First 5 San Joaquin
First 5 San Joaquin is the county government commission that funds and coordinates early childhood development programs — home visiting, developmental screening, dental care, housing assistance, and literacy — for families with children ages 0-5 in San Joaquin County, California.
- Company typePrivate
- Founded1998
- HeadquartersStockton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What First 5 San Joaquin does
First 5 San Joaquin is the statutorily designated Children and Families Commission for San Joaquin County, California, established in 1998 by the San Joaquin County Board of Supervisors following voter passage of California Proposition 10. The organization administers a portfolio of approximately 11 community service programs — including Home Visitation Initiative, FamilyWORKs, JourneyWORKs, HousingWORKs, Help Me Grow (ASQ developmental screening), SJ TEETH (dental care coordination), Great Beginnings (special needs services), Grandparents Initiative, Read to Me Stockton!, 2-1-1 San Joaquin, and Kit for New Parents — that collectively served 19,954 children, parents, and providers in FY 2023-2024. The organization is not a technology company; rather, it operates as a grant-making and program-coordinating public agency with approximately 7-10 internal staff and a network of contracted implementation partners including Catholic Charities, El Concilio, United Cerebral Palsy, and Valley Mountain Regional Center.
The organization's business model is government-grant funded rather than commercial. It distributes Proposition 10 tobacco-tax revenue (a 50-cent per-pack levy enacted in 1998), CalWORKs funds, and First 5 California IMPACT Legacy grants to its contracted service providers, with a FY 2023-2024 program budget of $15,533,552. All services are provided free of charge to eligible families with children prenatal to age 5 residing in San Joaquin County, with no direct pricing or customer billing. Go-to-market is community-led rather than commercial: families are reached through referral partnerships with San Joaquin County Human Services Agency (1,282 staff, $411M budget), Public Health Services, the Office of Education, and Health Plan of San Joaquin, supplemented by home visiting, a 24/7 2-1-1 call center, community events, and a digital presence at sjckids.org.
The organization operates exclusively within San Joaquin County — a single-county service area — and is governed by a nine-member volunteer commission appointed by the County Board of Supervisors. Executive Director Marisela Pineda (appointed November 2021) leads a small internal team of contracts analysts, accountants, and administrative staff who manage the contracting, compliance, and fiscal oversight of the broader provider network that delivers direct services to families.
First 5 San Joaquin firmographics
Firmographics- Name
- First 5 San Joaquin
- Legal name
- First 5 San Joaquin - Children & Families Commission
- Website
- https://sjckids.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- First 5 San Joaquin is the county government commission that funds and coordinates early childhood development programs — home visiting, developmental screening, dental care, housing assistance, and literacy — for families with children ages 0-5 in San Joaquin County, California.
- Ownership category
- akta.pro rank
First 5 San Joaquin industry classification
Industry- Product category
- Early Childhood Development Services
- NAICS
- Child and Youth Services (62411), Other Individual and Family Services (624190), Child and Youth Services (624110)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ)
- akta.pro secondary industries
- Developmental Screening & Assessment (0–5) (EDACAFAA), Early Childhood Education & Childcare Nonprofits (BPAGADAA), Special Needs Early Intervention & Preschool Programs (EDAKAAAE), Developmental Therapy / Early Childhood Special Instruction (EDACAFAG), Head Start & Public Pre-K Programs (EDACABAK)
Keywords
Where First 5 San Joaquin is headquartered
LocationHeadquarters
- HQ city
- Stockton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
First 5 San Joaquin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- Proposition 10 Tobacco Tax Revenue: In 1998, California voters passed Proposition 10, adding a 50-cent tax to each pack of cigarettes sold. This tax funds early childhood development programs throughout the state, including First 5 San Joaquin. Revenue is used to fund critical programs such as health, preschool, and literacy programs.
- CalWORKs Funded Initiatives: First 5 San Joaquin receives and administers CalWORKs (California Work Opportunity and Responsibility to Kids) funding for various family support programs including FamilyWORKs, JourneyWORKs, and HousingWORKs initiatives.
- First 5 California IMPACT Legacy Funds: State funding from First 5 California for the IMPACT Legacy program supporting quality improvement in family, friend, and neighbor childcare.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free services for families with children prenatal to age 5 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
First 5 San Joaquin product offering
Product offeringCore offering
First 5 San Joaquin funds and coordinates a portfolio of free early childhood development programs for children prenatal to age 5 in San Joaquin County, California. Core programs include home visiting services (FamilyWORKs, JourneyWORKs), developmental screenings via the Help Me Grow call center using the ASQ tool, dental care coordination (SJ TEETH), housing assistance (HousingWORKs), early literacy book distribution (Read to Me, Stockton!), a 24-hour community resource hotline (2-1-1 San Joaquin), special needs early intervention (Great Beginnings), and the Grandparents Initiative supporting Family, Friend, and Neighbor childcare providers.
Product overview
First 5 San Joaquin operates as a portfolio of community service programs focused on early childhood development, rather than a unified software product. The organization funds and coordinates multiple programs serving children ages 0-5 and their families in San Joaquin County, California. The main programs include: Home Visitation Initiative (encompassing FamilyWORKs and JourneyWORKs for in-home parent support), Help Me Grow (developmental screening call center), Great Beginnings (special needs services), SJ TEETH (dental care coordination), HousingWORKs (homelessness prevention), Read to Me, Stockton! (literacy program), 2-1-1 San Joaquin (resource hotline), the Grandparents Initiative (Family, Friend, and Neighbor childcare support), and the Kit for New Parents distribution program. These programs work together to provide comprehensive support across health, development, literacy, housing, and family services.
Differentiator
Problem solved
Functional benefit
Brands
- FamilyWORKs: Home visiting services for CalWORKs families with children ages 0 to 3
- JourneyWORKs
- HousingWORKs
- Home Visitation Initiative
- Help Me Grow
- SJ TEETH
- Great Beginnings
- Grandparents Initiative
- Read to Me, Stockton!
- 2-1-1 San Joaquin
- Talk. Read. Sing. Draw. Play.
Products and services
- Home Visitation Initiative Provides free home visiting services to help parents prepare children for school success, support healthy lifestyle changes through nutrition and physical activity lessons, improve parenting practices including financial stability, and support early literacy development.
- FamilyWORKs Home visiting services for CalWORKs recipients with children ages 0 to 3, supporting families with preparing children for school success, family engagement activities, connecting parents with community resources, early literacy activities, and job searching assistance.
- JourneyWORKs Home visitation services addressing mental health and substance abuse issues for families participating in the CalWORKs Welfare-to-Work program, helping parents set goals, obtain treatment, and connect with community services.
- Help Me Grow A call center offering free Ages and Stages Questionnaire (ASQ) developmental screening for children ages 0 to 5 in San Joaquin County, covering gross motor, fine motor, problem-solving, communication, and social-emotional development.
- Great Beginnings Provides assessments and interventions for children with identified special needs that do not meet minimum eligibility for mandated services, including home visits from speech, physical, and occupational therapists for children ages 0 to 5 with developmental delays or disabilities.
- SJ TEETH (San Joaquin Treatment & Education for Everyone on Teeth & Health) Oral health care coordination services for children ages 0 to 5 and their parents/caregivers eligible for Medi-Cal Dental insurance, including finding dentists, scheduling appointments, arranging transportation, and follow-up support.
- HousingWORKs Program helping CalWORKs families experiencing or at risk of homelessness by offering financial assistance and housing-related supportive services including rental assistance, housing navigation, case management, security deposits, utility payments, and legal services.
- Read to Me, Stockton! Promotes school readiness for children through free books and parent engagement, providing age-appropriate books monthly by mail to children ages 0 to 5 living within the city of Stockton at no cost to parents.
- 2-1-1 San Joaquin 24-hour hotline call center offering comprehensive referrals to community services and resources, supporting families with children ages 0 to 5 through screening, connection to services, family needs assessments, and individualized case support.
- Grandparents Initiative Provides coordination and services to Family, Friend, and Neighbor childcare providers, including Program Coaches, Quality Growth Plans, Raising A Reader early literacy program, developmental screenings through ASQ, and training on child development and school readiness.
- Kit for New Parents Free kit provided by First 5 California containing information on prenatal care to finding quality preschool, including advice DVD, books, brochures on poison control, paid family leave, child health resources, and brain development information. Available in English, Spanish, Cantonese, Korean, Mandarin, and Vietnamese.
Quantifiable outcome
- 87 children participated in quality preschool program
- +7 more outcomes
Companies that use First 5 San Joaquin
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
First 5 San Joaquin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
First 5 San Joaquin partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- Help Me Grow (statewide program)coreHelp Me Grow is a statewide developmental screening program that First 5 San Joaquin administers locally. The call center offers free ASQ (Ages and Stages Questionnaire) screenings for children 0-5, covering gross motor, fine motor, problem-solving, communication, and social-emotional development.
- Asian Pacific Self Development And Residential Association (APSARA)coreAPSARA is a service provider for the SJ TEETH program, which provides oral health care coordination services for children ages 0-5 eligible for Medi-Cal Dental insurance.
- Catholic Charities Diocese of StocktoncoreCatholic Charities is a service provider for the SJ TEETH dental care coordination program serving young children and their parents/caregivers.
- Family Resource NetworkcoreFamily Resource Network is a service provider for the SJ TEETH dental care coordination program.
- Central Valley Low Income Housing CorporationcoreCentral Valley Low Income Housing Corporation is a service provider for the HousingWORKs program, which provides financial assistance and housing-related wraparound services for CalWORKs families.
- Tracy Community Connections CentercoreTracy Community Connections Center is a service provider for the HousingWORKs program serving families in Tracy, California.
- Amelia Ann Adams Whole Life CentercoreAmelia Ann Adams Whole Life Center is a service provider for the HousingWORKs program.
- St. Mary's Dining RoomcoreSt. Mary's Dining Room is a service provider for the HousingWORKs program.
- El Concilio CaliforniacoreEl Concilio California is a service provider for the Grandparents Initiative, providing coordination and services to Family, Friend, and Neighbor childcare providers.
- Family Resource CentercoreFamily Resource Center is a service provider for the Grandparents Initiative and also partners on Help Me Grow office hours and ASQ training.
- United Cerebral Palsy (UCP)coreUnited Cerebral Palsy provides early intervention services for the Great Beginnings program, offering assessments and home visits from speech, physical, and occupational therapists for children ages 0-5 with developmental delays.
- San Joaquin County Human Services AgencycoreHuman Services Agency administers CalWORKs programs and partners with First 5 San Joaquin on FamilyWORKs, JourneyWORKs, and HousingWORKs initiatives. The agency has 1,282 employees and an annual budget of over $411 million.
- San Joaquin County Public Health ServicescorePublic Health Services partners on home visiting programs including the Nurse Home Visiting Program and Healthy Families San Joaquin. Commissioner Renee Sunseri serves as Director.
- Health Plan of San JoaquincoreHealth Plan of San Joaquin is a Medi-Cal managed care plan. Commissioner Vena Ford serves as Director of Community, Marketplace, and Member Engagement.
- San Joaquin County Office of EducationcoreOffice of Education administers Head Start and Early Head Start home-based programs and partners on the annual Early Childhood Education conference.
- Valley Mountain Regional CentercoreValley Mountain Regional Center serves children with developmental disabilities. Commissioner Tara Sisemore-Hester serves as Director of Children's Services.
- San Joaquin County Board of SupervisorscoreThe Board of Supervisors appointed the Children and Families Commission and appointed Commissioner Mario Gardea as First District Supervisor. The Board provides governance oversight.
- Read to Me, Stockton!coreRead to Me, Stockton! is a separate program that First 5 San Joaquin funds to provide free age-appropriate books monthly to children ages 0-5 in Stockton.
- Raising A ReadercoreRaising A Reader is an early literacy program implemented through the Grandparents Initiative, providing book bag exchange services.
- Family Resource Center/2-1-1 San JoaquincoreFamily Resource Center operates the 2-1-1 San Joaquin call center, a 24-hour hotline providing community referrals and family needs assessments.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
First 5 San Joaquin competitors and assessment
Company assessmentOthers
- San Joaquin County Office of Education: County education agency administering Head Start and Early Head Start home-based programs and partnering with First 5 San Joaquin on early childhood conferences. Adjacent ecosystem participant delivering overlapping early-childhood services through a different funding stream.
- San Joaquin County Human Services Agency: County agency with 1,282 employees and a $411M+ budget that administers CalWORKs and partners with First 5 San Joaquin on FamilyWORKs, JourneyWORKs, and HousingWORKs. Closest upstream referral and co-funding partner, but a separate public agency rather than a peer organization.
- Family Resource Center (San Joaquin): Local nonprofit operating the 2-1-1 San Joaquin call center under contract with First 5 San Joaquin and delivering Help Me Grow and ASQ training. Closest contracted service-delivery partner and the on-the-ground operator for two of First 5 San Joaquin's flagship programs.
Direct peers
- First 5 San Mateo County: San Mateo County's First 5 commission delivering home visiting, child care quality, and family support services funded by Proposition 10. Identical statutory structure and service portfolio to First 5 San Joaquin.
- First 5 Sacramento: Sacramento County's First 5 commission operating early childhood home visiting, literacy, and developmental screening programs under the same Proposition 10 framework. Same role, same funding mechanism, same program types as First 5 San Joaquin.
- First 5 Los Angeles: Largest county First 5 commission in California, administering Proposition 10-funded programs across home visiting, developmental screening, early literacy, and family support in Los Angeles County. Closest direct peer because it shares the same statutory mandate, funding mechanism, and program mix as First 5 San Joaquin.
- First 5 Santa Clara County: Santa Clara County's Proposition 10-funded commission running home visiting, family resource centers, and early childhood mental health initiatives. Directly comparable in mandate, scale tier, and service mix.
- First 5 Alameda County: Bay Area county First 5 commission funding home visiting, developmental screening, and early childhood systems work in Alameda County. Highly comparable organizational model, funding structure, and program portfolio to First 5 San Joaquin.
Broad incumbents
- First 5 California: State-level Children and Families Commission that channels Proposition 10 funds to all 58 county commissions, including First 5 San Joaquin, and operates statewide initiatives like Kit for New Parents and Talk. Read. Sing. Draw. Play. Directly comparable as the parent/state-tier equivalent of the same statutory structure.
- Help Me Grow National Network: National network of affiliate Help Me Grow systems (including First 5 San Joaquin's local Help Me Grow call center) that coordinate developmental screening and care navigation for young children. Comparable because it operates the screening and referral backbone that First 5 San Joaquin delivers locally.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
First 5 San Joaquin social profiles
Digital presenceFirst 5 San Joaquin financial estimates
Financial estimateRevenue estimate
Valuation estimate
First 5 San Joaquin leadership team
Management profileNumber of profiles
Profiles9 records
First 5 San Joaquin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First 5 San Joaquin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First 5 San Joaquin
What does First 5 San Joaquin do?
First 5 San Joaquin funds and coordinates a portfolio of free early childhood development programs for children prenatal to age 5 in San Joaquin County, California. Core programs include home visiting services (FamilyWORKs, JourneyWORKs), developmental screenings via the Help Me Grow call center using the ASQ tool, dental care coordination (SJ TEETH), housing assistance (HousingWORKs), early literacy book distribution (Read to Me, Stockton!), a 24-hour community resource hotline (2-1-1 San Joaquin), special needs early intervention (Great Beginnings), and the Grandparents Initiative supporting Family, Friend, and Neighbor childcare providers.
Is First 5 San Joaquin a public or private company?
First 5 San Joaquin is a private company. It is classified as state government owned and is currently operating.
When was First 5 San Joaquin founded?
First 5 San Joaquin was founded in 1998. It employs 1 to 10 people.
Where is First 5 San Joaquin based?
First 5 San Joaquin is headquartered in Stockton, United States, in the North America region.
How does First 5 San Joaquin make money?
Three revenue lines are on record. Proposition 10 Tobacco Tax Revenue is the primary driver. The others are calWORKs Funded Initiatives and first 5 California IMPACT Legacy Funds.
Who are First 5 San Joaquin's main competitors?
Others on record are San Joaquin County Office of Education, San Joaquin County Human Services Agency and Family Resource Center (San Joaquin). Direct peers are First 5 San Mateo County, First 5 Sacramento, First 5 Los Angeles, First 5 Santa Clara County and First 5 Alameda County. Broad incumbents are First 5 California and Help Me Grow National Network.
Does First 5 San Joaquin have an API?
No public API is recorded for First 5 San Joaquin.
What industry is First 5 San Joaquin in?
First 5 San Joaquin's product category is Early Childhood Development Services. Its primary akta.pro industry code is EDACAFAJ, Family Coaching, Parent-Mediated & Home Visiting EI Services, with a secondary code of EDACAFAA, Developmental Screening & Assessment (0–5). Its NAICS code is 62411 and its SIC code is 8300.