Convcard - Gestão de Cartões

What Convcard - Gestão de Cartões does

Convcard is a Brazilian payment-technology company founded in 2002 in Tubarão, Santa Catarina, that builds a white-label platform for benefit card issuance, transaction processing, and merchant network management. It operates a B2B model serving card administrators (administradoras), corporate HR departments, pharmacy and retail merchant networks, business associations, and crediário (installment credit) operators across Brazil, with named channel partners including Convnet, Agafarma, MasterFarma, FACISC, ACIC, and FACER.

The platform supports both closed-loop (rede fechada, proprietary credenciado networks) and open-loop (ELO bandeira) card configurations, offering physical and virtual card issuance, QR-code payments, mobile-app integration, and real-time HR/administrator dashboards. The product portfolio spans seven core offerings: Cartão Convênio (payroll-deducted benefit purchases), Benefícios Flexíveis ELO (multi-category flexible benefits on a single ELO-banded card), PAT-compliant Voucher Alimentação/Refeição, Cartão Premiação (incentives without labor charges), Sistema de Crediário (installment credit with SPC and Boa Vista bureau integration), Despesas Corporativas (corporate expense management), and a Hub de Serviços add-on bundling telemedicine, insurance, and mobile recharges. Following its 2025 ELO partnership and 2026 evolution into an Instituição de Pagamento regulated by the Banco Central do Brasil, Convcard is repositioning as a regulated national payment institution rather than a regional pharmacy-software vendor.

Revenue is generated through card transaction processing fees, recurring platform licensing/white-label fees, revenue share from integrated value-added services, and physical/virtual card issuance. Pricing is not publicly disclosed and is set enterprise-by-enterprise via direct sales ("Agende uma Demonstração") and channel partner referrals. The company is privately held, founder-owned (CEO & Founder Roberto Michels), and operates with a lean team of approximately 6 employees from its Tubarão headquarters.

Name

Convcard - Gestão de Cartões

Legal name

Convcard

Website

https://site.convcard.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Convcard is a Brazilian B2B white-label payment-technology company that issues and manages benefit, voucher, and corporate expense cards for HR departments, card administrators, and pharmacy and business-association networks across closed-loop and ELO open-loop networks.

Ownership category

akta.pro rank

Product category

Corporate Benefits & Payment Platform

NAICS

Credit Card Issuing (522210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)

SIC

Finance Services (6199), Services-Prepackaged Software (7372)

akta.pro primary industry

Card Issuing & Program Management Platforms (BPAMAFAH)

akta.pro secondary industries

Embedded Card Issuing & Card-as-a-Service (FSAGALAC), Cards & Issuing Management (Debit/Prepaid/Credit, Program Management) (FSAGAAAE), Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK), Open-Loop Prepaid Cards (Network-Branded) (FSAMANAA)

Keywords

• Benefit card management
• White label payments
• Corporate expense platform
• Flexible benefits solutions
• PAT voucher system

Headquarters

HQ city

Tubarão

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Card Transaction Processing: Revenue generated from transaction fees on card payments processed through the platform, including both closed-loop (rede fechada) merchant transactions and open-loop ELO network transactions.
2. Platform Licensing / White Label: Fees charged to enterprise partners (administradoras, groups, associations) for use of the white-label technology platform, enabling them to issue branded benefit cards and manage their own card ecosystems.
3. Hub de Serviços Value-Added Services: Revenue share or fees from integrated services within the super-app including telemedicine, insurance products, mobile recharges, and medication discounts.
4. Physical and Virtual Card Issuance: Revenue from issuance of physical and virtual payment cards to end users through partner companies.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Convcard provides a proprietary white-label technology platform for benefit card issuance, transaction processing, and corporate expense management, enabling enterprise partners (administradoras, associations, and HR departments) to issue branded physical and virtual cards across both closed-loop and ELO open-loop networks. The platform covers Cartão Convênio, Benefícios Flexíveis ELO, PAT-compliant Voucher (Alimentação/Refeição), Cartão Premiação, Sistema de Crediário, and Despesas Corporativas, complemented by a Hub de Serviços super-app.

Product overview

Convcard offers a unified platform for benefit card and payment ecosystem management with white-label infrastructure. The portfolio consists of seven core products: Cartão Convênio (benefit card with salary discount), Benefícios Flexíveis ELO (multi-category flexible benefits on single ELO-banded card), Voucher Alimentação/Refeição (PAT-compliant food vouchers), Cartão Premiação (incentive awards without labor charges), Sistema de Crediário (installment credit with credit bureau integration), and Despesas Corporativas (corporate expense management). These are complemented by the Hub de Serviços add-on (telemedicine, insurance, recharges) and supported by the white-label Plataforma de Gestão (admin/HR portal) and card issuance solutions. The platform supports both closed network (proprietary credenciadas) and open network (ELO) configurations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cartão Convênio Benefit card system enabling companies to offer employees purchases with direct salary discounts through a network of affiliated merchants; includes HR management tools, reports, and limit controls.
• Benefícios Flexíveis ELO Flexible benefits platform allowing multiple benefit categories (Alimentação, Refeição, Mobilidade, Cultura, Saúde, etc.) on a single ELO-banded card, with complete HR management and employee app.
• Voucher (Alimentação/Refeição) Voucher management system for food benefits compliant with PAT (Programa de Alimentação do Trabalhador); supports closed network (own credenciadas) and open network (ELO), replacing physical food baskets with digital solution.
• Cartão Premiação Award and incentive card for recognizing employee achievements, campaigns, and special occasions without labor charges; provides HR management with reports and credit control.
• Sistema de Crediário Complete crediário/credit system enabling businesses to operate their own installment purchase network, integrated with SPC and Boa Vista credit bureaus for secure credit analysis.
• Despesas Corporativas Corporate expense management solution for food, fuel, and work travel expenses, featuring real-time expense tracking, automated reimbursements, and management dashboards.
• Plataforma de Gestão White Label White-label management platform providing complete control for card administrators and HR departments, including reports, limit management, and employee registration in a branded portal.
• Soluções de Cartões (Físicos e Virtuais) Physical and virtual card issuance with ELO branding or own network, customized with the client company's branding as part of the white-label offering for administrators.

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core, major and supporting.

• ELO (Bandeira)coreTechnology or Integration · 1 January 2025Strategic partnership making Convcard the first independent payment technology company to offer ELO-banded benefit cards. This 2025 partnership enabled national acceptance of partner-issued cards across ELO's 5+ million merchant establishments, transforming the company's closed-loop technology into an open-loop national solution.
• ConvnetcoreChannel Partner/ Reseller/ DistributorPharmacy convenio network partner using the Convcard technology platform for benefit card management and merchant services.
• AgafarmacoreChannel Partner/ Reseller/ DistributorPharmacy network operating benefit card programs powered by Convcard technology.
• MasterFarmacoreChannel Partner/ Reseller/ DistributorPharmacy group leveraging the Convcard platform for card-based benefit operations across member stores.
• FACISCmajorChannel Partner/ Reseller/ DistributorBusiness association (Federação das Associações Empresariais de Santa Catarina) providing Convcard-powered benefit solutions to member companies.
• ACICmajorChannel Partner/ Reseller/ DistributorChamber of commerce and industry (Associação Empresarial de Criciúma) offering Convcard benefits management to member businesses.
• FACERmajorChannel Partner/ Reseller/ DistributorBusiness association operating benefit card programs through the Convcard platform for member companies.
• SPC (Serasa)supportingTechnology or IntegrationCredit bureau integration enabling secure credit analysis and risk assessment for crediário (installment credit) operations through the Convcard platform.
• Boa VistasupportingTechnology or IntegrationCredit bureau integration partner providing credit risk data for the crediário system, enabling secure installment credit operations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Pismo: Brazil-based payment processing platform providing cloud-native core banking and card-issuance infrastructure to banks and fintechs. Acts as an enabling/underlying technology layer adjacent to Convcard's issuing stack rather than a direct end-product competitor.

Direct peers

• Caju: Brazilian employee benefits platform offering multi-category benefit cards (food, meal, mobility, culture) to employers with app-based employee experience. Directly competes with Convcard for Brazilian HR benefit-card spend, with similar B2B go-to-market and PAT-aligned product positioning.
• Marqeta: Global Card-as-a-Service platform enabling businesses to issue and process physical/virtual prepaid, debit, and credit cards via API. Highly comparable on the white-label issuer-processing business model Convcard licenses to Brazilian administrators, though operating at substantially larger global scale.
• Pomelo: Latin America Card-as-a-Service platform providing white-label card-issuing infrastructure on multiple networks. Closest architectural analog to Convcard's white-label BaaS model across Brazil and the broader region, with comparable physical/virtual card issuance, BIN sponsorship arrangements, and fintech/enterprise customer base.

Broad incumbents

• Pluxee: Global employee benefits and engagement platform (carved out from Sodexo Benefits & Rewards Services), offering meal, gift, and mobility solutions across multiple geographies including Brazil. Operates broadly in the same benefit-card category Convcard enables.
• VR Benefícios: Major Brazilian employee-benefit card issuer across meal, food, culture, and mobility categories. A traditional incumbents competing for the same enterprise HR accounts that Convcard-enabled administrators address.
• Alelo: One of Brazil's largest benefit card issuers (food, meal, culture, mobility) owned by major Brazilian banks. Competes with Convcard's partners for the same employer RFPs but operates a branded, vertically integrated offering rather than a white-label platform.
• Ticket (Edenred Brasil): Brazilian arm of global Edenred benefits group, offering Ticket Restaurante, Ticket Car, and culture/multibenefit cards. Incumbent PAT-compliant benefit voucher issuer that Convcard's white-label platform helps smaller administrators compete against.
• iFood Benefícios: Brazilian meal and food benefit card program from the iFood ecosystem, serving thousands of corporate HR accounts. Competes with Convcard-enabled programs in the meal voucher segment with strong consumer-brand reach via the iFood app.

Emerging players

• Flash Benefícios: Brazilian prepaid/benefit card fintech aimed at younger employees and corporate well-being programs. Overlaps with Convcard's flexible-benefits positioning but focuses on a more consumer/tech-forward user segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/convcard-gestao-de-cart%C3%B5es

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convcard - Gestão de Cartões