What SINERGIE - Live & Digital Communication does

Sinergie Srl, doing business as SINERGIE — Live & Digital Communication, is an Italian B2B event-management and experiential-marketing agency founded in 2004 and headquartered in Milan (with an operational office in Rome) as a subsidiary of the publicly listed Italian group SG Company SB S.p.A. The company provides full-service live communication for enterprise clients, covering corporate events, B2B and B2C events, product launches, gala dinners, conventions, roadshows, incentive travel, ceremonies (sporting, institutional, and big shows), and digital/hybrid event formats. Its service offering spans the full event lifecycle — strategy, creative concept, stage design, lighting, video and graphic production, technical deployment (including LED-screen installations), logistics, hospitality, and guest management — delivered by in-house teams across planning, production, creative direction, and account management, supplemented by specialist roles such as a Sustainable Event Management Systems Manager.

Sinergie generates revenue through project-based professional services engagements, with customized, quote-based pricing tied to event type, scale, scope, and destination; no subscription, SaaS, or transactional revenue model is evident. The go-to-market is enterprise direct sales (contactable via [email protected] and [email protected]), supported by case-study-led content marketing, a LinkedIn and Instagram presence, and participation in industry events and client referrals. The customer base is concentrated in large European enterprises across at least ten verticals, including insurance and financial services (Zurich Insurance, ITAS Mutua, SARA, HDI, ARAG), automotive (IVECO Group, Michelin, Daikin), beauty and luxury (Lancôme, Valentino Beauty, Sisley, Mugler, Pandora, Give Back Beauty), pharmaceutical/medical (Gilead, Confindustria Dispositivi Medici), telecommunications and technology (Eolo, Lenovo), media (Hearst), banking (Unicredit), railway (Gruppo Ferrovie dello Stato), staffing (Adecco), and sports/institutional bodies (EYOF).

The company holds a stack of management-system certifications (ISO 9001:2015, ISO 20121:2013, ISO 37001:2016, UNI/PdR 125:2022) and operates under a 231 Organizational Model, positioning it for ESG-conscious enterprise procurement. In July 2026 Sinergie disclosed a ransomware attack on IT systems managed by its parent SG Company SB S.p.A., with potential exposure of personal data relating to employees, suppliers, and event attendees; remediation, backup restoration, and DPO engagement were initiated. Technology capabilities are principally production-oriented (LED screens, video, stage design, hybrid streaming) rather than software-platform oriented; no proprietary AI/ML models, APIs, SDKs, or patent portfolio are disclosed. Sinergie has no disclosed external funding rounds, no listed public ticker in its own name, and operates as a private Italian S.r.l. under the SG Company group.

Name

SINERGIE - Live & Digital Communication

Legal name

Sinergie Srl

Website

https://sinergie.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Sinergie is an Italian B2B event-management and experiential-marketing agency (founded 2004, ~97 employees, Milan HQ) that delivers full-service live, digital, and hybrid events, incentive travel, and ceremonies for enterprise clients across insurance, automotive, beauty, pharma, and other sectors, operating as a subsidiary of SG Company SB S.p.A.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

Keywords

• Corporate event production
• Incentive travel management
• Experiential marketing services
• Live event management
• Convention and ceremony services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Event Services: Professional services revenue from managing corporate events including conventions, incentive travel, ceremonies, gala dinners, product launches, and live shows. Services include creative direction, production, logistics, hospitality, and technical execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sinergie is a Milan-based live and digital communication agency that delivers corporate events, incentive travel, ceremonies, and full-service creative production for enterprise clients. The agency manages the entire event lifecycle from strategy and creative concept through staging, lighting, LED screens, video, logistics, and hospitality. It serves clients across automotive, insurance, banking, beauty, telecommunications, and pharmaceutical sectors through customized, quote-based projects.

Product overview

SINERGIE is a live and digital communication agency that provides a comprehensive suite of event management services. Their core offerings include Live Communication Services (corporate events, conventions, product launches, gala events, live shows), Incentive Travel programs, Ceremony Management, and Creative Direction & Production services. The agency handles all phases of event production from strategy and creativity to technical execution, serving corporate clients across various industries including automotive, insurance, beauty, fashion, and pharmaceutical sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Communication Services Full-service live communication agency offering corporate events, B2B and B2C events, launch events, gala events, live shows, digital events, gala dinners, communication formats, conventions, fairs, and road shows for enterprise clients.
• Incentive Travel Premium incentive travel experiences including exclusive destinations, luxury accommodations, and experiential journeys designed for corporate clients and their sales networks.
• Ceremony Management Organization of sporting ceremonies, institutional events, big shows, and concerts for sports federations, public institutions, and enterprises.
• Creative Direction and Production Stage design, lighting, set-ups, visuals, videos, and graphic production services for events, delivered in-house across all phases of production.

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SG Company SB S.p.A.coreOthersSG Company SB S.p.A. is the parent company of Sinergie. The ransomware notice indicates SG Company manages Sinergie's IT systems. Sinergie is identified as 'a part of white' in relation to SG Company branding.
• FMA | SG CompanycoreStrategic or Co-development PartnerFMA | SG Company is described as Sinergie's 'sister company.' Collaboration on Lancôme Skin Science Club event where FMA contributed technology and beauty tech capabilities, transforming the experience into something immersive and engaging.
• Up2YouminorOthersSustainability partner for carbon offsetting. Used by Sinergie to compensate residual emissions from events, supporting environmental sustainability commitments.
• NaïmaminorStrategic or Co-development PartnerCollaboration partner for Lancôme Skin Science Club project, bringing additional expertise to the immersive pop-up experience.
• IGQ (Istituto Gestione Qualità)minorOthersInternational certifying body that certified Sinergie for ISO 9001 quality management standards.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amplify: UK- and Italy-based creative and experience agency producing live brand activations, events, and hybrid experiences for enterprise clients. Directly comparable to Sinergie in offering full-service experiential/event production with cross-channel creative capabilities.
• Filmmaster Events: Italian live event and experiential production company delivering large-scale ceremonies, corporate events, and brand experiences. Closest domestic peer to Sinergie given overlapping Italian enterprise client base and large-event execution profile.
• Solaris Incentives & Events: Italy-based incentive travel and corporate event agency serving enterprise clients across Europe. Directly comparable to Sinergie's Incentive Travel and corporate event offerings, with overlapping customer verticals (insurance, financial services, manufacturing).
• Living Brands: Italian brand experience and event agency focused on corporate events, conventions, and incentive programs. Comparable to Sinergie in market positioning, scale, and enterprise customer targeting within the Italian market.
• Plan B Group: Italian communications and events group delivering corporate events, brand experiences, and integrated communications. Comparable to Sinergie in scope and Italian enterprise client orientation, with a similar full-service model.

Emerging players

• Sparks: Specialist experiential marketing agency delivering brand experiences and live events for consumer-facing enterprise brands. Comparable to Sinergie in event production craft and creative direction but tends to skew toward consumer brand activations rather than B2B conventions.

Broad incumbents

• George P. Johnson Experience Marketing: Global experiential marketing agency focused on large-scale brand experiences, launch events, and customer engagement programs. Comparable to Sinergie on flagship event production for enterprise clients (e.g., product launches like Lenovo concept store) but at significantly larger scale.
• MCI Group: Global meetings, events, and association management group serving enterprise associations and corporations. Comparable to Sinergie as a broader incumbent in the convention and event space, but operating at significantly larger scale with global footprint.
• Jack Morton Worldwide: Global brand experience agency producing events, exhibits, and digital experiences for major enterprise brands. Comparable to Sinergie in experiential offering and client type, but operates as a global network incumbent with much broader geographic reach.
• BCD Meetings & Events: Global corporate meetings and events agency serving multinational enterprise clients across multiple verticals. Comparable to Sinergie in enterprise B2B event management and incentive travel, but with global scale and corporate-card integration that smaller agencies lack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sinergie-s-r-l-
• Instagraminstagram.com/sinergie.live/#

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SINERGIE - Live & Digital Communication