SkillGround.com
SkillGround AB is a Swedish SaaS-and-studio vendor that provides AI-assisted e-learning production (Animate, Build, Launch) and done-for-you Studio services for enterprise training teams across 14 languages.
- Company typePrivate
- Founded2012
- HeadquartersHelsingborg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SkillGround.com does
SkillGround AB is a Swedish e-learning production company that operates as both a professional learning studio and a SaaS vendor, headquartered in Helsingborg with operations across Sweden. The platform is built around three integrated modules: Animate (AI-assisted script-to-video creation with a library of 3,000-5,000 reusable animation clips and Perfect-Sync narration technology), Build (a drag-and-drop course builder supporting quizzes, branching scenarios, and SCORM 1.2/2004 and xAPI export to enterprise LMSs), and Launchpad (a white-label distribution portal with SSO/SCIM, OTP email login, and progress analytics). The Studio service provides done-for-you production via a structured 7-step workflow, and Pro Kits offer 40+ pre-produced course templates for topics including GDPR, onboarding, and cybersecurity.
The business model combines recurring SaaS subscriptions tiered from self-serve (Animate from 3,995 SEK/month, Build from 7,995 SEK/month, Launch from 14,995 SEK/month) through enterprise (custom pricing, unlimited projects, dedicated account management) with project-based Studio fees of 25,000-55,000 SEK per video and unit-priced localization services (100-300 SEK per minute per language). A Snowball discount program (10-30% based on accumulated clip library size) applies across both platform and studio revenue.
SkillGround serves primarily enterprise customers in Sweden and internationally - including Atlas Copco, IBM, Accenture, IKEA, AstraZeneca, NCC, Truecaller, Tele2, and municipal governments - with named use cases spanning compliance training, IT security awareness, onboarding, product training, and external-audience learning programs. The company has been operating since 2012 under both its current name and the legacy "Adme" brand, employs approximately 22 people, and is privately held with no disclosed external funding or ownership changes.
SkillGround.com firmographics
Firmographics- Name
- SkillGround.com
- Legal name
- SkillGround AB
- Website
- https://skillground.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SkillGround AB is a Swedish SaaS-and-studio vendor that provides AI-assisted e-learning production (Animate, Build, Launch) and done-for-you Studio services for enterprise training teams across 14 languages.
- Ownership category
- akta.pro rank
SkillGround.com industry classification
Industry- Product category
- E-learning Authoring Software
- NAICS
- Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
- akta.pro secondary industries
- Skills & Microlearning Marketplaces (Bite-Sized Lessons) (EDAFAIAK), Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)
Keywords
Where SkillGround.com is headquartered
LocationHeadquarters
- HQ city
- Helsingborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
SkillGround.com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscriptions: Annual subscription with monthly billing for SaaS platform access (Animate, Build, Launch tiers). Tiered pricing from self-service to enterprise unlimited.
- Professional Production Services (Studio): Done-for-you production service from brief to finished training. AI-assisted pipeline for explainer videos, SCORM packages, and microlearning. 7-step production process with clear review gates.
- Pro Kits: Pre-produced course templates in 40+ topics (GDPR, onboarding, cybersecurity, etc.) that customers customize with their brand and publish. Hybrid of one-time template + ongoing customization.
- Localization Services: Translation and voice synthesis services for 14 languages. AI voice 100 SEK/min/language, professional voice 300 SEK/min/language.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Animate - AI-powered video tool for everyone |
| Subscription | Monthly | Build - Course builder for interactive training |
| Subscription | Monthly | Launch - White-label portal with distribution and analytics |
| Subscription | Annual | Enterprise - Unlimited for large organisations |
| Unit Pricing | Multi-year contract | Studio Production - Explainer Videos |
| Unit Pricing | Multi-year contract | Localization |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
SkillGround.com product offering
Product offeringCore offering
SkillGround sells a cloud-based SaaS e-learning production platform comprising three integrated modules (Animate for AI-assisted animated video creation, Build for interactive course authoring with SCORM/xAPI export, and Launch for white-label distribution with SSO/SCIM) and supplements it with done-for-you Studio production services and a library of Pro Kit course templates. The platform supports 14 languages via its Perfect-Sync AI technology and serves enterprise customers for compliance, onboarding, product, IT security, and sales training.
Product overview
SkillGround is a learning studio with its own AI-powered SaaS platform for microlearning and e-learning production, combined with professional studio production services. The platform architecture consists of three integrated modules: Animate (AI video creation with 5,000+ animation clips and Perfect-Sync narration), Build (interactive course builder with SCORM/xAPI export and 14-language support), and Launch (white-label distribution portal with SSO, CSV import, and progress analytics). Pro Kits offer ready-made course templates across 40+ topics for faster deployment. The Studio service provides done-for-you production via a 7-step AI-assisted pipeline. All components share the same Draft Library and Perfect-Sync localization technology, enabling organizations to produce training content from brief to launch in multiple languages at scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Animate AI-powered video creation module that generates animated training videos from scripts using an AI Script Assistant, the 5,000+ Draft Library of animation clips, Perfect-Sync narration, and auto-generated subtitles; targets enterprise L&D teams needing explainer videos in approximately 2 hours.
- Build Interactive course authoring module that converts Animate videos into microlearning courses with quizzes, hotspots, branching scenarios, acknowledgment flows, multilingual editing in 14 languages, and SCORM 1.2/2004 plus xAPI export to any major LMS; targets enterprise training producers needing 30-minute publish-to-LMS workflows.
- Launch White-label training portal for distributing courses to internal and external audiences without an LMS, featuring custom branding, CSV participant upload, OTP email login, SSO and SCIM, real-time progress dashboards, automated reminders, Academies (sequential learning paths), and 99.98% uptime SLA.
- Pro Kits Studio-produced ready-made course templates covering 40+ topics including GDPR, onboarding, cybersecurity, leadership, compliance, HR, sustainability, IT, and sales; customers customize with their own brand assets, language, and content, then publish via Build or Launch.
- Studio Done-for-you professional production service delivering explainer videos, microlearning, and SCORM packages via a 7-step AI-assisted process (Brief & Workshop, Script, Style Frames, Draft Video, Production, Narration, Localization) with clear review gates; priced per finished minute from 25,000 SEK and delivered in 14 languages.
- Localization Services Translation and voice synthesis services covering 14 languages, combining AI-assisted translation (Google Translate) with AI-generated or professionally recorded voiceover; priced at 100 SEK per minute per language for AI voice and 300 SEK per minute per language for professional voice.
Quantifiable outcome
- Atlas Copco reduced security film production from 10 weeks per film (one market) to 34 films in 14 languages per quarter
- +5 more outcomes
Companies that use SkillGround.com
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
SkillGround.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature5 records
SkillGround.com partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
SkillGround.com competitors and assessment
Company assessmentDirect peers
- Vyond: Animated video creation platform for explainer and training videos, with template libraries and character animation. Comparable to SkillGround's Animate module for animated training content production.
- Synthesia: AI video generation platform used by enterprises for corporate training, with AI avatars, multi-language support, and SCORM export. Synthesia competes head-on with SkillGround's Animate module for enterprise training video creation.
- iSpring: E-learning authoring toolkit (iSpring Suite) plus iSpring Learn LMS, supporting PowerPoint-based course creation with SCORM export. Overlaps with SkillGround's Build course builder and LMS distribution.
- Colossyan: AI video generation platform focused on corporate training with AI avatars, multi-language support, and SCORM export. Closely comparable to SkillGround's Animate + Build stack for AI-driven training content.
- Elucidat: Cloud-based e-learning authoring platform for enterprise L&D teams, with collaboration, branching, and SCORM/xAPI export. Direct competitor to SkillGround's Build course builder module.
- Powtoon: Animated explainer video and presentation platform targeting corporate training and marketing teams. Overlaps with SkillGround's Animate and Build offerings in the animated e-learning content category.
- Articulate (Storyline and Rise): Leading e-learning authoring platform (Storyline 360, Rise) used by enterprise L&D teams to build interactive courses. SkillGround's Build module is a direct competitor in the course authoring and SCORM export category.
- HeyGen: AI video generation platform with AI avatars, voice cloning, and multi-language support for enterprise training and marketing. Competes with SkillGround's AI-powered video creation capabilities.
Emerging players
- TalentLMS: Cloud-based LMS with content authoring and SCORM support, often paired with authoring tools like Articulate. Adjacent to SkillGround's Launch white-label portal in the LMS and course distribution category.
Broad incumbents
- Adobe Captivate: Long-established e-learning authoring tool from Adobe, supporting VR, interactive scenarios, and SCORM/xAPI export. Competes with SkillGround's Build module as part of Adobe's broader Creative Cloud portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SkillGround.com social profiles
Digital presenceSkillGround.com compliance and trust
Trust signalCompliance2 records
SkillGround.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
SkillGround.com leadership team
Management profileNumber of profiles
SkillGround.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SkillGround.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SkillGround.com
What does SkillGround.com do?
SkillGround sells a cloud-based SaaS e-learning production platform comprising three integrated modules (Animate for AI-assisted animated video creation, Build for interactive course authoring with SCORM/xAPI export, and Launch for white-label distribution with SSO/SCIM) and supplements it with done-for-you Studio production services and a library of Pro Kit course templates. The platform supports 14 languages via its Perfect-Sync AI technology and serves enterprise customers for compliance, onboarding, product, IT security, and sales training.
Is SkillGround.com a public or private company?
SkillGround.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SkillGround.com founded?
SkillGround.com was founded in 2012. It employs 11 to 50 people.
Where is SkillGround.com based?
SkillGround.com is headquartered in Helsingborg, Sweden, in the Europe region.
How does SkillGround.com make money?
Four revenue lines are on record. Platform Subscriptions are the primary driver. The others are professional Production Services (Studio), pro Kits and localization Services.
Who are SkillGround.com's main competitors?
Direct peers on record are Vyond, Synthesia, iSpring, Colossyan, Elucidat, Powtoon, Articulate (Storyline and Rise) and HeyGen. TalentLMS is listed as an emerging player. Adobe Captivate is listed as a broad incumbent.
Does SkillGround.com have an API?
No public API is recorded for SkillGround.com.
What industry is SkillGround.com in?
SkillGround.com's product category is E-learning Authoring Software. Its primary akta.pro industry code is EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors), with a secondary code of EDAFAIAK, Skills & Microlearning Marketplaces (Bite-Sized Lessons). Its NAICS code is 61143 and its SIC code is 7372.