What Single Estate Coffee Roasters does

Single Estate Coffee Roasters is a Netherlands-based specialty coffee roaster founded in 2007, operating a direct trade model under which approximately 90% of its roughly 30 annual varieties are purchased directly from farmers in about 10 countries (including Brazil, Guatemala, El Salvador, Costa Rica, Kenya, Peru, Rwanda, Colombia and Nicaragua), with annual farm visits informing sourcing and roast profile decisions. The company runs a dedicated roastery in Dronten (De Regge 37) and a flagship bar at Piet Heinstraat 15 in The Hague that functions simultaneously as a café serving breakfast, lunch and freshly baked croissants, a community/training venue, and a retail node.

Its product surface spans single origin coffees (espresso, filter and omniroast profiles, with washed, natural, anaerobic, honey and reposado processing), curated boxes (Filter Box at €40, Espresso Box at €36.25), flexible and prepaid monthly subscriptions starting at €27.50 with a 15% subscriber discount, and a complementary catalogue of barista training services (Barista Workshop at €79, Barista Training Basis and Latte Art at €350 each, plus advanced Verdieping courses) and equipment consumables including AeroPress tools and Sage espresso machine maintenance products. Coffee is packaged in vacuum or grain-pro bags and stored in climate-controlled conditions, with the company stating coffee is best within six weeks of roasting.

Commercially, Single Estate combines a direct-to-consumer e-commerce motion (free shipping over €50 across the Netherlands), a physical retail experience at the flagship bar, and a sales-led wholesale channel into Dutch horeca (restaurants, coffee bars, lunchrooms) that includes coffee consulting, equipment advice and barista training. The business is privately held with 12 employees, no disclosed funding rounds, no parent company, no M&A history and no AI/ML capabilities, with marketing concentrated on its owned website, brew guide content, Instagram and an email newsletter offering a 10% first-order incentive.

Name

Single Estate Coffee Roasters

Legal name

Single Estate Coffee Roasters

Website

https://singleestatecoffee.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Single Estate Coffee Roasters is a Netherlands-based specialty coffee roaster founded in 2007, selling direct trade single origin coffees, subscriptions, barista training and accessories via e-commerce, a flagship bar in The Hague and wholesale to Dutch horeca.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Single origin coffee
• Direct trade coffee
• Coffee subscription
• Barista training

Headquarters

HQ city

Dronten

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Coffee Product Sales: Direct sale of single origin specialty coffee beans through e-commerce platform. Products include various origins (Guatemala, Kenya, Brazil, Colombia, Peru, Rwanda, Nicaragua) with prices ranging from €9.05 to €51.30. Offers different roasts: espresso, filter, and omniroast.
2. Coffee Subscriptions: Flexible and prepaid coffee subscription services delivering seasonal coffees monthly. Flexible subscription starts at €27.50/month for 2x250gr or 4x250gr. Subscribers receive 15% discount on other coffee purchases and automatic monthly delivery.
3. Barista Training Services: Barista workshops for home baristas (€79 per person) and professional training for horeca employees (Barista Training Basis at €350, Latte Art Training at €350, Barista Training Verdieping advanced). Training conducted at their flagship bar in The Hague.
4. Wholesale/Horeca Supply: Supply of fresh roasted coffee to restaurants, coffee bars, lunchrooms, and hospitality businesses throughout the Netherlands. Includes coffee consulting services and ongoing quality monitoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Single Estate Coffee Roasters is a specialty coffee roastery that roasts and sells approximately 30 single origin coffees sourced directly from farmers in countries including Guatemala, Kenya, Peru, Rwanda, Brazil, Colombia, and Nicaragua, with 90% of green coffee purchased directly from growers. The company distributes its roasted coffee through its own e-commerce store, a flagship bar in The Hague, and a wholesale channel serving restaurants and hospitality businesses across the Netherlands. It also delivers barista training and consulting services tailored to both individual coffee enthusiasts and horeca professionals.

Product overview

Single Estate Coffee Roasters is a modern specialty coffee roastery focused on direct trade single origin coffees. The company operates an e-commerce platform selling specialty coffees sourced from farms worldwide (Guatemala, Kenya, Peru, Rwanda, Brazil, Colombia, Nicaragua, and more), offered through multiple formats: individual bags of coffee, curated box bundles (Filter Box, Espresso Box), and subscription services (Flexible and Prepaid subscriptions). The business complements its coffee sales with barista training programs for both consumers (Barista Workshop at €79) and industry professionals (Basic Barista Training and Latte Art Training at €350 each, plus Advanced Training). Barista tools and accessories are sold including AeroPress, Sage espresso machine maintenance products, and descaling solutions. The company operates a Flagship Bar in The Hague and provides wholesale coffee services to the catering industry. Direct trade relationships with farmers form the foundation of the sourcing model.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Origin Roasted Coffee Roasted single origin coffee beans sold à la carte in 250g bags, sourced from farmers across multiple producing countries via direct trade relationships. Intended for individual coffee enthusiasts and home brewers ordering through the company's e-commerce store.
• Flexible Coffee Subscription Monthly subscription that delivers freshly roasted single origin coffee on a recurring basis, pauseable and modifiable every month. Targeted at home coffee enthusiasts who want regular access to rotating origins at a subscriber discount.
• Prepaid Coffee Subscription (3-month and 6-month) Prepaid subscription plan for roasted coffee, available in 3-month and 6-month terms, allowing customers to lock in recurring deliveries in advance. Intended for consumers committed to a longer-term coffee supply.
• Filter Box Selection of filter-roast single origin coffees packaged together as a curated box. Designed for home consumers who brew with filter methods such as pour-over or drip.
• Espresso Box Selection of espresso-roast single origin coffees packaged as a curated box. Intended for home espresso machine users.
• Barista Workshop (Consumer) Full-day hands-on barista workshop for individual consumers, covering brewing techniques and coffee knowledge, held at the company's workshop space in The Hague. Designed for home coffee enthusiasts wanting to develop barista skills.
• Barista Training Basis One-day professional barista training (priced at €350) delivered on-site at the customer's location in the Netherlands. Targeted at horeca staff needing foundational barista skills.
• Latte Art Training One-day on-site latte art training program (priced at €350) for hospitality professionals. Targeted at horeca baristas seeking to improve milk steaming and latte art skills.
• Barista Training Verdieping (Advanced) Advanced barista training program for experienced horeca professionals, designed to deepen existing barista skills beyond the Basis program.
• Wholesale / Horeca Coffee Supply Wholesale supply of roasted specialty coffee to restaurants, cafés, and hospitality businesses across the Netherlands, including bundled barista training and consulting services.
• AeroPress Coffee Maker AeroPress coffee maker retailed through the company's webstore for home brewing.
• AeroPress Filters Replacement paper filters for the AeroPress coffee maker, sold through the company's webstore.
• Sage The Water Filter Water filter for Sage espresso machines, sold through the company's webstore to protect machines and preserve coffee flavor.
• Sage The Descaler Powder Descaling powder for Sage espresso machines, sold through the company's webstore for routine maintenance.
• Sage The Group Head Cleaner Group head cleaning product for Sage espresso machines, sold through the company's webstore for backflushing and routine maintenance.
• Tote Bag XL Branded Single Estate Coffee tote bag (XL) sold through the company's webstore as branded merchandise.
• Brew Guides (Free Digital Resources) Free brew guides published on the website providing home brewing recipes and instructions for various methods. These are free content resources rather than a paid offering; included as they represent a named customer-facing resource.

Quantifiable outcome

• 90% of coffee purchased directly from farmers
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Coffee Farmers in Brazil, Guatemala, El Salvador, and Costa RicacoreStrategic or Co-development Partner · 1 January 2007The company was born from an idea on a coffee plantation in Brazil in 2007. They focus on direct collaboration with coffee farmers and have expanded relationships to Guatemala, El Salvador, and Costa Rica. The Direct Trade model allows them to better reward farmers and gain more insight and control over the coffee they purchase.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Friedhats Coffee Roasters: Amsterdam specialty roaster offering single origin coffees via e-commerce and wholesale, with a flagship cafe. Directly comparable direct trade model and Dutch specialty consumer/horeca target market.
• Lot Sixty One Coffee Roasters: Amsterdam-based specialty coffee roastery with direct trade sourcing, e-commerce, wholesale to horeca, and barista training. Closely comparable to Single Estate in business model, customer base (Dutch specialty consumers + hospitality), and product range (single origin specialty coffee).
• Back to Black Coffee Roasters: Rotterdam-based specialty roaster with e-commerce, wholesale, and training operations targeting Dutch horeca and home consumers. Similar scale and multi-channel GTM to Single Estate.
• Bocca Coffee Roasters: Dutch specialty roaster founded ~2007 with direct trade sourcing, e-commerce, and wholesale. Similar vintage, sourcing philosophy, and Dutch horeca wholesale channel as Single Estate.
• Manhattan Coffee Roasters: Rotterdam specialty coffee roaster with focus on direct trade, multiple cafe locations, and wholesale supply. Comparable Dutch market footprint and B2B/B2C mix.
• The Roast Factory: Dutch specialty coffee roaster offering single origin coffees via e-commerce and wholesale to horeca. Comparable scale and B2B focus in the Netherlands specialty segment.
• Beans & Theologians: Amsterdam-based specialty roaster with e-commerce, wholesale, and cafe operations targeting Dutch specialty consumers. Directly comparable product range and channel strategy.

Broad incumbents

• Nespresso Professional: Nestle-owned capsule and professional coffee brand serving horeca and offices globally. Competes for premium hospitality coffee contracts with convenience-oriented model versus Single Estate's fresh-roasted specialty approach.
• Lavazza: Large Italian coffee company with broad portfolio across retail, foodservice, and wholesale. Competes for horeca coffee contracts in the Netherlands but at mass-market positioning versus Single Estate's specialty focus.
• Segafredo Zanetti: Global Italian coffee roaster with broad horeca and retail presence in Europe including the Netherlands. Competes for restaurant/hospitality accounts at scale but lacks Single Estate's specialty single-origin positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/singleestatecoffeeroasters
• LinkedInlinkedin.com/company/single-estate-coffee-roasters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Single Estate Coffee Roasters