SKI SERVICE

What SKI SERVICE does

SKI SERVICE (legal entity: SAS B2 Loisirs) is a single-location winter sports equipment rental business founded in 1981 in Cadaujac, at the southern entrance of the Bordeaux metropolitan area, France. The company rents ski and snowboard packages (adult and junior tiers spanning beginner to competition performance levels), standalone skis, boots, mini-skis, helmets, snowshoes, ski racks, sleds, and snow chains, and offers on-site ski and snowboard maintenance services (waxing, sharpening, re-soling). Pricing is publicly disclosed on the company website for the 2025/2026 season on tiered weekly-to-daily rates.

The business operates on a direct-to-consumer, in-person retail model from one physical storefront at 331 avenue de Toulouse, 33140 Cadaujac, with a seasonal operational calendar (closed during summer months, reopening each November). Customers are walk-ins, phone inquiries, and email contacts; the company does not conduct e-commerce, marketplace sales, or B2B platform transactions. Customer segments are divided horizontally between individual consumers and families planning ski trips, and associations and local government bodies (collectivités) organizing group ski travel at reduced cost.

The business is founder-owned and bootstrapped, with Paul Boureau as the founder and legal representative and Guillaume Boureau as webmaster. The legal entity SAS B2 Loisirs carries a registered capital of €1,500. No external investors, parent company, subsidiaries, or leadership transitions are evidenced. The company's core competency is regional brand trust accumulated over 44 years of continuous operation in the Bordeaux area, supported by a comprehensive rental catalog and a convenient distribution location for regional travelers departing to mountain resorts.

Name

SKI SERVICE

Legal name

SAS B2 LOISIRS

Website

https://skiservice33.fr

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

SKI SERVICE is a single-store winter sports equipment rental business founded in 1981 in Cadaujac, near Bordeaux, France. It serves individual families and associations/collectivités with ski/snowboard packages, accessories, and maintenance services on a seasonal basis.

Ownership category

akta.pro rank

Product category

Ski Equipment Rental

NAICS

Recreational Goods Rental (532284)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Ski & Snowboard Rental & Demo Shops (CRAMAJAE)

akta.pro secondary industries

Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Winter Accessories & On-Mountain Essentials Retail (Hand/Foot Warmers, Packs, Hydration, Sunglasses) (CRAMAJAJ)

Keywords

• Ski equipment rental
• Winter sports rental
• Snowboard rental services
• Ski package rentals
• Winter sports accessories

Headquarters

HQ city

Cadaujac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Equipment Rental: Core revenue stream from renting winter sports equipment (skis, boots, snowboards, snowshoes, helmets, snow chains, ski racks) to individuals, associations, and local governments. Rental periods range from single days to full weeks at tiered pricing. Additional revenue from equipment maintenance and repair services including ski/snowboard waxing, sharpening, and re-soling.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SKI SERVICE rents winter sports equipment — adult and junior ski packages (Bleu, Rouge, Noir tiers), ski-only and snowboard packages, ski boots, helmets, snowshoes, ski racks, sleds, snow chains, and mini-skis — at its single Cadaujac storefront near Bordeaux for daily to weekly periods. The company also offers on-site ski and snowboard maintenance services (waxing, sharpening, re-soling), serving individual consumers, associations, and local government bodies (collectivités) organizing group ski trips.

Product overview

SKI SERVICE is a ski and winter sports equipment rental company founded in 1981, located in Cadaujac near Bordeaux, France. The company offers a comprehensive portfolio of rental products organized into ski packages (Pack Ski Bleu/Rouge/Noir in adult and junior sizes), snowboard packages (Pack Surf), individual equipment rentals (skis only, boots, helmets, snowshoes, ski racks, sleds, and snow chains), and professional maintenance services (ski and snowboard tuning, sharpening, and re-soling). The offering targets associations, local government bodies, and individuals seeking affordable winter sports equipment for ski trips. Equipment is available for daily, weekend, or weekly rental periods at tiered pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Pack Ski Bleu Adulte

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Skiset: Skiset is the largest ski rental network in France, operating resort-based rental shops that rent skis, snowboards, and related equipment. It is the most direct comparable peer in terms of core service (ski/snowboard rental) and target customer (skiers preparing for mountain trips), although it operates at resorts rather than in a pre-trip urban setting.
• Skimium: Skimium is a French ski rental brand with a network of partner shops across French resorts, offering tiered ski packages and online booking. It is directly comparable in the rental category with overlapping tiered-pack structure, though distributed at resort locations.
• Ski Republic: Ski Republic is a French ski equipment rental chain with shops in major French ski resorts, offering tiered ski and snowboard packages similar to SKI SERVICE's adult/junior package structure. Comparable in product offering (rental packages, accessories, junior equipment) but operates at resort locations rather than serving as a pre-trip urban rental point.

Broad incumbents

• Sport 2000: Sport 2000 is a French sporting goods retail cooperative with ski rental services at French resorts. Comparable in offering winter sports rental and accessories but functions as part of a broader multi-category retail network rather than a focused ski rental specialist.
• Go Sport: Go Sport is a French sporting goods chain selling ski equipment and seasonal gear, overlapping with SKI SERVICE on accessories and equipment categories. It is broader in scope, not specializing in ski rental.
• Intersport Rent: Intersport is a major European sporting goods retailer with extensive ski rental operations in French resorts through its Intersport Rent brand. Comparable on rental product lines and customer segment, but operates at a much larger scale and through resort-based locations.
• Décathlon: Décathlon is the dominant French sporting goods retailer and rents/sells ski equipment across its stores. While it offers ski equipment and accessories relevant to SKI SERVICE's customer base, it competes more as a broad retailer than a specialized rental provider.

Others

• Salomon: Salomon is a major French-originated ski and winter sports equipment brand. Comparable as a winter sports equipment ecosystem player, but operates on the manufacturing/brand side rather than as a competing ski rental business.
• Rossignol: Rossignol is a leading French ski equipment manufacturer and brand. It is comparable as a participant in the French winter sports equipment ecosystem, but is a supplier-side player rather than a competing rental operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ski-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SKI SERVICE