Sixt rent a car Serbia

What Sixt rent a car Serbia does

Sixt rent a car Serbia is the Belgrade-based Serbian branch of the German mobility provider Sixt SE & Co. KGaA (Frankfurt Stock Exchange ticker SIX2). Founded locally in 2008 and headquartered in Belgrade's Stari Grad municipality with 21 employees, the operation is part of a 114-year-old global brand originating in Munich in 1912 and operates through the parent's international distribution and franchise network.

The Serbian entity offers the full SIXT portfolio: core short-term car rental (per-day usage-based pricing, with business rentals from $35/day), truck rental, the SIXT+ monthly car subscription (from $679/month), SIXT Ride chauffeur and airport transfer services, and SIXT Share car sharing. All products are accessible via the unified SIXT website (sixt.rs / sixt.com) and mobile app, which supports self-serve booking, counter-skip functionality, and loyalty management. Customers also enroll in the SIXT ONE loyalty program offering up to 20% off and priority service.

The go-to-market is hybrid: a direct-to-consumer digital motion through the website and app for individual leisure and business travelers, paired with a field sales motion (SIXT for Business) targeting corporate accounts with dedicated fleet solutions. Serbia-specific revenue, fleet size, and booking volume are not separately disclosed; the Serbian operation appears small relative to the parent group's 222,000+ global vehicle fleet, and inherits the brand's premium positioning (BMW, Mercedes, Audi vehicles) and best-price guarantee as its core value proposition.

Name

Sixt rent a car Serbia

Legal name

Sixt SE & Co. KGaA

Website

https://sixt.rs

Company type

Public

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

Sixt rent a car Serbia is the Belgrade-based Serbian branch of German mobility provider Sixt SE & Co. KGaA, operating a premium car rental and multi-modal mobility platform since 2008 for individual travelers and corporate clients.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Passenger Car Leasing (532112), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term / Monthly Car Rental (THADAAAE)

akta.pro secondary industries

Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Premium & Luxury Vehicle Leasing (TLABAAAF), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Car rental services
• Vehicle leasing
• Corporate fleet solutions
• Car subscription
• Airport transfer services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Car Rental (Daily): Core revenue stream from short-term vehicle rentals charged on a per-day basis. Customers pay based on rental duration, vehicle class, and optional add-ons (insurance, GPS, additional drivers).
2. SIXT+ Car Subscription: Monthly subscription service offering premium vehicles without debt or down payment. Provides pure flexibility with month-by-month commitment, generating recurring subscription revenue.
3. SIXT Ride (Chauffeur/Airport Transfer): Premium chauffeur service and airport transfer offerings, providing transportation-as-a-service revenue through per-ride pricing.
4. SIXT Share (Car Sharing): On-demand car sharing service providing on-the-go flexibility with premium vehicles, monetized through usage-based fees.
5. Truck Rental: Commercial truck and van rental services for business and personal moving needs.
6. Business Fleet Solutions: Corporate fleet management and business travel solutions, including long-term rentals and fleet alternatives for business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Sixt rent a car Serbia provides short-term and long-term premium vehicle rentals, truck rentals, car subscription (SIXT+), car sharing (SIXT Share), chauffeur-driven airport transfers (SIXT Ride), and corporate fleet solutions (SIXT Business) in Serbia. The service is targeted at both individual consumers and corporate customers, with bookings managed through the SIXT website, mobile app, and physical rental locations.

Product overview

SIXT rent a car operates a multi-product mobility platform centered on its core premium car rental service. The portfolio includes car rental, truck rental, car sharing (SIXT Share), chauffeur and airport transfer services (SIXT Ride), car subscription (SIXT+), and business fleet solutions (SIXT Business). The ecosystem is supported by the SIXT ONE loyalty program and a mobile app. The company positions itself as a premium provider with vehicles from luxury manufacturers (BMW, Mercedes-Benz, Audi) while maintaining affordable pricing, serving both individual consumers and corporate clients across global locations.

Differentiator

Problem solved

Functional benefit

Brands

• SIXT ONE: Loyalty rewards program offering up to 20% discount for members with free enrollment, providing member-only rates and priority service.
• SIXT+
• SIXT Ride
• SIXT Share
• SIXT Business

Products and services

• Car Rental Premium short-term car rental service offering vehicles from luxury brands including BMW, Mercedes-Benz, and Audi. Customers can rent from over 222,000 rental vehicles in the fleet across worldwide locations, with bookings available via website, mobile app, or physical rental counters.
• Truck Rental Truck and van rental service for commercial and personal moving needs, providing cargo vehicles for businesses and individuals.
• SIXT+ Car Subscription Monthly car subscription service allowing customers to drive premium vehicles month-to-month with no debt, no down payment, and no long-term commitment. Starting from $679/month, providing flexibility between rental and ownership.
• SIXT Share (Car Sharing) On-demand premium car sharing service providing on-the-go flexibility where customers can access vehicles without traditional rental bookings.
• SIXT Ride (Chauffeur / Airport Transfer) Chauffeur service and airport transfer offering personal driver services for transportation needs, providing a premium alternative to self-drive rentals.
• SIXT Business (Corporate Fleet Solutions) Business travel and fleet solutions for corporate customers, offering exclusive rental car benefits, cars from $35/day, centralized billing, and fleet management services for businesses.

Quantifiable outcome

• Best price guaranteed on premium vehicle rentals
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Enterprise Rent-A-Car: World's largest car rental company by fleet and revenue; operates across the Balkans with broad consumer and corporate coverage, directly overlapping SIXT's value proposition.
• Avis Budget Group: Global car rental brand (Avis, Budget) with Serbian operations, directly competing with SIXT in airport leisure and corporate channels at comparable price points.
• Thrifty Car Rental: Value-positioned global rental brand (Hertz subsidiary) active in Serbian airports and cities, competing for the same leisure and price-sensitive travelers as SIXT.
• National Car Rental: Premium-focused car rental brand (Avis Budget Group subsidiary) targeting corporate and frequent renters — closely aligned with SIXT's premium fleet and business account strategy.
• Europcar Mobility Group: European-headquartered car rental leader with strong presence across the EU and Balkans, directly competing with SIXT's leisure and business traveler base in Serbia.
• Budget Rent a Car: Global car rental brand (Avis Budget Group subsidiary) operating in Serbia at value-premium positioning, directly overlapping SIXT's airport counter customer base.
• Hertz Global Holdings: One of the world's largest car rental companies, operating in Serbia and competing directly with SIXT for airport and city rental customers with similar premium fleet positioning.

Others

• Uber: Major ride-hail platform operating in Serbia. Comparable as an alternative urban mobility option that competes for the same customer mobility budget that SIXT targets, particularly for short trips.

Regional players

• CarUnity: Belgrade-based peer-to-peer car rental platform operating in Serbia. Comparable because it addresses the same short-term vehicle access need in the Serbian market, though via a different (P2P) model.

Emerging players

• Getaround: Global car sharing and short-term rental marketplace. Comparable as a digital-native mobility peer threatening traditional rental models like SIXT's daily rental base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sixt-rent-a-car-serbia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sixt rent a car Serbia