Sir Albert Hotel B.V.
Sir Albert Hotel B.V. operates a single boutique hotel in Amsterdam's De Pijp district as part of the Sir Hotels collection under Sircle Collection B.V., offering rooms, F&B, and curated local experiences to leisure and corporate travelers.
- Company typePrivate
- Founded2013
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sir Albert Hotel B.V. does
Sir Albert Hotel B.V. is a Dutch private limited company (B.V.) operating a single boutique hotel property, Sir Albert, located in Amsterdam's De Pijp district at Albert Cuypstraat 2-6 within a converted diamond factory building. The property offers four room categories (Boutique, Deluxe, Suite, and Residence at 25-50 sqm) featuring Egyptian cotton bedding, Illy espresso machines, and rainfall showers, alongside on-site amenities including IZAKAYA Asian Kitchen & Bar restaurant, The Study public lounge, and off-site fitness facilities. The company is part of the Sir Hotels brand portfolio under Sircle Collection B.V., which manages seven boutique properties across five European countries (Netherlands, Spain, UK, Czech Republic, Germany).
The business operates on a multi-stream revenue model combining transactional room bookings, food and beverage (IZAKAYA restaurant with Japanese-South American cuisine), meetings and events spaces, and subscription-style recurring revenue through the Sircle Club loyalty program (free membership offering up to 15% member discounts) and The Cover private members' club at Sir Victor. Go-to-market is primarily direct-to-consumer via sirhotels.com with integrated booking, complemented by a dedicated group reservations channel for 6+ room bookings targeting corporate events and enterprise travelers. Third-party OTAs provide supplementary distribution. The technology stack consists of standard hotel management and booking systems with no proprietary platforms, APIs, or AI/ML capabilities.
Customer segments span leisure travelers seeking design-forward boutique accommodations, corporate and business travelers needing meeting facilities, families and groups requiring multi-room configurations, and creative professionals attracted to the brand's cultural positioning. Curated local experiences through the Sir Explore program and city guide content differentiate the offering from generic chain hotels. The company holds EcoStars sustainability certification (2024) and operates the Sir Cares CSR program partnering with Plastic Whale Foundation and other charities for guest-driven donations. No revenue, funding, or financial metrics are publicly disclosed.
Sir Albert Hotel B.V. firmographics
Firmographics- Name
- Sir Albert Hotel B.V.
- Legal name
- Sir Albert Hotel B.V.
- Website
- https://siralberthotel.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sir Albert Hotel B.V. operates a single boutique hotel in Amsterdam's De Pijp district as part of the Sir Hotels collection under Sircle Collection B.V., offering rooms, F&B, and curated local experiences to leisure and corporate travelers.
- Ownership category
- akta.pro rank
Sir Albert Hotel B.V. industry classification
Industry- Product category
- Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- Private House Hotels & Small Luxury Inns (THAGADAL), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where Sir Albert Hotel B.V. is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Sir Albert Hotel B.V. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales
Revenue model
- Room Bookings: Primary revenue stream from guest room reservations across multiple room categories including Boutique, Deluxe, Suite, and Residence rooms. Booking available directly through website and third-party platforms.
- Food & Beverage: On-site dining through IZAKAYA Asian Kitchen & Bar serving breakfast, lunch and dinner with Japanese cuisine and South American influences. In-room minibar services.
- Sircle Club Membership: Loyalty program generating recurring revenue through member bookings. Members receive up to 15% off stays and perks including early check-in, late check-out, and free room upgrades.
- Meetings & Events: Meeting rooms and event spaces available for corporate events, presentations, and private gatherings.
- The Cover Membership: Private members' club at Sir Victor offering exclusive benefits including free spa access, members-only events in wellbeing, business, and community areas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sircle Club Membership - Free tier with booking benefits |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Sir Albert Hotel B.V. product offering
Product offeringCore offering
Sir Albert Hotel B.V. operates a boutique hotel in Amsterdam's De Pijp district providing overnight guest accommodations, the IZAKAYA Asian-inspired restaurant and bar, and group/event booking facilities. The hotel is operated under the Sir Hotels brand by parent company Sircle Collection B.V.
Product overview
Sir Albert Hotel B.V. operates Sir Albert, a single boutique hotel property located in Amsterdam's De Pijp district. The company is part of the Sir Hotels brand under Sircle Collection and offers a unified hotel product encompassing guest rooms and suites (Boutique, Deluxe, Suite, Residence categories), an in-house Asian restaurant (IZAKAYA), a public lounge (The Study), and off-site fitness facilities. The portfolio extends to curated local experiences via Sir Explore, a city guide, pet-friendly stays, and a group booking service for six or more rooms. A loyalty program (Sircle Club) spans the broader Sir Hotels collection. No modular SaaS architecture or API-based platform is offered; the product is a traditional hospitality service.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Room Accommodation
- IZAKAYA Restaurant and Bar
- Group Bookings and Private Events
Companies that use Sir Albert Hotel B.V.
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Sir Albert Hotel B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sir Albert Hotel B.V. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Plastic Whale FoundationcoreSir Albert partners with Plastic Whale Foundation through the Sir Cares program. Guests can donate €1 at check-in to support the organization's mission to make Dutch waterways plastic-free. This community partnership reflects the hotel's commitment to environmental sustainability.
- A'DAM Music SchoolcoreSir Adam partners with A'DAM Music School, an organization that funds music education for underprivileged children and provides growth opportunities. Part of Sir Cares program where guests can donate €1 at check-in.
- Photographic Social VisioncoreSir Victor partners with Photographic Social Vision, a Barcelona-based foundation connecting socially vulnerable people with photography art, promoting creativity and social inclusion. Part of Sir Cares program.
- 20/20 LevelscoreSir Devonshire Square partners with 20/20 Levels, a London organization empowering young people from underrepresented backgrounds through mentorship and real work experiences. Part of Sir Cares program.
- IZAKAYA Asian Kitchen & BarcoreOn-site restaurant partner at Sir Albert serving modern Japanese cuisine with South American influences. Part of THE ENTOURAGE GROUP. Open for breakfast, lunch, and dinner with 360-degree bar.
- THE BUTCHER Social ClubcoreIn-house dining destination at Sir Adam featuring burgers, booze, beer, and breakfast. Known for signature burgers, crispy chicken wings, minute steak and chips, and slow-cooked baby back ribs.
- X BANKminorConcept store partner located in the former Kas Bank building. Curated selection of Dutch art, fashion, and design featured in city guides and recommended to guests.
- Barry's BootcampminorFitness partnership near Sir Victor offering guests exclusive class deals. Guests receive discount code for Barry's classes and post-workout shakes.
- VélominorSpin class partner near Sir Albert at Albert Cuyp Street, offering guests access to cardio classes to complement their stay.
- Sircle Collection BVcoreParent company and operator of Sir Hotels. Creates and operates hospitality brands including hotels, restaurants, members' clubs, and stores across Europe. Registered in Netherlands under number 34369785.
- Sir HotelscoreHotel brand under Sircle Collection. Collection of boutique hotels across Amsterdam, Barcelona, London, and Prague, each reflecting local character and creative spirit.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Sir Albert Hotel B.V. competitors and assessment
Company assessmentDirect peers
- Max Brown Hotels (Sircle Collection): Sibling boutique hotel brand under Sircle Collection. Same parent, overlapping loyalty program (Sircle Club), and similar boutique urban positioning — the most direct internal comparable.
- Design Hotels: Curated global network of independently owned design-led boutique hotels. Comparable as a distribution and brand platform for boutique properties with strong design credentials like Sir Albert.
- Hotel V: Independent Amsterdam boutique hotel group with multiple properties in central districts (including near Museum Quarter). Comparable on Amsterdam boutique positioning and design-led urban leisure targeting.
- Motel One Group: European value-design boutique hotel chain operating across Germany, UK, Netherlands, and beyond. Comparable on European boutique positioning with a focus on interior design at accessible price points.
- The Dylan Amsterdam: Luxury boutique hotel on the Keizersgracht in Amsterdam's canal district. Comparable on small-key, design-forward, high-end Amsterdam boutique positioning targeting culture-focused leisure and corporate guests.
- The Hoxton: European lifestyle/boutique hotel brand (now Ennismore) operating design-led urban properties across London, Amsterdam, Paris, and other cities. Directly comparable to Sir Hotels on product style, target customer (style-conscious leisure and corporate), and European city footprint.
- 25hours Hotels: European boutique lifestyle hotel brand (now part of Ennismore) operating storytelling-driven design hotels in Amsterdam, Berlin, Hamburg, and other cities. Directly comparable on boutique positioning, F&B integration, and urban European footprint.
- Park Centraal Hotels (Sircle Collection): Another Sircle Collection boutique hotel brand sharing Sircle Club loyalty and pan-European footprint. Comparable on operating model, customer segments, and brand portfolio structure.
- citizenM: Design-driven, tech-enabled boutique hotel operator with a strong Amsterdam and pan-European presence. Comparable on urban boutique positioning, technology-led guest experience, and target market of style-conscious travelers.
Broad incumbents
- Mr & Mrs Smith: Curated booking platform and hotel collection for boutique and luxury independent hotels globally. Comparable as a distribution and discovery channel for design-led boutique properties like Sir Albert.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sir Albert Hotel B.V. social profiles
Digital presenceSir Albert Hotel B.V. compliance and trust
Trust signalCompliance1 record
Sir Albert Hotel B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sir Albert Hotel B.V. leadership team
Management profileNumber of profiles
Sir Albert Hotel B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sir Albert Hotel B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sir Albert Hotel B.V.
What does Sir Albert Hotel B.V. do?
Sir Albert Hotel B.V. operates a boutique hotel in Amsterdam's De Pijp district providing overnight guest accommodations, the IZAKAYA Asian-inspired restaurant and bar, and group/event booking facilities. The hotel is operated under the Sir Hotels brand by parent company Sircle Collection B.V.
Is Sir Albert Hotel B.V. a public or private company?
Sir Albert Hotel B.V. is a private company. It is classified as corporate owned and is currently operating.
When was Sir Albert Hotel B.V. founded?
Sir Albert Hotel B.V. was founded in 2013. It employs 11 to 50 people.
Where is Sir Albert Hotel B.V. based?
Sir Albert Hotel B.V. is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Sir Albert Hotel B.V. make money?
Five revenue lines are on record. Room Bookings are the primary driver. The others are food & Beverage, sircle Club Membership, meetings & Events and the Cover Membership.
Who are Sir Albert Hotel B.V.'s main competitors?
Direct peers on record are Max Brown Hotels (Sircle Collection), Design Hotels, Hotel V, Motel One Group, The Dylan Amsterdam, The Hoxton, 25hours Hotels, Park Centraal Hotels (Sircle Collection) and citizenM. Mr & Mrs Smith is listed as a broad incumbent.
Does Sir Albert Hotel B.V. have an API?
No public API is recorded for Sir Albert Hotel B.V..
What industry is Sir Albert Hotel B.V. in?
Sir Albert Hotel B.V.'s product category is Boutique Hotels. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAGADAL, Private House Hotels & Small Luxury Inns. Its NAICS code is 72111 and its SIC code is 7011.