Six Eleven
- Company typePrivate
- Founded-
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Six Eleven firmographics
Firmographics- Name
- Six Eleven
- Legal name
- Six Eleven Pte Ltd
- Website
- https://sixeleven.xyz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Six Eleven industry classification
Industry- Product category
- Specialty Coffee and Lifestyle Retail
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro industry
- Consumer Electronics & Appliances Online RetailersCoffee, Espresso & Tea Appliances RetailConsumer Products & Retail/Consumer Electronics & Appliances Retail/Small Appliance & Kitchen Gadget RetailOnline Grocery Retailers (Inventory-led)
Keywords
Where Six Eleven is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Six Eleven business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct E-commerce Sales: Six Eleven generates revenue through direct-to-consumer online sales of curated artisanal food, beverage, and lifestyle products. The platform sells a wide range of items including specialty coffee equipment, plant-based milks, premium drinkware, canned seafood, teas, wines, and accessories.
- Wholesale Distribution: The company serves as a distributor for brand principals, selling bulk quantities to businesses including office pantries and retail spaces.
- Gift Cards: Six Eleven offers gift cards in denominations of $25, $50, $100, and $500, providing an additional revenue stream and customer acquisition mechanism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard E-commerce Pricing |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Six Eleven product offering
Product offeringCore offering
Six Eleven operates a Singapore-based e-commerce platform that curates and retails specialty coffee equipment, barista-grade plant-based milks, artisanal beverages, drinkware, and packaged foods sourced from approximately 40 third-party brand principals. The company also runs a wholesale distribution arm supplying curated products to businesses such as office pantries, cafés, and retail spaces, alongside digital gift cards sold in fixed denominations.
Product overview
Six Eleven is a curator and distributor of sustainable, artisanal lifestyle and food & beverage products, operating primarily as an e-commerce platform. The company offers a diverse portfolio of specialty products including: (1) Premium coffee brewing equipment from brands like Fellow, Wacaco, Outin, La Marzocco, MHW-3BOMBER, CAFEC, Kalita, and Origami; (2) Specialty plant-based milk alternatives including oat, almond, soy, cashew, coconut, and rice milks from Minor Figures, Rude Health, Plant Projects, and Happy Happy Foods; (3) Artisan beverages including kombucha, ciders, wines, sparkling drinks, and prebiotic sodas from Liberty, Galipette, The Uncommon, Shōzu, and Alchemy & Tonic; (4) Coffee & tea products including teas from Known Stranger and drip coffee; (5) Drinkware including travel mugs, tumblers, and glassware from Fellow, Duralex, SoL Cups, and Rivers; (6) Food items including breakfast granola, chocolate, and canned seafood from Hunted+Gathered, ABC+, ATI Manel, and Jose Gourmet. The company provides both B2C retail through its Shopify e-commerce platform and B2B wholesale distribution services.
Differentiator
Problem solved
Functional benefit
Products and services
- Six Eleven Gift Card Digital gift card delivered via email in fixed denominations ($25, $50, $100, $500) and redeemable at checkout on the Six Eleven online store.
- Fellow Espresso Series 1 Precision-driven espresso machine by Fellow, offering professional-level temperature, pressure, and flow control for home brewing.
- Fellow Aiden Precision Coffee Maker Automatic drip coffee maker by Fellow that brews pour-over-quality coffee with precision control, supporting single servings to 10-cup batches.
- Wacaco Nanopresso Portable manual espresso machine by Wacaco capable of reaching 18 bars of pressure, designed for travel and home use.
- Outin Mino Portable Electric Espresso Machine Portable electric espresso machine by Outin for brewing espresso on the go, available in multiple colors.
- La Marzocco Linea Mini Professional-grade espresso machine by La Marzocco designed for home use with commercial components and a dual-boiler system.
- MHW-3BOMBER Sniper Electric Coffee Grinder Electric coffee grinder by MHW-3BOMBER with 48mm conical burr for consistent grinding suitable for espresso preparation.
- CAFEC Flower Dripper Arita ware ceramic pour-over dripper by CAFEC for specialty coffee brewing, available in multiple sizes.
- Origami Dripper Japanese pour-over dripper by Origami available in multiple sizes and colors for specialty coffee brewing.
- Kalita Wave Dripper Porcelain pour-over dripper by Kalita with wave-shaped filter design for even extraction.
- VAC Coffee Vac One Air Brewer Vacuum-based air brewer by VAC Coffee for portable coffee extraction.
- Minor Figures Organic Barista Oat Milk Organic barista-grade oat milk by Minor Figures designed to complement specialty coffee flavors with natural sweetness and micro-foam capability.
- Minor Figures Barista Oat Milk Barista oat milk by Minor Figures developed for specialty coffee professionals to preserve coffee fidelity while adding natural sweetness and silky micro-foam.
- Plant Projects No Ordinary Oat Milk Barista-grade oat milk by Plant Projects with neutral flavor and pH 7.3 optimized for coffee applications.
- Rude Health Barista Oat Barista-grade oat milk by Rude Health with natural fats for creamy texture and foamability in coffee applications.
- Rude Health Organic Cashew Drink Organic cashew milk by Rude Health made from roasted cashews, spring water, and sea salt with a creamy dairy-like texture.
- Happy Happy Soy Boy Dairy-free soy milk alternative by Happy Happy Foods designed to work with espresso acidity; gluten-free, vegan-friendly, and non-GMO.
- Fellow Carter Move Mug Travel tumbler by Fellow with ceramic coating and double-wall vacuum insulation designed to preserve coffee flavor and temperature, priced from S$44.
- Fellow Carter Slide Mug Award-winning travel mug by Fellow with slide-lock lid and ceramic coating, featuring 6-hour hot or cold retention, priced from S$44.
- Fellow Carter 3-in-1 Sip System Bundled Carter Move Mug by Fellow with three lid variations (Move, Slide, Cold) for versatile sipping options, priced at S$79.90.
- Fellow Carter Wide Mug Travel mug by Fellow designed for use with manual brewing devices, featuring an aromatic wide mouth opening.
- SoL Cups Reusable Coffee Cup Reusable coffee cup by SoL Cups designed for sustainability, available in 8oz, 12oz, and 16oz sizes.
- Duralex Picardie Tumbler French-made tempered glass tumbler by Duralex suitable for hot and cold beverages, available in multiple sizes.
- Shōzu Yuzu Sparkling Prebiotic Drink Sparkling prebiotic beverage made with yuzu for gut health and immunity support, by Terranamdo.
- The Uncommon Bubbly Rosé Wine Award-winning English sparkling rosé wine by The Uncommon in can format, locally grown and sustainably made.
- Hunted+Gathered Organic Dominican Drinking Chocolate Organic drinking chocolate made from Dominican cacao by Hunted+Gathered, for hot chocolate preparation.
- Rude Health Chocolate Crunch Granola Granola cereal by Rude Health made with chocolate, for breakfast consumption.
Companies that use Six Eleven
Customer profileSegments3 records
Ideal customer profiles3 records
Six Eleven technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Six Eleven partnerships and signals
Strategic signalPartnerships
43 partnerships are on record, tiered core and minor.
- Minor FigurescoreMinor Figures is a key brand partner providing barista-grade oat milk products including Organic Barista Oat Milk, Barista Oat Milk, Everyday Oat Milk, and seasonal flavors like Cheeky Oat Milk (Churros).
- Rude HealthcoreRude Health provides a comprehensive range of organic plant-based drinks including almond, cashew, oat, coconut, hazelnut, rice, and soya beverages. Featured as a best-seller brand.
- FellowcoreFellow is a premium coffee equipment brand offering products including the Espresso Series 1, Carter Move Mug, Stagg EKG kettle, Ode grinder, and various espresso accessories.
- WacacocoreWacaco offers portable espresso solutions including Nanopresso, Minipresso, Picopresso, Pipamoka, Cuppamoka, and related accessories.
- CAFECcoreCAFEC provides specialty coffee drippers including the Flower Dripper, paper filters, pour-over kettles, and coffee servers.
- Plant ProjectscorePlant Projects provides No Ordinary brand oat milk and plant-based alternatives designed specifically for coffee, including oat milk, almond milk, and ice teas.
- Happy Happy FoodscoreHappy Happy Foods offers plant-based milks including Soy Boy, Oat Oat Oat, and Almond Daddy designed for coffee and everyday consumption.
- SoL CupscoreSoL Cups provides reusable drinkware including insulated cups and water bottles in various sizes (8oz, 12oz, 16oz) and colors.
- Hunted + GatheredminorHunted + Gathered offers premium drinking chocolates from Dominican and Ecuadorian origins, and organic chocolate spreads.
- The GUTsy CaptainminorThe GUTsy Captain provides kombucha varieties including Original, Raspberry, Pineapple & Peach, Ginger & Lemon, and Passionfruit flavors.
- La MarzoccocoreLa Marzocco is a premium espresso machine manufacturer offering professional-grade equipment including Linea Mini and GS3 models.
- Jose GourmetminorJose Gourmet provides premium Portuguese canned seafood including tuna, octopus, sardines, smoked salmon, and various pâtés.
- ATI ManelminorATI Manel offers Portuguese canned seafood varieties including sardines, mackerel, tuna, mussels, octopus, and specialty seafood preparations.
- Four PillarsminorFour Pillars is an Australian gin distillery offering Rare Dry Gin, Navy Strength Gin, Bloody Shiraz Gin, and Spiced Negroni Gin.
- Amie WineminorAmie Wine provides French wines including Grenache, Carignan, Sauvignon Blanc/Colombard, and organic Rosé options.
- The UncommonminorThe Uncommon offers award-winning English sparkling wines in can formats, including Bubbly Rosé and Bubbly White varieties.
- KalitaminorKalita provides specialty coffee drippers including the Wave Dripper in porcelain and metal variants, along with filters and servers.
- OrigamiminorOrigami offers Japanese specialty coffee drippers, matcha bowls, and aroma cups in various designs and colors.
- FiorenzatominorFiorenzato provides electric coffee grinders including the AllGround model.
- OutinminorOutin offers portable espresso machines including Mino, Nano, and Fino models, along with accessories like milk frothers and travel tumblers.
- MHW-3BOMBERminorMHW-3BOMBER provides coffee equipment including electric and manual grinders, espresso knock boxes, and precision baskets.
- Pietro GrinderminorPietro Grinder offers manual coffee grinders in various colors for professional brewing.
- Barista HustleminorBarista Hustle provides coffee equipment and training tools including the AutoComb, tampers, and cupping bowls.
- VAC CoffeeminorVAC Coffee offers the Vac One Air Brewer for portable coffee brewing.
- RiversminorRivers is a Japanese brand providing minimalist drinkware including vacuum flasks, tumblers, and travel mugs.
- DuralexminorDuralex offers French-made glassware including Picardie tumblers, Lys mugs, and various tableware in classic designs.
- AquacodeminorAquacode provides coffee brewing water solutions including 7L barista water and concentrated drops for optimal extraction.
- Known StrangerminorKnown Stranger offers specialty teas including Apple Lemongrass, Osmanthus Green, Honey Chamomile, Grand Yunnan Black, and various fruit and herbal teas.
- YoumecaminorYoumeca provides Japanese drip coffee packets in Style Cafe, KOKUMI, and UMAMI blends.
- CafettominorCafetto offers espresso machine cleaning products including EVO cleaner, Renew descaler, and Grinder Clean.
- GalipetteminorGalipette provides French ciders including Brut, Rosé, Extra Brut, and Biologique varieties.
- LibertyminorLiberty offers kombucha varieties including Pomegranate, Black Cherry, Kakadu Plum & Ginger, and Blood Orange flavors.
- SipsminorSips provides Australian fruit-infused sparkling drinks featuring native ingredients like finger lime, Davidson plum, Kakadu plum, and lemon myrtle.
- Alchemy & TonicminorAlchemy & Tonic offers premium tonic waters and sodas including Indian Tonic, Grapefruit & Thyme, Blood Orange & Bitters, and Yuzu & Lemongrass varieties.
- Ordinary SodaminorOrdinary Soda provides Japanese-style mixed sodas including Yuzu Lemon, White Grapefruit, Mandarin, and Pear & Cardamom flavors.
- CocoCoastminorCocoCoast offers coconut water in natural and flavored varieties including ginger, yuzu, lychee, and passionfruit.
- TerranamdominorTerranamdo provides Shōzu sparkling prebiotic drinks featuring yuzu, ume, and ginger flavors for gut health.
- BatchedminorBatched offers premium cocktail mixers including Espresso Martini, Gin Sour, Margarita, and Passionfruit Martini in 725ml bottles.
- Côte LavandeminorCôte Lavande provides French wines including Malbec and Sauvignon Blanc.
- OutpeakminorOutpeak offers smart electric vacuum canisters for coffee bean storage in various colors.
- ABC+minorABC+ provides canned seafood including croaker, mackerel, trout, and skate fish in olive oil and curry preparations.
- WallabyminorWallaby offers Australian spring water in still and sparkling varieties in bottles and cans.
- MorningminorMorning provides premium coffee machines including The MORNING Dream and Mini models.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Six Eleven competitors and assessment
Company assessmentBroad incumbents
- Amazon Singapore: Large general-merchandise e-commerce platform in Singapore that stocks several premium coffee and lifestyle brands that Six Eleven also carries; competes directly for the same home coffee and lifestyle consumers with broader assortment and faster fulfillment.
- Lazada Singapore: Major Southeast Asia e-commerce marketplace that carries many of the same premium F&B and coffee brands as Six Eleven; competes for the same Singapore specialty buyers at greater scale and marketing reach, though without Six Eleven's curation depth.
- Blue Bottle Coffee: Global premium specialty coffee operator with its own e-commerce site selling equipment, beans, and merchandise at scale; overlaps Six Eleven in serving premium home-barista consumers and offering curated equipment + consumables, though much larger and brand-owned.
- RedMart (Lazada): Singapore online grocery and consumer-goods retailer integrated within Lazada; overlaps with Six Eleven's specialty food and beverage category (drinks, snacks, breakfast items) but at mass-market scale and value positioning.
Direct peers
- Hasbean Coffee: UK specialty coffee roaster and curated equipment retailer running a long-established DTC storefront; relevant peer as a single-market specialty F&B retailer combining premium coffee and accessory brands for enthusiast buyers.
- Trade Coffee: US specialty coffee marketplace that curates roasters and equipment for D2C subscription and one-off purchases; operates on the same curated multi-brand DTC principle as Six Eleven, selling premium home-brewing gear alongside consumables.
- Common Man Coffee Roasters: Singapore specialty coffee roaster with retail cafés and a DTC e-commerce store selling beans, brewing gear, and merchandise; comparable to Six Eleven in serving Singapore home-barista customers through curated coffee products and equipment.
- PapaPalheta (PPP Coffee): Singapore specialty coffee roaster and retailer that runs both café locations and a direct e-commerce shop selling premium equipment, beans, and brewing accessories, operating in the same Singapore F&B niche as Six Eleven with overlapping brands like Fellow and similar home-barista target customers.
- Pact Coffee: UK-based specialty coffee curation platform that aggregates multiple roasters and equipment for direct-to-consumer delivery; comparable to Six Eleven's curated multi-brand specialty F&B e-commerce model, focused on premium home and office buyers.
Regional players
- Yahava KoffeeWorks: Australian specialty coffee brand with café and DTC operations serving Australia primarily; comparable to Six Eleven in the curated specialty-coffee e-commerce niche with regional rather than head-to-head Asia focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Six Eleven social profiles
Digital presenceSix Eleven financial estimates
Financial estimateRevenue estimate
Valuation estimate
Six Eleven leadership team
Management profileNumber of profiles
Six Eleven funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Six Eleven M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Six Eleven
What does Six Eleven do?
Six Eleven operates a Singapore-based e-commerce platform that curates and retails specialty coffee equipment, barista-grade plant-based milks, artisanal beverages, drinkware, and packaged foods sourced from approximately 40 third-party brand principals. The company also runs a wholesale distribution arm supplying curated products to businesses such as office pantries, cafés, and retail spaces, alongside digital gift cards sold in fixed denominations.
Is Six Eleven a public or private company?
Six Eleven is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Six Eleven founded?
Six Eleven was founded in -1. It employs 1 to 10 people.
Where is Six Eleven based?
Six Eleven is headquartered in Singapore, Singapore, in the Asia region.
How does Six Eleven make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution and gift Cards.
Who are Six Eleven's main competitors?
Broad incumbents on record are Amazon Singapore, Lazada Singapore, Blue Bottle Coffee and RedMart (Lazada). Direct peers are Hasbean Coffee, Trade Coffee, Common Man Coffee Roasters, PapaPalheta (PPP Coffee) and Pact Coffee. Yahava KoffeeWorks is listed as a regional player.
Does Six Eleven have an API?
No public API is recorded for Six Eleven.
What industry is Six Eleven in?
Six Eleven's product category is Specialty Coffee and Lifestyle Retail. Its primary akta.pro industry code is CRAFADAD, Consumer Electronics & Appliances Online Retailers, with a secondary code of CRACADAC, Coffee, Espresso & Tea Appliances Retail. Its NAICS code is 4492 and its SIC code is 5961.