Sir Albert Hotel B.V.

What Sir Albert Hotel B.V. does

Sir Albert Hotel B.V. is a Dutch private limited company (B.V.) operating a single boutique hotel property, Sir Albert, located in Amsterdam's De Pijp district at Albert Cuypstraat 2-6 within a converted diamond factory building. The property offers four room categories (Boutique, Deluxe, Suite, and Residence at 25-50 sqm) featuring Egyptian cotton bedding, Illy espresso machines, and rainfall showers, alongside on-site amenities including IZAKAYA Asian Kitchen & Bar restaurant, The Study public lounge, and off-site fitness facilities. The company is part of the Sir Hotels brand portfolio under Sircle Collection B.V., which manages seven boutique properties across five European countries (Netherlands, Spain, UK, Czech Republic, Germany).

The business operates on a multi-stream revenue model combining transactional room bookings, food and beverage (IZAKAYA restaurant with Japanese-South American cuisine), meetings and events spaces, and subscription-style recurring revenue through the Sircle Club loyalty program (free membership offering up to 15% member discounts) and The Cover private members' club at Sir Victor. Go-to-market is primarily direct-to-consumer via sirhotels.com with integrated booking, complemented by a dedicated group reservations channel for 6+ room bookings targeting corporate events and enterprise travelers. Third-party OTAs provide supplementary distribution. The technology stack consists of standard hotel management and booking systems with no proprietary platforms, APIs, or AI/ML capabilities.

Customer segments span leisure travelers seeking design-forward boutique accommodations, corporate and business travelers needing meeting facilities, families and groups requiring multi-room configurations, and creative professionals attracted to the brand's cultural positioning. Curated local experiences through the Sir Explore program and city guide content differentiate the offering from generic chain hotels. The company holds EcoStars sustainability certification (2024) and operates the Sir Cares CSR program partnering with Plastic Whale Foundation and other charities for guest-driven donations. No revenue, funding, or financial metrics are publicly disclosed.

Name

Sir Albert Hotel B.V.

Legal name

Sir Albert Hotel B.V.

Website

https://siralberthotel.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Sir Albert Hotel B.V. operates a single boutique hotel in Amsterdam's De Pijp district as part of the Sir Hotels collection under Sircle Collection B.V., offering rooms, F&B, and curated local experiences to leisure and corporate travelers.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Private House Hotels & Small Luxury Inns (THAGADAL), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Boutique hotel
• Luxury accommodation
• Hotel restaurant
• Event venues
• Design hotel

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Room Bookings: Primary revenue stream from guest room reservations across multiple room categories including Boutique, Deluxe, Suite, and Residence rooms. Booking available directly through website and third-party platforms.
2. Food & Beverage: On-site dining through IZAKAYA Asian Kitchen & Bar serving breakfast, lunch and dinner with Japanese cuisine and South American influences. In-room minibar services.
3. Sircle Club Membership: Loyalty program generating recurring revenue through member bookings. Members receive up to 15% off stays and perks including early check-in, late check-out, and free room upgrades.
4. Meetings & Events: Meeting rooms and event spaces available for corporate events, presentations, and private gatherings.
5. The Cover Membership: Private members' club at Sir Victor offering exclusive benefits including free spa access, members-only events in wellbeing, business, and community areas.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sir Albert Hotel B.V. operates a boutique hotel in Amsterdam's De Pijp district providing overnight guest accommodations, the IZAKAYA Asian-inspired restaurant and bar, and group/event booking facilities. The hotel is operated under the Sir Hotels brand by parent company Sircle Collection B.V.

Product overview

Sir Albert Hotel B.V. operates Sir Albert, a single boutique hotel property located in Amsterdam's De Pijp district. The company is part of the Sir Hotels brand under Sircle Collection and offers a unified hotel product encompassing guest rooms and suites (Boutique, Deluxe, Suite, Residence categories), an in-house Asian restaurant (IZAKAYA), a public lounge (The Study), and off-site fitness facilities. The portfolio extends to curated local experiences via Sir Explore, a city guide, pet-friendly stays, and a group booking service for six or more rooms. A loyalty program (Sircle Club) spans the broader Sir Hotels collection. No modular SaaS architecture or API-based platform is offered; the product is a traditional hospitality service.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Room Accommodation
• IZAKAYA Restaurant and Bar
• Group Bookings and Private Events

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Plastic Whale FoundationcoreStrategic or Co-development PartnerSir Albert partners with Plastic Whale Foundation through the Sir Cares program. Guests can donate €1 at check-in to support the organization's mission to make Dutch waterways plastic-free. This community partnership reflects the hotel's commitment to environmental sustainability.
• A'DAM Music SchoolcoreStrategic or Co-development PartnerSir Adam partners with A'DAM Music School, an organization that funds music education for underprivileged children and provides growth opportunities. Part of Sir Cares program where guests can donate €1 at check-in.
• Photographic Social VisioncoreStrategic or Co-development PartnerSir Victor partners with Photographic Social Vision, a Barcelona-based foundation connecting socially vulnerable people with photography art, promoting creativity and social inclusion. Part of Sir Cares program.
• 20/20 LevelscoreStrategic or Co-development PartnerSir Devonshire Square partners with 20/20 Levels, a London organization empowering young people from underrepresented backgrounds through mentorship and real work experiences. Part of Sir Cares program.
• IZAKAYA Asian Kitchen & BarcoreChannel Partner/ Reseller/ DistributorOn-site restaurant partner at Sir Albert serving modern Japanese cuisine with South American influences. Part of THE ENTOURAGE GROUP. Open for breakfast, lunch, and dinner with 360-degree bar.
• THE BUTCHER Social ClubcoreChannel Partner/ Reseller/ DistributorIn-house dining destination at Sir Adam featuring burgers, booze, beer, and breakfast. Known for signature burgers, crispy chicken wings, minute steak and chips, and slow-cooked baby back ribs.
• X BANKminorStrategic or Co-development PartnerConcept store partner located in the former Kas Bank building. Curated selection of Dutch art, fashion, and design featured in city guides and recommended to guests.
• Barry's BootcampminorGTM or Marketing PartnerFitness partnership near Sir Victor offering guests exclusive class deals. Guests receive discount code for Barry's classes and post-workout shakes.
• VélominorGTM or Marketing PartnerSpin class partner near Sir Albert at Albert Cuyp Street, offering guests access to cardio classes to complement their stay.
• Sircle Collection BVcoreOthersParent company and operator of Sir Hotels. Creates and operates hospitality brands including hotels, restaurants, members' clubs, and stores across Europe. Registered in Netherlands under number 34369785.
• Sir HotelscoreOthersHotel brand under Sircle Collection. Collection of boutique hotels across Amsterdam, Barcelona, London, and Prague, each reflecting local character and creative spirit.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Max Brown Hotels (Sircle Collection): Sibling boutique hotel brand under Sircle Collection. Same parent, overlapping loyalty program (Sircle Club), and similar boutique urban positioning — the most direct internal comparable.
• Design Hotels: Curated global network of independently owned design-led boutique hotels. Comparable as a distribution and brand platform for boutique properties with strong design credentials like Sir Albert.
• Hotel V: Independent Amsterdam boutique hotel group with multiple properties in central districts (including near Museum Quarter). Comparable on Amsterdam boutique positioning and design-led urban leisure targeting.
• Motel One Group: European value-design boutique hotel chain operating across Germany, UK, Netherlands, and beyond. Comparable on European boutique positioning with a focus on interior design at accessible price points.
• The Dylan Amsterdam: Luxury boutique hotel on the Keizersgracht in Amsterdam's canal district. Comparable on small-key, design-forward, high-end Amsterdam boutique positioning targeting culture-focused leisure and corporate guests.
• The Hoxton: European lifestyle/boutique hotel brand (now Ennismore) operating design-led urban properties across London, Amsterdam, Paris, and other cities. Directly comparable to Sir Hotels on product style, target customer (style-conscious leisure and corporate), and European city footprint.
• 25hours Hotels: European boutique lifestyle hotel brand (now part of Ennismore) operating storytelling-driven design hotels in Amsterdam, Berlin, Hamburg, and other cities. Directly comparable on boutique positioning, F&B integration, and urban European footprint.
• Park Centraal Hotels (Sircle Collection): Another Sircle Collection boutique hotel brand sharing Sircle Club loyalty and pan-European footprint. Comparable on operating model, customer segments, and brand portfolio structure.
• citizenM: Design-driven, tech-enabled boutique hotel operator with a strong Amsterdam and pan-European presence. Comparable on urban boutique positioning, technology-led guest experience, and target market of style-conscious travelers.

Broad incumbents

• Mr & Mrs Smith: Curated booking platform and hotel collection for boutique and luxury independent hotels globally. Comparable as a distribution and discovery channel for design-led boutique properties like Sir Albert.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sirhotels
• LinkedInlinkedin.com/company/sir-albert-hotel-b.v.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sir Albert Hotel B.V.