Sketch Plus
Sketch Plus is a Doha-based interior design and fit-out firm founded in 1985, serving Qatar's residential, hospitality, corporate, and sports/fitness sectors via project design, fit-out, and FF&E supply, supported by a retail division of premium furniture brands.
- Company typePrivate
- Founded-
- HeadquartersDoha, Qatar
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sketch Plus does
Sketch Plus is a privately held interior design and fit-out firm headquartered in Doha, Qatar, founded in 1985 and operating with a stated multinational professional staff of around 13. The company delivers end-to-end interior solutions across four primary project types: residential (luxury apartments, prestigious majlis in West Bay Lagoon and The Pearl Qatar), hospitality (hotels, resorts, and convention venues), corporate and private offices, and sports/fitness facilities. Its core service lines are Interior Design Development, Fit Out, and Product Design & Merchandizing, with additional FF&E supply and installation capability for hotel lobbies and public projects.
The company maintains an integrated retail division composed of three wholly-owned sub-brands — Poltrona Frau Design Center (luxury furniture), WAW Furniture, and WAW Kitchen — operating out of a physical showroom in Doha. This retail arm supplies both external customers and the firm's own fit-out engagements, creating a vertically integrated design-to-furnish offering. Underlying technology is conventional interior design practice: concept development, space planning, fit-out execution, and bespoke product merchandising; there is no documented proprietary software platform, AI component, or digital product.
Commercially, Sketch Plus operates a hybrid model combining professional services revenue (project-based design and fit-out contracts) with hardware sales revenue (furniture and kitchen products through its retail showroom). All projects are custom-quote and pricing is not publicly disclosed. Go-to-market is enterprise field sales for major projects (targeting landmark hospitality, government, and corporate headquarters) combined with showroom-based retail for mid-market and residential customers. The client roster includes St. Regis Doha, Marsa Malaz Kempinski, Al Gassar Resort, Qatar Foundation, QNCC, Aspire Academy Expansion, Al Fardan Towers, and Tower 31 at The Pearl Qatar, supported by a network of international partners across Europe, USA, G.C.C, and Japan. Marketing is limited to the company website and organic social channels (Facebook, Instagram).
Sketch Plus firmographics
Firmographics- Name
- Sketch Plus
- Legal name
- Sketch Plus
- Website
- https://sketchplus-me.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sketch Plus is a Doha-based interior design and fit-out firm founded in 1985, serving Qatar's residential, hospitality, corporate, and sports/fitness sectors via project design, fit-out, and FF&E supply, supported by a retail division of premium furniture brands.
- Ownership category
- akta.pro rank
Sketch Plus industry classification
Industry- Product category
- Interior Design & Fit-Out Services
- NAICS
- Interior Design Services (541410), Industrial Design Services (54142)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Sketch Plus is headquartered
LocationHeadquarters
- HQ city
- Doha
- HQ country
- Qatar
- HQ region
- Middle East
Offices1 record
Markets served
Sketch Plus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Interior Design Services: Interior design development services for residential, hospitality, corporate, and sports/fitness projects in Qatar
- Fit-Out Services: Complete fit-out services for commercial and residential projects
- Retail (Furniture & Merchandising): Sale of furniture and kitchen products through Poltrona Frau Design Center, WAW Furniture, and WAW Kitchen brands via showroom
- FF&E Supply and Installation: Furniture, Fixtures & Equipment supply and installation for hotel lobbies and public projects
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Sketch Plus product offering
Product offeringCore offering
Sketch Plus is an interior design and fit-out company that delivers concept-to-completion services for residential, hospitality, corporate, and sports/fitness projects in Qatar. Its core offerings include Interior Design Development (concept creation and space planning), Fit Out (including FF&E supply and installation), and Product Design & Merchandizing. An integrated Retail Division sells premium furniture and kitchens through Poltrona Frau Design Center, WAW Furniture, and WAW Kitchen sub-brands via a Doha showroom.
Product overview
Sketch Plus is an interior design and fit-out company based in Doha, Qatar, offering a comprehensive suite of services including Interior Design Development, Fit Out, and Product Design & Merchandizing. The company operates a Retail Division comprising three sub-brands: Poltrona Frau Design Center (premium furniture showroom), WAW Furniture (contemporary furniture), and WAW Kitchen (bespoke kitchen solutions). The core services focus on residential, hospitality, corporate/private offices, and sports/fitness facilities projects, while the retail brands provide furnishings and kitchen solutions for both residential and public projects.
Differentiator
Problem solved
Functional benefit
Brands
- Poltrona Frau Design Center: Luxury furniture design center and retail division
- WAW Furniture
- WAW Kitchen
Products and services
- Interior Design Development Professional interior design development service encompassing concept creation, space planning, and design execution for residential, hospitality, corporate, and sports/fitness projects in Qatar.
- Fit Out Complete fit-out service including furniture, fixtures, and equipment (FF&E) supply and installation for hotel lobbies and various commercial and residential projects in Qatar.
- Product Design & Merchandizing Custom product design and merchandizing service for residential and public projects, providing tailored furniture solutions that complement Sketch Plus's interior design and fit-out offerings.
- Poltrona Frau Design Center Premium furniture and interior design showroom offering Poltrona Frau brand luxury furnishings as part of Sketch Plus's retail division, serving high-end residential and commercial interior projects.
- WAW Furniture Contemporary furniture brand under Sketch Plus's retail division, providing furniture solutions for residential and commercial interiors in Qatar.
- WAW Kitchen Bespoke kitchen design and furnishing brand under Sketch Plus's retail division, offering kitchen solutions for luxury residential and commercial projects in Qatar.
Companies that use Sketch Plus
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Sketch Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sketch Plus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Partners (Europe, USA, G.C.C, Japan)minorSketch Plus has established an impressive list of prestigious international partners, contractors, suppliers, associates and clients in Europe, USA, G.C.C and Japan, most of whom have been or are currently involved in significant industrial projects in the State of Qatar. However, no specific partner names are provided on the website.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Sketch Plus competitors and assessment
Company assessmentDirect peers
- Bishop Design: Dubai-based luxury interior design firm serving hospitality, residential, and corporate clients across the GCC. Highly comparable to Sketch Plus in scope (interior design + fit-out), target segments (hotels, residences, corporate), and regional focus, with a similar high-end brand positioning.
- Hirsch Bedner Associates (HBA): Global hospitality-focused interior design firm with a strong Dubai/Middle East office. Directly comparable to Sketch Plus on hospitality interior design, FF&E specification, and fit-out delivery for luxury hotels and resorts in the region.
- Wilson Associates: Luxury hospitality interior design studio with deep Middle East project experience. Comparable to Sketch Plus on hospitality interior design services, FF&E, and high-end fit-out delivery for branded residences and hotels.
- IA Interior Architects: Global firm specializing in corporate and workplace interior design and fit-out. Directly comparable to Sketch Plus on corporate/private office interior design, fit-out, and FF&E delivery, with a multinational delivery model.
- Yabu Pushelberg: Toronto-based luxury interior design studio serving hospitality and residential clients globally. Comparable to Sketch Plus on premium hospitality and residential interior design scope and project scale, with broader international reach.
Broad incumbents
- Rockwell Group: New York-based design firm spanning hospitality, cultural, and product interiors. Comparable to Sketch Plus on hospitality and luxury residential interior design, but operates at much larger scale and broader portfolio scope.
- Hassell: International design practice with studios across Asia, Australia, UK, and the US, active in hospitality, workplace, and residential interiors. Comparable to Sketch Plus on interior design and fit-out services for premium commercial and residential projects.
- Gensler: Global architecture and interior design firm with significant Middle East presence (including a Doha office). Comparable to Sketch Plus on interior design and fit-out for hospitality, corporate, and residential clients, but at vastly larger scale and broader service portfolio.
Regional players
- LW Design Group: Lebanon-founded interior architecture and design firm with UAE presence serving hospitality and luxury residential clients in the Middle East. Comparable to Sketch Plus on hospitality and high-end residential interior design, but primarily serves Lebanon and UAE rather than Qatar.
Others
- Poltrona Frau (Brand Owner): Italian luxury furniture brand whose Design Center is operated by Sketch Plus in Qatar. As a brand partner and supplier, Poltrona Frau provides Sketch Plus with premium product access; comparable as an enabling ecosystem participant rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sketch Plus social profiles
Digital presenceSketch Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sketch Plus leadership team
Management profileNumber of profiles
Sketch Plus subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sketch Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sketch Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sketch Plus
What does Sketch Plus do?
Sketch Plus is an interior design and fit-out company that delivers concept-to-completion services for residential, hospitality, corporate, and sports/fitness projects in Qatar. Its core offerings include Interior Design Development (concept creation and space planning), Fit Out (including FF&E supply and installation), and Product Design & Merchandizing. An integrated Retail Division sells premium furniture and kitchens through Poltrona Frau Design Center, WAW Furniture, and WAW Kitchen sub-brands via a Doha showroom.
Is Sketch Plus a public or private company?
Sketch Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sketch Plus founded?
Sketch Plus was founded in -1. It employs 11 to 50 people.
Where is Sketch Plus based?
Sketch Plus is headquartered in Doha, Qatar, in the Middle East region.
How does Sketch Plus make money?
Four revenue lines are on record. Interior Design Services are the primary driver. The others are fit-Out Services, retail (Furniture & Merchandising) and FF&E Supply and Installation.
Who are Sketch Plus's main competitors?
Direct peers on record are Bishop Design, Hirsch Bedner Associates (HBA), Wilson Associates, IA Interior Architects and Yabu Pushelberg. Broad incumbents are Rockwell Group, Hassell and Gensler. LW Design Group is listed as a regional player. Poltrona Frau (Brand Owner) is listed as an others.
Does Sketch Plus have an API?
No public API is recorded for Sketch Plus.
What industry is Sketch Plus in?
Sketch Plus's product category is Interior Design & Fit-Out Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 541410 and its SIC code is 2590.