Skate4Concrete

What Skate4Concrete does

Skate4Concrete is a 501(c)(3) non-profit program of Project Cornerstone (EIN 46-5413149), founded in 2014 and headquartered in Carlsbad, California, that connects the skateboarding community with careers in the concrete industry through education, internship, and event programming. Its core product is the Skate4Concrete Certification, a CTE/STEM-aligned high school curriculum paired with a hands-on concrete casting kit ($430 Full Kit, $50/year Online Only, $380 Additional Kit) in which students design and build mini concrete skateparks; the curriculum maps to NGSS, Common Core Math, and CTE standards across California, Illinois, and Tennessee and is officially endorsed by the National Ready Mixed Concrete Association and the American Shotcrete Association. The secondary product surface includes the Dominic Lencioni Concrete Skatepark Internship, which places Concrete Industry Management (CIM) university students with skatepark builders NewLine and Grindline on real construction projects; the annual Mini Concrete Skatepark Contest held at the World of Concrete trade show with tiered corporate sponsorships ($500–$10,000); summer programs (Construction Summer Camp, Summer Academy); a state-directory job board; and memorial merchandise.

Name

Skate4Concrete

Legal name

Skate4Concrete

Website

https://skate4concrete.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Skate4Concrete is a 501(c)(3) non-profit that connects the skateboarding community with concrete industry careers through a CTE-certified high school curriculum, CIM university internships, the World of Concrete Mini Skatepark Contest, and industry-sponsored workforce development programs.

Ownership category

akta.pro rank

Product category

Construction Workforce Education

NAICS

Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Engineering Design & Applied STEM Challenges (Non-Robotics) (EDAMABAK)

akta.pro secondary industries

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD)

Keywords

• Concrete industry certification
• CTE STEM education
• Workforce development programs
• Vocational education training
• Construction career pathways

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Certification Kits and Subscriptions: Skate4Concrete sells certification kits to schools and teachers. The Full Kit ($430) includes online course access for the entire school year plus a complete concrete casting kit for up to 30 students. The Online Only annual subscription ($50/year) provides course access without the physical kit. Additional kits can be purchased at $380 each. Revenue is one-time (kit) or recurring (subscription).
2. Mini Skatepark Contest Sponsorships: Corporate sponsors fund the annual Mini Concrete Skatepark Contest at World of Concrete through tiered sponsorships: Presenting Sponsor ($10,000), Gold Sponsors ($2,500), Silver Sponsors ($1,000), Bronze Sponsors ($500), and Individual Sponsors (variable). All proceeds support the Dominic Lencioni Internship, Skate4Concrete Certification, and CIM program promotion.
3. Merchandise Sales: Sale of commemorative Dominic Lencioni Concrete Skatepark Internship t-shirts at $40 each. All proceeds fund the internship program for future CIM students.
4. Donations to Dominic Lencioni Fund: Tax-deductible donations to support the Dominic Lencioni Skatepark Internship program, which funds wages for CIM student interns. Skate4Concrete is a program of Project Cornerstone, a 501(c)(3) organization (EIN 46-5413149).
5. Job Listing Fees: Companies seeking applicants can post job listings on the Skate4Concrete platform, generating revenue from employers in the concrete industry.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Skate4Concrete delivers a CTE/STEM-aligned educational certification program for high school students that teaches concrete industry knowledge through hands-on mini skatepark construction projects. The organization also runs the Dominic Lencioni Concrete Skatepark Internship for college students in Concrete Industry Management (CIM) programs, hosts the annual Mini Concrete Skatepark Contest at the World of Concrete trade show, and operates career pathway portals connecting job seekers with concrete industry employers.

Product overview

Skate4Concrete is an education and workforce development platform connecting the skateboarding community with careers in the concrete industry. The core offerings include: (1) the Skate4Concrete Certification® program for high school students with Full Kit, Online Only, and Additional Kit purchase options; (2) the Ride, Design, Build internship and Dominic Lencioni Concrete Skatepark Internship for CIM program students; (3) the annual Mini Concrete Skatepark Contest held at World of Concrete; and (4) career pathway portals for Concrete Supply and Concrete Construction jobs. The platform is sponsored by the RMC Research & Education Foundation and officially endorsed by the National Ready Mixed Concrete Association and American Shotcrete Association.

Differentiator

Problem solved

Functional benefit

Brands

• Skate4Concrete Certification®: A certification program for high school students within CTE, STEAM and STEM education pathways, focusing on the concrete industry. The curriculum falls within Construction, Engineering, and Manufacturing CTE pathways and includes building a mini concrete skatepark as the final project.
• Dominic Lencioni Concrete Skatepark Internship

Products and services

• Skate4Concrete Certification® CTE/STEM-aligned educational certification program for high school students (grades 9-12) that teaches concrete industry knowledge through hands-on mini skatepark construction projects. The certification is officially endorsed by NRMCA and American Shotcrete Association, and aligned with NGSS, Common Core Math, and CTE standards across CA, IL, TN. Designed for high school CTE/STEM teachers and school districts as a project-based learning module.
• Dominic Lencioni Concrete Skatepark Internship Internship program for college students enrolled in Concrete Industry Management (CIM) programs, providing hands-on summer skatepark construction experience with major skatepark builders (NewLine Skateparks, Grindline Skateparks), as well as quarry tours, cement plant tours, and concrete plant tours. Funds wages for student interns through donations and merchandise sales.
• Dominic Lencioni Concrete Skatepark Internship T-Shirt Commemorative merchandise t-shirt priced at $40 with all proceeds funding the Dominic Lencioni Skatepark Internship program. Available in multiple colors and sizes XS through XXL. Sold to individuals to support CIM student internship wages.

Quantifiable outcome

• Entry-level concrete careers range from $31,389 (Concrete Laborer in Mississippi) to $73,275 (Construction QA/QC in Washington DC area)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core/primary and minor/supporting.

• National Ready Mixed Concrete Association (NRMCA)core/primaryStrategic or Co-development PartnerNRMCA is a key industry partner that has officially endorsed the Skate4Concrete Certification. Their sustainability goals (50% carbon reduction by 2030, already achieved 13% reduction since 2014) underpin Skate4Concrete's educational messaging.
• American Shotcrete Associationcore/primaryStrategic or Co-development PartnerThe American Shotcrete Association has officially endorsed the Skate4Concrete Certification, validating the program's relevance to shotcrete applications in skatepark construction.
• NewLine Skateparkscore/primaryStrategic or Co-development PartnerNewLine Skateparks is a key internship partner for the Dominic Lencioni Skatepark Internship. CIM students work with NewLine on actual skatepark construction projects. NewLine also sponsors the 'Best Bowl' award at the Mini Concrete Skatepark Contest.
• Grindline Skateparkscore/primaryStrategic or Co-development PartnerGrindline Skateparks is an internship partner for the Dominic Lencioni Skatepark Internship. CIM students work with Grindline on skatepark projects. Grindline sponsors the 'Most Creative Yet Functional Transition Feature' award at the contest.
• Mike McGillminor/supportingOthersProfessional skateboarder who donates a signed skate deck as the trophy (Sk8-Crete McTwist Cup) for the winning team of the Mini Concrete Skatepark Contest. The winning CIM program adds their name to the deck and displays it for the school year.
• Project Cornerstonecore/primaryStrategic or Co-development PartnerSkate4Concrete is a program of Project Cornerstone, a 501(c)(3) tax-exempt organization (EIN 46-5413149). Project Cornerstone supports education and workforce development programs and runs its own Annual Golf Tournament to raise funds for Skate4Concrete programs.
• Connecticut Concrete Promotion Councilminor/supportingStrategic or Co-development PartnerDominic DiCenzo from the Connecticut Concrete Promotion Council mentored Dominic Lencioni during his internship, providing weekly sessions including plant tours, concrete pours, new technology introductions, and meetings with industry executives.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SkillsUSA: National nonprofit serving middle school, high school, and college students in CTE, with skills competitions and workforce development programs. Skate4Concrete's contest framework and CTE-aligned certification directly parallel SkillsUSA's chapter-and-competition model in the construction trades.
• Generation USA: Nonprofit that trains and places unemployed/underemployed adults into careers, including skilled trades such as construction. Comparable as a mission-driven workforce development organization connecting non-traditional talent pools to industry careers, though broader in scope than Skate4Concrete's skateboarding niche.
• mikeroweWORKS Foundation: Workforce development nonprofit that promotes skilled trades as a viable alternative to college, with the 'Work Ethic Scholarship' program. Highly comparable mission to Skate4Concrete's anti-college-degree, entry-level-concrete-career positioning, though broader across trades.
• Concrete Industry Management (CIM) Programs: A consortium of five U.S. universities (including Middle Tennessee State and Cal Poly Pomona) offering four-year degrees in concrete industry management. Skate4Concrete partners directly with CIM programs for the Dominic Lencioni Internship and the Mini Skatepark Contest, making it a peer and a channel partner simultaneously.

Broad incumbents

• BuildWithStrength: NRMCA's education and outreach program promoting concrete construction and sustainable building practices. It is both a peer (workforce and education outreach) and a sponsor/partner of Skate4Concrete, occupying a broader industry-wide role rather than a niche trade-school focus.
• National Ready Mixed Concrete Association (NRMCA): The leading U.S. trade association for the ready-mix concrete industry, which officially endorses Skate4Concrete and co-promotes its sustainability workforce agenda. Comparable as an industry workforce development voice, though NRMCA serves all ready-mix producers rather than a youth-CTE niche.
• American Shotcrete Association: Trade association for the shotcrete industry, which has officially endorsed Skate4Concrete Certification. Comparable as a workforce-development endorsing body for concrete construction, though ASA's remit spans all shotcrete applications while Skate4Concrete focuses on skateparks.
• National Center for Construction Education and Research (NCCER): Largest U.S. provider of construction industry craft training and credentials, with accredited curricula used by high schools, colleges, and apprenticeship programs. Comparable to Skate4Concrete as a CTE-aligned construction education provider, but broader and more standardized across all trades.
• Construction Industry Workforce Initiative (CIWI): Associated Builders and Contractors' workforce development arm, offering apprenticeship, training, and credentialing across the construction trades. A broader incumbent peer in the construction CTE/training space, with comparable positioning as an industry-funded talent pipeline.

Emerging players

• Helmets for Heroes: Nonprofit that pairs skateboarding and action sports with career exposure, mentorship, and community impact. Comparable in the niche intersection of skateboarding culture and youth workforce development, though focused on helmets/safety rather than concrete careers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/skate_4_concrete
• LinkedInlinkedin.com/company/skate-4-concrete

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skate4Concrete