What Skelian Chiropractic Clinic does

Skelian Chiropractic Clinic is an independent, single-location musculoskeletal healthcare practice based in Cheltenham, Gloucestershire, founded in 1999 and operating from St Pauls Medical Centre on Swindon Road. The clinic delivers a multi-disciplinary service portfolio that goes well beyond its chiropractic core to include physiotherapy, sports therapy and sports massage, complemented by advanced modalities such as extracorporeal shockwave therapy, on-site diagnostic ultrasound scanning, ultrasound-guided steroid and hyaluronic acid injections, IMS acupuncture, orthotics and private MRI/X-ray referrals. Clinicians are trained at institutions including the Anglo-European College of Chiropractic, Welsh Institute of Chiropractic and Cardiff University, and the clinic aligns its practice with Royal College of Chiropractors standards of care.

The business is a fee-for-service, direct-to-consumer practice. Pricing is published per session (chiropractic initial consultation £85, follow-up £50; physiotherapy consultation £75; sports therapy initial £65, follow-up £40; one-hour massage £65), with a standing 20% discount on initial chiropractic and physiotherapy consultations. Patient acquisition is driven by local SEO, an active condition-specific blog, a 4.9/5 Google rating across 322 reviews, community engagement (health talks, partnerships such as Cheltenham Tigers RFC) and word-of-mouth, with self-serve booking handled through JaneApp and patient communications via Mailchimp. The customer base is segmented across the general public with musculoskeletal complaints, athletes and active individuals, and pregnant and postnatal women.

The clinic is independently owned, founder/operator-managed under Clinic Director Alex Broomsgrove, with no external funding, parent company or M&A activity disclosed. Operations are confined to the Cheltenham and Gloucestershire region, all services are delivered in person, and compliance is anchored in General Chiropractic Council guidelines, ICO registration and Data Protection Act 2018/GDPR-aligned electronic records.

Name

Skelian Chiropractic Clinic

Legal name

Skelian Chiropractic Clinic

Website

https://skelian.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Skelian Chiropractic Clinic is an independent, single-location musculoskeletal practice in Cheltenham, UK, founded in 1999, delivering chiropractic, physiotherapy, sports therapy, massage, shockwave therapy, diagnostic ultrasound and injection therapies to general public, athletes and pregnant/postnatal patients on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Chiropractic and Musculoskeletal Healthcare Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Sports Chiropractic & Performance Care (HSADALAB), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Corrective Chiropractic & Spinal Decompression (HSADALAE), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), General Orthopedics (HLAKALAA)

Keywords

• Chiropractic treatment services
• Musculoskeletal physiotherapy care
• Sports injury rehabilitation
• Diagnostic ultrasound imaging
• Shockwave therapy clinic

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Clinical Consultation and Treatment Services: The clinic generates revenue primarily through fee-for-service appointments for chiropractic, physiotherapy, sports therapy, and massage services. Patients pay per consultation or treatment session, with initial consultations and follow-up appointments priced at distinct rate tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Skelian Chiropractic Clinic is an independent multi-disciplinary musculoskeletal clinic that assesses and treats joint, muscle, ligament, tendon, and nerve problems (particularly spinal complaints) through Chiropractic Treatment, Physiotherapy, Sports Therapy, Sports Massage, and advanced modalities such as Shockwave Therapy, Diagnostic Ultrasound, Steroid and Hyaluronic Acid Injections, IMS Acupuncture, and Injury Rehabilitation. Services are delivered in-person at its Cheltenham clinic by chiropractors, a specialist physiotherapist, and a sports therapist, supported by MRI and X-Ray referral pathways, Orthotics, and lifestyle advice.

Product overview

Skelian Chiropractic Clinic is an independent healthcare practice offering a unified portfolio of musculoskeletal treatment services centered on chiropractic care. The core offering includes Chiropractic Treatment, Physiotherapy, Sports Therapy, and Sports Massage, supported by advanced treatment modalities such as Shockwave Therapy, Diagnostic Ultrasound, Steroid Injections, Hyaluronic Acid Injections, and IMS Acupuncture. Diagnostic capabilities include Private MRI and X-Ray referrals plus on-site Diagnostic Ultrasound. The clinic also provides Rehabilitation Services, Orthotics, Nutritional Support, and retail Supportive Products. Services are delivered by a team of Chiropractors, Specialist Physiotherapists, and Sports Therapists treating conditions ranging from back and neck pain to sports injuries, using evidence-based treatment aligned with Royal College of Chiropractors standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Treatment Specialist assessment and treatment of joint, muscle, ligament, tendon and nerve problems, particularly those of the spine, addressing back, neck, shoulders, knees and ankles for individual patients in Cheltenham.
• Physiotherapy Specialist physiotherapy supporting recovery from injury, improved mobility and stability, rebuilding strength, and return to normal activity, including steroid injections, hyaluronic acid injections and IMS acupuncture, delivered by Specialist Physiotherapist Jonathan Wride.
• Sports Therapy Treatment and rehabilitation for sports injuries including manual therapy, soft tissue work, Myofascial dry cupping and Kinesiology taping, delivered to professional and recreational sportspeople.
• Sports and Relaxing Massage Massage therapy to reduce pain, stress or aid recovery from injury, covering Sports Massage, Deep Tissue Massage and Relaxing Holistic Massage for individual patients including athletes and pregnant women.
• Shockwave Therapy Extracorporeal shockwave therapy that creates controlled micro-trauma to stimulate healing in tissues, effective for conditions such as plantar fasciitis and tendinopathies.
• Diagnostic Ultrasound On-site live imaging ultrasound scans performed by specialist physiotherapist Jonathan Wride to diagnose musculoskeletal conditions with real-time imaging.
• Steroid Injections Corticosteroid injections performed under ultrasound guidance to reduce inflammation in stubborn musculoskeletal conditions, used as a last resort within the treatment pathway.
• Hyaluronic Acid Injection Joint injection therapy used in the treatment of osteoarthritis, delivered as part of specialist physiotherapy services.
• IMS Acupuncture Intramuscular stimulation (IMS) acupuncture technique offered as part of specialist pain treatment services for chronic musculoskeletal conditions.
• Injury Rehabilitation Specialist rehabilitation programmes for injury recovery including home exercise prescription and biomechanical correction to support long-term functional improvement.
• Orthotics Custom supportive insoles for shoes designed to support the foot, take pressure off sensitive areas, and aid in conditions such as plantar fasciitis.
• Nutritional Support Health, fitness and lifestyle advice delivered as part of the clinic's comprehensive treatment approach to musculoskeletal health.
• Private MRI Scan Referral Referral service for private MRI investigation to support diagnosis of musculoskeletal conditions when clinically appropriate.
• X-Ray Referral

Quantifiable outcome

• Rated 4.9/5 from 322 Google reviews
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bodyset: UK chain of physiotherapy and MSK clinics offering multi-modal treatment including manual therapy, shockwave, and rehab programmes. Comparable service mix and target market to Skelian, with a multi-site growth model.
• Ascenti: One of the UK's largest MSK physiotherapy providers, operating clinics and corporate services. Comparable treatment modalities (physio, shockwave, rehab) and overlapping patient base, but at national chain scale.
• Back in Motion Group: UK multi-site group combining physiotherapy, chiropractic, sports therapy, sports massage and rehab under one brand. Most direct comparable to Skelian's multi-disciplinary MSK model, but at substantially greater scale across multiple regions.
• Six Physio: London-based multi-disciplinary MSK clinic offering physiotherapy, sports therapy, massage, shockwave and clinical Pilates alongside chiropractor-style services. Comparable service breadth and premium positioning to Skelian.
• Cleve Chiropractic: Cheltenham-based independent chiropractic clinic offering chiropractic and complementary therapies. Head-to-head local competitor competing for the same Cheltenham/Gloucestershire catchment as Skelian.
• Pure Sports Medicine: London-based multi-disciplinary clinic combining physiotherapy, sports therapy, sports massage, injection therapy and diagnostic imaging. Closely aligned to Skelian's full-service MSK offering and premium athlete/recreational patient base.

Broad incumbents

• Bupa Health Clinics: Major UK private healthcare group offering physiotherapy and MSK services through a national network. Overlaps with Skelian's clinical scope but operates at much larger scale and via insurance/corporate channels.
• Nuffield Health: Large UK private healthcare provider operating hospitals, fitness clubs and physiotherapy services. Offers overlapping MSK and rehabilitation capabilities as part of a broader portfolio, but not focused on the independent chiropractic niche.

Emerging players

• Healthshare Clinic: UK provider of NHS and private MSK services including physiotherapy, diagnostics and rehab. Partial overlap with Skelian's clinical offering, particularly relevant as a potential NHS/community MSK competitor in the Gloucestershire area.

Regional players

• Active Health Chiropractic & Physiotherapy: Southwest England MSK clinic offering combined chiropractic and physiotherapy services. Comparable multi-disciplinary model to Skelian but serving a different geographic catchment within the same broader region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/skelian-chiropractic-clinic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skelian Chiropractic Clinic