Sierra Travel Inc

What Sierra Travel Inc does

Sierra Travel Inc is a privately held, traditional full-service travel agency founded in 1986 and headquartered at 1825 Douglas Blvd., Suite 4, in Roseville, California (CST# 2046504-40). The company operates as an intermediary between leisure travelers and travel suppliers — airlines, hotels, cruise lines, tour operators, and ground transportation providers — earning commissions on bookings of air carriage, hotel accommodations, cruises, tours, and meals. In addition to supplier commissions, Sierra Travel generates revenue from service fees for custom itinerary planning and from transaction fees on travel insurance sales (starting at $99.00 per person). Pricing is structured per-package, with examples including Carnival Elation 7-day Mexican Riviera cruises from $749.99 per person, Disney Cruise Line vacations from $799 per adult, and Royal Caribbean Radiance of the Seas Pacific Northwest sailings from $149 for a 2-night inside cabin.

The company serves primarily leisure travelers and families seeking vacation packages, with secondary segments including honeymooners, group travelers, and a smaller business-traveler base. Its destination portfolio spans Hawaii, Mexico (Cabo, Puerto Vallarta, Mazatlan, Cancun, Cozumel), the Caribbean, Europe (including Greece, Spain, and Italy for honeymoons), Australia, Alaska, Canada, and the South Pacific. Distribution partnerships with Carnival Cruise Line, Disney Cruise Line, Royal Caribbean, Seabourn, Club Med, Disneyland Resort, multiple hotel and condo operators, and tour operator Goway constitute the company's primary product supply chain.

Sierra Travel operates without proprietary technology infrastructure, relying on standard travel booking systems, a basic static website (sierratravelinc.com), phone (916-782-3600), email ([email protected]), and walk-in office consultations. The business has no disclosed mobile applications, no social media presence, no digital marketing channels, no e-commerce functionality beyond a contact form, and no AI/ML capabilities. The go-to-market is purely direct-to-consumer and relationship-driven, with staff possessing over 50 years of collective travel industry experience and some employees having served since the agency's founding.

Name

Sierra Travel Inc

Legal name

Sierra Travel Inc

Website

https://sierratravelinc.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Sierra Travel Inc is a privately held, traditional full-service travel agency founded in 1986 in Roseville, California. It serves leisure travelers, honeymooners, and groups with vacation packages, cruises, and custom itineraries, earning commissions from airlines, cruise lines, hotels, and tour operators via phone, email, and walk-in consultations.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (56151), Travel Agencies (561510)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Travel agency services
• Vacation packages
• Cruise bookings
• Honeymoon planning
• Custom itineraries

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Agency Commissions: The agency acts as an intermediary between travelers and travel suppliers (airlines, hotels, cruise lines, tour operators), earning commissions on bookings made for services including air carriage, hotel accommodations, ground transportation, meals, tours, and cruises.
2. Service Fees: The agency charges service fees for custom itinerary planning and specialized vacation consultation services, providing personalized vacation planning tailored to individual needs and budgets.
3. Travel Insurance Sales: The agency offers and sells travel insurance as an add-on service, with Trip Insurance available from $99.00 per person.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sierra Travel Inc is a full-service travel agency that acts as an intermediary between travelers and travel suppliers, booking air carriage, hotel accommodations, ground transportation, meals, tours, and cruises on behalf of customers. The agency sells destination-specific vacation packages (Hawaii, Mexico, Europe, Australia, honeymoons, cruises, Disneyland) and offers custom itinerary planning tailored to individual needs and budgets. Customers are served via phone, email, walk-in office consultations, and an informational website.

Product overview

Sierra Travel Inc is a full-service travel agency and the first and oldest travel agency in Roseville, California, founded in 1986. The company operates as a single unified service offering rather than a platform architecture. The core product is general travel agency services encompassing vacation planning, bookings, and reservations for air carriage, hotel accommodations, ground transportation, meals, tours, and cruises. The product portfolio includes destination-specific modules: Hawaii Vacation Packages, Mexico Vacation Packages, Europe Travel Services, Australia Travel Services, Club Med Honeymoon Packages, Cruise Packages (covering Carnival, Disney, Seabourn, and Royal Caribbean), Disneyland Vacation Packages, Group Travel Specials, and Custom Itineraries. The agency specializes in customizing itineraries to fit customer needs and budgets, offering value-priced luxury options and package deals that include airfare.

Differentiator

Problem solved

Functional benefit

Products and services

• Sierra Travel Agency Services Full-service travel agency service offering vacation planning, bookings, and travel arrangements for destinations worldwide, acting as an intermediary for air carriage, hotel accommodations, ground transportation, meals, tours, and cruises.
• Hawaii Vacation Packages Travel packages to the Hawaiian Islands featuring value-priced luxury vacation suites on Maui, hotel and condo accommodations categorized as Value Plus, Condo, and Deluxe, and island activities including weddings, mountain biking, hiking, kayaking, surfing, tennis, scuba diving, snorkeling, golf, and whale watching.
• Mexico Vacation Packages Travel packages to Mexico destinations including Cabo, Puerto Vallarta, Mazatlan, Cancun, and Cozumel, with nonstop flights, in-flight meals, and accommodations ranging from hotels to condos.
• Europe Travel Services European vacation planning and booking services covering multiple countries with expertise in architecture, food, and cultural experiences.
• Australia Travel Services Travel services to Australia featuring destinations such as the Kimberly region and Tasmania, with options for scenic and adventure travel, offered in partnership with Goway tour operator.
• Cruise Packages Cruise vacation packages including Carnival Cruise Line Mexican Riviera cruises, Disney Cruise Line Caribbean vacations, Seabourn luxury cruises, and Royal Caribbean's Radiance of the Seas Pacific Northwest sailings.
• Club Med Honeymoon Packages Honeymoon vacation packages through Club Med to destinations including Hawaiian Islands, Tahiti, South Pacific, Greece, Spain, and Italy, with complimentary champagne and free room upgrades for honeymooners.
• Disneyland Vacation Packages Disneyland Resort vacation packages including 2-night and 4-night hotel stays, park hopper tickets, and Fall GetAway packages with free nights, bonus days, and complimentary early admission.
• Custom Itineraries Custom vacation planning service creating personalized travel itineraries based on customer needs and budget, specializing in low-price packages with airfare included and access to current destination feedback from staff visits.
• Travel Insurance Trip insurance offered as an add-on to vacation bookings, available from $99.00 per person, recommended in the agency's consumer disclosure notice.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Club MedminorStrategic or Co-development PartnerSierra Travel offers Club Med honeymoon packages with complimentary champagne and free room upgrades as special promotions for honeymoon travelers.
• Carnival Cruise LinecoreChannel Partner/ Reseller/ DistributorSierra Travel sells Carnival Cruise Line packages, featuring the Elation ship sailing 7-day Mexican Riviera routes from Los Angeles to Puerto Vallarta, Mazatlan, and Cabo San Lucas.
• Disney Cruise LinecoreChannel Partner/ Reseller/ DistributorSierra Travel offers Disney Cruise Line vacation packages including 7-night cruises to the Eastern Caribbean and 7-night Land and Sea vacations combining cruise and Disneyland resort stays.
• Disneyland ResortminorChannel Partner/ Reseller/ DistributorSierra Travel offers Disneyland Resort packages including Fall GetAway packages with free nights, free park days, and complimentary early admission.
• Royal Caribbean (Radiance of the Seas)coreChannel Partner/ Reseller/ DistributorSierra Travel sells Pacific Northwest Cruises on the Radiance of the Seas out of Seattle, visiting Victoria and Vancouver B.C. with 2, 3, and 4-night sailing options.
• Seabourn Cruise LineminorChannel Partner/ Reseller/ DistributorSierra Travel offers Seabourn Cruise Line special packages for luxury cruise experiences.
• Airlines (Various)coreChannel Partner/ Reseller/ DistributorSierra Travel books airfare as part of comprehensive vacation packages, including nonstop flights to Mexico destinations such as Cabo, Puerto Vallarta, Mazatlan, and Cancun.
• Hotels and Condos (Various)coreChannel Partner/ Reseller/ DistributorSierra Travel offers selection of hotels and condos throughout Hawaii and other destinations, categorized as Value Plus, Condo, and Deluxe resorts.
• Tour Operators (Goway)minorChannel Partner/ Reseller/ DistributorSierra Travel partners with Goway for Australia travel packages and special tours.

Scale indicators2 records

Recent moves6 records

Direct peers

• Avoya Travel: Avoya Travel operates a network of independent travel advisors selling cruise, tour, and resort vacation packages. Comparable to Sierra as a leisure-travel-focused agency model that relies on commissioned advisors and supplier partnerships with major cruise and resort brands.
• Protravel International: Protravel International is a high-end travel agency specializing in luxury leisure and corporate travel arrangements. Comparable to Sierra in offering custom itineraries and curated vacation packages, but with a higher-end luxury focus and a global supplier network.
• Liberty Travel: Liberty Travel is a traditional retail travel agency chain with brick-and-mortar storefronts selling vacation packages, cruises, and honeymoons. Directly comparable to Sierra as a multi-store traditional agency focused on leisure and cruise travel, but with substantially larger scale and broader geographic footprint.
• Cruise Planners: Cruise Planners is a large home-based travel franchise specializing in cruise vacations and leisure packages. Directly comparable to Sierra as a cruise-focused commission-based travel agency, but operating through a nationwide network of independent advisors rather than a single storefront.
• Dream Vacations: Dream Vacations is a sister brand to Cruise Planners, operating as a franchise network for home-based travel advisors selling cruises, tours, and resort vacations. Comparable to Sierra as a cruise/leisure agency model, but with a distributed advisor structure rather than a single brick-and-mortar office.
• Frosch Travel: Frosch Travel is a traditional luxury-focused travel agency specializing in cruises, tours, and customized leisure itineraries. Comparable to Sierra in the cruise and custom-itinerary category but with a higher-end luxury positioning and a corporate travel division.

Emerging players

• Hopper: Hopper is a mobile-first online travel agency using AI-driven price prediction for flights, hotels, and travel packages. Comparable to Sierra as a competitor for leisure travel bookings, but with an emerging digital-native business model targeting younger travelers who increasingly bypass traditional agencies.

Broad incumbents

• Expedia: Expedia is the largest online travel agency, offering self-service booking for flights, hotels, cruises, and vacation packages. Comparable to Sierra as a competitor for leisure travel bookings, but operating at dramatically larger scale through a digital platform model rather than human advisors.
• AAA Travel: AAA (American Automobile Association) provides travel agency services as a benefit to its membership base, operating retail travel storefronts and offering vacation packages, cruises, and tours. Comparable to Sierra as a brick-and-mortar leisure travel agency, but with significantly broader scale, brand recognition, and member cross-subsidization.
• Travel Leaders: Travel Leaders is one of the largest traditional travel agency networks in North America, encompassing retail storefronts, home-based advisors, and corporate travel services. Comparable to Sierra as a traditional agency model, but with substantially greater scale, geographic reach, and diversification across leisure and corporate segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sierra-travel-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sierra Travel Inc