Healthshare

Name

Healthshare

Legal name

HealthShare Pty Ltd

Website

https://healthshare.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

HealthShare is an Australian digital health platform operating a 200+ specialty practitioner directory, a Q&A community with 17,000+ verified answers, and online appointment booking (via MyHealth1st acquisition), serving Australian health consumers and practitioners alongside 70+ content partners.

Ownership category

akta.pro rank

Product category

Digital Health Marketplace

NAICS

Offices of Physicians (6211), Offices of Physicians (62111), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

akta.pro secondary industries

Health, Wellness & Patient Communities (MPACAJAL), Patient Intake, Registration & Digital Forms (HLACADAD)

Keywords

• Health practitioner directory
• Online appointment booking
• Health information platform
• Medical Q&A community
• Digital health directory

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Health Professional Advertising: Health practitioners and healthcare organisations pay for enhanced directory listings, profile advertising, and visibility features on the platform. Practitioners can promote their services through sponsored content, profile highlights, and featured placements in search results.
2. Sponsorship: Sponsors provide financial support to keep HealthShare free for members. Sponsors fund site maintenance, continued development, and hosting costs. Sponsors can provide thought-leadership and expertise through sponsored Q&As and sponsored Health Guides, though they do not control, review, or moderate other platform content.
3. Appointment Booking Services: Revenue generated through facilitating appointment bookings between patients and healthcare providers via specialistnow.com.au, including potential transaction or referral fees for booking services.
4. Strategic Investment: Fairfax Media made a strategic investment in HealthShare, providing capital for growth and expansion activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

HealthShare operates an Australian digital health platform that provides a searchable health practitioner directory across 200+ specialties, a Q&A community where verified Australian health professionals answer consumer questions, a library of health fact sheets sourced from leading health organisations, and online appointment booking services through SpecialistNow and the MyHealth1st platform acquired from 1st Group in 2023.

Product overview

HealthShare operates a digital health platform in Australia combining multiple interconnected services. The core platform provides a health practitioner directory, Q&A community with verified health professionals, and health fact sheets. Through acquisition of MyHealth1st from 1st Group, HealthShare expanded to include online appointment booking and health services marketplace capabilities. The ecosystem includes SpecialistNow for specialist appointment finding, BetterConsult for pre-consultation tools, and corporate presence through HealthShare Digital. The platform targets both general consumers seeking health information and healthcare providers seeking digital presence and patient engagement tools.

Differentiator

Problem solved

Functional benefit

Products and services

• HealthShare Platform Comprehensive Australian digital health platform providing a searchable health practitioner directory, Q&A community forum with verified health professionals, health fact sheets from leading health organisations, and access to online appointment booking. Aimed at Australian consumers seeking credible health information and at health professionals seeking online visibility and patient discovery.
• Health Practitioner Directory Free, searchable directory of Australian private practising specialists and allied health practitioners covering 200+ specialties and subspecialties. Users can search by specialty, location, name, or health fund; practitioners can be listed to attract new patients.
• SpecialistNow Online service helping Australian patients find appointments quickly with qualified Australian specialists. Integrated with HealthShare's practitioner directory to support appointment booking with searchable specialists.
• BetterConsult Pre-consultation digital tool for health professionals, referenced as part of HealthShare's suite of services available to practitioners and patients to streamline the consultation process.
• Health Fact Sheets Library of high-quality, up-to-date fact sheets on health conditions, treatments, and general health, sourced from Australia's leading health organisations via HealthShare's content partner network.
• HealthShare Q&A Community Community platform where Australian consumers can submit health questions and receive answers from verified Australian health professionals, with over 17,000 published answers across a wide range of specialties and topics.
• MyHealth1st Acquired from 1st Group in May 2023 for AUD 1.25-1.3 million, MyHealth1st provides an online health services marketplace and appointment booking technology, now combined with HealthShare's practitioner directory to improve patient discovery and booking experiences.

Quantifiable outcome

• 17,000+ answers from Australian health professionals on health-related questions
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• 1st GroupcoreStrategic or Co-development Partner · 24 April 2023HealthShare entered a binding agreement to acquire MyHealth1st from 1st Group Limited for AUD 1.3 million. The transaction included assets, client agreements, intellectual property, and related components including the Human Health bookings business, health services marketplace, and appointment booking services. The acquisition combined HealthShare's health practitioner directory with 1st Group's online booking technology.
• HCFmajorStrategic or Co-development PartnerHCF, one of Australia's largest health insurers, partners with HealthShare as a content partner. HCF provides health information and support to its members through HealthShare's platform communities, enhancing visibility and consumer access to HCF-related health resources.
• Diabetes AustraliamajorStrategic or Co-development PartnerDiabetes Australia is a content partner providing credible information and support in HealthShare's health communities. The partnership enables Diabetes Australia to reach Australians researching diabetes-related health topics through HealthShare's platform.
• Jean Hailes for Women's HealthmajorStrategic or Co-development PartnerJean Hailes for Women's Health is a national not-for-profit organisation providing health information for women at all life stages. They partner with HealthShare to distribute expert women's health content through HealthShare's health communities and resources.
• Sports Medicine AustraliacoreStrategic or Co-development PartnerSports Medicine Australia, the national peak body for sports medicine, provides expert content and resources through HealthShare's platform, supporting sports health communities and athlete-related health information.
• Bowel Cancer AustraliacoreStrategic or Co-development PartnerBowel Cancer Australia, a charity dedicated to prevention, early detection, and support for bowel cancer patients, partners with HealthShare to provide expert content and support resources for bowel cancer-related health communities.
• LifelinecoreStrategic or Co-development PartnerLifeline, Australia's crisis support and suicide prevention organisation, partners with HealthShare to provide mental health resources and support information through HealthShare's health communities, reaching Australians in need of crisis support.
• The Leukaemia FoundationcoreStrategic or Co-development PartnerThe Leukaemia Foundation provides blood cancer support and information through HealthShare's platform, partnering to reach patients and families researching leukaemia and related conditions.
• Multiple Sclerosis AustraliacoreStrategic or Co-development PartnerMultiple Sclerosis Australia partners with HealthShare to provide information and support for MS-related health communities on the platform.
• Lung Foundation AustraliacoreStrategic or Co-development PartnerLung Foundation Australia provides respiratory and lung health information through HealthShare's platform, supporting lung disease-related health communities.
• Sanofi AustraliaminorOthersSanofi Australia is a pharmaceutical company listed as a content partner on HealthShare's platform, providing health information related to their therapeutic areas.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HealthEngine: Australia's leading online health booking and practitioner directory platform; directly comparable to HealthShare as it serves consumers and practitioners with directory, booking, and patient reviews in the same Australian market.
• HotDoc: Australian online appointment booking and patient engagement platform for GPs and allied health; directly comparable as it provides practitioner-facing booking software plus a consumer-facing booking directory in Australia.
• Zocdoc: US-based online medical appointment booking and practitioner directory marketplace; comparable business model of matching patients to providers via searchable directory plus online booking.
• 1st Group: Australian digital health company whose MyHealth1st and Human Health bookings assets HealthShare acquired in 2023; directly comparable as a prior competitor in online health booking and practitioner engagement.

Broad incumbents

• Doctoralia (Docplanner Group): Global healthcare directory and booking platform from Docplanner; comparable directory-plus-booking model for finding practitioners across multiple countries, including Australia.
• Practo: Large international digital healthcare platform offering practitioner search, booking, telehealth, and patient records; comparable consumer-facing health marketplace model even though primary markets are outside Australia.
• Bupa Health Services (directory): Major Australian health insurer with an owned provider directory and booking tools; comparable as a competing consumer health information and practitioner discovery channel, even though insurer-owned rather than independent.
• Medibank (Live Better / Find a Provider): Large Australian health insurer with provider directory and patient information services; comparable consumer health-discovery channel that competes for the same practitioner-search intent.

Others

• Australian Patients Association: Australian patient advocacy organisation that publishes practitioner reviews and consumer health guidance; thematically comparable as a patient-information resource in the same Australian market.

Emerging players

• Calibrate: Digital health platform combining practitioner matching with structured care programs; comparable as a marketplace-style digital health platform connecting consumers to credentialed health professionals online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/teamhealthshare
• Facebookfacebook.com/healthshare
• LinkedInlinkedin.com/company/healthshare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthshare