Sivantos India

What Sivantos India does

Sivantos India is the Indian operating entity of WS Audiology A/S, the privately held Danish hearing-aid conglomerate formed from the 2019 merger of Sivantos and Widex. The entity markets the Signia brand in India, headquartered in Bangalore, Karnataka, and operating a sales-led distribution model through a network of audiologists, hearing specialists, and a dedicated Signia Pro professional portal, supplemented by consumer-facing digital tools (online hearing test, store locator, and the Signia mobile app). Its product portfolio is built on the proprietary Integrated Xperience (IX) platform and spans multiple form factors including RIC devices (Pure Charge&Go IX, Motion Charge&Go IX), custom in-canal aids (Insio IX, Silk Charge&Go IX, Insio Charge&Go CIC IX), and earbud-style devices (Active Pro IX, Styletto IX), all featuring multi-protocol Bluetooth connectivity (MFi, ASHA, LE Audio, Bluetooth Classic), rechargeable battery technology, and AI-assisted adjustment via the Signia Assistant NLP feature within the Signia app. TeleCare provides remote support to hearing professionals for ongoing patient care. Revenue is generated predominantly through hardware sales of hearing aids and accessories, with professional services embedded in the fitting and dispensing workflow; pricing is not publicly disclosed and is set through the professional channel rather than DTC.

Name

Sivantos India

Legal name

Sivantos India

Website

https://signia.in

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Sivantos India operates the Signia hearing-aid brand in India as a subsidiary of Denmark-based WS Audiology A/S, selling a portfolio of Bluetooth-enabled, rechargeable hearing aids built on the Integrated Xperience platform to adults with hearing loss via audiologists and hearing specialists.

Ownership category

akta.pro rank

Product category

Hearing Aids

NAICS

Surgical and Medical Instrument Manufacturing (339112)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industry

Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Hearing aids
• Hearing assistance devices
• Rechargeable hearing aids
• Bluetooth hearing aids
• In-canal hearing aids

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Hearing Aid Hardware Sales: Sale of hearing aid devices across multiple form factors (RIC, CIC, Custom ITE, Earbud-style) with varying technology tiers. Revenue generated from physical product sales through professional and retail channels.
2. Accessories and Chargers: Portable chargers, wireless charging cases, and accessories for hearing aid portfolio. Products include pocket-sized charging cases with integrated power banks providing multiple additional charges.
3. Professional Services: Support and fitting services provided through audiologists and hearing professionals as part of hearing aid adoption and ongoing use.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sivantos India, operating under the Signia brand, manufactures and sells a portfolio of rechargeable hearing aids built on its proprietary Integrated Xperience (IX) signal-processing platform. Products span multiple form factors including Receiver-in-Canal (RIC), Completely-in-Canal (CIC), custom in-canal, and earbud-style designs, supported by the AI-powered Signia Assistant app and TeleCare remote professional services. Sales are executed primarily through audiologists and hearing specialists across India, with consumer-facing digital tools (online hearing test, store locator, Signia App) for awareness and lead generation.

Product overview

Signia offers a portfolio of hearing aids built on the Integrated Xperience platform, including multiple form factors such as RIC devices (Pure Charge&Go IX, Motion Charge&Go IX), custom in-canal aids (Insio IX, Silk Charge&Go IX, Insio Charge&Go CIC IX), and earbud-style devices (Active Pro IX, Styletto IX). These hearing aids integrate with smartphones via multiple Bluetooth protocols (MFi, ASHA, LE Audio, Bluetooth Classic) and are supported by the Signia App with AI-powered Signia Assistant for personalized hearing aid control.

Differentiator

Problem solved

Functional benefit

Brands

• Signia Integrated Xperience: Integrated Xperience platform powering Signia hearing aids with real-time conversation enhancement technology
• Signia app
• Signia Assistant

Products and services

• Pure Charge&Go IX A small Receiver-in-Canal (RIC) hearing aid built on the Integrated Xperience architecture, featuring multiple connectivity options (MFi, ASHA, LE Audio, Bluetooth Classic), an attractive design, and a convenient portable charger, targeted at adults with hearing loss.
• Active Pro IX
• Styletto IX
• Silk Charge&Go IX
• Insio IX
• Insio Charge&Go CIC IX
• Motion Charge&Go IX
• Signia App

Quantifiable outcome

• Smallest Bluetooth Classic-compatible hearing aid with longest battery runtime ever
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ReSound (GN Hearing): ReSound, part of GN Audio/GN Hearing, is a global hearing aid manufacturer with a comparable product range (RIC, custom, mini-BTE) and the same professional audiologist go-to-market; competes with Signia on connectivity, app-based control, and rechargeable technology.
• Phonak (Sonova): Phonak, the flagship hearing aid brand of Sonova, is one of the largest global hearing aid manufacturers and competes head-to-head with Signia across RIC, CIC, and pediatric hearing aids; both brands rely on the professional audiologist channel and continuous platform refreshes, making Phonak the closest direct comparable.
• Oticon (Demant): Oticon, owned by Demant, is a global hearing aid brand competing directly with Signia in the premium professional channel with its own Polaris and More platforms; comparable product portfolio (RIC, CIC, custom), professional distribution model, and global brand positioning make it a direct peer.
• Starkey Hearing Technologies: Starkey is one of the top five global hearing aid manufacturers with a comparable premium product portfolio and a strong focus on AI-driven features and health tracking; sells through the professional channel in India and globally, overlapping with Signia's positioning.
• Widex: Widex is the sister brand of Signia under WS Audiology A/S, sharing parent ownership; it serves the same audiologist-led channel in India with a similar premium product range, making it both a sibling and a direct peer competing for the same audiologist shelf space.

Regional players

• Alps Hearing Care (India): Alps Hearing Care is one of the largest Indian hearing care clinic chains, fitting hearing aids across multiple brands and serving as a key local distribution and fitting partner; comparable as the dominant regional professional channel in India that Signia sells through.
• Sonova India: Sonova India is the Indian arm of Sonova AG, the parent of Phonak, operating the professional hearing aid channel in India with the same distributor-and-audiologist model; directly comparable to Sivantos India as a competing global hearing aid manufacturer's regional subsidiary in the same geography.

Emerging players

• Sony CRE-C10 / OTC Hearing Aids: Sony has entered the OTC hearing aid market with FDA-cleared self-fitting devices sold through retail channels, representing a consumer-tech entrant that competes on accessibility, price, and self-service rather than the professional audiologist model Signia relies on.
• Bose Hearing Aids: Bose entered the hearing aid space with the SoundControl hearing aid, the first FDA-cleared self-fitting hearing aid sold direct-to-consumer; overlaps with Signia's connectivity and app-control features and represents an emerging consumer-electronics-style competitor threatening the professional channel.
• Apple Hearing Aid Features: Apple's AirPods Pro 2 introduced clinically validated hearing test and hearing aid features integrated into a mass-market consumer device, directly overlapping with the Active Pro IX earbud-style concept; represents a tech giant incursion into the hearing aid category that could pressure traditional players.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/signiahearing
• Facebookfacebook.com/signiaIndia
• LinkedInlinkedin.com/company/sivantos-india
• Instagraminstagram.com/signiahearingindia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sivantos India