Shepherd International Education (SIE)

What Shepherd International Education (SIE) does

Shepherd International Education (SIE; 에스아이이(SIE)학원) is a private K-12 international school operating from a single 8-story purpose-built campus at 836, Olympic-ro, Gangdong-gu, Seoul, South Korea. The school is led by Chairman Park Changhwan (박창환) and Principal Matthew Turner, and serves students from Grades 1 through 12 (ages 5-18), segmented into Lower Elementary, Middle School, and Upper High School programs. Its pedagogical model centers on 100% English immersion, a Four C's curriculum framework (Critical thinking, Collaboration, Communication, Creativity), small classes capped at 15 students with a 7:1 student-teacher ratio, and an After-Class Activities (ACA) period for extracurricular development. SIE holds four accreditations (Cognia/AdvancED, A.I., NCPSA, MSA-CESS) and College Board CEEB Code 682033, enabling its graduates to apply to U.S. and international universities with recognized transcripts and standardized test scores.

The school's commercial model is straightforward annual tuition billing to enrolled families, with rates publicly disclosed on-site as required by Korean education law (교육비등 게시표), and student acquisition is conducted through a structured five-step admission process (consultation, entrance/placement test and faculty interview, document submission, admission review, and tuition-bearing registration). Technology is sourced rather than built: Alma serves as the student information system, and Renaissance Accelerated Reader provides reading assessment and progress tracking. Distribution is purely direct-to-family through the single Seoul campus, with marketing centered on the school's website (sie-seoul.org), a Kakao channel for Korean-language communication, and Instagram for visual community content. Beyond the core academic program, SIE has begun extending its offering with ancillary services such as a 2026 summer camp and document issuance.

Name

Shepherd International Education (SIE)

Legal name

Shepherd International Education (에스아이이학원)

Website

https://sie-seoul.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Shepherd International Education is a private Seoul-based K-12 international school offering 100% English immersion education from Grades 1-12 out of a single Gangdong-gu campus, serving Seoul-resident and expatriate families.

Ownership category

akta.pro rank

Product category

International K-12 Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

Keywords

• K-12 international education
• English immersion schooling
• International school programs
• College preparatory education
• Private academy Seoul

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition Fees: SIE generates revenue through tuition fees charged to enrolled students. The school publishes tuition fee information as required by Korean law (교습비등 게시표). Tuition payment is required for official registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Shepherd International Education (SIE) operates a physical K-12 international school in Seoul, South Korea, delivering 100% English-immersion education across Lower Elementary (Grades 1-5), Middle School (Grades 6-8), and Upper High School (Grades 9-12). The school offers a Four C's curriculum (Critical thinking, Collaboration, Communication, Creativity), Honors and AP courses, college counseling with CEEB Code 682033, ACA extracurricular activities, a summer camp program, document issuance, and academic counseling to families in Seoul seeking internationally accredited education.

Product overview

Shepherd International Education (SIE) is an internationally accredited international school offering a comprehensive K-12 education program. The institution operates with three academic divisions: Lower Elementary (Grades 1-5), Middle School (Grades 6-8), and Upper High School (Grades 9-12), each providing a core curriculum aligned with common core standards. SIE differentiates itself through its 100% English immersion environment, ACA (Activities) period offering diverse extracurricular clubs, annual summer camps, document services, and academic counseling. The school integrates with Alma System for student information management and Renaissance's Accelerated Reader for reading development. SIE is accredited by Cognia (AdvancED), A.I., NCPSA, and MSA-CESS, and holds a CEEB Code (682033) for College Board registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Lower Elementary Program Foundational education program for Grades 1-5 (ages 5-10), offering academic support and ESL programs with core curriculum subjects in a 100% English immersion environment.
• Middle School Program Secondary education program for Grades 6-8 (ages 11-14), offering core curriculum with Honors and ESL courses that prepare students for high-school-level education.
• Upper High School Program Secondary education program for Grades 9-12 (ages 14-18), offering core curriculum with Honors and AP courses, where one year of study equals one academic credit; supports SAT submission and U.S. university applications via CEEB Code 682033.
• ACA Activities Period After seventh period activity period offering diverse clubs and extracurricular activities across Sports & Fitness, Arts & Creativity, and Academic & Intellectual programs to develop well-rounded students.
• 2026 SIE Summer Camp Summer camp program offering educational and recreational activities to enrolled and prospective students during the school break period.
• Document Request Service Document issuance service for students and parents/guardians, processed within 1-3 business days excluding weekends and public holidays.
• Admission Consultation Admission consultation service for prospective students and families covering consultation, faculty interview, entrance/placement testing, document review, and registration support.
• Academic Counseling Academic counseling service for upper-grade students supporting college preparation, course planning, and university application readiness.

Quantifiable outcome

• 100% English immersion across all classes and activities
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Alma SystemcoreTechnology or IntegrationAlma is SIE's student information system (SIS) used for managing student records, enrollment, and academic tracking. Parents and students can access the Alma portal for grades, attendance, and other academic information.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Chadwick International: International K-12 school on Songdo/Incheon serving English-medium education. Comparable in curriculum approach (American-influenced) and target families, though geographically adjacent to Seoul rather than central.
• Yongsan International School of Seoul: American-curriculum K-12 international school in central Seoul, directly comparable in model, accreditation profile (WASC/Cognia), and target audience (Korean and expat families seeking English-medium education).
• Dulwich College Seoul: Premium British-curriculum international school in Seoul part of the Dulwich College International network. Competes with SIE for affluent Korean and expatriate families seeking English-medium international education.
• Seoul Foreign School: British-style international school in Seoul offering English-medium K-12 education to Korean and expatriate families. Highly comparable as another accredited international school in Seoul competing for the same family segment as SIE.
• Seoul Scholars International: English-medium K-12 international school in Seoul offering American-style curriculum. Direct peer competing for the same Korean and expatriate family segment with comparable accreditation and offerings.
• Korea Kent Foreign School: Christian-based English-medium K-12 international school in Seoul. Comparable in mission, English-immersion delivery, and target families seeking internationally accredited education.
• Seoul International School: Long-established English-medium K-12 international school in Seoul serving expatriate and Korean families. Directly comparable to SIE in target market (international education in Seoul), curriculum (American-style), and grade span (K-12), though it operates a larger multi-building campus.
• Asia Pacific International School (APIS): English-medium K-12 international school in Seoul with American-style curriculum. Direct competitor to SIE for Korean and expatriate families prioritizing internationally accredited pathways.

Regional players

• Branksome Hall Asia: Premium international K-12 school in Jeju, Korea with Canadian curriculum lineage. Comparable as premium English-medium K-12 institution serving Korean and expatriate families in Korea, though based outside Seoul.
• North London Collegiate School Jeju: Premium British-curriculum K-12 international school in Jeju, Korea. Comparable in mission and premium English-medium K-12 model, but serves families willing to relocate to Jeju rather than central Seoul families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sie-seoul

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shepherd International Education (SIE)