X BANK
X BANK is a 300-square-meter curated concept store inside Amsterdam's historic former Kas Bank building (W Amsterdam), operated by Sircle Collection B.V. It retails contemporary Dutch fashion, art, jewelry, fragrance, and home design from 50+ designers to fashion-forward consumers, hospitality partners, and art collectors.
- Company typePrivate
- Founded-
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What X BANK does
X BANK is a 300-square-meter physical concept store located inside the historic former Kas Bank building in Amsterdam — Amsterdam's first concrete structure, opened in 1908 — which now also houses the W Amsterdam hotel. Operated by Sircle Collection B.V., a Dutch private limited company (Chamber of Commerce number 34369785), the store curates and retails contemporary Dutch fashion, jewelry, fragrance, art, home decor, and lifestyle products from a portfolio of more than 50 designers, including established Dutch brands (Viktor&Rolf, exclusive in the Netherlands) and emerging labels (1/OFF, Martan, Kemkes, Nandin Erdene, Serax, JA.LIZAH, DANDAN Sculpture). Products are sold via individual unit pricing, with observed items ranging from approximately €75 (a 3D-printed basket) to €650+ (a 1/OFF jacket), under a direct-to-consumer retail model with no subscription or membership tier.
The business model is omnichannel but retail-led: a single physical showroom open Tuesday–Saturday, supplemented by an e-commerce cart function on the company website and an active content/community layer built around Instagram, a newsletter, a journal/editorial publication, and an event program featuring designer talks, workshops, brand launches, and collaborations (e.g., the 2024 X BANK x ADE ARTCORE Takeover with Indira Paganotto). Marketing combines organic social, editorial content, in-store events, and PR coverage through association with the Sircle Collection hospitality portfolio (Sir Hotels, Max Brown Hotels, Park Centraal Hotels). There is no proprietary technology platform, no app, no API, and no disclosed AI/data infrastructure — the offering is fundamentally a curatorial and experiential retail concept.
Customer segments span fashion- and design-forward individual consumers (primary), hospitality and lifestyle brands seeking authentic Dutch design partnerships, and art collectors. The unit is staffed by a small team (approximately 10 employees firmographic, 3–5 in-store including a store manager and senior sales advisors). The store is actively operating and has continued to onboard new brands and host events through 2024, indicating sustained operational status under Sircle Collection ownership.
X BANK firmographics
Firmographics- Name
- X BANK
- Legal name
- Sircle Collection B.V.
- Website
- https://xbank.amsterdam
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- X BANK is a 300-square-meter curated concept store inside Amsterdam's historic former Kas Bank building (W Amsterdam), operated by Sircle Collection B.V. It retails contemporary Dutch fashion, art, jewelry, fragrance, and home design from 50+ designers to fashion-forward consumers, hospitality partners, and art collectors.
- Ownership category
- akta.pro rank
Where X BANK is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
X BANK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Others
Revenue model
- Retail Product Sales: X BANK generates revenue through direct retail sales of curated fashion, art, and design products from Dutch designers. Products include clothing, accessories, jewelry, fragrances, home decor, and artworks sold in-store with prices ranging from approximately 75 EUR to 650+ EUR per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
X BANK product offering
Product offeringCore offering
X BANK is a curated physical concept store in Amsterdam selling contemporary Dutch fashion, art, fragrance, jewelry, home décor, furniture, and design objects from a portfolio of over 50 designers. The store sells both established brands (Viktor & Rolf, Martan, Bibi van der Velden) and emerging local designers (1/OFF, Atelier Reservé, Nandin Erdene, Kemkes, DANDAN Sculpture), at unit prices ranging from approximately €75 to €650+. It also functions as a cultural platform, hosting artist talks, workshops, pop-ups, and brand launches.
Product overview
X BANK is a 300-square-meter concept store located in Amsterdam's historic Kas Bank building, operated by Sircle Collection B.V. The store offers a curated selection of contemporary Dutch fashion, art, and design from a diverse portfolio of emerging and established designers. The product portfolio includes: fashion labels (1/OFF, Martan, Viktor&Rolf, Atelier Reservé, Yoost, FREI-MUT, Marcus Elizabeth, Nandin Erdene); jewelry brands (Artegia, MVDT, Rijkje Jewelry, Bibi van der Velden); fragrance houses (Atelier Vesper, Fugazzi, Odeaur, Salle Privée, Christian Alexander, Von Eusersdorff); art and photography (Anne Barlinckhoff, Fleur Ouwerkerk, Daniel van Dijck, Samaliante); home decor and design (DANDAN Sculpture, Van Plestik, Lebelclub, Het Amsterdamse Zeephuis); lifestyle brands (Sophia Mae, Moonsisters); and accessories/shoes (SKUA, Packbags, Vanderwilt, Vainver). The store operates as both a physical retail space and an e-commerce platform, featuring regular events, pop-ups, and artist collaborations.
Differentiator
Problem solved
Functional benefit
Companies that use X BANK
Customer profileSegments3 records
Ideal customer profiles3 records
X BANK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
X BANK partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sircle Collection B.V.coreSircle Collection B.V. is the parent company and operator of X BANK. In 2015, Sircle Collection acquired the historic Kas Bank building and transformed it into X BANK, a concept store showcasing Dutch art, fashion, and design. Sircle Collection also operates other creative hospitality brands including Sir Hotels, Max Brown Hotels, and Park Centraal Hotels across Europe.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
X BANK competitors and assessment
Company assessmentDirect peers
- SPRMRKT: SPRMRKT is an Amsterdam concept store blending streetwear, contemporary fashion, art, and culture with regular events and collaborations. Direct Dutch peer to X BANK in the curated independent-designer concept-store space, with similar target audience of fashion-forward urban consumers.
- Wolf & Badger: Wolf & Badger is a London-based curated concept store and online marketplace featuring independent designers across fashion, jewelry, and home. Highly comparable to X BANK's emphasis on showcasing emerging designers and providing a discovery platform for niche talent.
- Voo Store: Voo is a Berlin-based concept store combining curated streetwear, contemporary fashion, and design objects from independent labels. Comparable to X BANK in showcasing emerging international designers and blending apparel with design/art curation.
- Browns Fashion: Browns is a London-based luxury boutique and concept store renowned for discovering emerging designers (e.g., Alexander McQueen, John Galliano). Shares X BANK's mix of Dutch/European fashion talent curation, designer exclusivity arrangements, and concept-led retailing.
- 10 Corso Como: 10 Corso Como is the original multi-category concept store combining curated fashion, art, design, and food across Milan, Seoul, and New York. Directly comparable to X BANK's model of mixing established and emerging designers in a single curated retail experience.
- Merci: Merci is a Parisian concept store in a converted former wallpaper factory, offering curated fashion, home, and lifestyle products with a café and bookstore. Comparable multi-category curated retail format with a strong lifestyle and design orientation, mirroring X BANK's Amsterdam concept.
- Dover Street Market: Dover Street Market operates curated multi-brand concept stores (London, NYC, Tokyo, Paris, LA, Singapore) blending luxury and avant-garde designers in art-driven retail spaces. Shares X BANK's positioning of established brands alongside emerging designers in an immersive, story-led environment.
- Hutspot: Hutspot is an Amsterdam concept store featuring curated Dutch and international designers across fashion, art, home, and lifestyle—often paired with food and events. Direct Dutch/regional peer to X BANK with an overlapping designer roster and similar experiential retail format.
Broad incumbents
- Liberty London: Liberty London is a heritage department store known for its fashion, beauty, and home curation with strong floral and design identity. Comparable as an established multi-category retail destination with curated brand mixes, though far larger and more diversified than X BANK.
- De Bijenkorf: De Bijenkorf is the Netherlands' leading luxury department store, selling fashion, beauty, home, and lifestyle across Dutch cities including Amsterdam. A broader incumbent that overlaps with X BANK's product categories but operates a much wider, mass-luxury assortment without the curated Dutch-designer focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
X BANK social profiles
Digital presenceX BANK financial estimates
Financial estimateRevenue estimate
Valuation estimate
X BANK leadership team
Management profileNumber of profiles
Profiles3 records
X BANK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
X BANK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about X BANK
What does X BANK do?
X BANK is a curated physical concept store in Amsterdam selling contemporary Dutch fashion, art, fragrance, jewelry, home décor, furniture, and design objects from a portfolio of over 50 designers. The store sells both established brands (Viktor & Rolf, Martan, Bibi van der Velden) and emerging local designers (1/OFF, Atelier Reservé, Nandin Erdene, Kemkes, DANDAN Sculpture), at unit prices ranging from approximately €75 to €650+. It also functions as a cultural platform, hosting artist talks, workshops, pop-ups, and brand launches.
Is X BANK a public or private company?
X BANK is a private company. It is classified as corporate owned and is currently operating.
When was X BANK founded?
X BANK was founded in -1. It employs 1 to 10 people.
Where is X BANK based?
X BANK is headquartered in Amsterdam, Netherlands, in the Europe region.
How does X BANK make money?
One revenue line is on record: retail Product Sales.
Who are X BANK's main competitors?
Direct peers on record are SPRMRKT, Wolf & Badger, Voo Store, Browns Fashion, 10 Corso Como, Merci, Dover Street Market and Hutspot. Broad incumbents are Liberty London and De Bijenkorf.
Does X BANK have an API?
No public API is recorded for X BANK.