Simply Ride

What Simply Ride does

Simply Ride is a single-location, full-service motorcycle dealership based in Eden Prairie, Minnesota, founded in 2006 and operating with approximately 19 employees. The dealership sells new Yamaha motorcycles as an authorized dealer and trades in pre-owned motorcycles from brands including Harley-Davidson, Honda, BMW, Kawasaki, Triumph, Indian, Ducati, Suzuki, KTM, Aprilia, Husqvarna, and CFMOTO. The company claims the largest pre-owned motorcycle selection in Minnesota and the Upper Midwest and has been recognized as Minnesota's Best Motorcycle Dealer for four consecutive years. Customers are individual motorcycle riders ranging from first-time buyers to experienced enthusiasts, with financing options designed to accommodate limited-credit buyers through a network of 20+ national and regional lenders.

The business model combines unit sales with several ancillary revenue streams: a service department repairing all major brands, parts and accessories sales, financing referral income, layaway plans with storage fees, winter storage services, motorcycle buy/sell/trade operations, and optional protection products (Extended Service Contract, GAP, Tire & Wheel, Lifetime Battery). Pricing is unit-based, with new motorcycles starting around $8,998 (2025 Yamaha XSR700) and pre-owned units ranging from approximately $3,499 to $15,999. The dealership operates a non-commissioned sales model and supports remote purchases through a Buy From Home program with shipping coordination for out-of-state buyers. Distribution channels include a physical showroom at 7550 Washington Ave S., a direct e-commerce site, and an eBay Motors storefront (simplysportbikes) that extends national reach.

Underlying technology is conventional retail dealership infrastructure: DX1 for inventory management and website operations, and Polaris Sales Inc. for site analytics. The company is privately held, with signals pointing to ownership by an entity associated with Cox Investment Corp and the Cox family; no institutional investment, VC backing, or public listing is disclosed. Marketing is multi-channel, combining website content, TikTok, email newsletters, an events calendar, and customer testimonials. The company was previously known as Simply Street Bikes, retaining the legacy domain for some contact channels.

Name

Simply Ride

Legal name

Simply Ride

Website

https://simplyrideusa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Simply Ride is a single-location, full-service motorcycle dealership in Eden Prairie, Minnesota, selling new Yamaha and pre-owned motorcycles from major brands, plus financing, service, parts, and winter storage to individual riders across the Upper Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

Eden Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Motorcycle Sales: Primary revenue from selling new Yamaha motorcycles as an authorized dealer and pre-owned motorcycles from various manufacturers including Harley-Davidson, Honda, BMW, Kawasaki, Triumph, and others. Revenue generated from price differentials and dealer margins.
2. Financing Services: Facilitates motorcycle financing through relationships with 20+ national and local lenders. Generates referral fees or spread income from financing arrangements. Also offers layaway plans with storage fees.
3. Service and Parts: Full-service department offering motorcycle repairs, maintenance, and parts sales. Trained technicians service all major brands including Harley-Davidson. Additional revenue from winter storage services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Simply Ride is a single-location motorcycle dealership in Eden Prairie, Minnesota, that sells new Yamaha motorcycles as an authorized dealer plus a large selection of pre-owned motorcycles from brands such as Harley-Davidson, Honda, BMW, Kawasaki, Triumph, Suzuki, Ducati, KTM, Indian, Aprilia, CFMOTO, and Husqvarna. Around the sale, the dealership delivers motorcycle service and repairs, parts and accessories, multi-lender financing, layaway, trade-in/consignment, winter storage, shipping coordination, and protection coverage options.

Product overview

Simply Ride is a motorcycle dealership operating as a single-location, full-service dealership in Eden Prairie, Minnesota. The company offers a unified business model combining pre-owned motorcycle sales with new Yamaha motorcycle sales as an authorized dealer. The core product portfolio consists of motorcycle sales (both new and pre-owned), complemented by service/repair, parts sales, financing/layaway programs, and motorcycle buy/sell/trade services. Supporting offerings include winter storage, shipping coordination, and protection coverage options. The company markets itself as a non-commissioned sales environment with transparent pricing and has been recognized as Minnesota's Best Motorcycle Dealer for 4 consecutive years.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Owned Motorcycle Sales Sale of used motorcycles from Harley-Davidson, Honda, Yamaha, BMW, Kawasaki, Triumph, Husqvarna, and other major brands at the Eden Prairie, MN dealership, marketed as the largest pre-owned selection in Minnesota/Upper Midwest. Targeted at individual riders in the Twin Cities metro, greater Minnesota, western Wisconsin, and out-of-state buyers.
• New Yamaha Motorcycle Sales Sale of new Yamaha motorcycles (sport bikes, cruisers, adventure models) under the company's authorized Yamaha dealer relationship, available in-store and via special-order through the dealership. Targeted at individual riders seeking a new Yamaha.
• Motorcycle Service Department Full-service motorcycle repair and maintenance, including tire services, performed by trained technicians servicing all major brands including Harley-Davidson. Targeted at owners of motorcycles purchased at Simply Ride and at large in the broader Upper Midwest market.
• Parts Department Sale of motorcycle parts and accessories to support rider maintenance and customization needs across multiple brands. Targeted at motorcycle owners and riders seeking parts and accessories.
• Motorcycle Financing Multi-lender financing arrangements for motorcycle purchases, including options for top-tier credit, middle-tier credit, and a Limited Credit Program for buyers with limited or no credit history. Targeted at individual motorcycle buyers needing financing.
• Motorcycle Layaway Layaway plans with 3, 6, or 9-month terms where the motorcycle is stored at the dealership until paid off, with storage fees and no interest charged. Targeted at buyers who prefer to avoid conventional loans.
• Motorcycle Buy / Sell / Trade Direct purchase of motorcycles from sellers, trade-in valuations toward another bike, and consignment sales, including a separate dealer-to-dealer channel. Targeted at existing motorcycle owners looking to sell or trade in their bike.
• Winter Storage Seasonal winter motorcycle storage at the dealership for owners who do not have off-site space. Targeted at Upper Midwest motorcycle owners needing seasonal storage.
• Protection Coverage Options Optional protection plans for financed motorcycles, including Extended Service Contracts, GAP Insurance Protection, Tire & Wheel Protection, and Lifetime Battery Coverage. Targeted at financed motorcycle buyers seeking risk mitigation products.
• Shipping Coordination for Out-of-State Buyers Coordination of motorcycle shipment, including preparation for transport and documentation support, for customers who purchase remotely. Targeted at out-of-state motorcycle buyers.

Quantifiable outcome

• Minnesota's Best Motorcycle Dealer - 4 consecutive years

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and supporting.

• Yamaha Motor CorporationcoreChannel Partner/ Reseller/ DistributorAuthorized Yamaha dealer relationship allowing sale of new Yamaha motorcycles. The dealership carries the full lineup of new Yamaha motorcycles and can obtain specific models for customers not in current stock.
• DX1supportingTechnology or IntegrationWebsite platform and inventory management system provider powering the dealership website and operational systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights10 records

Broad incumbents

• RideNow Powersports: One of the largest multi-location powersports dealership groups in the U.S., carrying new and pre-owned motorcycles from multiple OEMs across several states. Comparable as a scaled operator in the same motorcycle / powersports retail category where Simply Ride competes on selection and service.
• Harley-Davidson Dealership Network: Authorized Harley-Davidson franchised dealers across the Twin Cities and Upper Midwest (e.g., St. Paul Harley-Davidson, other regional stores). Compete directly with Simply Ride on new and pre-owned Harley-Davidson inventory, service, financing, and brand-loyal riders.
• America's Powersports: Multi-location powersports dealer group selling new and pre-owned motorcycles across multiple U.S. states. Comparable as a regional / multi-state incumbent that competes with independent dealers like Simply Ride on selection breadth and financing options.
• Yamaha Motor USA Corporate Stores: Yamaha's manufacturer-level presence and larger multi-brand Yamaha / Star Motorcycles dealerships. Comparable as competitors for new-Yamaha unit sales and as the franchisor whose terms govern Simply Ride's new-vehicle business.

Emerging players

• RumbleOn: Online-first motorcycle and powersports retailer that buys, sells, and ships pre-owned units nationally. Directly competitive with Simply Ride's pre-owned motorcycle flywheel and out-of-state shipping motion; a leading example of how digital-native operators are encroaching on traditional dealers.

Others

• Cycle Trader: Online marketplace for new and used motorcycles, ATVs, and powersports vehicles. Functions as a listing / discovery channel that competes with Simply Ride's website and eBay storefront for buyer attention, while also enabling private-party sales that bypass dealers.
• eBay Motors: Used-vehicle marketplace on which Simply Ride already operates a storefront (simplysportbikes). Functions both as a peer (competing for buyer attention) and as a distribution channel — directly comparable as a national pre-owned motorcycle discovery channel.
• Private Party Marketplace (Facebook Marketplace / Craigslist): Peer-to-peer motorcycle sales channels that compete with Simply Ride's pre-owned trade-in / consignment business on price for individual sellers. They do not offer financing or service, but set a price-discovery floor that pressures dealer margins.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@simplyride
• LinkedInlinkedin.com/company/simply-sport-bikes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Ride