Simple Living Eco

What Simple Living Eco does

Simple Living Eco Ltd is a UK-based, direct-to-consumer brand that designs, manufactures, and sells sheet-format eco-friendly cleaning and personal-care products. Founded in 2019 in Barnsley, England by Diane and Daniel, the company operates on a Shopify storefront with a team of five employees and has accumulated 658 customer reviews. The core technology is a proprietary sheet-based delivery format applied across laundry detergent, fabric care, fragrance boosters, laundry booster pods, multi-surface cleaning, and body wash, paired with a reusable 350ml Glass Bottle for Life designed as a cross-category refill anchor.

The product range is priced between £5.00 and £20.99, with sheet SKUs typically sold in 10- to 32-sheet packs and bundled into discovery and starter kits. Distribution is direct-to-consumer, including international shipping, with no disclosed retail or wholesale channels. The brand has achieved #1 ranking on Mumsnet for eco-friendly laundry sheets, which functions as the primary third-party credibility signal. There are no disclosed funding rounds, indicating a bootstrapped operating model.

Revenue mechanics rely on repeat-purchase consumables, low-ticket average order values, and a growing multi-category catalogue that extends an originally laundry-only brand into household and personal care. The business model is conventional e-commerce margin economics — manufacturing or sourcing sheet-format SKUs, fulfilling via Shopify, and reinvesting in product line extensions and limited geographic expansion.

Name

Simple Living Eco

Legal name

Simple Living Eco Ltd

Website

https://simplelivingeco.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Simple Living Eco is a UK-based direct-to-consumer brand that designs and sells sheet-format eco-friendly laundry, household, and personal-care products through a Shopify storefront, serving individual consumers seeking plastic-free cleaning alternatives.

Ownership category

akta.pro rank

Product category

Eco-friendly household cleaning products

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)

akta.pro secondary industries

Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ), Dry Cleaning & Laundry Additives (Dryer Sheets, Anti-static, Ironing Aids) (CRADAKAE), Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)

Keywords

• Eco-friendly cleaning products
• Laundry detergent sheets
• Plant-based home care
• Plastic-free cleaning
• Dissolvable cleaning sheets

Headquarters

HQ city

Barnsley

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchases of individual products and bundles through their e-commerce website. Products include laundry sheets, fabric care sheets, fragrance boosters, cleaning kits, and body wash sheets. Revenue generated per transaction with no recurring commitment from the customer.
2. Subscription Service: Optional subscription model offering regular shipments of products at discounted rates. Customers can select preferred frequency of shipments. Cancel anytime without long-term contract. Subscription pricing subject to change but customers are notified before next shipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Simple Living Eco designs, manufactures, and sells plant-based, plastic-free home and personal care products in dissolvable sheet and pod formats. Its core line consists of laundry detergent sheets, botanical fabric care sheets, fragrance booster beads, multi-surface cleaning sheet refills paired with a reusable glass spray bottle, oxygen-powered laundry booster pods, and body wash sheets, sold directly to consumers through its own Shopify e-commerce site in the UK and internationally.

Product overview

Simple Living Eco is a UK-based eco-friendly consumer products company offering a portfolio of sheet-format home and personal care products. The core offering consists of dissolvable laundry detergent sheets (both standard Non-bio and premium Botanical-infused variants), botanical fabric care sheets as a sheet-based fabric conditioner alternative, and fragrance booster beads for scent enhancement. These laundry products can be purchased individually, as bundles (64 Laundry sheets and booster set), or in curated collections (Laundry Discovery Set, Welcome Starter Set). The company has expanded beyond laundry into broader home cleaning with multi-surface cleaning sheets paired with a reusable 350ml glass spray bottle (Glass Bottle for Life), and personal care with body wash sheets. The product architecture follows a refillable/reusable system where the glass bottle serves as a durable base for concentrated cleaning sheet refills. All products are plant-based, biodegradable, plastic-free, and free from harsh chemicals including parabens, sulfates, phosphates, and synthetic dyes. Pricing ranges from £5.00 for the glass bottle to £20.99 for the largest bundles.

Differentiator

Problem solved

Functional benefit

Products and services

• 64 Laundry Sheets and Booster Set Bundle of 64 plant-based laundry detergent sheets combined with fragrance booster beads for clean, scented laundry. The sheets clean clothes effectively without harsh chemicals, while boosters add long-lasting scent from essential oils; targeted at environmentally conscious consumers.
• Non-bio Laundry Detergent Sheets Plant-based, non-bio laundry detergent sheets providing a gentle and effective clean without enzymes, phosphates, chlorine, or optical brighteners. Available in Spring Fresh, Coconut, and Unscented variants for 32 washes; designed for sensitive skin and everyday use.
• Fragrance Booster Beads Plant-based fragrance booster beads made from corn starch extract, carboxymethylcellulose, and soapberry with essential oil blends. Adds gentle, long-lasting scent to laundry without heavy waxy residue; available in Spring Fresh, Creamy Coconut, Elegant Blossom, and Gentle Embrace scents.
• Laundry Discovery Set Premium curated collection combining 32 laundry detergent sheets, 32 fabric care sheets, and luxury fragrance boosters. Available in Elegant Blossom (peach, orange, vanilla) or Gentle Embrace (apple, rose, sandalwood) scent profiles for a complete luxury fabric care ritual.
• Multi-Surface Starter Kit Complete cleaning kit including a 250ml reusable frosted glass spray bottle, two compressed sponges, and three packs of multi-surface cleaning sheets (12 strips total). Plant-based formula safe for all surfaces including granite, wood, tiles, glass, and stainless steel.
• Body Wash Sheets – Unscented Plant-based body wash sheets in ultra-thin dissolvable format. Fragrance-free formula enriched with Hyaluronic Acid, Niacinamide, Panthenol, and Beta-Glucan for hydrating and nourishing skin. Pack of 10 sheets, travel-friendly and plastic-free alternative to liquid body wash.
• Botanical Fabric Care Sheets Botanical alternative to traditional fabric conditioners in dissolvable sheet format. Contains 32 sheets that work deep into fibres to leave garments soft without waxy residue. Uses coconut oil derivatives, coco-betaine, decyl glucoside, and botanical fragrance extracts; available in Gentle Embrace and Elegant Blossom scents.
• Botanical Infused Laundry Detergent Sheets Plant-based laundry detergent sheets infused with botanical ingredients including saponins from soap nuts, organic coconut oil derivatives, and coco-betaine. 32 sheets per pack in Gentle Embrace or Elegant Blossom scents. Free from talc, parabens, sulfates, phosphates, and synthetic dyes.
• 350ml Glass Bottle for Life Reusable 350ml frosted glass spray bottle designed to last a lifetime. Paired with concentrated Multi Surface Cleaning Sheets dissolved in water to create cleaning solution. Eliminates single-use plastic spray bottles and serves as the vessel for the multi-surface cleaning system.
• Multi Surface Cleaning Sheet Refills Concentrated dissolvable cleaning sheet refills for use with the Glass Bottle for Life. Available in Rosemary & Eucalyptus, Orange Zest, and Lavender Drift scents. Each pack contains 2 perforated sheets (4 individual strips) for 4 uses per pack, with a stock-up option for 12 total uses.
• Laundry Booster Pods Oxygen-powered stain remover pods with multi-enzyme technology (Protease, Amylase, Lipase, Mannanase) for tackling protein-based, starchy, and oily stains. 15 pods per pack, plastic-free packaging, designed to complement laundry sheets for deeper cleaning performance.
• Welcome Starter Set Curated introduction set to the Simple Living Eco range containing samples of key products: botanical laundry detergent sheets (2 scents), botanical fabric care sheets (2 scents), fragrance booster beads (2 scents), multi-surface cleaning sheet refills, laundry booster pods, and body wash sheets. Designed for trying before committing to full sizes.

Quantifiable outcome

• 658 customer reviews documenting positive experiences
• +1 more outcomes

Named customers1 record

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Kind Laundry: Kind Laundry sells eco-friendly laundry detergent sheets and stain remover pods DTC, with a similar format and plant-based positioning that directly competes with Simple Living Eco's sheet and pod portfolio.
• Smol: Smol is a UK-based DTC eco cleaning brand selling laundry capsules, dishwasher tablets, and surface sprays on a subscription model — directly comparable business model, geography, and eco positioning to Simple Living Eco.
• Tru Earth: Tru Earth sells dissolvable laundry detergent strips in a sheet format directly to consumers — the same product architecture and target customer as Simple Living Eco's core laundry sheets. Both compete on plastic-free, plant-based, sensitive-skin positioning.
• Dropps: Dropps sells eco-friendly laundry detergent pods and cleaning products DTC in the US, with sheet-format and pod-format offerings overlapping Simple Living Eco's laundry booster pods and detergent sheets.

Broad incumbents

• Faith in Nature: Faith in Nature is a UK-based natural and eco-friendly personal care and household brand offering laundry, body wash, and cleaning products — overlapping with Simple Living Eco across laundry and personal care with a broader portfolio.
• Ecover: Ecover is an established eco-friendly household cleaning and laundry brand with broad retail distribution across Europe, offering eco laundry detergents, fabric softeners, and surface cleaners — competing for the same eco-conscious household customer as Simple Living Eco.
• Seventh Generation: Seventh Generation is a large plant-based household products brand offering laundry detergents, cleaning sprays, and disinfectant products through mainstream retail — competing for the eco-conscious consumer segment.
• Method Products: Method is a major eco-friendly home and personal care brand sold through mass retail with plant-based formulations across laundry, dish, and surface cleaning — overlapping Simple Living Eco's eco positioning across multiple categories.

Regional players

• Bio-D: Bio-D is a UK-based manufacturer of eco-friendly, plant-based laundry and cleaning products sold through independent retail and DTC — comparable category, geography, and sustainability positioning.
• Dri-Pak: Dri-Pak is a UK-based manufacturer of eco laundry and cleaning products including soap nuts and natural detergents — relevant competitor on plant-based laundry ingredients used in Simple Living Eco's formulations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SimpleLivingEco
• Instagraminstagram.com/simplelivingeco
• LinkedInlinkedin.com/company/simple-living-eco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simple Living Eco