Sing and Sign
Sing and Sign is a UK-based private company that runs Britain's longest-running baby signing programme, teaching pre-verbal babies to communicate through sign language, music, and songs via 900+ weekly in-person classes, an online membership, home learning materials, and dedicated nursery programmes.
- Company typePrivate
- Founded-
- HeadquartersUK (National), United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sing and Sign does
Sing and Sign is a UK-based private company that operates Britain's longest-running baby signing programme, designed to help pre-verbal infants communicate through sign language combined with music and songs. The company serves primarily parents with babies and also runs a dedicated nurseries programme for early-years settings. Its core product is a structured signing curriculum developed with Speech and Language professionals, delivered through weekly in-person classes held at 900+ venues across the UK by certified local teachers, supported by a subscription-based online membership (250+ word signing dictionary, video lessons, interactive games, print-outs, music videos) and a direct-to-consumer shop selling physical home learning materials (books, toys, CDs, DVDs).
The business operates a community-led, franchise-style model. Local teachers are recruited through a "Start Your Own" pathway and deliver the curriculum on a recurring weekly basis, while the parent brand centralises content, branding, and quality. The online membership and shop extend the product surface beyond any single class, giving the company a hybrid recurring revenue model that combines class subscriptions, digital subscriptions, and physical product sales. International brand presence is delivered through franchise/channel partnerships in Denmark, Christchurch (New Zealand), Munich (Germany), and Chamonix (France), rather than directly operated foreign operations.
The technology layer is intentionally light: a consumer website (singandsign.co.uk), a Vimeo-hosted taster clip, and a members portal with video content. There is no mobile app, no public API, no documented integrations, and no disclosed AI/ML capability. The competitive moat rests on brand longevity, the speech-and-language-vetted curriculum, and the dense UK class network rather than on proprietary technology. The company is privately held with no disclosed funding, no parent company, and no public financial reporting; revenue and pricing are not published.
Sing and Sign firmographics
Firmographics- Name
- Sing and Sign
- Legal name
- Sing and Sign
- Website
- https://singandsign.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sing and Sign is a UK-based private company that runs Britain's longest-running baby signing programme, teaching pre-verbal babies to communicate through sign language, music, and songs via 900+ weekly in-person classes, an online membership, home learning materials, and dedicated nursery programmes.
- Ownership category
- akta.pro rank
Sing and Sign industry classification
Industry- Product category
- Early Childhood Education
- NAICS
- Language Schools (61163), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sign Language Learning Programs (ASL/BSL, etc.) (EDAMAFAM)
- akta.pro secondary industries
- Speech & Language Therapy (Early Intervention) (EDACAFAB), Family Literacy & Early Language Development Programs (EDACALAE)
Keywords
Where Sing and Sign is headquartered
LocationHeadquarters
- HQ city
- UK (National)
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sing and Sign business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- In-person Classes: Weekly Sing and Sign classes held across the UK by certified local teachers, with over 900 classes running.
- Online Membership: Subscription-based online access to lesson content, 250+ word signing dictionary, print-outs, music videos, and interactive games.
- Home Learning Materials: Sale of books, toys, CDs and DVDs for home learning.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Sing and Sign product offering
Product offeringCore offering
Sing and Sign teaches babies to communicate using sign language combined with music and songs before speech develops. The programme is delivered through weekly in-person classes led by certified local teachers, an online membership with 24/7 lesson access, and a range of home learning materials including books, toys, CDs, and DVDs.
Product overview
Sing and Sign is Britain's longest-running baby signing programme, offering in-person classes and an online membership platform. The core offering includes weekly in-person classes taught by trained local teachers, along with a comprehensive Online Membership providing video-based courses, a 250+ word signing dictionary, music videos, and interactive games. The programme also offers home learning materials including books, toys, CDs and DVDs. The offering operates as a consumer service rather than a traditional SaaS platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Sing and Sign Classes Weekly in-person baby signing classes taught by trained local teachers across the UK and internationally. Sessions combine themed songs, signs, and structured curriculum developed with Speech and Language professionals to help pre-verbal babies communicate needs such as milk, more, change nappy, and tired.
- Sing and Sign Online Membership Subscription-based online access providing 24/7 lesson content organised by weekly themes, a 250+ word signing dictionary, sign videos, print-outs, music videos, and interactive games for parents to teach baby signing at home.
- Sing and Sign Home Materials Physical products including books, toys, CDs, and DVDs designed for babies that complement the Sing and Sign programme for at-home learning reinforcement.
- Sing and Sign Nurseries Programme Dedicated early-years programme for nurseries and childcare settings, adapting the Sing and Sign baby signing curriculum for use in professional early years education environments.
Companies that use Sing and Sign
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Sing and Sign technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sing and Sign partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Denmark ClassesminorInternational franchise partnership for Sing and Sign classes in Denmark.
- Christchurch, New Zealand ClassesminorInternational franchise partnership for Sing and Sign classes in Christchurch, New Zealand.
- Munich, Germany ClassesminorInternational franchise partnership for Sing and Sign classes in Munich, Germany.
- Chamonix, France ClassesminorInternational franchise partnership for Sing and Sign classes in Chamonix, France.
- Speech and Language ProfessionalscoreProgramme developed with the help of Speech and Language professionals to ensure educational validity and developmental appropriateness.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Sing and Sign competitors and assessment
Company assessmentDirect peers
- Monkey Music: UK franchised music education programme for babies and young children delivered through structured weekly classes. Closely comparable to Sing and Sign's weekly in-person class model, franchise teacher network, and target demographic of parents with pre-verbal and early-verbal children.
- Baby Signs: US-origin baby signing programme offering classes, books, and digital resources to help pre-verbal infants communicate. Directly comparable to Sing and Sign on product (sign language for babies), curriculum approach, and target customer (parents of pre-verbal infants).
- Baby Sensory: UK-based franchised baby development class programme offering sensory activities for infants from birth. Comparable to Sing and Sign on franchise distribution, weekly class cadence, and target demographic of parents with young babies seeking structured developmental activities.
- Kindermusik: Global franchised music and movement programme for babies and young children delivered through licensed educators. Comparable to Sing and Sign on combining music with structured early childhood developmental curriculum, franchise-style teacher network, and parent subscription economics.
- TinyTalk: UK-based baby signing class franchise offering weekly parent-and-baby classes using sign language and songs. Direct competitor to Sing and Sign in the UK baby signing category, with a similar teacher-led community model.
- Jo Jingles: UK franchised provider of weekly music and sensory classes for babies and pre-school children. Comparable to Sing and Sign on the weekly in-person parent-and-baby class model, teacher-franchise distribution, and parent subscription economics, though focused on music rather than signing.
- Signing Time: US-based media and curriculum company producing sign language videos, music, and books for hearing babies and toddlers. Directly comparable to Sing and Sign's online membership and home learning materials (CDs, DVDs, books) targeting pre-verbal infants.
- Water Babies: UK-based franchised provider of baby and toddler swimming classes. Comparable to Sing and Sign on the franchise-teacher distribution model, weekly class structure, and parent-pays-subscription revenue model, though delivering swimming rather than signing instruction.
Broad incumbents
- Gymboree Play & Music: International franchise providing early childhood play, music, and sensory classes for babies and toddlers. Comparable to Sing and Sign on parent-and-baby class model, franchise distribution, and early-childhood developmental curriculum, though with a broader portfolio of class types.
- NCT: UK parenting charity offering antenatal classes, postnatal support, and early-parenthood services. Comparable to Sing and Sign on serving expectant and new parents with structured educational classes, though as a much broader organisation with overlapping rather than identical offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sing and Sign social profiles
Digital presenceSing and Sign financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sing and Sign leadership team
Management profileNumber of profiles
Sing and Sign funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sing and Sign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sing and Sign
What does Sing and Sign do?
Sing and Sign teaches babies to communicate using sign language combined with music and songs before speech develops. The programme is delivered through weekly in-person classes led by certified local teachers, an online membership with 24/7 lesson access, and a range of home learning materials including books, toys, CDs, and DVDs.
Is Sing and Sign a public or private company?
Sing and Sign is a private company. It is classified as unknown and is currently operating.
When was Sing and Sign founded?
Sing and Sign was founded in -1. It employs 11 to 50 people.
Where is Sing and Sign based?
Sing and Sign is headquartered in UK (National), United Kingdom, in the Europe region.
How does Sing and Sign make money?
Three revenue lines are on record. In-person Classes are the primary driver. The others are online Membership and home Learning Materials.
Who are Sing and Sign's main competitors?
Direct peers on record are Monkey Music, Baby Signs, Baby Sensory, Kindermusik, TinyTalk, Jo Jingles, Signing Time and Water Babies. Broad incumbents are Gymboree Play & Music and NCT.
Does Sing and Sign have an API?
No public API is recorded for Sing and Sign.
What industry is Sing and Sign in?
Sing and Sign's product category is Early Childhood Education. Its primary akta.pro industry code is EDAMAFAM, Sign Language Learning Programs (ASL/BSL, etc.), with a secondary code of EDACAFAB, Speech & Language Therapy (Early Intervention). Its NAICS code is 61163 and its SIC code is 8200.