Beans
Beans GmbH is a Vienna-based SaaS company that operates a wholesale eCommerce platform built specifically for coffee roasteries, offering customer-based pricing, wholesale roles, and native integration with Cropster production scheduling and Xero accounting.
- Company typePrivate
- Founded-
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Beans does
Beans GmbH is an Austrian privately held SaaS company that operates a wholesale eCommerce platform purpose-built for coffee roasteries. The platform enables coffee businesses to capture and manage wholesale orders through features specific to the vertical, including customer-based discounts, tiered pricing, wholesale roles that present tailored product assortments to different buyer segments, and direct integration with Cropster for production scheduling and roasting. The product is sold as a subscription SaaS, with monthly billing and pricing handled through a demo-based consultative sales process rather than publicly disclosed tiers.
The company is headquartered in Vienna, Austria (Beans GmbH, FN 554613H) and serves a global customer base via its website at getbeans.com. Named customers include Reveille Roasters, Friedhats, Plot Roasting, Carrboro Coffee, Reverie Roasters, Shared Roasting, and Stewarts of Trent Bridge — small to mid-sized specialty roasters spread across the US, Netherlands, and UK. The platform integrates with Xero for accounting, WooCommerce and Shopify for e-commerce front-ends, and uses HubSpot and MailChimp for CRM and marketing communications internally. Distribution is primarily direct via demo booking, supplemented by a white-label channel that allows Beans to power branded wholesale storefronts on behalf of larger coffee brands.
The company operates as an independent private business with no disclosed funding rounds, institutional investors, or leadership team information in the public record. Its strategic focus appears concentrated on deepening production-side integrations (Cropster), expanding the white-label channel, and building event-driven European presence through trade shows such as the Metropolitan Expo in Athens. No AI/ML capabilities, patents, certifications, or awards are disclosed.
Beans firmographics
Firmographics- Name
- Beans
- Legal name
- Beans GmbH
- Website
- https://getbeans.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beans GmbH is a Vienna-based SaaS company that operates a wholesale eCommerce platform built specifically for coffee roasteries, offering customer-based pricing, wholesale roles, and native integration with Cropster production scheduling and Xero accounting.
- Ownership category
- akta.pro rank
Beans industry classification
Industry- Product category
- Wholesale eCommerce SaaS for Coffee
- akta.pro primary industry
- Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)
- akta.pro secondary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
Keywords
Where Beans is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Beans business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS Platform: Beans operates as a wholesale eCommerce SaaS platform for coffee businesses, likely charging subscription fees for access to the platform, integrations, and wholesale management features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Contact for pricing - demo-based sales |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Beans product offering
Product offeringCore offering
Beans is a wholesale eCommerce SaaS platform built specifically for coffee businesses, enabling coffee roasteries to manage wholesale customer orders, customer-specific pricing and discounts, wholesale roles, and production scheduling. The platform integrates directly with Cropster for production and roasting management, Xero for accounting, and WooCommerce/Shopify for e-commerce, providing a single integrated solution for managing and acquiring wholesale customers.
Product overview
Beans offers a unified wholesale eCommerce platform designed specifically for coffee businesses. The core offering is the Beans Wholesale Platform and Beans Wholesale Suite, which work together to enable coffee roasters and suppliers to manage wholesale customer orders. The platform includes customer-based discounts, wholesale roles for different customer tiers, production scheduling integration with Cropster, and connects with accounting software like Xero. The Beans Online Store help documentation serves as the knowledge base for users.
Differentiator
Problem solved
Functional benefit
Products and services
- Beans Wholesale Platform A wholesale eCommerce platform specifically designed for coffee businesses that enables business customers to order products online with wholesale-specific features like customer-based discounts, pricing tiers, and wholesale roles.
- Beans Wholesale Suite A comprehensive wholesale management solution within the Beans platform that includes order management, wholesale pricing and discount configuration, sales tracking, and customer engagement tools accessible via an admin back office.
- Beans Online Store The help documentation and knowledge base platform for the Beans wholesale store, providing guidance on setting up and managing wholesale operations including roles, pricing, products, shipping, payments, customers, taxes, and integrations.
Quantifiable outcome
- Reduced costs and less admin through integration to production
- +1 more outcomes
Companies that use Beans
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
Beans technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Beans partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CropstercoreCropster is directly integrated with Beans platform. Cropster captures all data in production and QC and is integrated with Beans to sync all incoming orders with scheduling, production planning and roasting. Both companies manage data separately and exchange data on an as-needed basis.
- XerocoreXero accounting integration allows products and sales codes to be synchronized with Beans. Users can assign different sales codes (e.g., 200 for Coffees) to different product categories for automated bookkeeping.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Beans competitors and assessment
Company assessmentEmerging players
- Choco: Choco is a B2B ordering platform for food wholesalers and restaurants, focused on digitizing the order-taking process between suppliers and their buyers. It targets the same wholesale ordering pain point Beans solves for coffee, but across broader food categories.
- MarketMan: MarketMan is a cloud inventory and supplier management platform for restaurants and food businesses, with order guides and supplier integrations. It overlaps with Beans' back-office ordering/supplier workflow for food wholesale buyers.
Broad incumbents
- WooCommerce: WooCommerce is the leading open-source e-commerce plugin for WordPress with wholesale extensions (e.g., wholesale suites, tiered pricing). It offers a low-cost generalist alternative for roasters building wholesale storefronts.
- Squarespace Commerce: Squarespace offers an all-in-one website builder with commerce features used by many small-batch and specialty brands. It competes for the same micro/small roaster segment looking for simple online wholesale storefronts.
- Toast: Toast is a restaurant technology platform with POS, online ordering and (via partners) B2B supply chain tools. Coffee shops and café chains on Toast represent downstream buyers of roasters and an adjacent commerce platform competing for the same customer wallet.
- BigCommerce: BigCommerce is a generalist headless commerce platform with strong B2B/wholesale capabilities (price lists, customer groups). It targets the same mid-market merchants that Beans sells to and represents an alternative platform choice for coffee wholesalers.
- Shopify: Shopify is the dominant generalist e-commerce platform with rapidly expanding native B2B and wholesale features (Shopify B2B, customer-specific catalogs). It competes with Beans at the store/orders layer and is already integrated into Beans' own ecosystem.
- Square (Block): Square offers commerce, payments and online store software used widely by cafés and small roasters. Its built-in online store and POS provide a generalist alternative to Beans for smaller coffee businesses.
- Lightspeed Commerce: Lightspeed provides unified POS and e-commerce for retail and hospitality, including coffee shops and roaster cafés. Its omnichannel commerce and inventory capabilities overlap with Beans' wholesale order and pricing management.
Direct peers
- Cropster: Cropster is a vertical SaaS suite for coffee professionals covering roasting, production planning and QC. While it has its own commerce product, it is also Beans' deepest integration partner, making it the closest functional peer serving the same specialty coffee buyer with overlapping workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Beans social profiles
Digital presenceBeans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beans leadership team
Management profileNumber of profiles
Beans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beans
What does Beans do?
Beans is a wholesale eCommerce SaaS platform built specifically for coffee businesses, enabling coffee roasteries to manage wholesale customer orders, customer-specific pricing and discounts, wholesale roles, and production scheduling. The platform integrates directly with Cropster for production and roasting management, Xero for accounting, and WooCommerce/Shopify for e-commerce, providing a single integrated solution for managing and acquiring wholesale customers.
Is Beans a public or private company?
Beans is a private company. It is classified as unknown and is currently operating.
When was Beans founded?
Beans was founded in -1. It employs 11 to 50 people.
Where is Beans based?
Beans is headquartered in Vienna, Austria, in the Europe region.
How does Beans make money?
One revenue line is on record: subscription SaaS Platform.
Who are Beans's main competitors?
Emerging players on record are Choco and MarketMan. Broad incumbents are WooCommerce, Squarespace Commerce, Toast, BigCommerce, Shopify, Square (Block) and Lightspeed Commerce. Cropster is listed as a direct peer.
Does Beans have an API?
No public API is recorded for Beans.
What industry is Beans in?
Beans's product category is Wholesale eCommerce SaaS for Coffee. Its primary akta.pro industry code is CRAFAHAL, Agriculture Inputs & Farm Supply Marketplaces, with a secondary code of AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing.