Southern Illinois University, SIU Alumni Association

Name

Southern Illinois University, SIU Alumni Association

Legal name

Southern Illinois University Alumni Association

Website

https://siualumni.com

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Alumni Association Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Alumni Relations & Alumni Engagement Programs (EDALAOAA)

akta.pro secondary industries

Alumni Benefits, Membership & Affinity Programs (EDALAOAM), Alumni Events, Reunions & Regional Chapters (EDALAOAG), Alumni Career Networking & Mentorship Programs (EDALAOAL), Alumni, Reunion & Affinity Group Educational Travel (THAKAGAJ), Alumni Communications, Marketing & Publications (EDALAOAF)

Keywords

• Alumni association services
• Alumni membership programs
• Alumni networking events
• Student scholarships
• Alumni merchandise

Headquarters

HQ city

Carbondale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Gifts: The Association raises funds through the SIU Foundation for scholarships, programs, and initiatives. Donors can give through the SIUF giving portal.
2. Life Memberships: Life membership is offered as an opportunity to support Association programs and events. The organization transitioned away from annual dues-based membership.
3. Merchandise Sales: Sales of alumni merchandise including class rings (via Jostens), campus prints, and exclusive alumni-themed products from partners like Silkworm and The Printing Plant.
4. Partner Commissions and Sponsorships: Revenue from partner organizations including Banterra Bank (naming rights, debit card program), Dell Technologies education discounts, Liberty Mutual group insurance discounts, and Tickets At Work commissions.
5. Alumni Insurance Program: Partnership with Alumni Insurance Program offering health, life, travel and auto insurance for alumni, generating referral revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

The SIU Alumni Association is a 501(c)(3) nonprofit that connects nearly 280,000 Southern Illinois University Carbondale alumni across 100+ countries through life memberships, a digital alumni card, regional networking chapters, signature events (Homecoming, Distinguished Alumni Awards), student engagement programs (Student Alumni Council, Saluki Traditions Challenge, Dinner with 12 Salukis, Salukis on the Run), scholarships, member discounts (Dawg Deals, Tickets At Work, insurance, Dell), merchandise (class rings via Jostens, exclusive apparel, campus prints), group travel, the Saluki Market online marketplace for alumni-owned businesses, and a quarterly digital alumni magazine.

Product overview

The SIU Alumni Association operates as a membership-based organization connecting nearly 280,000 alumni across every U.S. state and over 100 countries. Its product portfolio centers on membership services (Digital Alumni Card, Life Membership), student engagement programs (Saluki Traditions Challenge, Dinner with 12 Salukis, Salukis on the Run, Student Alumni Council, Scholarships), and member benefits (Alumni Insurance Program, travel program, discount programs including Dawg Deals for local businesses and Tickets At Work for national offers). The Association also operates Saluki Market as an online marketplace for alumni-owned businesses, publishes the quarterly SIU Alumni Magazine, hosts the annual SIU Homecoming celebration, and administers the Distinguished Alumni Awards program. Merchandise offerings include the Official SIU Class Ring through Jostens and SIU Campus Prints. The core value proposition is fostering lifelong alumni connections and supporting current students through scholarships and mentorship programs.

Differentiator

Problem solved

Functional benefit

Brands

• Saluki Market: An online marketplace that spotlights products and brands created by SIU alumni, students, and friends. Invites the global SIU family to 'Shop SIU First' and support Saluki-owned businesses.
• Student Alumni Council

Products and services

• Digital Alumni Card A personalized digital membership card stored in smartphone wallet apps (Apple/Google Wallet), featuring the member's name and graduation year(s), providing access to alumni discounts (Dawg Deals), resources, and Association notifications. Aimed at SIU Carbondale alumni members.
• Saluki Traditions Challenge A campus engagement program serving as a bucket list of SIU traditions and experiences that students complete by attending events, visiting campus landmarks, and documenting activities via photo uploads to a shared OneDrive folder, with rewards tiers at 20, 40, and 60 completed traditions. Aimed at current SIU students.
• Dinner with 12 Salukis A networking program that connects current SIU students with alumni over meals, allowing students to learn about professional careers and the role SIU played in alumni success. Alumni hosts cover all meal costs. Targeted at current SIU students and alumni hosts.
• Salukis on the Run A city tour initiative connecting current students and alumni through networking and engagement events across various cities and Southern Illinois, aimed at strengthening the Saluki bond through career growth and mentorship. Targeted at current SIU students and alumni in regional cities.
• Student Alumni Council (SAC) A registered student organization serving as a bridge between students, alumni, administration, faculty, and university friends, with student ambassadors promoting lifelong alumni engagement and earning incentives through volunteerism. Targeted at current SIU students.
• SIU Alumni Association Scholarships A collection of scholarship programs facilitated by the Association through alumni and donor generosity, including chapter-specific scholarships (Chicagoland, St. Louis, Washington D.C.), legacy scholarships, and specialized awards for various student demographics and fields of study. Targeted at current SIU students.
• Alumni Insurance Program A group insurance program offering health, life, travel, and auto insurance plans for alumni and their family members, providing negotiated group rates through partnership with insurance providers. Targeted at SIU alumni and their families.
• Official SIU Class Ring Official class ring program through Jostens offering personalized rings commemorating students' time at SIU Carbondale, with current students invited to the annual Class Ring Ceremony during graduation weekend. Targeted at current students and alumni.
• SIU Campus Prints An online gallery of campus photographs available as prints or wall art, allowing alumni to purchase and ship high-quality images of SIU Carbondale scenery. Targeted at SIU alumni and friends.
• Tickets At Work A corporate entertainment benefits program offering SIU alumni exclusive discounts on theme parks, shows, sporting events, movie tickets, hotels, and attractions using company code 1869. Targeted at SIU alumni.
• Dawg Deals A local business discount program partnering with Southern Illinois establishments to provide alumni special offers (restaurants, golf courses, retail, services) redeemable with the digital alumni card. Targeted at SIU alumni in Southern Illinois.
• Saluki Market An online marketplace spotlighting products and brands created by SIU alumni, students, and friends, encouraging the global SIU community to support Saluki-owned businesses. Targeted at SIU alumni and supporters shopping for Saluki-made goods.
• SIU Alumni Pop-Up Store A seasonal popup store featuring exclusive alumni apparel and merchandise from partners Silkworm, Inc. and The Printing Plant, available during key campus events and Homecoming. Targeted at SIU alumni, students, and friends.
• SIU Alumni Association Travel Program Group travel opportunities for alumni including international trips (Spain Solar Eclipse August 2026, Alaskan Dreamscapes cruise August 2027) organized in partnership with Go Next and WeTravel, featuring educational opportunities and cultural experiences with fellow alumni. Targeted at SIU alumni.
• Life Membership A lifetime membership option supporting Association programs and events, offered as an alternative to the former annual dues-based membership structure. Targeted at SIU alumni who want lifelong benefits.
• Distinguished Alumni Awards A recognition program honoring SIU Carbondale alumni for exceptional achievements, including Distinguished Alumni Award, Volunteer Excellence Award, Diversity and Inclusion Award, Young Alumni Leadership Award, Saluki Spirit Award, and Innovation in Entrepreneurship Award. Targeted at award-nominated SIU alumni.
• Alumni Networking Groups Regional networking groups connecting alumni across the country, including chapters in Chicagoland, St. Louis, Springfield (Prairie Capitol), Washington D.C., and local Jackson/Williamson County areas. Targeted at SIU alumni residing in regional markets.

Quantifiable outcome

• Nearly 280,000 alumni connected across every U.S. state and 100+ countries
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Go NextminorGTM or Marketing Partner · 1 January 2027Travel partner for alumni travel program offering Alaskan Dreamscapes cruise and tour in August 2027. Go Next handles travel logistics for alumni group trips.
• Banterra BankcoreGTM or Marketing Partner · 1 January 2026Official Bank of SIU Alumni Association with naming rights of Banterra Center. Offers Banterra-SIU Saluki Visa Debit Card where every purchase contributes to SIU including the Banterra-SIU Scholarship Fund and Saluki Athletics. Event sponsor for SIU Day at Busch Stadium and SIU Day at Wrigley Field.
• Silkworm, Inc.minorGTM or Marketing Partner · 1 January 2026Partner for exclusive alumni apparel and merchandise for the SIU Alumni Pop-Up Store. Products available through the pop-up store and direct ordering.
• The Printing PlantminorGTM or Marketing Partner · 1 January 2026Partner for exclusive alumni merchandise and Dawg Deals participant offering free Saluki alumni-themed gifts with purchases of $50 or more in SIU merch.
• WeTravelminorGTM or Marketing Partner · 1 January 2026Travel platform partner for the Solar Eclipse in Spain August 2026 trip, enabling registration and trip management for the alumni group experience.
• JostensminorGTM or Marketing PartnerOfficial SIU Class Ring provider. Current students ordering class rings are invited to the annual Class Ring Ceremony held at graduation weekend at the Guida-Moller Family Alumni Center.
• Tickets At WorkminorGTM or Marketing PartnerLeading Corporate Entertainment Benefits provider offering exclusive discounts on attractions, theme parks, shows, sporting events, movie tickets, and hotels. Alumni use Company Code 1869.
• Dell TechnologiesminorGTM or Marketing PartnerSIU alumni can save on purchases with education discounts and receive rebates up to $150 on Precision Series Laptops, XPS-13 Touch 2-in-1 Notebook, Dell EcoLoop Pro Backpack, and Inspiron 15 3000 Series.
• Liberty Mutual InsuranceminorGTM or Marketing PartnerSIU Alumni Association group discount on auto and homeowners insurance, with multi-policy discount available. Alumni access via dedicated SIU landing page.
• Alumni Insurance ProgramminorGTM or Marketing PartnerConvenient source for health, life, travel and auto insurance for alumni and their family members with a variety of plans to meet different needs.
• Southern Illinois University FoundationcoreStrategic or Co-development PartnerSister organization under the university's Division of Development and Alumni Relations. Jointly committed to maintaining trust and confidence of alumni, donors, and friends. Manages donation processing and scholarship endowments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Almabase: Alumni platform vendor offering branded community apps, events, and donations tooling — directly competing with the digital infrastructure that associations like SIU have built in-house.
• Hivebrite: Alumni and member community platform powering engagement, events, and fundraising modules for nonprofits — represents platform-level competition that could compress traditional alumni associations' role in managing engagement.
• Graduway: SaaS alumni engagement platform used by universities to manage alumni communities, events, and mentorship — a competitive threat to traditional alumni associations that could be displaced by centralized platform adoption.

Direct peers

• Purdue Alumni Association: Midwest public university alumni association with regional chapters, scholarship programs, life memberships, and a magazine — sharing the same operating model and engagement tactics as SIU.
• Indiana University Alumni Association: Large Big Ten alumni association with hundreds of thousands of alumni, regional chapters, life memberships, scholarships, and travel programs — a directly comparable model to SIU's 280,000-strong network.
• University of Missouri Alumni Association: Mizzou alumni association operating regional chapters, life memberships, scholarships, awards, and signature events — a structural peer for SIU given similar public-university profile and Midwestern alumni base.
• University of Illinois Alumni Association: Alumni association for the UIUC system operating life memberships, regional chapters, scholarship programs, and signature events — directly comparable in structure, mission, and Illinois-based operations to the SIU Alumni Association.
• Illinois State University Alumni Association: In-state public university peer to SIU Carbondale with life memberships, regional programming, scholarships, and signature alumni events — operating at a similar scale and governance structure.

Regional players

• Eastern Illinois University Alumni Association: A second Illinois-based peer university alumni association operating in the same geography with similar programs — useful as a same-state benchmark for engagement rates and chapter density.
• Eastern Michigan University Alumni Association: Regional public university alumni association operating membership, events, and student-alumni programming — comparable in mission and operational scope to SIU's association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/siualumni
• Facebookfacebook.com/SIUAlumni
• LinkedInlinkedin.com/company/southern-illinois-university-siu-alumni-association
• Instagraminstagram.com/siualumassociation/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Southern Illinois University, SIU Alumni Association