MullenLowe Singapore

What MullenLowe Singapore does

MullenLowe Singapore is a Singapore-based advertising and marketing agency and part of the MullenLowe global creative network, which is wholly owned by Omnicom Group Inc. (NYSE: OMC), the world's largest marketing and sales holding company. The Singapore office employs 105 people and delivers integrated marketing services across advertising, branding, commerce, experiential, health, media, precision marketing, production, and public relations for enterprise clients in the region.

The agency operates as one node within Omnicom's broader network, benefiting from the holding company's proprietary Omni platform — an AI-driven marketing intelligence system that unifies creativity, media, data, and AI into a single workflow. Through Omni, MullenLowe Singapore can offer clients capabilities such as Central Orchestration for unified marketing workflows, Personalized Production at Scale for AI-generated content, Predictive Intelligence for anticipating market trends, a Unified Intelligence Backbone for data consolidation, Outcome-Driven Activation linking media spend to business results, and Localized Optimization combining global scale with regional precision.

The agency's business model is enterprise B2B services-based: MullenLowe Singapore sells integrated marketing solutions to brands, with pricing not publicly disclosed. Revenue mechanics depend on retainer fees, project-based creative commissions, and media billings flowing from global client relationships that the MullenLowe network and parent Omnicom facilitate. As a wholly-owned subsidiary of a publicly traded conglomerate, MullenLowe Singapore does not have its own funding rounds or standalone financial disclosures.

Name

MullenLowe Singapore

Legal name

MullenLowe Singapore

Website

https://singapore.mullenlowe.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

MullenLowe Singapore is a 105-person advertising and marketing agency in Singapore, part of the MullenLowe network owned by Omnicom Group (NYSE: OMC). It delivers integrated creative, media, and AI-enabled marketing services to enterprise brands across Southeast Asia.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH)

Keywords

• Advertising services
• Integrated marketing
• Brand communications
• Media planning
• Creative agency

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels3 records

Core offering

MullenLowe Singapore is a Singapore-based marketing and advertising agency operating as part of the MullenLowe network under Omnicom Group Inc. It delivers connected marketing capabilities across advertising, branding, commerce, experiential, health, media, precision marketing, production, and public relations, leveraging Omnicom's AI-driven Omni marketing intelligence platform to provide data-driven creative and media solutions for global brands.

Product overview

Omnicom operates as a unified platform-plus-modules architecture combining AI-driven marketing intelligence (Omni) with integrated service capabilities. The core Omni platform provides AI-powered features including Central Orchestration, Personalized Production at Scale, Predictive Intelligence, Unified Intelligence Backbone, Outcome-Driven Activation, and Localized Optimization. This core platform is supported by connected service capabilities including Advertising, Branding, Commerce, Experiential, Health, Media, Precision Marketing, Production, and Public Relations, all designed to work together as connected capabilities giving brands a measurable advantage.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Advertising services for building brand awareness and market presence, delivered as part of MullenLowe Singapore's connected capabilities offering for enterprise brand clients.
• Branding Branding services for developing and strengthening brand identity for enterprise clients seeking integrated marketing solutions.
• Commerce Commerce services focused on driving sales and customer transactions for brand clients.
• Experiential Marketing Experiential marketing services for creating immersive brand experiences that connect with target audiences.
• Health Marketing Healthcare marketing services tailored for pharmaceutical and medical brand clients.
• Media Planning and Buying Media planning and buying services across all channels, with media investment connected to business outcomes through Omnicom's Outcome-Driven Activation.
• Precision Marketing Data-driven targeting and personalization services enabling precise audience reach and engagement.
• Production Services Production services for creating marketing content at scale, supported by AI-powered content creation capabilities.
• Public Relations Public relations services for managing brand reputation and corporate communications.
• Omni Marketing Intelligence Platform Omnicom's AI-driven marketing intelligence platform that unites creativity, media, data, and AI to help brands grow with greater clarity, speed, and measurable impact. Includes Central Orchestration, Personalized Production at Scale, Predictive Intelligence, Unified Intelligence Backbone, Outcome-Driven Activation, and Localized Optimization capabilities.

Quantifiable outcome

• 6.1% organic growth in core operations revenue

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• BBDO Singapore: Singapore office of BBDO Worldwide (part of Omnicom's competing global networks). Direct peer as a creative-led full-service agency in the same Singapore market with comparable integrated offerings.
• Leo Burnett Singapore: Publicis-owned creative network operating in Singapore. Directly comparable as a creative-led full-service agency competing for similar brand-building mandates in the Singapore market.
• Publicis Singapore: Singapore hub of Publicis Groupe, a direct global network competitor offering integrated advertising, media, digital, and commerce capabilities to enterprise clients across Southeast Asia.
• McCann Worldgroup Singapore: Singapore office of IPG-owned McCann, a global creative network. Comparable as a full-service agency offering advertising, branding, health, and PR services to enterprise clients in the same geography.
• TBWA\Singapore: Singapore office of TBWA\Worldwide (Omnicom network). Direct peer offering creative, media, and brand strategy services to enterprise clients, with a notable disruptive-creative positioning.
• Wunderman Thompson Singapore: WPP-owned creative, data, and technology agency in Singapore. Comparable as a digitally-led full-service agency targeting enterprise clients with integrated brand, commerce, and experience offerings.
• Dentsu Singapore: Singapore arm of Dentsu Group, a major APAC-headquartered holding company offering advertising, media, and customer experience services. Strong regional competitor with deeper local resources.
• Ogilvy Singapore: Singapore office of WPP-owned Ogilvy, a full-service advertising and brand network. Directly comparable to MullenLowe Singapore as a global creative network operating in Singapore with integrated advertising, branding, and PR capabilities serving enterprise clients.
• VMLY&R Singapore: WPP-owned VMLY&R Singapore, a full-service agency combining brand experience, commerce, and creative. Direct peer in Singapore offering overlapping digital and integrated marketing capabilities.

Broad incumbents

• Havas Singapore: Singapore arm of Havas Group, a global holding company with integrated creative, media, and healthcare communications. Broad incumbent offering overlapping capabilities across MullenLowe Singapore's service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mullenlowe-singapore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MullenLowe Singapore