Burnt Orange Restaurant Group
Burnt Orange Restaurant Group operates Sienna Mercato, a three-story Italian dining destination in Pittsburgh's Cultural District featuring Emporio meatballs, Mezzo pizza and charcuterie, and the Il Tetto rooftop beer garden, serving individual diners, families, corporate clients, and private event hosts through dine-in, catering, events, and food truck channels.
- Company typePrivate
- Founded-
- HeadquartersPittsburgh, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Burnt Orange Restaurant Group does
Burnt Orange Restaurant Group operates Sienna Mercato, a three-story Italian restaurant marketplace located at 942 Penn Avenue in Pittsburgh's Cultural District. The group runs three independently branded concepts under one roof: Emporio: A Meatball Joint on the first floor (a casual, bar-oriented eatery focused on gourmet meatballs, sandwiches, and salads); Mezzo: Pizza & Charcuterie on the second floor (a mid-scale dining venue offering wood-fired pizzas, housemade charcuterie, pastas, and traditional Italian entrees with OpenTable reservations); and Il Tetto Rooftop Beer Garden on the third floor (a 21+ year-round rooftop venue with a retractable glass ceiling and Pittsburgh skyline views). Combined private-event capacity across the three floors is approximately 395 guests (Emporio 105, Mezzo 90, Il Tetto 200).
The group's technology stack is composed of standard restaurant SaaS integrations: OpenTable for reservations, Toast Tab for online ordering and gift cards, BentoBox as website CMS, Tripleseat for private event management, Threshold360 for 360-degree virtual venue tours, and reCAPTCHA and Google Maps for site utilities. No proprietary technology, AI/ML capabilities, or in-house platforms are disclosed.
The business model is entirely transactional. Revenue is generated through five streams: dine-in service across all three floors, off-premise catering (Emporio and Mezzo tiers with half-pan/full-pan unit pricing and downtown delivery), private event bookings (weddings, corporate events, rehearsal dinners, showers, and social celebrations) handled by a dedicated events team, the Emporio Meatball Truck for mobile catering, and digital and physical gift card sales. Pricing is unit-based and pay-as-you-go across all streams; Happy Hour (Tuesday-Friday 4:30-6:30 pm) and the Good Neighbor Discount for employees of downtown Pittsburgh employers drive volume. The customer mix spans individual diners and couples, families and social groups, downtown business employees, catering customers, and private event hosts.
Burnt Orange Restaurant Group firmographics
Firmographics- Name
- Burnt Orange Restaurant Group
- Legal name
- Sienna Mercato
- Website
- https://siennapgh.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Burnt Orange Restaurant Group operates Sienna Mercato, a three-story Italian dining destination in Pittsburgh's Cultural District featuring Emporio meatballs, Mezzo pizza and charcuterie, and the Il Tetto rooftop beer garden, serving individual diners, families, corporate clients, and private event hosts through dine-in, catering, events, and food truck channels.
- Ownership category
- akta.pro rank
Burnt Orange Restaurant Group industry classification
Industry- Product category
- Italian Restaurant Services
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industries
- Hotel Bars & Rooftop Bars (CRANACAL), Venue & Banquet Hall Catering (THAFAIAC), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Burnt Orange Restaurant Group is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Burnt Orange Restaurant Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in Service: Three-floor restaurant operation with Emporio (meatballs), Mezzo (pizza and charcuterie), and Il Tetto (rooftop beer garden). Each floor operates independently with its own menu and payment system. Revenue generated from food and beverage sales across all three concepts.
- Catering Services: Off-site catering delivery across downtown Pittsburgh with customizable Italian-inspired menus. Includes half pans (serves 12) and full pans (serves 24). Delivery fees apply with reduced downtown delivery rate.
- Private Events: Private event bookings across all three floors for weddings, corporate events, rehearsal dinners, showers, and social celebrations. Event inquiries handled through dedicated events team with customizable menus and dedicated planning services.
- Food Truck Operations: Emporio Meatball Truck provides mobile catering for events including birthday parties and corporate events. Features popular dishes like Buffalo Fried Chicken Balls, build-your-own Meatball Hoagies, and Crack Fries.
- Gift Cards: Digital and physical gift card sales through Toast Tab platform and in-person at restaurant location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Emporio Catering - Tier 1 |
| Unit Pricing | Pay-as-you-go | Mezzo Catering - Tier 2 |
| Unit Pricing | Pay-as-you-go | Emporio Dine-in Menu |
| Unit Pricing | Pay-as-you-go | Mezzo Dine-in Menu |
| Unit Pricing | Pay-as-you-go | Il Tetto Beverage Menu |
| Unit Pricing | Pay-as-you-go | Happy Hour Specials |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Burnt Orange Restaurant Group product offering
Product offeringCore offering
Burnt Orange Restaurant Group operates Sienna Mercato, a three-story Italian restaurant marketplace in downtown Pittsburgh's Cultural District featuring three independent dining concepts: Emporio (gourmet meatballs on the first floor), Mezzo (wood-fired pizza and charcuterie on the second floor), and Il Tetto (rooftop beer garden with retractable glass ceiling on the third floor). The group also sells off-site catering, private event hosting, food truck services, and gift cards.
Product overview
Sienna Mercato is a 3-story Italian restaurant marketplace located in Pittsburgh's Cultural District, offering three distinct dining concepts under one roof. The first floor houses Emporio: A Meatball Joint, a casual bar-oriented eatery specializing in gourmet meatballs. The second floor features Mezzo: Pizza & Charcuterie, offering wood-fired pizzas and Italian charcuterie. The third floor contains Il Tetto: Rooftop Beer Garden, an award-winning all-season rooftop venue with skyline views. The company also operates private event hosting across all three floors, full-service catering, a mobile food truck (Emporio Meatball Truck), and gift card programs.
Differentiator
Problem solved
Functional benefit
Brands
- Emporio: A Meatball Joint: First floor: A high-energy, bar-oriented casual Italian eatery featuring gourmet meatballs, sandwiches, sides, soups, and salads with a variety of sauces. Also offers a kid's menu.
- Mezzo: Pizza & Charcuterie
- Il Tetto: Rooftop Beer Garden
Products and services
- Private Events Hosting Multi-floor event venue hosting weddings, rehearsal dinners, corporate gatherings, holiday parties, showers, and social celebrations. Three distinct spaces available: Emporio (capacity 105), Mezzo (capacity 90), and Il Tetto rooftop (capacity 200). Includes dedicated event planning, customizable Italian-inspired menus, and catering options through a dedicated events team.
- Catering Services Chef-crafted Italian catering delivered across downtown Pittsburgh. Menu options include gourmet meatballs, wood-fired pizza, fresh pasta, charcuterie boards, salads, and desserts. Customizable menus for corporate lunches, weddings, rehearsal dinners, holiday parties, and family celebrations. Half pan serves 12, full pan serves 24. Downtown delivery fee $25 with 48-hour notice required.
- Emporio Meatball Truck Mobile food truck bringing Emporio's popular dishes to off-site events. Menu includes Buffalo Fried Chicken Balls, build-your-own Meatball Hoagies and Sliders, Crack Fries, and Meatball bowls. Available for private events, birthday parties, and corporate functions.
- Gift Cards Digital and physical gift cards available for purchase across all three concepts. Digital gift cards purchased online through Toast Tab; physical cards available at the restaurant or by mail request.
- Emporio: A Meatball Joint (Dine-in) First-floor casual Italian eatery with a high-energy bar atmosphere. Menu focuses on gourmet meatballs presented in various forms with multiple sauce options, sandwiches, sides, soups, and salads. Features classic cocktails, extensive draft beer selection, and a select wine list. Family-friendly with kids menu at $7 for any two items.
- Mezzo: Pizza & Charcuterie (Dine-in) Second-floor dining venue featuring artisanal wood-fired pizzas, Italian cheeses, housemade charcuterie, creative pastas, and traditional Italian entrees. Offers open-air garage-style windows overlooking Penn Avenue, craft cocktails, and vast wine list with featured imported wines. Reservations accepted via OpenTable for parties of 8 or less. Featured entrees include Ravioli Al Granchio ($29), Linguine Al Gamberi ($34), Ossobuco Alla Milanese ($38).
- Il Tetto: Rooftop Beer Garden (Dine-in) Third-floor rooftop venue open year-round with retractable glass ceiling providing Pittsburgh skyline views. Features craft cocktails ($13-$16), large draft beer selection ($6-$9), house wines, and light bar food. Award-winning beer garden recognized as Best Rooftop Bar by Pittsburgh City Paper 2022 Reader Poll. Age restriction: 21+ only.
Quantifiable outcome
- Awarded Best Rooftop Bar in Pittsburgh City Paper's 2022 Reader Poll
- +1 more outcomes
Companies that use Burnt Orange Restaurant Group
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Burnt Orange Restaurant Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Burnt Orange Restaurant Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OpenTablecoreOpenTable integration for reservation bookings at Mezzo Pizza & Charcuterie (second floor). Customers can make reservations through OpenTable for parties of 8 or less. Larger parties directed to events team.
- Toast TabcoreToast Tab platform powers online ordering for pickup and delivery, as well as gift card sales. Digital gift cards available for purchase through the platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Burnt Orange Restaurant Group competitors and assessment
Company assessmentRegional players
- Altius: Pittsburgh fine-dining restaurant with rooftop/skyline views. Same city, same downtown-adjacent use case (special-occasion dining and skyline views) as Il Tetto, making it the closest direct local competitor.
- Hyde Park Steakhouse: Pittsburgh-based upscale steakhouse group operating multiple local concepts with private event capability and chef-driven menus. Comparable multi-concept local operator with strong event business.
- Monterey Bay Fish Grotto: Pittsburgh upscale seafood restaurant atop Mount Washington with skyline views and private-event hosting. Comparable premium-positioning, event capability, and destination dining experience within the same metro.
Direct peers
- Buca di Beppo: Italian casual-dining chain known for meatballs, family-style platters, and event/banquet space. Highly comparable menu pillars (meatballs, pasta, private events) to Emporio and Mezzo.
- Hillstone Restaurant Group: Operates a portfolio of upscale-casual concepts (Houston's, R+D Kitchen, South Beverly Grill) with polished service, strong bar programs, and event/private-dining capability—a multi-concept operator with comparable per-location revenue mix.
- Maggiano's Little Italy: Upscale-casual Italian chain serving pasta, veal, seafood, and hosting large private events and banquets. Comparable dual focus on full-service dining plus a strong private-event business, mirroring Sienna's mezzanine and rooftop event strategy.
- Eataly: Multi-level Italian marketplace combining restaurants, retail, and bars under one roof. Eataly's format (pizza, pasta, charcuterie, rooftop/cafe bars) is structurally the closest analog to Sienna Mercato's three-concept stack, although Eataly operates at much larger scale.
Broad incumbents
- Olive Garden (Darden Restaurants): Largest U.S. Italian casual-dining chain. Different scale and brand, but directly competes for the same Italian-cuisine customer and similar price points in many markets.
- The Capital Grille (Darden): Upscale steakhouse chain with strong private-dining/event revenue mix and craft cocktail bars. Comparable premium dining and event-driven model targeting corporate and celebratory occasions.
- Eddie Merlot's: Upscale-casual steakhouse chain with a substantial private-event business and wine-focused bar program. Comparable pricing tier and event-revenue emphasis to Mezzo and Il Tetto.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Burnt Orange Restaurant Group social profiles
Digital presenceBurnt Orange Restaurant Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burnt Orange Restaurant Group leadership team
Management profileNumber of profiles
Burnt Orange Restaurant Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burnt Orange Restaurant Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burnt Orange Restaurant Group
What does Burnt Orange Restaurant Group do?
Burnt Orange Restaurant Group operates Sienna Mercato, a three-story Italian restaurant marketplace in downtown Pittsburgh's Cultural District featuring three independent dining concepts: Emporio (gourmet meatballs on the first floor), Mezzo (wood-fired pizza and charcuterie on the second floor), and Il Tetto (rooftop beer garden with retractable glass ceiling on the third floor). The group also sells off-site catering, private event hosting, food truck services, and gift cards.
Is Burnt Orange Restaurant Group a public or private company?
Burnt Orange Restaurant Group is a private company. It is classified as unknown and is currently operating.
When was Burnt Orange Restaurant Group founded?
Burnt Orange Restaurant Group was founded in -1. It employs 1 to 10 people.
Where is Burnt Orange Restaurant Group based?
Burnt Orange Restaurant Group is headquartered in Pittsburgh, United States, in the North America region.
How does Burnt Orange Restaurant Group make money?
Five revenue lines are on record. Dine-in Service is the primary driver. The others are catering Services, private Events, food Truck Operations and gift Cards.
Who are Burnt Orange Restaurant Group's main competitors?
Regional players on record are Altius, Hyde Park Steakhouse and Monterey Bay Fish Grotto. Direct peers are Buca di Beppo, Hillstone Restaurant Group, Maggiano's Little Italy and Eataly. Broad incumbents are Olive Garden (Darden Restaurants), The Capital Grille (Darden) and Eddie Merlot's.
Does Burnt Orange Restaurant Group have an API?
No public API is recorded for Burnt Orange Restaurant Group.
What industry is Burnt Orange Restaurant Group in?
Burnt Orange Restaurant Group's product category is Italian Restaurant Services. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of CRANACAL, Hotel Bars & Rooftop Bars. Its NAICS code is 722511 and its SIC code is 5810.