Simplefruit

Name

Simplefruit

Legal name

ACQUAJET SEMAE S.L.U.

Website

https://simplefruit.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Corporate Fruit Delivery Services

NAICS

Fruit and Vegetable Retailers (445230)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

akta.pro secondary industry

Drop-Off Catering & Boxed Meals (HSACAGAB)

Keywords

• Corporate fruit delivery
• Office wellness programs
• Fresh fruit subscription
• Workplace snack services
• Corporate fruit boxes

Headquarters

HQ city

Getafe, Comunidad de Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Fruit Box Subscription: Recurring subscription revenue from delivering fresh seasonal fruit boxes to corporate offices on a weekly, bi-weekly, or monthly basis. Boxes are sized according to company employee count. Revenue is invoiced monthly.
2. Dried Fruits and Nuts: Supplemental product line offering dried fruits and nuts (cacahuetes, anacardos) to accompany fruit boxes, providing additional snack options for office employees.
3. Corporate Wellness Services: Additional wellness services including healthy breakfasts, nutrition talks by professional nutritionists, and healthy events for corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SimpleFruit delivers fresh seasonal fruit boxes directly to corporate offices across Spain, with weekly, bi-weekly, or monthly schedules customized to each client's employee count. The service is primarily B2B and is complemented by dried fruits and nuts, healthy breakfasts, on-site healthy events, and nutritionist-led talks for workplace wellness. Boxes are 100% quality-guaranteed, sourced daily from Mercamadrid and Mercabarna, and delivered via SimpleFruit's own transportation fleet in Madrid and Barcelona.

Product overview

Simplefruit operates as a B2B fruit delivery service for businesses, offering a modular product portfolio centered on the core 'Caja de Frutas' (Fruit Box) weekly delivery service. This core product can be supplemented with 'Frutos Secos' (Dried Fruits) add-on snack options. The company also provides experiential services including 'Desayunos Saludables' (Healthy Breakfasts), 'Eventos Saludables' (Healthy Events), and 'Charlas Nutricionales' (Nutritional Talks) delivered by professional nutritionists. All offerings are designed to promote workplace wellness and healthy habits in office environments, with primary operations in Madrid and Barcelona.

Differentiator

Problem solved

Functional benefit

Products and services

• Caja de Frutas (Fruit Box) Weekly, bi-weekly, or monthly fresh seasonal fruit box subscription for corporate offices; box size customized to company employee count; fruit sourced daily from Mercamadrid and Mercabarna and delivered at optimal ripeness with a 100% quality guarantee.
• Frutos Secos (Dried Fruits and Nuts) Supplemental dried fruits and nuts (e.g., cacahuetes, anacardos) add-on offered alongside the core fruit box to expand healthy snack options for office employees.
• Desayunos Saludables (Healthy Breakfasts) On-site healthy breakfast events organized at client companies using fresh seasonal fruit, designed to promote healthy eating habits among employees.
• Eventos Saludables (Healthy Events) On-site healthy fruit events for companies featuring fruit tastings, customized fruit skewers, and smoothie demonstrations aimed at all employees.
• Charlas Nutricionales (Nutritional Talks) One-hour presentations led by professional nutritionists at client offices, teaching employees how to plan healthy daily menus.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Aqua-IntegracoreStrategic or Co-development PartnerSimpleFruit operates in collaboration with Aqua-Integra, a Centro Especial de Empleo (Special Employment Center). This partnership enables SimpleFruit's services to count toward corporate disability employment quota requirements under Spanish disability legislation (Ley General de Discapacidad), making it a strategic differentiator for B2B clients seeking to fulfill their social responsibility obligations.
• Alcandora PublicidadminorImplementation/ SI/ Consulting PartnerAlcandora Publicidad is contracted as a marketing and advertising agency providing services to SimpleFruit. Based at Camino de las Ceudas nº2 bis, CIF B-80873250, they are listed as a data processor under GDPR compliance documentation.
• MercamadridcoreOthersPrimary fresh produce supplier for SimpleFruit operations in Madrid. Products sourced daily from Mercamadrid ensure quality and provenance of fresh fruit and vegetables.
• MercabarnacoreOthersPrimary fresh produce supplier for SimpleFruit Barcelona operations. Daily sourcing from Mercabarna ensures optimal freshness and quality of seasonal produce for corporate clients.

Scale indicators4 records

Direct peers

• Snackbenefit: Spanish corporate healthy snack and fruit delivery service targeting offices with subscription boxes; closely competes with SimpleFruit in the workplace wellness segment.
• Frutanova: Spanish B2B fruit delivery service for offices, offering weekly fruit boxes and complementary snacks to corporate clients across Spain — directly comparable in product, target customer, and distribution model.
• Ofiprix: Spanish office supplies and corporate services retailer that has expanded into fruit and snack delivery for offices, presenting overlapping product and customer base with SimpleFruit.
• Fruitbands: Spain-based office fruit and snack subscription service delivering to companies; comparable subscription model, B2B wellness positioning, and fresh produce sourcing.

Broad incumbents

• Del Monte Foods: Large multinational producer and marketer of fresh and prepared fruit and vegetables; represents a broad incumbent in the fruit category that could compete for corporate wellness spend.
• Dole plc: Global fresh produce producer and distributor with broad capabilities across fruit supply chains; relevant as a broad incumbent whose scale and sourcing network could pressure niche B2B delivery players.
• Eurobanan: Leading Spanish fresh produce distributor supplying supermarkets and foodservice; serves as a comparable wholesale/supply-side participant and potential competitor if it expands into B2B corporate delivery.

Regional players

• The Fruit Box Company: UK office fruit delivery specialist offering corporate fruit box subscriptions; comparable subscription and B2B targeting model, though focused on the UK rather than Spain.
• Fruitful (UK): UK-founded office fruit delivery subscription service targeting businesses with fresh fruit boxes; comparable subscription model and B2B wellness positioning, although operating in a different geography.

Emerging players

• Naranjas del Carmen: Spanish online fruit delivery brand sourcing directly from growers and selling fruit boxes to households and small businesses; partial overlap in fruit subscription model, though primarily D2C rather than B2B corporate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Simplefruit1
• YouTubeyoutube.com/channel/UCnn3j77ZgpkMUJfbz5Mml7A?view_as=subscriber
• Facebookfacebook.com/simplefruit/?modal=admin_todo_tour
• LinkedInlinkedin.com/company/simplefruit
• Instagraminstagram.com/simplefruit_vidasaludable

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplefruit