear, accessories).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/siempre-viva

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siempre Viva