Simorgh
Simorgh (سیمرغ) is a B2B online ordering platform, backed by Iran's Golrang Industrial Group, that connects wholesalers and retailers with consumer-goods distributors via Android and web, monetizing through transaction fees.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Simorgh firmographics
Firmographics- Name
- Simorgh
- Legal name
- Simorgh (سیمرغ)
- Website
- https://simorgh.pakhshmart.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simorgh (سیمرغ) is a B2B online ordering platform, backed by Iran's Golrang Industrial Group, that connects wholesalers and retailers with consumer-goods distributors via Android and web, monetizing through transaction fees.
- Ownership category
- akta.pro rank
Simorgh industry classification
Industry- Product category
- B2B Wholesale Distribution Platform
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
- akta.pro secondary industry
- Mass Beauty & Drugstore Beauty Distribution (CRAOAEAA)
Keywords
Simorgh business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- B2B Wholesale Ordering Platform: Simorgh functions as an online ordering platform for Golrang Industrial Group's distribution network, enabling wholesalers and retailers to order products directly from distribution companies. Revenue is generated through the platform's transaction facilitation between buyers and distribution partners.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Simorgh product offering
Product offeringCore offering
Simorgh is an online B2B ordering platform developed by Golrang Industrial Group that enables wholesalers and retailers to directly purchase consumer goods (personal care and household products) from a network of distribution companies. The platform operates via an Android mobile application and a web portal, providing 24-hour ordering access, multi-brand catalog coverage, built-in discounts, and fast/free shipping across served Iranian provinces.
Differentiator
Problem solved
Functional benefit
Products and services
- Simorgh Mart (سیمرغ مارت) Simorgh Mart is an online ordering platform for Golrang Industrial Group that enables wholesalers and retailers to directly purchase products (personal care, household, and consumer goods) from distribution companies. It features 24-hour ordering, multi-brand product catalog, built-in discounts, and fast/free shipping, available via Android mobile app and web portal.
Companies that use Simorgh
Customer profileSegments1 record
Ideal customer profiles1 record
Simorgh technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simorgh partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Golpakhsh Aval (گلپخش اول)coreGolpakhsh Aval (گلپخش اول) is one of the primary distribution partners integrated with Simorgh's online ordering platform. As a fulfillment partner, it handles order processing and distribution of Golrang Industrial Group products to wholesalers and retailers within the platform's ecosystem.
- Golrang Pakhsh (گلرنگ پخش)coreGolrang Pakhsh (گلرنگ پخش) is the internal distribution arm of Golrang Industrial Group and a key fulfillment partner for Simorgh's online ordering platform, handling product distribution across the platform's service areas.
- Padideh Paydar (پدیده پایدار)corePadideh Paydar (پدیده پایدار) serves as a distribution partner on the Simorgh platform, contributing to the regional fulfillment network that enables order processing and delivery to retailers.
- Marina Pakhsh (مارینا پخش)coreMarina Pakhsh (مارینا پخش) is one of the distribution partners supporting Simorgh's order fulfillment operations, expanding the platform's coverage across different regions of Iran.
- Golrang Industrial Group (گروه صنعتی گلرنگ)flagshipGolrang Industrial Group (گروه صنعتی گلرنگ) is the parent organization and strategic backer of Simorgh. The platform serves as the online ordering channel for Golrang's distribution ecosystem, built on the group's multi-year brand trust and distribution infrastructure.
Scale indicators1 record
Simorgh competitors and assessment
Company assessmentBroad incumbents
- Alibaba.com: Global B2B e-commerce marketplace operated by Alibaba Group covering a wide range of consumer and industrial goods. Comparable as a broad B2B generalist marketplace, though vastly larger and operating cross-border.
- JioMart: Indian multi-tenant B2B and B2C grocery and consumer goods platform operated by Reliance. Comparable as a large-scale digital ordering platform connecting manufacturers' distribution with retailers and end customers in consumer staples and personal care.
- Metro Cash & Carry: Global self-service wholesale distributor serving businesses including retailers, hotels, and caterers. Comparable business model of supplying consumer goods, personal care, and household products to B2B buyers at scale.
Direct peers
- Udaan: India-based B2B commerce platform connecting manufacturers, wholesalers, and retailers across consumer goods categories. Highly comparable to Simorgh in serving retailer/wholesaler ordering of branded FMCG and personal care products from manufacturer-owned distribution.
- IndiaMART: India's largest B2B marketplace connecting buyers and sellers across product categories. Comparable business model of facilitating B2B wholesale ordering between buyers and suppliers.
- TradeIndia: Indian B2B marketplace connecting buyers with suppliers and manufacturers across consumer goods. Similar marketplace-driven B2B wholesale ordering model serving retailers and resellers.
Regional players
- DIGIKALA: Iran's largest e-commerce platform primarily serving B2C but with growing B2B operations. Comparable as a leading Iranian online retail/marketplace operating in the same consumer-goods category and geography.
- Basalam: Iranian B2B and C2C online marketplace for products including consumer goods and personal care. Most directly comparable peer operating in the same Iranian market and overlapping product categories.
- Ofogh Kourosh: Large Iranian chain of hypermarkets and wholesale-style retail outlets. Comparable as a domestic Iranian distribution and retail channel competing for the same consumer-goods and personal care basket.
Market position
Customer concentration
Simorgh social profiles
Digital presenceSimorgh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simorgh leadership team
Management profileNumber of profiles
Simorgh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simorgh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simorgh
What does Simorgh do?
Simorgh is an online B2B ordering platform developed by Golrang Industrial Group that enables wholesalers and retailers to directly purchase consumer goods (personal care and household products) from a network of distribution companies. The platform operates via an Android mobile application and a web portal, providing 24-hour ordering access, multi-brand catalog coverage, built-in discounts, and fast/free shipping across served Iranian provinces.
Is Simorgh a public or private company?
Simorgh is a private company. It is classified as corporate owned and is currently operating.
When was Simorgh founded?
Simorgh was founded in -1. It employs 11 to 50 people.
How does Simorgh make money?
One revenue line is on record: B2B Wholesale Ordering Platform.
Who are Simorgh's main competitors?
Broad incumbents on record are Alibaba.com, JioMart and Metro Cash & Carry. Direct peers are Udaan, IndiaMART and TradeIndia. Regional players are DIGIKALA, Basalam and Ofogh Kourosh.
Does Simorgh have an API?
No public API is recorded for Simorgh.
What industry is Simorgh in?
Simorgh's product category is B2B Wholesale Distribution Platform. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces, with a secondary code of CRAOAEAA, Mass Beauty & Drugstore Beauty Distribution.