Sirogojno Co

What Sirogojno Co does

Sirogojno Co. is a family-owned Serbian food producer founded in 1991 in the village of Sirogojno on Mount Zlatibor in Western Serbia, operating two production facilities — the original site in Sirogojno and a drying plant in Rupeljevo near Požega opened in June 2010 with over €1 million invested, which was the first freeze-drying facility of its kind on the Balkans. The company produces IQF (Individually Quick Frozen) fruit including raspberry, strawberry, blackberry, wild blueberry, currant, plum, and sour cherry, using tunnel freezing technology combined with laser sorting for quality selection; it has expanded into IQF frozen vegetables (pepper, swiss chard, beans, corn, carrot, broccoli, spinach) and into low-moisture sugar-infused and freeze-dried dried fruit lines.

The company's business model is B2B export, with the majority of output sold in bulk and retail packaging to international supermarket chains, food manufacturers, and private-label programs primarily in Western Europe, reached mainly through event-driven participation at leading food trade fairs (ANUGA in Cologne, SIAL in Paris, PLMA in Amsterdam). Pricing is not publicly disclosed; customers request quotes directly. Sirogojno maintains a vertically integrated cooperative model with local fruit growers in the Zlatibor region, providing farm-to-factory supply control. The company holds HACCP, BRC, IFS, GLOBAL G.A.P., KOSHER, Serbian organic, EU organic, NOP, BSCI, and SMETA certifications, and its founder Rade Ljubojević won the EY Entrepreneur of the Year award in 2013, representing Serbia at the global competition in Monte Carlo in 2014. A secondary revenue line consists of handmade woolen garments sold domestically and internationally under the Sirogojno Style brand, continuing a 50-year regional tradition.

Name

Sirogojno Co

Legal name

Sirogojno Co.

Website

https://sirogojno-company.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Sirogojno Co. is a family-owned Serbian producer of IQF frozen fruit, dried and freeze-dried fruit, and frozen vegetables, exporting primarily to Western European retail chains and food manufacturers. It operates two facilities in Western Serbia, sources from local cooperative growers, and holds BRC, IFS, GLOBAL G.A.P., and organic certifications.

Ownership category

akta.pro rank

Product category

Frozen Fruit

NAICS

Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen Fruit & Vegetable Processing (IQF, Frozen Blends) (AFAKAFAG)

akta.pro secondary industry

Frozen Fruits & Vegetables Manufacturing (AFAKACAF)

Keywords

• Frozen fruit export
• IQF processing
• Dried fruit production
• Freeze-dried fruit
• Fruit processing services

Headquarters

HQ city

Sirogojno

HQ country

Serbia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Frozen Fruit Export: Sirogojno Co. is one of the largest exporters of frozen fruit from Serbia, supplying high-quality frozen fruit (raspberry, strawberry, blackberry, wild blueberry, currant, plum, sour cherry) to international markets, with the majority sold in bulk/industrial quantities to food manufacturers and retailers
2. Frozen Vegetable Products: Frozen vegetables including pepper, swiss chard, green and yellow beans, sweet corn, carrot, broccoli, and spinach sold to retail clients. Currently limited quantities available only for retail customers
3. Dried/Infused Fruit Products: Low-moisture sugar-infused dried fruit (infused and freeze-dried) sold as retail snacks and as ingredients for bakery and confectionery industry. Includes infused fruit (forest blueberry, sour cherry, black currant, raspberry, strawberry, redcurrant, blackberry) and freeze-dried fruit (raspberry, sour cherry, wild blueberry)
4. Woolen Garments (Sirogojno Style): Handmade woolen garments produced by local women from the Zlatibor region since 1997, sold on domestic and international markets under the Sirogojno Style brand, continuing a 50-year tradition of hand-knitted woolen clothing

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sirogojno Co produces and exports IQF (Individually Quick Frozen) fruit and vegetables, plus sugar-infused and freeze-dried fruit, from two facilities in Western Serbia. The company serves international retail chains, food manufacturers, and bakery/confectionery ingredient buyers across Europe and global markets, with packaging options ranging from retail packs to industrial bulk quantities. A secondary handmade woolen-garment line (Sirogojno Style) is produced in cooperation with local women from the Zlatibor region.

Product overview

Sirogojno Co is a family-owned food production company founded in 1991, specializing in frozen and dried fruit products. The product portfolio consists of three main categories: Frozen Fruit (IQF products including raspberries, strawberries, blackberries, wild blueberries, currants, plums, and sour cherries), Frozen Vegetables (pepper, swiss chard, beans, corn, carrot, broccoli, spinach, and custom mixes), and Dried Fruit (sugar-infused and freeze-dried varieties). Products are manufactured in two facilities located in Sirogojno and Rupeljevo near Požega using modern processing technologies. The company also produces traditional handmade woolen garments under the Sirogojno Style brand. All products maintain high quality and food safety standards with certifications including HACCP, BRC, IFS, GLOBAL G.A.P., KOSHER, and organic standards (Serbian, EU, and NOP).

Differentiator

Problem solved

Functional benefit

Brands

• Sirogojno Style: Traditional handmade woolen garments produced through cooperation with women from the Zlatibor region. The brand continues a 50-year tradition of woolen clothing production.

Products and services

• Frozen Fruit (IQF) IQF (Individually Quick Frozen) fruit including raspberries, strawberries, blackberries, wild blueberries, black and red currant, plums, and sour cherries. Frozen within a short timeframe using tunnel freezing technology; supplied in retail and bulk/industrial quantities to international food manufacturers and retail chains.
• Frozen Raspberry IQF frozen raspberry (Willamette, Meeker varieties) in whole fruit (95%-5%), crumble (standard and yoghurt quality), and whole/broken formats. Harvest season June–August. Sirogojno supplies roughly one-third of Sweden's raspberry market.
• Frozen Strawberry IQF whole-fruit frozen strawberry (Senga Sengana variety).
• Frozen Blackberry IQF and block frozen blackberry (Čačanska bestrna, Thornfree varieties). Harvest season June–July.
• Frozen Wild Blueberry IQF Grade A wild blueberry (Vaccinium Myrtillus).
• Frozen Black and Red Currant IQF Grade A frozen black and red currant (95%-5%). Harvest season July–August.
• Frozen Plum IQF frozen plum in various cuts (hand cut halves, quarters, machine cut halves, 2nd class). Varieties: Stanley, Čačanska rodna. Harvest season August–September.
• Frozen Sour Cherry IQF frozen sour cherry (Oblačinska variety) with or without stone. Harvest season May–June.
• Frozen Vegetables (IQF) IQF frozen vegetables including pepper, swiss chard, green and yellow beans, sweet corn, carrot, broccoli, and spinach. Currently available only for retail clients domestically due to limited production quantities.
• Dried Fruit (Infused and Freeze-Dried) Sugar-infused and freeze-dried fruit products including raspberries, strawberries, blackberries, wild blueberries, black and red currant, sour cherries, and plums. Produced at facilities in Sirogojno and Rupeljevo near Požega. Sold as retail snacks and as ingredients for bakery and confectionery.
• Infused Dried Fruit Low-moisture sugar-infused dried fruit produced by replacing water in frozen fruit with sugar. Products retain natural color, texture, flavor, and piece identity. Includes wild blueberry, sour cherry, black currant, raspberry, strawberry, redcurrant, and blackberry.
• Freeze-Dried Fruit (Liofilizovano Voće) Freeze-dried fruit produced by removing water from solidly frozen fruit under vacuum. Currently offers raspberry, sour cherry, and wild blueberry, with plans to introduce additional local and exotic fruit varieties.
• Sirogojno Style Woolen Garments Handmade woolen garments produced through cooperation with women from the Zlatibor region under the Sirogojno Style brand, sold on domestic and international markets.

Quantifiable outcome

• Every third raspberry sold in Sweden comes from Sirogojno
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Greenyard Frozen (formerly Pinguin): One of the largest European processors of frozen vegetables and fruit, serving retail and B2B customers across Europe. Directly comparable to Sirogojno as a bulk supplier of IQF fruit and vegetables to retail and food manufacturers, though at vastly greater scale and with a broader product portfolio.
• Ardo Group: Belgian-headquartered European leader in IQF vegetables and fruits, selling into retail, foodservice, and industrial channels. Comparable to Sirogojno in IQF technology, frozen fruit range (berries, stone fruit), and European B2B export orientation.
• Döhler Group: German-headquartered global supplier of natural ingredients, fruit preparations, juice concentrates, and frozen fruit for the food and beverage industry. Comparable to Sirogojno as a B2B fruit ingredient supplier to European food manufacturers, with overlapping technology and certification profiles.
• Agrana Fruit: Austrian-based global producer of fruit preparations, fruit juice concentrates, and frozen fruit. Comparable to Sirogojno in supplying processed fruit (including IQF and fruit preparations) to international food manufacturers and dairy/ice cream customers, but with significantly broader scope including juice concentrates.

Regional players

• Berry Gardens Growers: UK-based cooperative that supplies soft fruit (raspberry, strawberry, blackberry, blueberry) to UK and European retailers, both fresh and processed/frozen. Comparable to Sirogojno's grower-cooperative model and product mix in berries, although serving primarily UK retailers.
• Frutex Group: Bosnia & Herzegovina-based processor and exporter of IQF fruit (raspberry, blackberry, sour cherry, plum) and concentrates, with EU/global retail and industrial customers. Highly comparable to Sirogojno in geography, IQF technology, product range, and export GTM within the Western Balkans fruit-processing cluster.

Emerging players

• BerryWorld: UK-headquartered berry specialist supplying fresh and processed berries (raspberry, strawberry, blackberry, blueberry) to European retailers. Comparable to Sirogojno's berry-centric product mix and European retail orientation, with overlap in private-label frozen fruit programs.
• Hungerford Refrigeration / Nature's Pride: European fresh and processed fruit supplier focused on berries, soft fruit, and exotic fruit. Comparable to Sirogojno in supplying IQF berries (raspberry, blackberry, blueberry) to retail and industrial European buyers, though with a stronger fresh-fruit vertical.
• Nutricion Patía: Spanish supplier of freeze-dried and dehydrated fruit (berries, tropical fruit) for the bakery, confectionery, and snack industries. Comparable to Sirogojno's freeze-dried/infused fruit line targeting food industry customers in Europe.

Others

• Refresco Gerber (EMENA): Independent beverage solutions provider sourcing fruit-based ingredients including IQF berries for juices and smoothies. Comparable to Sirogojno as a customer-adjacent downstream user of IQF fruit supplied to European beverage manufacturers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sirogojno-co

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirogojno Co