What Škoda Switzerland does

Škoda Switzerland is the Swiss market representation of the Czech Škoda Auto brand, operated exclusively by AMAG Import AG, a private Swiss importer headquartered in Cham, Zug. The entity distributes 14 vehicle models across Switzerland through a nationwide Škoda Partner dealer network. The portfolio spans electric vehicles (Peaq, Epiq, Elroq, Enyaq on the Volkswagen Group MEB platform), crossovers/SUVs (Kamiq, Karoq, Kodiaq), and traditional combustion and hybrid models (Fabia, Scala, Octavia, Superb). Underlying technology is inherited from the Volkswagen Group and includes advanced driver assistance systems, Matrix LED lighting, and the Škoda Connect telematics platform accessible via the MyŠkoda App.

Revenue is generated through a hybrid model: one-time new vehicle sales via dealers, subscription-style leasing through AMAG Leasing AG with differentiated EV incentive rates (0.0% for Epiq, 0.19% for Elroq/Enyaq, 0.30% for used EVs), certified pre-owned sales under the Occasion Plus label with minimum 12-month warranty, original parts and accessories, branded lifestyle merchandise, and usage-based public EV charging via the chargeON network at CHF 0.28/kWh. The customer base is primarily individual consumers across Switzerland, supplemented by a smaller business and fleet segment, with a publicly disclosed enterprise customer (SFS Group Schweiz AG) expanding electric fleet use in 2026.

Name

Škoda Switzerland

Legal name

AMAG Import AG

Website

https://skoda.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Škoda Switzerland is the Swiss importer arm of Škoda Auto (a Volkswagen Group brand), operated by AMAG Import AG, distributing 14 vehicle models — including EVs, SUVs, and sedans — through a nationwide Škoda Partner dealer network with supporting leasing, certified pre-owned, and EV charging services.

Ownership category

akta.pro rank

Product category

Passenger Vehicles

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (423110), Automobile and Other Motor Vehicle Merchant Wholesalers (42311), New Car Dealers (44111), Other Motor Vehicle Dealers (4412)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH)

akta.pro secondary industries

Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs) (TLABAHAA), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Passenger vehicles
• Electric vehicles
• Automotive retail
• Vehicle leasing
• Certified pre-owned

Headquarters

HQ city

Cham

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: New vehicle sales through Škoda Partner dealership network across Switzerland. Vehicles include combustion, hybrid, and electric models with pricing ranging from entry-level Fabia to flagship Superb.
2. Vehicle Leasing: Leasing through AMAG Leasing AG with various rate options (0.0% Epiq, 0.19% EV/PHEV, 0.30% occasions, 1.19% combustion). LeasingPLUS packages include service, tires, and insurance components.
3. Certified Pre-Owned Vehicles (Occasion Plus): Škoda Occasion Plus certified used vehicle sales with minimum 12-month warranty, quality inspection, and 10-day exchange policy.
4. Original Parts and Accessories: Škoda Original parts including starter batteries with 36-month warranty, wiper blades, interior filters, and lifestyle accessories.
5. Škoda Lifestyle Products: Branded merchandise including Active clothing collection, Lounge travel accessories, Cycling gear, and Motorsport apparel sold through dealers.
6. Public Charging Services: chargeON charging network access at 0.28 CHF/kWh at public stations, AMAG parking garages, and partner locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Škoda Switzerland, operated by AMAG Import AG, is the official Swiss importer and brand distributor for Škoda passenger vehicles. It sells new Škoda cars (battery-electric, hybrid, and combustion), Škoda Original Teile parts and accessories, Škoda Lifestyle merchandise, certified pre-owned vehicles under the Occasion Plus program, and LeasingPLUS financing, while also providing the Škoda Connect connected-car suite, the MyŠkoda app, and charge:ON charging access through its nationwide Škoda Partner dealer network.

Product overview

Škoda Switzerland offers a comprehensive vehicle portfolio spanning electric vehicles (Peaq, Epiq, Elroq, Enyaq), crossovers/SUVs (Kamiq, Karoq, Kodiaq), and traditional models (Fabia, Scala, Octavia, Superb). The product ecosystem includes Škoda Connect for connected services, MyŠkoda App for mobile control, charge:ON for EV charging infrastructure, and Škoda Occasion Plus for certified pre-owned vehicles. Financial services include LeasingPLUS with special rates for EVs. The portfolio emphasizes safety with Euro NCAP 5-star ratings across all recent models and advanced driver assistance systems.

Differentiator

Problem solved

Functional benefit

Brands

• Škoda Occasion Plus: Official certified pre-owned vehicle program offering quality-checked used cars with warranty.
• LeasingPLUS
• chargeON

Products and services

• Škoda Peaq Battery-electric entry-level SUV/crossover positioned as an affordable entry point into Škoda's EV range, targeting Swiss individual and fleet buyers seeking an accessible electric vehicle.
• Škoda Epiq Battery-electric Škoda model aimed at the compact-EV segment, offering an accessible electrified option for Swiss retail and fleet customers.
• Škoda Elroq Battery-electric compact SUV built on the Volkswagen Group MEB platform, offering electric driving range and Škoda Connect services for Swiss retail and fleet buyers.
• Škoda Enyaq Battery-electric SUV built on the MEB platform, positioned as Škoda's flagship BEV with Škoda Connect telematics and charge:ON charging access for Swiss buyers.
• Škoda Kamiq Compact city crossover SUV available with petrol and mild-hybrid powertrains, targeting urban Swiss individual buyers and small families.
• Škoda Karoq Compact SUV for Swiss individual and family buyers, offered with petrol and diesel powertrains.
• Škoda Kodiaq Large family SUV with petrol and diesel powertrains, positioned for Swiss families and fleet customers needing seven-seat practicality.
• Škoda Fabia Entry-level petrol-powered hatchback offering an affordable Škoda ownership entry point for Swiss retail buyers.
• Škoda Scala Compact petrol-powered hatchback positioned between the Fabia and Octavia, targeting small families and younger Swiss buyers.
• Škoda Octavia Mid-size sedan and Combi (estate) offered in petrol, diesel, mild-hybrid, and plug-in hybrid variants — the volume model in the Swiss Škoda lineup.
• Škoda Superb Flagship Škoda sedan and Combi offered with petrol and plug-in hybrid powertrains, targeting Swiss retail and executive fleet customers.
• Škoda Connect Connected-car service suite providing navigation, remote vehicle access, and online infotainment features to Swiss Škoda owners.
• MyŠkoda App Mobile companion application for Škoda owners offering vehicle status, remote control, and trip-planning features.
• charge:ON charging service Public charging service providing Swiss Škoda electric-vehicle customers with access to a charging-network subscription and roaming for on-the-road charging.
• Škoda Original Teile (Parts & Accessories) Genuine Škoda parts and accessories sold to existing Swiss customers via Škoda Partner dealerships for servicing, repair, and personalization.
• Škoda Lifestyle merchandise Branded lifestyle merchandise (apparel, scale models, accessories) sold to Swiss Škoda enthusiasts and existing owners.
• Occasion Plus (Certified Pre-Owned) Certified pre-owned Škoda vehicle program offering warranty-backed used cars to Swiss budget-conscious retail buyers.
• LeasingPLUS Leasing and financing product enabling Swiss retail and fleet customers to acquire Škoda vehicles through monthly payments via AMAG Leasing AG.
• Škoda Sondermodelle Dynamic Special-edition "Dynamic" trim variants offered across Škoda models in Switzerland, providing sport-styled equipment packages at promotional pricing.

Quantifiable outcome

• All 14 Škoda model new releases achieved 5-star Euro NCAP rating since 2008
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature9 records

Partnerships

Five partnerships are on record, tiered major and core.

• SFS Group Schweiz AGmajorStrategic or Co-development Partner · 5 May 2026SFS Group Schweiz AG expanded their cooperation with Škoda for electric fleet vehicles (news item May 2026).
• AMAG Import AGcoreChannel Partner/ Reseller/ DistributorOfficial Škoda importer for Switzerland. Handles vehicle distribution, pricing, marketing, and customer support for Škoda brand in Swiss market.
• AMAG Leasing AGcoreChannel Partner/ Reseller/ DistributorProvides vehicle leasing and financing services for Škoda customers including LeasingPLUS packages with various rate options and bundled services.
• AMAG Group AGcoreTechnology or IntegrationParent company supporting chargeON charging network initiative for electric vehicles with special rates at public stations and AMAG parking facilities.
• chargeON Charging Network PartnerscoreTechnology or IntegrationCharging network partners providing public charging at 0.28 CHF/kWh. Includes 360kW fast charging stations with 98% Swiss and 90% European coverage.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• AMAG Group AG: Parent/sister entity that operates as Škoda Switzerland's distributor (AMAG Import AG), leasing partner (AMAG Leasing AG), and charging infrastructure partner (chargeON). While not a competitor, AMAG Group is the structural enabler of Škoda Switzerland's value proposition and is the comparable entity for operational scale analysis.

Direct peers

• Kia Switzerland: Direct competitor with EV6, EV9, and Niro EV competing directly against Škoda's electric SUV lineup. Same value-segment pricing strategy, comparable 7-year warranty positioning, and overlapping target customer in the Swiss family and fleet segments.
• Renault Switzerland: Direct competitor in the Swiss value-segment passenger car market with Megane E-Tech and Scenic E-Tech competing against Škoda's Enyaq and Elroq, and comparable ICE/hatchback offerings (Clio, Captur) competing against Fabia and Kamiq.
• Tesla Switzerland: EV-native direct competitor in Switzerland with Model 3 and Model Y positioned against Škoda's Enyaq and Elroq. Competes on EV technology, charging network (Supercharger), and brand cachet while Škoda competes on price-to-feature ratio and value-segment accessibility.
• Hyundai Switzerland: Direct competitor in the Swiss passenger car and EV market with Ioniq 5/6 and Kona Electric overlapping Škoda's Enyaq and Elroq. Comparable value-segment positioning with strong 5-year warranty and growing EV lineup targeting the same Swiss consumer and fleet buyers.
• Toyota Switzerland: Direct competitor across ICE, hybrid, and emerging BEV segments in Switzerland. Competes for the same fleet and private buyers with a hybrid-heavy strategy, contrasting with Škoda's accelerating pure-EV pivot.
• Ford Switzerland: Direct competitor with Mustang Mach-E and electric Explorer competing in the Swiss SUV/EV segment, alongside ICE Puma and Kuga competing against Škoda's Karoq and Kodiaq. Comparable mid-market positioning and dealer-network distribution model in Switzerland.
• Volkswagen Switzerland: Sister brand within the Volkswagen Group distributed in Switzerland through the same AMAG Import AG. Directly comparable EV/passenger car offering (ID.3, ID.4, ID.5), shared MEB platform technology, identical dealer and financing infrastructure, and competing on the same Swiss customer segments.

Broad incumbents

• Audi Switzerland: Sister brand within VW Group also distributed by AMAG Import AG. Audi shares the MEB platform for its Q4 e-tron and competes in the same Swiss market with overlapping dealer infrastructure, but sits at a premium price tier above Škoda.
• BMW Switzerland: Premium competitor in Switzerland with iX1, iX3, and i4 EVs that overlap Škoda's electric SUV portfolio at a higher price tier. Both brands share focus on advanced driver assistance and 5-star safety positioning, competing for Swiss premium-considering buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%C5%A1koda-switzerland

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Škoda Switzerland