SIMPLY SWEET CUPCAKES
Simply Sweet is a privately held retail bakery in Snohomish, Washington, founded in 2009 as the county's first cupcake shop. It produces handcrafted cupcakes, custom cakes, decorated cookies, French macarons, and cake pops for walk-in retail, custom orders, and weddings.
- Company typePrivate
- Founded2009
- HeadquartersSnohomish, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SIMPLY SWEET CUPCAKES does
Simply Sweet is a privately held retail bakery founded in 2009 in Snohomish, Washington, operating as the county's first dedicated cupcake shop. The company produces handcrafted baked goods across five core product lines: cupcakes (in standard, mini, and jumbo sizes with 20+ flavors), custom cakes (single to three-tier celebration cakes plus 4-inch smash cakes), custom decorated shortbread sugar cookies, French macarons, and cake pops/cakesicles. Gluten-free options are offered for select items. The business is staffed by a 13-person team of specialized decorators and bakers, led by founder and owner Emily.
The company sells through three channels: walk-in retail at its single Snohomish storefront (open Wednesday through Saturday 12-5 and Sunday 12-3), online pre-ordering via Square for standard items with 48-hour notice, and direct custom orders placed by phone or in person. Wedding services form a major vertical, including tiered cakes, dessert tables, tasting boxes, design consultations, delivery within a 5-mile radius, and on-site setup. Additional revenue streams include corporate logo desserts and an on-site party space for event hosting. The wedding offering is supported by a dedicated in-house consultant and long-standing relationships within the Snohomish Wedding Guild.
The business model is direct-to-consumer with unit-based pricing varying by product type, design complexity, and customization. Pricing examples include cake pops from $45/dozen, French macarons from $42/dozen, custom cookies $78-$84/dozen, specialty cupcakes from $5.50 each, and quote-based pricing for custom cakes. Wedding delivery carries a $75 base fee plus $3/mile. All orders are paid in advance (deposit and full payment before event date). Marketing relies on Instagram, Facebook, Pinterest, a content blog called "Simply Inspo," and community partnerships. There is no venture funding, no parent company, and no third-party distribution; the company operates as an independent small business.
SIMPLY SWEET CUPCAKES firmographics
Firmographics- Name
- SIMPLY SWEET CUPCAKES
- Legal name
- Simply Sweet
- Website
- https://simplysweetcupcakes.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simply Sweet is a privately held retail bakery in Snohomish, Washington, founded in 2009 as the county's first cupcake shop. It produces handcrafted cupcakes, custom cakes, decorated cookies, French macarons, and cake pops for walk-in retail, custom orders, and weddings.
- Ownership category
- akta.pro rank
SIMPLY SWEET CUPCAKES industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811)
- SIC
- Bakery Products (2050), Retail-Eating Places (5812)
- akta.pro primary industry
- Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)
- akta.pro secondary industries
- Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ), Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where SIMPLY SWEET CUPCAKES is headquartered
LocationHeadquarters
- HQ city
- Snohomish
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SIMPLY SWEET CUPCAKES business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Walk-in Retail Sales: Daily sales of cupcakes, cookies, cake pops, and French macarons available for in-store purchase during shop hours. Limited quantities available while supplies last.
- Custom Orders: Custom decorated cakes, cookies, and treats ordered by phone or in person. Orders require deposit and full payment before event date.
- Pre-order Cupcakes and Cakes: Standard cupcakes, minis, jumbos, and Signature Collection cakes available for online pre-order via Square with 48 hours notice.
- Wedding Services: Wedding cakes, dessert tables, and custom wedding treats. Includes tasting boxes, design consultations, and delivery/setup services for a fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cake Pops - Starting at $45/dozen |
| Unit Pricing | Pay-as-you-go | Cakesicles - Starting at $54/dozen |
| Unit Pricing | Pay-as-you-go | Custom Cookies - $78-$84/dozen |
| Unit Pricing | Pay-as-you-go | French Macarons - Starting at $42/dozen |
| Unit Pricing | Pay-as-you-go | Cupcakes - Tiered pricing starting at $5.50/specialty design |
| Unit Pricing | Pay-as-you-go | Custom Cakes - Quote-based pricing |
| Other | Pay-as-you-go | Wedding Delivery - Base $75 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SIMPLY SWEET CUPCAKES product offering
Product offeringCore offering
Simply Sweet is a retail bakery that handcrafts and sells cupcakes, custom cakes, decorated sugar cookies, French macarons, cake pops, and cakesicles, both as walk-in daily treats and as pre-ordered custom designs. The business specializes in occasion-based desserts with a dedicated wedding vertical offering tiered cakes, tasting boxes, design consultations, delivery, and setup services. Operations are anchored at a single physical storefront in Snohomish, WA, supplemented by online ordering for standard items.
Product overview
Simply Sweet is a bakery offering a portfolio of handcrafted desserts centered around cupcakes as the founding product (Snohomish County's first cupcake shop since 2009). The core offerings include Custom Cakes, Custom Cookies, French Macarons, and Cake Pops/Cakesicles, all available as either walk-in purchases or custom pre-orders. The business specializes in occasion-based desserts with wedding services representing a major vertical, offering tiered cakes, custom design consultations, tasting experiences, and delivery/setup. The product architecture consists of standard daily walk-in offerings (cupcakes, cookies, macarons, cake pops) alongside fully custom products requiring advance ordering, design consultation, and longer lead times. Pricing and availability vary significantly between standard walk-in items and custom orders, with the Signature Cake Collection bridging the gap as pre-decorated options available online.
Differentiator
Problem solved
Functional benefit
Products and services
- Cupcakes Handcrafted cupcakes available in over 20 flavors including Chocolate Buttercream, Pink Champagne, Vanilla Buttercream, Red Velvet, and seasonal varieties, offered in standard, mini, and jumbo sizes for walk-in purchase or pre-order.
- Custom Cakes Three-layer custom celebration cakes ranging from single tier to three tiers, plus 4-inch smash/individual cakes, available as custom orders with design consultations or from the Signature Cake Collection for pre-order, in flavors such as Vanilla Salted Caramel, S'mores, Lemon Meringue, and Tiramisu.
- Custom Cookies Hand-decorated shortbread-style sugar cookies available in limited daily quantities or as custom orders, featuring hundreds of cookie cutter shapes and designs, with pricing based on intricacy, color count, and decorator time.
- French Macarons Gluten-free meringue and buttercream sandwich cookies made with almond flour, available in 2-4 flavors daily for walk-in purchase, with a minimum one dozen order for pre-orders requiring 7-10 days lead time.
- Cake Pops and Cakesicles Cake pops and cakesicles available in Vanilla, Confetti, Chocolate, Pink Champagne, and Red Velvet flavors, with gluten-free options in chocolate and vanilla, available for walk-in (limited) or pre-order with a one dozen minimum and 7-10 days lead time.
- Wedding Services Comprehensive wedding dessert services including tiered cakes, individual cutting cakes, additional tiers, mini and regular cupcakes, decorated sugar cookies, French macarons, cake pops, cake stand rentals, custom design consultations, tasting boxes, delivery, and setup services.
- Tasting To-Go Box A tasting box containing 12 mini cupcakes in popular cake and frosting combinations, available for wedding cake sampling, with optional add-ons including sugar cookies, French macarons, or cake pops subject to day-of availability.
- Party Space A dedicated party space available for hosting celebrations at the Snohomish bakery location.
Companies that use SIMPLY SWEET CUPCAKES
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
SIMPLY SWEET CUPCAKES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SIMPLY SWEET CUPCAKES partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Snohomish Wedding GuildcoreLongtime member of the Snohomish Wedding Guild. Works closely with local wedding venues and vendors to help couples plan their wedding desserts. Participates in guild events and tours.
- Climate Pledge CollectiveminorMember of Climate Pledge Collective, home of Seattle Kraken and Seattle Storm. Community membership providing brand visibility and association with regional sports teams.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SIMPLY SWEET CUPCAKES competitors and assessment
Company assessmentEmerging players
- Nothing Bundt Cakes: Specialty cake franchise focused on occasion-based decorated bundt cakes with strong wedding and event catering channels. Adjacent in the custom-occasion dessert category though with a different core product.
- Baked by Melissa: Bite-size cupcake and dessert brand with national e-commerce distribution alongside retail. Comparable dessert-forward brand identity, though operating at materially larger scale and with stronger digital channel.
Broad incumbents
- Georgetown Cupcake: Multi-location premium cupcake retailer with extensive wedding and custom order capabilities. Comparable premium cupcake positioning and brand-driven custom occasion business.
- SusieCakes: Multi-location specialty bakery chain with strong wedding and custom celebration cake business, plus cookies and cupcakes. Comparable occasion-based product portfolio, though operating at materially larger scale.
Regional players
- Trophy Cupcakes: Seattle-based cupcake and dessert shop with multiple locations and a similar focus on custom decorated treats and wedding cakes. Directly comparable product mix and Pacific Northwest wedding market positioning.
- Cupcake Royale: Seattle-area cupcake and coffee cafe chain offering cupcakes, macarons, and custom celebration desserts. Comparable in custom order capabilities and Pacific Northwest regional market overlap with Simply Sweet's Snohomish catchment.
Others
- Whole Foods Market Bakery: In-store supermarket bakery offering cupcakes, custom cakes, cookies, and celebration desserts at competitive price points. Functions as a lower-cost convenience alternative for walk-in customers in the same regional geography.
Direct peers
- Magnolia's Cupcake Shoppe: Independent custom cupcake and dessert shop offering decorated cupcakes, cookies, and custom cakes for weddings and events. Closest comparable in size, model, and product mix to Simply Sweet.
- Smallcakes: Specialty cupcake and dessert cafe franchise offering cupcakes, cakes, cookies, and custom celebration orders. Comparable core product focus and small-format specialty bakery positioning.
- Sweet Baked Shop: Independent custom dessert and cupcake shop with a strong wedding and events vertical. Similar size and bespoke custom order business model to Simply Sweet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SIMPLY SWEET CUPCAKES social profiles
Digital presenceSIMPLY SWEET CUPCAKES financial estimates
Financial estimateRevenue estimate
Valuation estimate
SIMPLY SWEET CUPCAKES leadership team
Management profileNumber of profiles
Profiles6 records
SIMPLY SWEET CUPCAKES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SIMPLY SWEET CUPCAKES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SIMPLY SWEET CUPCAKES
What does SIMPLY SWEET CUPCAKES do?
Simply Sweet is a retail bakery that handcrafts and sells cupcakes, custom cakes, decorated sugar cookies, French macarons, cake pops, and cakesicles, both as walk-in daily treats and as pre-ordered custom designs. The business specializes in occasion-based desserts with a dedicated wedding vertical offering tiered cakes, tasting boxes, design consultations, delivery, and setup services. Operations are anchored at a single physical storefront in Snohomish, WA, supplemented by online ordering for standard items.
Is SIMPLY SWEET CUPCAKES a public or private company?
SIMPLY SWEET CUPCAKES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SIMPLY SWEET CUPCAKES founded?
SIMPLY SWEET CUPCAKES was founded in 2009. It employs 11 to 50 people.
Where is SIMPLY SWEET CUPCAKES based?
SIMPLY SWEET CUPCAKES is headquartered in Snohomish, United States, in the North America region.
How does SIMPLY SWEET CUPCAKES make money?
Four revenue lines are on record. Walk-in Retail Sales are the primary driver. The others are custom Orders, pre-order Cupcakes and Cakes and wedding Services.
Who are SIMPLY SWEET CUPCAKES's main competitors?
Emerging players on record are Nothing Bundt Cakes and Baked by Melissa. Broad incumbents are Georgetown Cupcake and SusieCakes. Regional players are Trophy Cupcakes and Cupcake Royale. Whole Foods Market Bakery is listed as an others. Direct peers are Magnolia's Cupcake Shoppe, Smallcakes and Sweet Baked Shop.
Does SIMPLY SWEET CUPCAKES have an API?
No public API is recorded for SIMPLY SWEET CUPCAKES.
What industry is SIMPLY SWEET CUPCAKES in?
SIMPLY SWEET CUPCAKES's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAH, Dessert-First Bakeries (Cupcakes, Cookies, Brownies), with a secondary code of HSACAGAI, Dessert & Bakery Catering (Cakes, Pastries, Candy). Its NAICS code is 445291 and its SIC code is 2050.