Simply Events
Simply Events is a private event planning firm in Lititz, Pennsylvania, offering wedding, corporate, and social event coordination with 18 dedicated coordinators, serving Central Pennsylvania and surrounding markets including Philadelphia, Delaware, and Maryland.
- Company typePrivate
- Founded2010
- HeadquartersLititz, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Simply Events does
Simply Events Inc. is a privately held, founder-owned event planning and coordination company headquartered at 201 Rock Lititz Blvd, Suite 44, Lititz, Pennsylvania, serving Central Pennsylvania and surrounding markets including Philadelphia, Delaware, Maryland, and destination events. Founded in January 2010 by Deb Erb, who serves as Owner and President, the company employs approximately 21 people, including what it describes as the largest dedicated event planning team in Central Pennsylvania with 18 coordinators across wedding, corporate, and assistant roles. Its service portfolio spans three tiered wedding packages (Full-Service Planning up to 60 hours, Partial Planning up to 30 hours, and Day-Of Coordination up to 15 hours), custom-quoted corporate event management (meetings, conferences, team building, product launches, training), social event planning (showers, birthdays, anniversaries, graduations, retirements, holidays), and a la carte Concierge Services.
The company's operational technology stack centers on Aisle Planner, a third-party wedding planning software platform that gives clients 24/7 access to a personal planning portal with checklists, budget tracking, vendor management, guest lists, RSVP tracking, seating charts, file storage, and mobile app access. Simply Events also holds exclusive event coordination rights for two distinctive venues on the 96-acre Rock Lititz entertainment campus in Lititz, PA: Hotel Rock Lititz Platinum Room (up to 150 guests, divisible into three rooms) and Pod 2 (industrial event space with Common Area and Upper Mezzanine).
The business model is professional services revenue across multiple streams: wedding packages with publicly disclosed pricing, corporate and social event services quoted per scope, Concierge Services on an a la carte basis, and (since 2023) a wholly-owned sister company, The Event Collective, offering 500+ event rental items with an exclusive 10% discount for Simply Events clients. Distribution is primarily regional and sales-led through a website inquiry form, phone sales, and venue referrals — notably from Rock Lititz, WeddingWire, and The Knot listings, with strong reliance on word-of-mouth and named-coordinator testimonials. The company has no external funding, operates as a bootstrapped corporation, and has been recognized with consecutive WeddingWire Couples' Choice and The Knot Best of Weddings awards in 2021 and 2022.
Simply Events firmographics
Firmographics- Name
- Simply Events
- Legal name
- Simply Events Inc.
- Website
- https://simplyeventsinc.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simply Events is a private event planning firm in Lititz, Pennsylvania, offering wedding, corporate, and social event coordination with 18 dedicated coordinators, serving Central Pennsylvania and surrounding markets including Philadelphia, Delaware, and Maryland.
- Ownership category
- akta.pro rank
Simply Events industry classification
Industry- Product category
- Event Planning Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industries
- Day-Of / Month-Of Wedding Coordination (HSACABAC), Wedding Budgeting, Timeline & Logistics Management (HSACABAI), Anniversary & Milestone Celebration Services (HSACACAD)
Keywords
Where Simply Events is headquartered
LocationHeadquarters
- HQ city
- Lititz
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Simply Events business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Wedding Planning Services: Simply Events offers tiered wedding planning packages: Full-Service Planning (up to 60 hours), Partial Planning (up to 30 hours), and Day-Of Coordination (up to 15 hours). Packages are customizable. Pricing is publicly disclosed for wedding services on the website.
- Corporate Event Management: Corporate event services are custom-quoted based on event scope, number of attendees, service level needed, event duration, and vendor management requirements. Services include company meetings, conferences, team building events, product launches, and training events.
- Social Event Planning: Social events including bridal/baby showers, birthday/anniversary parties, graduations, retirements, and holiday celebrations are custom-quoted based on client needs. Concierge services are available as add-ons or standalone a la carte offerings.
- Event Rentals (The Event Collective): Simply Events has a sister company, The Event Collective, founded in 2023, offering 500+ rental items. Simply Events clients receive an exclusive 10% discount on all rentals, creating a bundled revenue opportunity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Full-Service Wedding Planning — up to 60 hours of comprehensive wedding planning from engagement through wedding day, including design, vendor management, guest management, timeline logistics, day-of coordination, and Aisle Planner portal access. |
| Subscription | Multi-year contract | Partial Wedding Planning — up to 30 hours of mid-planning support for couples who have started but need help, including planning support, design consultation, timeline management, logistics, vendor confirmation, and portal access. |
| Subscription | Multi-year contract | Day-Of Coordination — up to 15 hours of final-month preparation and event day management, including timeline creation, vendor confirmation, rehearsal attendance, event day coordination, set-up and tear-down management, emergency kit, and communication with coordinator. |
| Other | Multi-year contract | Corporate Event Services — custom-quoted professional event coordination for meetings, conferences, team building events, product launches, and training events of any size. |
| Other | Multi-year contract | Social Event Services — custom-quoted coordination for bridal/baby showers, birthdays, anniversaries, graduations, retirements, and holiday celebrations. |
| Other | Pay-as-you-go | Concierge Services — flexible a la carte support for event setup/teardown, errand running, travel coordination, gift bag assembly, schedule planning, and hospitality coordination. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Simply Events product offering
Product offeringCore offering
Simply Events is a professional event planning and coordination company serving Central Pennsylvania. It offers tiered wedding planning packages (Full-Service up to 60 hours, Partial Planning up to 30 hours, Day-Of Coordination up to 15 hours), corporate event management, social event planning, and a la carte concierge services. The company also manages events at Rock Lititz venues (Pod 2 and Hotel Rock Lititz Platinum Room) and operates The Event Collective as a sister rental company.
Product overview
Simply Events is an event planning and coordination company offering a suite of professional services for weddings, corporate events, and social celebrations. The core offering consists of tiered wedding planning packages (Full-Service Planning up to 60 hours, Partial Planning up to 30 hours, and Day-Of Coordination up to 15 hours), corporate event management services, and social event planning. Additional offerings include a la carte concierge services and coordination of venue spaces at Rock Lititz (Pod 2 and Hotel Rock Lititz Platinum Room). The company operates The Event Collective as a sister rental company providing 500+ rental items. All wedding clients receive access to Aisle Planner for planning management. The company positions itself as a service-focused business with transparent pricing and no hidden fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Wedding Planning Comprehensive wedding planning package offering up to 60 hours of service for couples, including vendor selection and management, design and style consultation, budget assistance, guest management, timeline and logistics coordination, and full day-of coordination with a lead coordinator plus assistant.
- Partial Wedding Planning Mid-planning support package offering up to 30 hours of service for couples who have started planning but need professional assistance, including planning support, design consultation, timeline management, logistics, vendor confirmation, and access to the planning portal.
- Day-Of Wedding Coordination Final month preparation and wedding day management package offering up to 15 hours of service, including timeline creation, vendor confirmation, rehearsal attendance and direction, complete event day management, set-up and tear-down management, emergency kit, and text/email/phone coordination with the coordinator.
- Corporate Event Management Professional corporate event coordination services for businesses, covering company meetings, conferences, team building events, corporate celebrations, product launches, and training sessions. Services include dedicated coordinator assignment, vendor sourcing and management, and on-site staffing for events ranging from 10-person meetings to 500+ attendee conferences.
- Social Event Planning Coordination services for milestone celebrations and special occasions including bridal showers, baby showers, birthday parties, anniversary celebrations, graduations, retirements, and holiday events. Includes venue selection, vendor coordination, and day-of management.
- Event Concierge Services Flexible a la carte support services for events, businesses, and daily needs including event setup and teardown, errand running, travel and transportation coordination, gift bag assembly, schedule planning, and hospitality coordination. Can be added to any wedding, corporate, or social event package.
- The Event Collective Rentals Sister rental company offering 500+ event rental items including tables, chairs, linens, and decor. Provides seamless coordination between planning and rentals, with exclusive 10% discount for Simply Events clients.
Quantifiable outcome
- 18 expert coordinators available for any event size
- +4 more outcomes
Companies that use Simply Events
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Simply Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Simply Events partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- The Event CollectivecoreThe Event Collective is a full-service event rental company founded by Simply Events in 2023. It offers 500+ rental items including tables, chairs, linens, and decor. The partnership provides seamless coordination between planning and rentals with a single point of contact. Simply Events clients receive an exclusive 10% discount on all rental items through this partnership.
- Rock LititzcoreSimply Events is a proud tenant and active member of the Rock Lititz community. The company provides professional event coordination and management for celebrations held at Hotel Rock Lititz Platinum Room and Pod 2 — two unique event spaces on the Rock Lititz entertainment campus spanning 96 acres in Lititz, PA. Simply Events works directly with Rock Lititz to provide seamless planning and coordination services for these venues.
- Aisle PlannercoreSimply Events uses Aisle Planner, a comprehensive wedding planning software platform, to manage client planning. Wedding clients receive 24/7 access to a personal planning portal with checklists, budget tracking, vendor management, guest list, RSVP tracking, seating chart tools, file storage, and mobile app access.
- Stone Gables EstateminorStone Gables Estate is a Lancaster County wedding venue on 15 acres with manor house, gardens, and covered pavilion accommodating up to 200 guests. Simply Events coordinates weddings at this venue and recommends booking 12-18 months in advance for May–October weddings.
- ExcelsiorminorExcelsior is a modern, industrial-chic wedding venue in downtown Lancaster with exposed brick, soaring ceilings, and arched windows, accommodating up to 250 guests. Simply Events coordinates weddings at this venue.
- Melhorn ManorminorMelhorn Manor is a family-owned historic venue in Mount Joy, PA, featuring an 1800s restored farmhouse on 30 acres with indoor and outdoor ceremony sites and a two-story barn reception space. Simply Events coordinates weddings at this venue.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Simply Events competitors and assessment
Company assessmentDirect peers
- David Tutera: Celebrity wedding and event planner offering full-service event design and coordination for weddings, social celebrations, and corporate events. Comparable to Simply Events as a full-service planning brand rather than a single-planner boutique.
- Marcy Blum Associates: Long-established wedding and event planning firm with a senior planning team. Directly comparable to Simply Events in providing tiered wedding packages and corporate event coordination with a multi-planner team model.
- Colin Cowie Celebrations: National luxury wedding and event planner offering full-service design, planning, and day-of coordination for high-end weddings and corporate events. Comparable to Simply Events in core service scope (weddings + corporate celebrations) but operating at the national/premium end rather than regional mid-market.
Broad incumbents
- Zola: Wedding planning platform offering registry, website, checklist, and vendor marketplace. Broad incumbent that overlaps with Simply Events' planning workflow functions and competes for the same couples' attention and budget through DIY tooling.
- The Knot Worldwide (The Knot / WeddingWire): Dominant wedding marketplace and planning platform (The Knot + WeddingWire) that Simply Events actively lists on for discovery. Overlaps with Simply Events in wedding planning content, vendor directories, and lead generation, and represents the broad incumbent shaping the category.
- Cvent: Enterprise event management platform for corporate meetings, conferences, and trade shows. Comparable to Simply Events' corporate events practice as a competing solution for the same corporate-planning buyer, particularly on the larger 500+ attendee end.
- HoneyBook: All-in-one business management platform for event professionals, including planners, venues, and rental companies. Comparable as the underlying operating system that many event planners (and competitors to Simply Events) use for proposals, contracts, and project management.
- Eventbrite: Public event ticketing and promotion platform serving consumer events, social gatherings, and corporate functions. Comparable as an alternative discovery and management channel for the social and corporate event segments Simply Events addresses.
Emerging players
- Here Comes The Guide: Wedding venue and vendor directory with strong regional coverage. Comparable to Simply Events as a regional venue-discovery channel and a potential alternative for couples searching for Central PA venues and planners.
- Aisle Planner: Wedding planning software that Simply Events already deploys as its client-facing planning portal. Comparable as a technology enabler in the wedding planning workflow and a potential substitute for any in-house planning software Simply Events might build.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Simply Events social profiles
Digital presenceSimply Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Events leadership team
Management profileNumber of profiles
Profiles19 records
Simply Events subsidiaries and ownership
Company hierarchySubsidiaries1 record
Simply Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Events
What does Simply Events do?
Simply Events is a professional event planning and coordination company serving Central Pennsylvania. It offers tiered wedding planning packages (Full-Service up to 60 hours, Partial Planning up to 30 hours, Day-Of Coordination up to 15 hours), corporate event management, social event planning, and a la carte concierge services. The company also manages events at Rock Lititz venues (Pod 2 and Hotel Rock Lititz Platinum Room) and operates The Event Collective as a sister rental company.
Is Simply Events a public or private company?
Simply Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Events founded?
Simply Events was founded in 2010. It employs 11 to 50 people.
Where is Simply Events based?
Simply Events is headquartered in Lititz, United States, in the North America region.
How does Simply Events make money?
Four revenue lines are on record. Wedding Planning Services are the primary driver. The others are corporate Event Management, social Event Planning and event Rentals (The Event Collective).
Who are Simply Events's main competitors?
Direct peers on record are David Tutera, Marcy Blum Associates and Colin Cowie Celebrations. Broad incumbents are Zola, The Knot Worldwide (The Knot / WeddingWire), Cvent, HoneyBook and Eventbrite. Emerging players are Here Comes The Guide and Aisle Planner.
Does Simply Events have an API?
No public API is recorded for Simply Events.
What industry is Simply Events in?
Simply Events's product category is Event Planning Services. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACABAC, Day-Of / Month-Of Wedding Coordination. Its NAICS code is 711320 and its SIC code is 7990.