SIMPLY SWEET CUPCAKES

What SIMPLY SWEET CUPCAKES does

Simply Sweet is a privately held retail bakery founded in 2009 in Snohomish, Washington, operating as the county's first dedicated cupcake shop. The company produces handcrafted baked goods across five core product lines: cupcakes (in standard, mini, and jumbo sizes with 20+ flavors), custom cakes (single to three-tier celebration cakes plus 4-inch smash cakes), custom decorated shortbread sugar cookies, French macarons, and cake pops/cakesicles. Gluten-free options are offered for select items. The business is staffed by a 13-person team of specialized decorators and bakers, led by founder and owner Emily.

The company sells through three channels: walk-in retail at its single Snohomish storefront (open Wednesday through Saturday 12-5 and Sunday 12-3), online pre-ordering via Square for standard items with 48-hour notice, and direct custom orders placed by phone or in person. Wedding services form a major vertical, including tiered cakes, dessert tables, tasting boxes, design consultations, delivery within a 5-mile radius, and on-site setup. Additional revenue streams include corporate logo desserts and an on-site party space for event hosting. The wedding offering is supported by a dedicated in-house consultant and long-standing relationships within the Snohomish Wedding Guild.

The business model is direct-to-consumer with unit-based pricing varying by product type, design complexity, and customization. Pricing examples include cake pops from $45/dozen, French macarons from $42/dozen, custom cookies $78-$84/dozen, specialty cupcakes from $5.50 each, and quote-based pricing for custom cakes. Wedding delivery carries a $75 base fee plus $3/mile. All orders are paid in advance (deposit and full payment before event date). Marketing relies on Instagram, Facebook, Pinterest, a content blog called "Simply Inspo," and community partnerships. There is no venture funding, no parent company, and no third-party distribution; the company operates as an independent small business.

Name

SIMPLY SWEET CUPCAKES

Legal name

Simply Sweet

Website

https://simplysweetcupcakes.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Simply Sweet is a privately held retail bakery in Snohomish, Washington, founded in 2009 as the county's first cupcake shop. It produces handcrafted cupcakes, custom cakes, decorated cookies, French macarons, and cake pops for walk-in retail, custom orders, and weddings.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

akta.pro secondary industries

Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan cupcakes
• Custom celebration cakes
• Decorated sugar cookies
• French macarons
• Wedding dessert services

Headquarters

HQ city

Snohomish

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Walk-in Retail Sales: Daily sales of cupcakes, cookies, cake pops, and French macarons available for in-store purchase during shop hours. Limited quantities available while supplies last.
2. Custom Orders: Custom decorated cakes, cookies, and treats ordered by phone or in person. Orders require deposit and full payment before event date.
3. Pre-order Cupcakes and Cakes: Standard cupcakes, minis, jumbos, and Signature Collection cakes available for online pre-order via Square with 48 hours notice.
4. Wedding Services: Wedding cakes, dessert tables, and custom wedding treats. Includes tasting boxes, design consultations, and delivery/setup services for a fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Simply Sweet is a retail bakery that handcrafts and sells cupcakes, custom cakes, decorated sugar cookies, French macarons, cake pops, and cakesicles, both as walk-in daily treats and as pre-ordered custom designs. The business specializes in occasion-based desserts with a dedicated wedding vertical offering tiered cakes, tasting boxes, design consultations, delivery, and setup services. Operations are anchored at a single physical storefront in Snohomish, WA, supplemented by online ordering for standard items.

Product overview

Simply Sweet is a bakery offering a portfolio of handcrafted desserts centered around cupcakes as the founding product (Snohomish County's first cupcake shop since 2009). The core offerings include Custom Cakes, Custom Cookies, French Macarons, and Cake Pops/Cakesicles, all available as either walk-in purchases or custom pre-orders. The business specializes in occasion-based desserts with wedding services representing a major vertical, offering tiered cakes, custom design consultations, tasting experiences, and delivery/setup. The product architecture consists of standard daily walk-in offerings (cupcakes, cookies, macarons, cake pops) alongside fully custom products requiring advance ordering, design consultation, and longer lead times. Pricing and availability vary significantly between standard walk-in items and custom orders, with the Signature Cake Collection bridging the gap as pre-decorated options available online.

Differentiator

Problem solved

Functional benefit

Products and services

• Cupcakes Handcrafted cupcakes available in over 20 flavors including Chocolate Buttercream, Pink Champagne, Vanilla Buttercream, Red Velvet, and seasonal varieties, offered in standard, mini, and jumbo sizes for walk-in purchase or pre-order.
• Custom Cakes Three-layer custom celebration cakes ranging from single tier to three tiers, plus 4-inch smash/individual cakes, available as custom orders with design consultations or from the Signature Cake Collection for pre-order, in flavors such as Vanilla Salted Caramel, S'mores, Lemon Meringue, and Tiramisu.
• Custom Cookies Hand-decorated shortbread-style sugar cookies available in limited daily quantities or as custom orders, featuring hundreds of cookie cutter shapes and designs, with pricing based on intricacy, color count, and decorator time.
• French Macarons Gluten-free meringue and buttercream sandwich cookies made with almond flour, available in 2-4 flavors daily for walk-in purchase, with a minimum one dozen order for pre-orders requiring 7-10 days lead time.
• Cake Pops and Cakesicles Cake pops and cakesicles available in Vanilla, Confetti, Chocolate, Pink Champagne, and Red Velvet flavors, with gluten-free options in chocolate and vanilla, available for walk-in (limited) or pre-order with a one dozen minimum and 7-10 days lead time.
• Wedding Services Comprehensive wedding dessert services including tiered cakes, individual cutting cakes, additional tiers, mini and regular cupcakes, decorated sugar cookies, French macarons, cake pops, cake stand rentals, custom design consultations, tasting boxes, delivery, and setup services.
• Tasting To-Go Box A tasting box containing 12 mini cupcakes in popular cake and frosting combinations, available for wedding cake sampling, with optional add-ons including sugar cookies, French macarons, or cake pops subject to day-of availability.
• Party Space A dedicated party space available for hosting celebrations at the Snohomish bakery location.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Snohomish Wedding GuildcoreStrategic or Co-development PartnerLongtime member of the Snohomish Wedding Guild. Works closely with local wedding venues and vendors to help couples plan their wedding desserts. Participates in guild events and tours.
• Climate Pledge CollectiveminorOthersMember of Climate Pledge Collective, home of Seattle Kraken and Seattle Storm. Community membership providing brand visibility and association with regional sports teams.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Nothing Bundt Cakes: Specialty cake franchise focused on occasion-based decorated bundt cakes with strong wedding and event catering channels. Adjacent in the custom-occasion dessert category though with a different core product.
• Baked by Melissa: Bite-size cupcake and dessert brand with national e-commerce distribution alongside retail. Comparable dessert-forward brand identity, though operating at materially larger scale and with stronger digital channel.

Broad incumbents

• Georgetown Cupcake: Multi-location premium cupcake retailer with extensive wedding and custom order capabilities. Comparable premium cupcake positioning and brand-driven custom occasion business.
• SusieCakes: Multi-location specialty bakery chain with strong wedding and custom celebration cake business, plus cookies and cupcakes. Comparable occasion-based product portfolio, though operating at materially larger scale.

Regional players

• Trophy Cupcakes: Seattle-based cupcake and dessert shop with multiple locations and a similar focus on custom decorated treats and wedding cakes. Directly comparable product mix and Pacific Northwest wedding market positioning.
• Cupcake Royale: Seattle-area cupcake and coffee cafe chain offering cupcakes, macarons, and custom celebration desserts. Comparable in custom order capabilities and Pacific Northwest regional market overlap with Simply Sweet's Snohomish catchment.

Others

• Whole Foods Market Bakery: In-store supermarket bakery offering cupcakes, custom cakes, cookies, and celebration desserts at competitive price points. Functions as a lower-cost convenience alternative for walk-in customers in the same regional geography.

Direct peers

• Magnolia's Cupcake Shoppe: Independent custom cupcake and dessert shop offering decorated cupcakes, cookies, and custom cakes for weddings and events. Closest comparable in size, model, and product mix to Simply Sweet.
• Smallcakes: Specialty cupcake and dessert cafe franchise offering cupcakes, cakes, cookies, and custom celebration orders. Comparable core product focus and small-format specialty bakery positioning.
• Sweet Baked Shop: Independent custom dessert and cupcake shop with a strong wedding and events vertical. Similar size and bespoke custom order business model to Simply Sweet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/simplysweetwa
• Instagraminstagram.com/simplysweetwa
• Pinterestpinterest.com/simplysweetwa/_saved
• LinkedInlinkedin.com/company/simply-sweet-cupcakes

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIMPLY SWEET CUPCAKES