SISTERS POINT / LOVE & DIVINE

What SISTERS POINT / LOVE & DIVINE does

Sisters Point is a Danish direct-to-consumer fashion e-commerce retailer founded in 1994 and headquartered in Åbyhøj, Denmark. The company operates sisterspoint.com, an own-storefront e-commerce site serving the Danish women's fashion market with a catalog spanning dresses, pants, jeans, skirts, shirts, blouses, knitwear, sweatshirts, T-shirts, tops, jumpsuits, shorts, jackets, blazers, waistcoats, and accessories. The company targets budget-conscious women seeking trendy Scandinavian-style apparel and pursues a continuous, trend-driven product refresh model rather than traditional seasonal collections, with new arrivals added on an ongoing basis. A dedicated sub-brand, SISTERS POINT XX DESIRÈE, extends the line into accessories and signature items such as bags.

The business model is a unit-priced, one-time-purchase DTC retail operation with no subscription, licensing, or recurring revenue components. Products are priced in Danish Krone ranging from DKK 99.50 (entry-level items) to DKK 599 (premium items such as jackets and dresses), with average bestsellers priced between DKK 249 and DKK 499. Heavy seasonal discounting of 50–68% off regular prices is a recurring feature. Payment infrastructure is tailored to the Danish market, supporting Dankort, VISA, MasterCard, MobilePay, ViaBill, and Apple Pay. Customer acquisition is driven primarily by organic social channels (Instagram, Facebook, Pinterest, Twitter) and an email newsletter program ("SP Club") offering a 10% first-order incentive, with no paid acquisition infrastructure, marketplace presence, or physical retail disclosed.

The company has 27 employees and operates with a single-country, Denmark-only geographic focus, shipping domestically through its own fulfillment operation. The registered trademark SISTERS POINT® and the XX DESIRÈE sub-brand constitute its formal intellectual property holdings. No funding rounds, institutional investors, management team disclosures, partnerships, awards, regulatory actions, certifications, AI capabilities, proprietary technology platforms, or third-party integrations are referenced in available source material.

Name

SISTERS POINT / LOVE & DIVINE

Legal name

Sisters Point

Website

https://sisters-point.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sisters Point is a Danish direct-to-consumer e-commerce fashion retailer founded in 1994, selling trend-driven women's apparel and accessories at accessible price points (DKK 99.50–599) to budget-conscious women in the Danish market.

Ownership category

akta.pro rank

Product category

Women's Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

Keywords

• Women's apparel retail
• Fashion e-commerce
• Scandinavian fashion
• Trend-driven clothing
• Affordable women's wear

Headquarters

HQ city

Denmark

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Fashion Retail Sales: Revenue is generated through one-time product sales of fashion items including dresses, pants, skirts, tops, accessories, and other apparel. Products are sold at various price points ranging from approximately DKK 99.50 to DKK 599, with periodic seasonal sales offering discounts of 50-68%. The company does not use annual collections but instead continuously updates with new trend-driven styles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sisters Point is a Danish online fashion retailer that sells trend-driven women's apparel and accessories directly to consumers via its e-commerce storefront at sisterspoint.com. The catalog spans multiple categories including dresses, pants, skirts, tops, shirts, blouses, knitwear, sweatshirts, T-shirts, jumpsuits, shorts, jackets, blazers, waistcoats, and accessories, with continuous new arrivals rather than fixed seasonal collections. The brand also operates a sub-line, SISTERS POINT XX DESIRÈE, for accessories such as bags.

Differentiator

Problem solved

Functional benefit

Brands

• SISTERS POINT XX DESIRÈE: A sub-brand line featuring Desirèe, including accessories such as bags. The DXS 26 BAG is described as 'This Sisters Point xx Desirèe bag'.

Products and services

• SISTERS POINT Women's Apparel and Accessories Collection
• SISTERS POINT XX DESIRÈE Sub-brand Line Branded sub-line featuring accessories such as bags (e.g., DXS 26 BAG), positioned as a signature/collaboration offering within the Sisters Point brand portfolio.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• NA-KD: Direct-to-consumer women's fast-fashion brand owned by RevolutionRace-style Nordic operators (Exacta Group / NA-KD). Operates the same trend-driven, affordable-price, online-only model targeting young women across Northern Europe—directly comparable in segment, pricing tier, and GTM.
• ONLY: Sister brand to VERO MODA within Bestseller, focused on young women's fashion at affordable price points. Targets the same trend-led, budget-conscious Nordic woman and serves as a direct comparable in segment, price architecture, and merchandising cadence.
• VERO MODA: Danish-founded women's fashion brand owned by Bestseller. Operates a trend-driven fast-fashion model at affordable price points targeting the same demographic across Denmark and broader Europe, with flagship brand strength in the Nordic women's apparel segment.
• Nelly.com (Nelly Group / Qliro Group): Nordic women's online fashion retailer historically headquartered in Borås/Stockholm. Competes in the same affordable-trendy women's fashion segment, with overlapping Scandinavian customer base and a comparable trend-led merchandising approach—though with larger scale and marketplace diversification.

Broad incumbents

• Boozt: Major Nordic multi-brand fashion e-tailer publicly listed in Stockholm. Competes for the same Danish consumer wallet and offers trend-led women's fashion at similar price points, but operates a marketplace model with hundreds of brands rather than a single proprietary label—making it a direct substitute at the customer level.
• ASOS: Global online fashion pure-play with major share of the under-35 women's trend-driven market. Reaches Danish consumers directly via cross-border shipping, competing on trend velocity and price—broadly comparable assortment and consumer profile, though at much larger scale.
• Zalando: Europe's largest online fashion platform with broad Danish footprint. Aggregates hundreds of brands across the affordable women's segment and competes with own-brand offerings, putting structural pricing pressure on independent players like Sisters Point.
• H&M: Global fast-fashion incumbent with significant Denmark and broader Nordic presence. Competes for the same trend-driven, affordable women's apparel demand and runs continuous drops across womenswear—a structural threat that anchors consumer expectations on price and freshness.

Regional players

• Rotate Birger Christensen: Danish-founded contemporary women's fashion label with global reach. Differs on price tier (premium) but competes for the same trend-aware Danish women's consumer and provides a reference point for how a Danish DTC-adjacent women's brand scales internationally and builds brand equity.
• Miinto: Nordic fashion marketplace aggregating independent boutiques and brands, headquartered in Copenhagen. Comparable on consumer profile (Nordic fashion-forward women) and trend-led offering; operates a marketplace model that competes for both boutique customers and boutique brand partnerships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SisterSpointDK
• Instagraminstagram.com/sisterspointofficial
• LinkedInlinkedin.com/company/sisters-point-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SISTERS POINT / LOVE & DIVINE