What Beaver Mountain Ski Area Inc does

Beaver Mountain Ski Area Inc. is a family-owned ski resort founded in 1939 by Harold Seeholzer and located in Logan Canyon within the Wasatch Cache National Forest in Utah. The resort operates 44 runs served by three lifts (Little Beaver Triple, Harry's Dream, and Beaver Face, plus Marge's Triple) at a summit elevation of 8,860 feet, where it averages 400+ inches of snowfall annually. Operations are led by Marge Seeholzer as President, with Travis Seeholzer serving as Mountain Operations Manager and Jeff West as Mountain Manager across a 39-employee organization. The resort serves regional family, recreational, and adaptive skiing markets, with the nearest major Utah destination resorts (Park City, Snowbird, Deer Valley) considerably larger and more commercially aggressive.

The resort generates revenue through a multi-stream model: lift tickets and season passes, ski school lessons (including adult lessons via a Utah State University partnership and adaptive lessons through a CGOA certification), equipment rentals, night skiing, on-mountain food and beverage, and gear retail. Recent modernization includes an RFID ticketing system and weather monitoring technology, while distribution has expanded through an Indy Pass partnership and a Bear Lake Lodging partner network. Off-season monetization is pursued via an RV park, dry camping, yurt rentals, disc golf, and endurance race events such as the Bear Lake Monster Express, indicating an effort to compress seasonality on the existing footprint.

The business model is direct-to-consumer: customers transact primarily through the resort's own channels, with ancillary distribution from Indy Pass and lodging partners. Pricing is set at independent-resort levels — lower than Utah destination mega-resorts but higher than municipal hills — reflecting the value proposition of low crowd density, family-friendly terrain, and reliable snowfall. The company is privately held by the Seeholzer family and does not disclose financial data, maintain external funding, or pursue aggressive expansion.

Name

Beaver Mountain Ski Area Inc

Legal name

Beaver Mountain Ski Area, Inc.

Website

https://skithebeav.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Beaver Mountain Ski Area Inc. is a family-owned independent ski resort in Utah's Logan Canyon operating 44 runs and three lifts, serving regional families, recreational skiers, and adaptive students through direct-to-consumer lift tickets, lessons, rentals, and summer operations.

Ownership category

akta.pro rank

Product category

Ski Resort and Winter Recreation Services

NAICS

Skiing Facilities (71392), RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF), Mountain Safety & Patrol Services (Avalanche Training, Rescue, Medical) (THAAAJAI), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)

Keywords

• Ski resort operations
• Winter recreation services
• Ski instruction programs
• Equipment rental services
• Mountain hospitality

Headquarters

HQ city

Logan, Utah

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Lift Tickets and Season Passes: Primary revenue stream from day passes, half-day passes, and season passes for skiing and snowboarding access.
2. Ski and Snowboard Lessons: Revenue from private lessons, group lessons for adults and children, beginner packages, and specialty clinics (women-only, freestyle).
3. Equipment Rentals and Repair: Daily and seasonal rental of skis, snowboards, boots, helmets, and clothing. Includes tune-ups and repairs.
4. Summer Operations: Summer revenue from RV park, tent camping, yurt rentals, lodge rental for events (weddings, reunions, retreats), and access to hiking and mountain biking trails.
5. Night Skiing and Private Events: Night skiing operations offered as private group events (closed to public) with minimum 100 lift pass requirements, plus lodge rental during events.
6. Food and Beverage: Beaver Mountain Cafe and Grill services during operations, available during public night events and private catering.
7. Retail and Gear Store: On-mountain retail shop and separate online gear store for Beaver-branded merchandise, apparel, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Beaver Mountain Ski Area Inc operates a family-owned ski resort in Logan Canyon, Utah, providing lift-accessed skiing and snowboarding across 44 runs served by multiple chairlifts. The company offers day passes, season passes, private and group lessons, equipment rentals and repairs, night skiing, on-mountain food service, an online gear store, and summer recreation including camping, yurt rentals, and event hosting. Operations span year-round under the Seeholzer family's continuous ownership since 1939.

Product overview

Beaver Mountain Ski Area Inc operates as a family-owned ski resort offering a comprehensive winter recreation portfolio centered on ski and snowboard experiences. The core product line includes lift tickets and season passes (Day Passes, Season Passes, Indy Pass) providing access to 44 runs across multiple terrain types served by 5 lifts (Little Beaver Triple, Harry's Dream, Beaver's Face, Marge's Triple, and conveyor lifts). The Snowsports School offers structured lessons including Private Lessons, Adult Lessons (Women Only 'Wild Women', Adult Series, Freestyle Snowboard Series), Kid's Lessons (KitCats, Mountain Adventures Weekend Series, Holiday Lessons, Snoopy Carnival), Adaptive Lessons through CGOA partnership, and the Learn-To-Turn beginner program with progression packages. Equipment Rentals & Repair serves daily and season rental needs with tune-up services. Supporting services include Night Skiing (private events and limited public nights), Food & Beverage (Café and Grill), Weather Station monitoring with real-time snow data, and a Gear Store. Summer operations feature lodge rental, RV park, tent camping, yurt rental, and trail activities. The resort operates RFID-enabled season pass accounts and online estore for pass management. With operations dating to 1939, it is the oldest continuously family-owned ski resort in the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Snowsports School: Beaver Mountain's ski and snowboard instructional program, a member of PSIA and AASPS

Products and services

• Lift Tickets & Passes Day passes, half-day passes, and season passes (including student, military, and youth tiers) providing access to Beaver Mountain's 44 ski runs. Indy Pass holders are accepted with blackout dates on weekends and holidays.
• Private Ski and Snowboard Lessons Hourly private instruction for skiing or snowboarding available in 1-hour ($100), 2-hour ($180), or 3-hour ($260) increments for all ability levels, with telemark lessons available on request. Additional participants can join at $20-$50 each.
• Adult Group Lessons Group lessons for adults including the Women Only 'Wild Women' clinic ($65 with lunch, $55 lesson only), 7-week Adult Ski/Snowboard Lesson Series via USU ($150), and Adult Beginner packages.
• Kids Lessons and Programs Group lessons for children including KitCats (ages 4-5, $300 for 4-week half-day series), Mountain Adventures (ages 6-18, $280 for 4-week full-day series), Holiday Lessons ($70-$140), and Snoopy Carnival events ($55-$65).
• Adaptive Snowsports Lessons Adaptive snowsports lessons for individuals with physical, developmental, cognitive, and visual disabilities, provided by CGOA at their slope-side mountain office using adaptive equipment and techniques.
• Learn-To-Turn Beginner Program Beginner packages including a single Learn-To-Turn lesson ($95 with rentals and lift pass; $60 lesson only) and the Learn-To-Turn 1-2-3 Program ($260) with three lessons, rentals, lift passes, and a Little Beaver Season Pass upon completion.
• Equipment Rentals and Repair Daily and season rentals of skis, snowboards, boots, poles, helmets, and clothing, plus tune-up and repair services.
• Night Skiing Night skiing offered as private group events (closed to public, minimum 100 lift passes, $1,500-$2,000 minimum guarantee including lodge) and limited public nights. Access via Little Beaver Lift and magic carpet. Lift passes $15 (Mon-Thu) or $20 (Fri-Sat) per person.
• Food and Beverage Service Beaver Mountain Cafe and Grill on-site dining during operations, with catering services available for private and night events.
• Summer Recreation and Lodging Summer operations including Beaver Mountain Lodge rental for weddings, reunions, and retreats; RV park with full hookups; tent camping; yurt rental; and trail-based recreation (hiking, mountain biking, OHV trails, disc golf).
• Beaver Mountain Gear Store Online retail store for Beaver Mountain branded merchandise, apparel, accessories, gift cards, and gift vouchers.
• Beaver Mountain Events and Race Hosting Event programming including the Snoopy Carnival for kids, Beaver Bash community events, ICup Cross-Country MTB Race, White Pine 50 Backcountry Run, NICA Region MTB races, and the Beaver Mountain Open Disc Golf Tournament.
• Adult Freestyle Snowboard Series 4-week freestyle snowboard lesson series for adults at $140 per series; lift tickets purchased separately.

Quantifiable outcome

• Average annual snowfall of 400+ inches of Utah's dry fluffy powder

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Common Ground Outdoor Adventures (CGOA)coreStrategic or Co-development PartnerCGOA is a private non-profit organization that provides adaptive snowsports lessons at Beaver Mountain for individuals with disabilities. Located slope-side at CGOA's mountain office (The AMK Foundation/BIO-WEST, Inc Adaptive Center), they offer one-on-one instruction and group lessons using adaptive equipment and techniques for people with physical, developmental, cognitive, and visual disabilities.
• Indy PasscoreChannel Partner/ Reseller/ DistributorBeaver Mountain is a participating resort in the Indy Pass program, which provides multi-resort access to pass holders. Beaver Mountain has blackout days for non-Indy+ pass holders, including all weekends and holidays.
• Utah State UniversityminorStrategic or Co-development PartnerPartnership through Utah State University for Adult Ski or Snowboard Lesson Series - 7-week class program. Non-USU students can join for $150 without paying USU fees.
• Bear Lake Lodging PartnersminorGTM or Marketing PartnerNetwork of lodging partners in the Bear Lake area including Bear Lake Property Management, Water's Edge Resort, Ideal Beach Resort, Bear Lake Premier Cabins, Sunrise Resort, Bear Lake Cabin Rentals, Legacy Beach, Lake Town Lodge, and others who offer special deals for Beaver Mountain visitors.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Sundance Mountain Resort: Independent Utah ski resort owned by Robert Redford's family, located near Provo in the Wasatch. Similar family/independently-owned positioning within the same regional market as Beaver Mountain.
• Mad River Glen: Vermont ski area owned by a cooperative of skiers (descended from a single-family ownership era), known for its classic independent character and anti-corporate ethos. Closest analog in family/community-driven independent ski area positioning.
• Bridger Bowl Ski Area: Family-founded independent ski area near Bozeman, Montana, operating a non-profit/community model with comparable lift count and a similar locals-focused, no-amenity-resort positioning. Highly comparable in scale and operating ethos to Beaver Mountain.
• Granite Peak Ski Area: Small independent ski area in Wisconsin operating as a community-supported mountain with comparable lift count and small-scale family-run operations.
• Monarch Mountain: Small independent Colorado ski area with limited lifts and family-style operations, owned and operated as an independent mountain. Comparable in scale and target market to Beaver Mountain.
• Magic Mountain (Vermont): Small independent ski area in southern Vermont with a single base area and limited lifts, comparable in scale to Beaver Mountain. Operates with a similar family/independent-run business model.
• Eaglecrest Ski Area: Small independent ski area in Juneau, Alaska, with limited lifts and family/community-driven operations. Comparable in scale and operating ethos to Beaver Mountain.

Broad incumbents

• Alta Ski Area: Independent Utah ski area in Little Cottonwood Canyon with significantly larger terrain and lift capacity than Beaver Mountain, but sharing the Wasatch/Cache Utah customer pool and the family-owned independent positioning.

Regional players

• Brighton Ski Resort: Utah ski resort in Big Cottonwood Canyon with night skiing and similar Wasatch market positioning to Beaver Mountain, but operating at a larger scale.
• Snowbasin Resort: Utah ski resort near Ogden (closer to Beaver Mountain than Salt Lake City) with significantly larger terrain but serving a similar Northern Utah drive-to market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/skithebeav
• YouTubeyoutube.com/channel/UCQ_Fh0MSYDtKWhyPmuN66SA
• Facebookfacebook.com/BeaverMountain
• LinkedInlinkedin.com/company/beaver-mountain-ski-area-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beaver Mountain Ski Area Inc