Silvia Furmanovich

What Silvia Furmanovich does

Silvia Furmanovich is a privately held Brazilian fine jewelry brand founded in 1998 and headquartered in São Paulo, operating under the legal entity SPINEL COMERCIO E EXPORTACAO DE ARTESANATOS LTDA. The brand designs and produces handcrafted jewelry and home objects distinguished by a signature wood marquetry technique that combines paper-thin wood veneers with precious metals (gold, silver, 18k gold set pieces), colored gemstones, and natural materials including bamboo, shells, and amber. Additional proprietary techniques include miniature painting using brushes of one or two squirrel-tail hairs, horse mane weaving, and lacquer work, many inspired by 16th-century global artisan traditions.

The company sells through a selective distribution model: a flagship boutique in São Paulo's Shopping Cidade Jardim, premium department stores (Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue), specialized luxury houses (Asprey, Dover Street Market), online luxury retailers (Net-a-Porter, Moda Operandi), and museum stores (The Met, MFAH). Revenue is generated through one-time sales of high-end jewelry pieces (earrings, rings, bracelets, brooches, necklaces, clutches), the SF Home collection of marquetry home objects, and a published Rizzoli monograph. Pricing is quote-based and not publicly disclosed, consistent with luxury jewelry industry practice.

The brand serves high-net-worth individuals and art collectors seeking one-of-a-kind wearable art that bridges traditional craftsmanship with contemporary luxury, alongside cultural institutions and the luxury home décor market. Notable strategic collaborations include The Met's Heirloom Project (2022), the Asprey 'Giants of the Amazon' collection (2022), MFAH's Heirloom Project continuation (2023), and Museum of Fine Arts, Houston collaborations. The company has won three Couture Design Awards in the Innovation category (2015, 2016, 2019) and the Town & Country Jewelry Award for Collection of the Year (2018).

Name

Silvia Furmanovich

Legal name

SPINEL COMERCIO E EXPORTACAO DE ARTESANATOS LTDA

Website

https://silviafurmanovich.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Silvia Furmanovich is a Brazilian fine jewelry brand founded in 1998, specializing in handcrafted jewelry and home objects featuring proprietary wood marquetry combined with precious metals, gemstones, and natural materials. The brand serves high-net-worth collectors worldwide through a flagship boutique, luxury department stores, museum stores, and online luxury retailers.

Ownership category

akta.pro rank

Product category

Luxury Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

High Jewelry & Haute Joaillerie (CRAKAAAE)

Keywords

• Fine jewelry
• Luxury accessories
• Handcrafted jewelry
• Marquetry crafts
• Artisanal home decor

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Fine Jewelry Sales: Luxury jewelry including earrings, rings, bracelets, brooches, necklaces, and clutch bags sold through boutiques, department stores, and online luxury retailers. One-time purchase model for high-end consumers.
2. SF Home Collection: Home goods including boxes, trays, frames, tables, decorative spheres, mirrors, vases, stools, and center pieces. Features marquetry craftsmanship applied to functional home objects.
3. Monograph/Book Sales: Published monograph 'Journey of a Jeweler' sold for $60 (US) through the website and direct sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels4 records

Core offering

Silvia Furmanovich designs, handcrafts, and sells luxury fine jewelry (earrings, rings, bracelets, brooches, necklaces, clutches) and an SF Home collection of decorative objects, all built around signature wood marquetry techniques combined with precious metals (gold, silver), gemstones, and natural materials such as bamboo, shells, and horse mane. The São Paulo-based atelier also publishes a monograph documenting its craftsmanship and collaborates with cultural institutions (Met, MFAH, Asprey) and luxury retailers worldwide.

Product overview

Silvia Furmanovich is a Brazilian fine jewelry brand offering handcrafted jewelry and home goods. The product portfolio includes fine jewelry (earrings, rings, bracelets, brooches, necklaces, clutches) organized into collections such as Fauna, Kashmir, Around The World, Amber & Wood, Quintessence, Horse Mane, East West, Marquetry, Silk Road, Egypt, Amazonia Bamboo, Botanical, India, and Shells. The SF Home line extends the brand's marquetry artistry to home decor including boxes, frames, tables, decorative spheres, mirrors, vases, stools, center pieces, and trays. A monograph titled 'Journey of a Jeweler' published by Rizzoli documents the brand's work. Notable collaborations include The Heirloom Project with The Metropolitan Museum of Art and Museum of Fine Arts Houston, as well as an exclusive 'Giants of the Amazon' home collection with Asprey.

Differentiator

Problem solved

Functional benefit

Products and services

• Fine Jewelry Collection Handcrafted fine jewelry including earrings, rings, bracelets, brooches, necklaces, and clutch bags, featuring marquetry techniques combined with precious metals and gemstones, offered to high-net-worth individual consumers.
• SF Home Collection Home goods including boxes, frames, tables, decorative spheres, mirrors, vases, stools, center pieces, and trays featuring marquetry artistry, sold to affluent consumers seeking distinctive luxury décor.
• Journey of a Jeweler Monograph 256-page monograph published by Rizzoli documenting the designer's work and collaborations with artisans worldwide, sold via the brand website for $60.
• Giants of the Amazon Home Collection (with Asprey) Exclusive home goods collection co-developed with Asprey, featuring boxes, photo frames, and vide-poches made from sustainable Amazonian wood with hand-cut marquetry and sterling silver components, sold through Asprey and select luxury channels.
• Met Islamic Wing Heirloom Project Collection Three pieces — Cypress Tree Marquetry Earrings, Birds Marquetry Earrings, and Blue Leaf Marquetry Clutch — designed for The Met's Heirloom Project, sold through The Met Store.
• MFAH Heirloom Project Collection Three pieces — Marquetry with Kyanite Earrings, Marquetry with Fire Opal Earrings, and Marquetry Clutch with Topaz — designed for the MFAH Heirloom Project, sold through the museum.
• Snuff Bottle Jewelry Collection Earrings and pendants inspired by Chinese snuff bottles from The Met's collection, featuring marquetry amphora designs with dragon and lotus motifs.
• Silk Road Collection Homewear collection inspired by the ancient Silk Road trade route, featuring motifs from Uzbekistan cities, debuted at Bergdorf Goodman in Fall 2022.

Quantifiable outcome

• Won Couture Design Award three times (2015, 2016, 2019) in the Innovation category
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• Museum of Fine Arts, Houston (MFAH)coreStrategic or Co-development Partner · 1 January 2023As a continuation of The Heirloom Project led by Madeline Weinrib, Furmanovich designed three pieces (two pairs of earrings and a clutch) for MFAH during Spring 2023. The pieces celebrate the museum's renovated Islamic Wing and draw inspiration from a Central Asian Shakhrisyabz Suzani from 1800.
• MOYEcoreStrategic or Co-development Partner · 1 January 2023Collaboration with Colombian homeware design company MOYE, founded by sisters Tatiana and Maria Cabal. The capsule collection features jewelry and home objects inspired by botanical expeditions of José Celestino Mutis and Alexander von Humboldt. Pieces are handcrafted by artisans in the Amazon rainforest using marquetry, set in 18k gold with precious stones.
• Salon Art + DesignminorGTM or Marketing Partner · 1 January 2023Participation in the 12th edition of Salon Art + Design at the Park Avenue Armory in New York City (November 9-13, 2023). The event is a highlight of New York's Fall arts calendar, showcasing vintage, modern, and contemporary design alongside blue-chip art.
• AspreyflagshipStrategic or Co-development Partner · 1 October 2022Exclusive collaboration on a home collection entitled 'Giants of the Amazon.' The collection features boxes, photo frames, and vide-poches made from sustainable Brazilian rainforest wood decorated with hand-cut marquetry. Asprey's silversmiths in London handcraft sterling silver components. The collection showcases Brazilian craftsmanship combined with British luxury house expertise.
• The Metropolitan Museum of ArtflagshipStrategic or Co-development Partner · 1 January 2022Silvia Furmanovich was invited by The Met and designer Madeline Weinrib to participate in The Heirloom Project, celebrating the 10th anniversary of The Met's reimagined Islamic Wing. She designed three pieces (two pairs of earrings and a clutch) using her signature marquetry techniques, inspired by Iznik tiles and ceramics from the museum's permanent collection. The pieces are sold through The Met Store.
• Bergdorf GoodmancoreChannel Partner/ Reseller/ Distributor · 1 January 2022Silvia Furmanovich debuted a new homewear collection entitled 'Silk Road' created expressly for Bergdorf Goodman in Fall 2022. The collection was inspired by travels to historical cities in Uzbekistan (Tashkent, Samarkand, Khiva) and features home objects reflecting the cultural exchange of the ancient Silk Road trade route.
• Salon Art + DesignminorGTM or Marketing Partner · 1 January 2021Silvia Furmanovich designed an installation inspired by the Amazon rainforest for Salon Art + Design's landmark 10th anniversary edition at the Park Avenue Armory. The installation, presented in the historic Tiffany-designed Library room, showcased pieces that evolved into the SF Home collection.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vhernier: Italian luxury jewelry maison acquired by Damiani group, offering contemporary fine and high jewelry. Comparable on the Italian/European fine jewelry craftsmanship heritage, but operates at a larger scale as a multi-collection house.
• Boucheron: French Place Vendôme high jewelry maison with a long history of artist collaborations and one-of-a-kind pieces. Comparable on museum-grade positioning and high-jewelry craftsmanship, but at vastly larger scale and distribution.
• Buccellati: Italian heritage luxury jewelry maison known for hand-engraved and textured gold work. Comparable on Italian goldsmith heritage and artisanal one-off pieces, but operates as a global multi-store luxury brand.

Direct peers

• Fernando Jorge: Brazilian fine jewelry designer based in São Paulo known for sculptural, nature-inspired pieces using Brazilian gemstones. Shares Silvia Furmanovich's Brazilian origin, atelier-driven model, and high-end collector positioning.
• Anna Hu: New York-based contemporary fine jewelry designer known for one-of-a-kind artistic pieces blending Eastern and Western influences. Comparable on couture-level craftsmanship, museum-grade positioning, and collector-focused distribution.
• Nicholas G: Australian contemporary fine jeweler with a Paris atelier producing small-batch, hand-finished pieces. Comparable as an independent designer-led fine jewelry house selling through luxury department stores globally.
• Bibi van der Velden: Amsterdam-based fine jewelry designer combining precious materials with unexpected organic elements (scrimshaw, dinosaur bone). Comparable on small-team atelier model and high-jewelry positioning with unconventional materials.
• Hemmerle: Munich-based fourth-generation fine jeweler celebrated for combining precious metals with unconventional materials (aluminum, copper, ironwood). Closest comparable peer in the rare-material fine jewelry niche that defines Silvia Furmanovich's positioning.
• Nikos Koulis: Athens-based fine jewelry designer blending Greek heritage with contemporary design. Comparable as an independent designer brand with global luxury distribution and collector-grade positioning.
• Wallace Chan: Hong Kong-based master jeweler famous for patented techniques (the Wallace Cut, titanium in jewelry) and high-jewelry one-offs. Comparable as an innovator-jeweler whose proprietary techniques define a luxury niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Silvia-Furmanovich-110881167514415
• LinkedInlinkedin.com/company/silviafurmanovich
• Instagraminstagram.com/silviafurmanovich

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silvia Furmanovich